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レポート概要
| 本調査レポートではブランド保護ソフトウェアの世界市場について広く調査・分析し、イントロダクション、調査手法、市場動向、ソリューション別（ドメインモニタリング、モバイルアプリモニタリング、偽造防止、その他）分析、種類別（オンプレミス、クラウド）分析、用途別（大企業、中小企業）分析、経路別（直接販売、販売代理店）分析、地域別分析、企業概要などを含め、今後の市場展望をまとめております。 ・イントロダクション ・調査手法 ・市場動向 ・ブランド保護ソフトウェアの世界市場：ソリューション別（ドメインモニタリング、モバイルアプリモニタリング、偽造防止、その他） ・ブランド保護ソフトウェアの世界市場：種類別（オンプレミス、クラウド） ・ブランド保護ソフトウェアの世界市場：用途別（大企業、中小企業） ・ブランド保護ソフトウェアの世界市場：経路別（直接販売、販売代理店） ・ブランド保護ソフトウェアの世界市場：地域別 ・企業概要 |
Global Statistics Representing Brand Protection Software Market Scenario
Evolutionary advances in the internet have profoundly affected the manner in which business is carried out and provided an exceptional opportunity for several third party organizations to attack brands with ease on a global scale. Social media platforms are now open to a barrage of problems such as phishing, piracy & fraud, counterfeiting, and impersonation. In light of this, business organizations are seeking brand protection solutions to avoid the negative and everlasting impact of such issues on consumer trust and market goodwill. The brand protection software market is estimated to grow at a CAGR of 15.1% during the forecast period, 2019–2026.
Brand protection solutions safeguard customers from counterfeited goods, maintaining the desirability of the brand, its external perception, and presence. The duration of 2017–2018 observed significant adoption of these solutions across regions.
Segmentation Analysis
Rise in Unauthorized Access from Third-Party Developers to Cater Opportunities for Mobile App Monitoring
The current online market space is embracing opportunities associated with e-commerce, and counterfeiters are leveraging consumer demand through new counterfeit mobile platforms
Infringing activities are gradually shifting to mobile messaging apps such as WhatsApp and Viber; for instance, according to a study by ‘Onsist’, a leading brand protection company, 75% of free iOS apps have been hacked
In such cases, mobile app monitoring solutions actively scan mobile app stores to safeguard brand reputation and customers alike by detecting brand impersonation and associated malware
Cost Savings in Cloud Deployment to Contribute to the Segment’s Substantial Market Share
Cloud software is offered on a monthly or annual subscription basis, with additional recurring fees for support, training, and updates
Cloud deployment of brand protection software solution saves the cost of managing and maintaining IT systems
Large companies are eager to adopt cloud-based brand protection software solutions as compared to smaller companies who remain apprehensive; for instance, Lucid Software Inc. estimated that 51% of large and mid-sized companies plan to increase cloud spending, against 35% of smaller ones
Other Key Observations by Segment
The retail sector incurs colossal losses, burdened by increasing online brand abuse activities; players in the sector must rely on brand protection software solutions to protect their interests
Among all the channels, the third party sale of brand protection software is observed to be gaining momentum
Brands are undergoing digitalization in a bid to sustain competition and retain customers, which has further intensified the need for brand protection
Regional Insights
APAC to Register a 16.7% CAGR, Backed by an Evolving Internet Landscape and Advancements in Mobile Technology
Colossal growth of digital technology has incited the transition of consumer buying behavior from offline stores to online
While online platforms offer a massive marketplace, they also create tremendous scope for counterfeiting and subsequently, result in heavy economic losses
To better tackle challenges posed by counterfeiting, organizations are strengthening brand protection measures, providing impetus to the brand protection software market
Chinese Counterfeit Products to Flood North America, Providing a Filip to the Demand for Brand Protection Solutions
Chinese counterfeit products pose a grave threat to North American brands; Hong Kong and China collectively account for 87% of the counterfeit goods seized in U.S. e-commerce shipments
The volume of counterfeit products entering the region is massive and yet growing year on year, which further exacerbates the issue
Transnational criminal organizations are shipping illicit goods to the U.S. via small packages due to a perceived lower interdiction risk and less severe consequences if the package is interdicted
Other Key Observations by Region
Europe is home to a number of countries that import counterfeit goods, which marks the region as a potential market for brand protection software
Brazil, one of the larger contributors to e-commerce sales in Latin America, has a flourishing market for counterfeit products, indicating room for the adoption of brand protection software solutions
Market Participants
Some of the major players covered in the report are Numerator, OpSec Security, PhishLabs, Red Points, Pointer Brand Protection, Resolver, RiskIQ, Ruvixx, Inc., Yellow Brand Protection, Zacco, AppDetex, BrandVerity, CSC, Enablon, Fakr & Scout, Hubstream, Inc., Incorpo, i-Sight, MarkMonitor, and Marketly.
The mentioned companies are concisely studied in the report, covering recent developments, financial prospects, product portfolios, geographical strength, and respective business strategies.
Brand Protection Software Market Segmentation
By Type
On-premise
Cloud
By Application
Large enterprises
Small- & medium-sized enterprises
By Channel
Direct sales
Distributors
By Solution
Domain monitoring
Mobile-app monitoring
Anti-counterfeit
Others
By Region
North America
Europe
APAC
LAMEA
Why Buy This Report?
The report covers a detailed analysis of counterfeiting’s economic impact on a global scale
It primarily focuses on Asia-Pacific and LAMEA, where both counterfeiting and the retail sector are gaining prospects
The report also includes a brief study on noteworthy market segments
It analyzes several norms and regulations based on counterfeiting at a country level
TABLE OF CONTENTS
1 Introduction
1.1 Market Definition
1.2 Market Scope
2 Research Methodology
2.1 Primary Research
2.2 Research Methodology
2.3 Assumptions & Exclusions
2.4 Secondary Data Sources
3 Market Overview
3.1 Report Segmentation & Scope
3.2 Value Chain Analysis: Brand Protection Software Market
3.3 Key Market Trends
3.3.1 Drivers
3.3.2 Restraints
3.3.3 Opportunities
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of Substitution
3.4.4 Threat of New Entrants
3.4.5 Competitive Rivalry
3.5 Market Share Analysis
4 Solution Overview
4.1 Introduction
4.1.1 Market Size & Forecast
4.2 Domain monitoring
4.2.1 Market Size & Forecast
4.3 Mobile-app monitoring
4.3.1 Market Size & Forecast
4.4 Anti-counterfeit
4.4.1 Market Size & Forecast
4.5 Others
4.5.1 Market Size & Forecast
5 Type Overview
5.1 Introduction
5.1.1 Market Size & Forecast
5.2 On Premise
5.2.1 Market Size & Forecast
5.3 Cloud
5.3.1 Market Size & Forecast
6 Application Overview
6.1 Introduction
6.1.1 Market Size & Forecast
6.2 Large enterprises
6.2.1 Market Size & Forecast
6.3 Small & medium sized enterprises
6.3.1 Market Size & Forecast
7 Channel Overview
7.1 Introduction
7.1.1 Market Size & Forecast
7.2 Direct Sales
7.2.1 Market Size & Forecast
7.3 Distributor
7.3.1 Market Size & Forecast
8 Regional Overview
8.1 Introduction
8.1.1 Market Size & Forecast
8.2 North America
8.2.1 Market Size & Forecast
8.2.2 U.S.
8.2.2.1 By Solution
8.2.2.2 By Application
8.2.3 Canada
8.2.3.1 By Solution
8.2.3.2 By Application
8.2.4 Mexico
8.2.4.1 By Solution
8.2.4.2 By Application
8.3 Europe
8.3.1 Market Size & Forecast
8.3.2 Germany
8.3.2.1 By Solution
8.3.2.2 By Application
8.3.3 France
8.3.3.1 By Solution
8.3.3.2 By Application
8.3.4 UK
8.3.4.1 By Solution
8.3.4.2 By Application
8.3.5 Italy
8.3.5.1 By Solution
8.3.5.2 By Application
8.3.6 Spain
8.3.6.1 By Solution
8.3.6.2 By Application
8.3.7 Rest of Europe
8.3.7.1 By Solution
8.3.7.2 By Application
8.4 Asia Pacific
8.4.1 Market Size & Forecast
8.4.2 Japan
8.4.2.1 By Solution
8.4.2.1 By Application
8.4.3 China
8.4.3.1 By Solution
8.4.3.2 By Application
8.4.4 Australia
8.4.4.1 By Solution
8.4.4.2 By Application
8.4.5 India
8.4.5.1 By Solution
8.4.5.2 By Application
8.4.6 South Korea
8.4.6.1 By Solution
8.4.6.2 By Application
8.4.7 Rest of Asia-Pacific
8.4.7.1 By Solution
8.4.7.2 By Application
8.5 LAMEA
8.5.1 Market Size & Forecast
8.5.2 Saudi Arabia
8.5.2.1 By Solution
8.5.2.2 By Application
8.5.3 South Africa
8.5.3.1 By Solution
8.5.3.2 By Application
8.5.4 Brazil
8.5.4.1 By Solution
8.5.4.2 By Application
8.5.5 Rest of LAMEA
8.5.5.1 By Solution
8.5.5.2 By Application
9 Company Profile
9.1 Numerator
9.1.1 Company Overview
9.1.2 Financial Performance
9.1.3 Recent Developments
9.1.4 Product Portfolio
9.2 OpSec Security
9.2.1 Company Overview
9.2.2 Financial Performance
9.2.3 Recent Developments
9.2.4 Product Portfolio
9.3 PhishLabs
9.3.1 Company Overview
9.3.2 Financial Performance
9.3.3 Recent Developments
9.3.4 Product Portfolio
9.4 Red Points
9.4.1 Company Overview
9.4.2 Financial Performance
9.4.3 Recent Developments
9.4.4 Product Portfolio
9.5 Pointer Brand Protection
9.5.1 Company Overview
9.5.2 Financial Performance
9.5.3 Recent Developments
9.5.4 Product Portfolio
9.6 Resolver
9.6.1 Company Overview
9.6.2 Financial Performance
9.6.3 Recent Developments
9.6.4 Product Portfolio
9.7 RiskIQ
9.7.1 Company Overview
9.7.2 Financial Performance
9.7.3 Recent Developments
9.7.4 Product Portfolio
9.8 Ruvixx, Inc.
9.8.1 Company Overview
9.8.2 Financial Performance
9.8.3 Recent Developments
9.8.4 Product Portfolio
9.9 Yellow Brand Protection
9.9.1 Company Overview
9.9.2 Financial Performance
9.9.3 Recent Developments
9.9.4 Product Portfolio
9.10 Zacco
9.10.1 Company Overview
9.10.2 Financial Performance
9.10.3 Recent Developments
9.10.4 Product Portfolio
9.11 AppDetex
9.11.1 Company Overview
9.11.2 Financial Performance
9.11.3 Recent Developments
9.11.4 Product Portfolio
9.12 BrandVerity
9.12.1 Company Overview
9.12.2 Financial Performance
9.12.3 Recent Developments
9.12.4 Product Portfolio
9.13 CSC
9.13.1 Company Overview
9.13.2 Financial Performance
9.13.3 Recent Developments
9.13.4 Product Portfolio
9.14 Enablon
9.14.1 Company Overview
9.14.2 Financial Performance
9.14.3 Recent Developments
9.14.4 Product Portfolio
9.15 Fakr & Scout
9.15.1 Company Overview
9.15.2 Financial Performance
9.15.3 Recent Developments
9.15.4 Product Portfolio
9.16 Hubstream, Inc.
9.16.1 Company Overview
9.16.2 Financial Performance
9.16.3 Recent Developments
9.16.4 Product Portfolio
9.17 Incorpo
9.17.1 Company Overview
9.17.2 Financial Performance
9.17.3 Recent Developments
9.17.4 Product Portfolio
9.18 i-Sight
9.18.1 Company Overview
9.18.2 Financial Performance
9.18.3 Recent Developments
9.18.4 Product Portfolio
9.19 MarkMonitor
9.19.1 Company Overview
9.19.2 Financial Performance
9.19.3 Recent Developments
9.19.4 Product Portfolio
9.20 Marketly
9.20.1 Company Overview
9.20.2 Financial Performance
9.20.3 Recent Developments
9.20.4 Product Portfolio
LIST OF TABLESTABLE 1 Global Brand Protection Software Market Share, By Solution, 2016 – 2026 ($Million)
TABLE 2 Software, Brand Protection Software Market Share, By Region, 2016 – 2026 ($ Million)
TABLE 3 Mobile-app monitoring, Brand Protection Software Market Share, By Region, 2016 – 2026 ($ Million)
TABLE 4 Anti-Counterfeit, Brand Protection Software Market Share, By Region, 2016 – 2026 ($ Million)
TABLE 5 Others, Brand Protection Software Market Share, By Region, 2016 – 2026 ($ Million)
TABLE 6 Global Brand Protection Software Market Share, By Application, 2016 – 2026 ($Million)
TABLE 7 Global Brand Protection Software Market through Solution, By Region, 2016 – 2026 ($ Million)
TABLE 8 North America Brand Protection Software Market Share Value, By Country, 2016 – 2026 ($Million)
TABLE 9 North America Brand Protection Software Market Share value, By Solution, 2016-2026 ($Million)
TABLE 10 North America Brand Protection Software Market Share value, By Application, 2016-2026 ($Million)
TABLE 11 U.S. Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 12 U.S. Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 13 Canada Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 14 Canada Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 15 Mexico Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 16 Mexico Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 17 Europe Brand Protection Software Market Share Value, By Country, 2016 – 2026 ($Million)
TABLE 18 Europe Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 19 Europe Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 20 Germany Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 21 Germany Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 22 France Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 23 France Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 24 UK Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 25 UK Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 26 Italy Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 27 Italy Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 28 Spain Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 29 Spain Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 30 Rest of Europe Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 31 Rest of Europe Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 32 Asia-Pacific Brand Protection Software Market Share Value, By Country, 2016 – 2026 ($Million)
TABLE 33 Asia-Pacific Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 34 Asia-Pacific Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 35 Japan Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 36 Japan Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 37 China Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 38 China Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 39 Australia Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 40 Australia Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 41 India Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 42 India Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 43 South Korea Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 44 South Korea Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 45 Rest of Asia-pacific Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 46 Rest of Asia-pacific Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 47 LAMEA Brand Protection Software Market Share Value, By Country, 2016 – 2026 ($Million)
TABLE 48 LAMEA Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 49 LAMEA Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 50 Saudi Arabia Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 51 Saudi Arabia Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 52 South Africa Brand Protection Software Market share, By Solution,2016-2026 ($Million)
TABLE 53 South Africa Brand Protection Software Market share, By Application,2016-2026 ($Million)
TABLE 54 Brazil Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 55 Brazil Brand Protection Software Market share, By Application, 2016-2026 ($Million)
TABLE 56 Rest of LAMEA Brand Protection Software Market share, By Solution, 2016-2026 ($Million)
TABLE 57 Rest of LAMEA Brand Protection Software Market share, By Application, 2016-2026 ($Million)
LIST OF FIGURES
FIGURE 1 Global Brand Protection Software Market Overview
FIGURE 2 Value Chain Analysis
FIGURE 3 Bargaining Power of Suppliers
FIGURE 4 Bargaining Power of Buyers
FIGURE 5 Threat of Substitutes
FIGURE 6 Threat of New Entrants
FIGURE 7 Competitive Rivalry
FIGURE 8 Brand Protection Software Market, Market Share Analysis, 2018
FIGURE 9 Global Brand Protection Software Market, 2016-2026
FIGURE 10 U.S. Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 11 Canada Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 12 Mexico Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 13 Germany Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 14 France Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 15 UK Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 16 Italy Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 17 Spain Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 18 Rest of Europe Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 19 Japan Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 20 China Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 21 Australia Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 22 India Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 23 South Korea Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 24 Rest of Asia-pacific Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 25 Saudi Arabia Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 26 South Africa Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 27 Brazil Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 28 Rest of LAMEA Brand Protection Software Market Share, 2016-2026 ($Million)
FIGURE 29 PhishLabs: Revenue Analysis, ($ million)
FIGURE 30 PhishLabs: Segment Revenue 2018 (%)