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レポート概要
| 本調査レポートではユーザー調査ソフトウェアの世界市場について広く調査・分析し、イントロダクション、調査手法、市場動向、種類別（クラウドベース、ウェブベース）分析、用途別（大企業、中小企業）分析、地域別分析、企業概要などを含め、今後の市場展望をまとめております。 ・イントロダクション ・調査手法 ・市場動向 ・ユーザー調査ソフトウェアの世界市場：種類別（クラウドベース、ウェブベース） ・ユーザー調査ソフトウェアの世界市場：用途別（大企業、中小企業） ・ユーザー調査ソフトウェアの世界市場：地域別 ・企業概要 |
Global Statistics Representing User Research Software Market Scenario
The global user research software market, in the last few years, has witnessed a significant rise due to increasing smartphone and internet penetration. According to a study conducted by Deloitte, in developed countries such as the U.S., the U.K., and Canada, 70% of the population owns a smartphone, and this figure is expected to escalate up to 90% by 2020. This growing use of internet-connected devices and the fast-growing internet-connected ecosystem have impacted nearly every aspect of the consumer’s daily life and their buying behavior. They are becoming digital-friendly with the rapid adaptation of the internet-connected devices. For instance, Avendus found high penetration of digital buyers in North America in 2017.
The user research software market is expected to grow at a CAGR of 13.7% during the forecast period, 2019–2026.
Intended Audience
User Research Software Providers
Software Developers
Cloud service Providers
Technology Investors
Research Institutes
Segmentation Insights
The cloud-based deployment model is expected to augment the user research software market. Organizations are adopting cloud-based infrastructure to avoid the server and hardware cost. Advantages such as low upfront and storage cost have encouraged the growth of cloud services. Storage can be extended without any surplus hardware cost. Unlike web-based deployment, cloud services are generally deployed within a day as on-site hardware and software installation is not required. Cloud services are highly scalable. Thus, the emergence of cloud-based user research software is expected to affect market growth positively.
Several large enterprises are paying attention to user research software and are employing it for improving business value, customer relation, and overall user experience. Moreover, the software helps the enterprises to generate more revenue by analyzing existing customer, stabilizing finances, reducing customer acquisition costs, and identifying new and protentional revenue pockets. Today, the software is available in affordable price range, easy to use, and viable to utilizie it across various industries, which is eventually encouraging several SMEs to adopt the user research software.
Regional Insights
North America is expected to witness dynamic growth in the user research software market due to the existing technologically advanced infrastructure and the strong presence of several established enterprises in the U.S. and Canada. Furthermore, a range of public and private sector organizations, including large enterprises and SMEs in the region are adopting the user research software. For instance, Amazon, the Internet retail giant, climbed the ladder of success by utilizing user research software.
Europe is the second-largest region in the global user research software market. The U.K. is a primary market contributor in the regional market. Rising e-commerce markets in the U.K. and extensive usage of the internet for electronic business over traditional brick and mortar store is boosting the demand for user research software.
Asia-Pacific is expected to witness significant growth in the market due to massive population base, internet penetration, changing customer demographics, expansion of SMEs and e-commerce industry, and favorable government policies for FDI. China has experienced rapid economic developments in the last few years. To withstand the competitive business environment, Chinese companies are focusing on enhancing the user experience of their products and services, which is driving the market growth in the country.
The LAMEA user research software market is expected to witness considerable growth in the Middle East due to the rapid adoption of technologies, rising digital coverage, and increasing demand for best services. The region has substantial smartphone penetration in countries such as the UAE, Bahrain, and Qatar. Besides, social media is becoming more popular, and consumers are getting familiar with the brands. Therefore, the utilization of digital technology on the business front for user research is improving the customer-business relationship expeditiously.
Key Players
Some of the prominent players in the global user research software market are UserTesting Inc., Hotjar Ltd., Lookback, Validately, Userlytics Corporation, UserZoom, dScout, Inc., 20|20 Research, Inc., FocusVision, Over the Shoulder, User Interviews, Inc., Alpha UX, Inc., Gainsight, Inc., and Loop11.
Several companies are heavily investing in R&D to develop innovative technologies and widen their business potential. For instance, in March 2019, UserTesting Inc. announced the launch of Product Insight application, which allows product development teams to incorporate customer feedback in each phase of the development process. Apart from this, several companies are adopting growth strategies such as acquisitions, partnerships, and mergers to gain a competitive edge. For instance, in January 2018, UserZoom announced the acquisition of WhatUsersDo to strengthen its market leadership. In October 2018, Gainsight, Inc., acquired Aptrinsic to expand subscription business by combining customer success and product management teams.
User Research Software Market Segmentation
By Type
Cloud-Based
Web-Based
By Application
Large Enterprises
SMEs
Regions Covered
North America
U.S.
Canada
Mexico
Europe
U.K.
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
Saudi Arabia
South Africa
Rest of LAMEA
TABLE OF CONTENTS
1 Introduction
1.1 Market Definition
1.2 Market Scope
2 Research Methodology
2.1 Primary Research
2.2 Research Methodology
2.3 Assumptions & Exclusions
2.4 Secondary Data Sources
3 Market Overview
3.1 Report Segmentation & Scope
3.2 Value Chain Analysis: User Research Software Market
3.3 Key Market Trends
3.3.1 Drivers
3.3.2 Challenges
3.3.3 Opportunities
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of Substitution
3.4.4 Threat of New Entrants
3.4.5 Competitive Rivalry
3.5 Market Share Analysis
4 Type Overview
4.1 Introduction
4.1.1 Market Size & Forecast
4.2 Cloud-Based
4.2.1 Market Size & Forecast
4.3 Web-Based
4.3.1 Market Size & Forecast
5 Application Overview
5.1 Introduction
5.1.1 Market Size & Forecast
5.2 Large Enterprises
5.2.1 Market Size & Forecast
5.3 SMEs
5.3.1 Market Size & Forecast
6 Regional Overview
6.1 Introduction
6.1.1 Market Size & Forecast
6.2 North America
6.2.1 Market Size & Forecast
6.2.2 U.S.
6.2.2.1 By Type
6.2.2.2 By Application
6.2.3 Canada
6.2.3.1 By Type
6.2.3.2 By Application
6.2.4 Mexico
6.2.4.1 By Type
6.2.4.2 By Application
6.3 Europe
6.3.1 Market Size & Forecast
6.3.2 Germany
6.3.2.1 By Type
6.3.2.2 By Application
6.3.3 France
6.3.3.1 By Type
6.3.3.2 By Application
6.3.4 U.K.
6.3.4.1 By Type
6.3.4.2 By Application
6.3.5 Italy
6.3.5.1 By Type
6.3.5.2 By Application
6.3.6 Spain
6.3.6.1 By Type
6.3.6.2 By Application
6.3.7 Rest of Europe
6.3.7.1 By Type
6.3.7.2 By Application
6.4 Asia-Pacific
6.4.1 Market Size & Forecast
6.4.2 Japan
6.4.2.1 By Type
6.4.2.1 By Application
6.4.3 China
6.4.3.1 By Type
6.4.3.2 By Application
6.4.4 Australia
6.4.4.1 By Type
6.4.4.2 By Application
6.4.5 India
6.4.5.1 By Type
6.4.5.2 By Application
6.4.6 South Korea
6.4.6.1 By Type
6.4.6.2 By Application
6.4.7 Rest of Asia-Pacific
6.4.7.1 By Type
6.4.7.2 By Application
6.5 LAMEA
6.5.1 Market Size & Forecast
6.5.2 Saudi Arabia
6.5.2.1 By Type
6.5.2.2 By Application
6.5.3 South Africa
6.5.3.1 By Type
6.5.3.2 By Application
6.5.4 Brazil
6.5.4.1 By Type
6.5.4.2 By Application
6.5.5 Rest of LAMEA
6.5.5.1 By Type
6.5.5.2 By Application
7 Company Profile
7.1 UserTesting Inc
7.1.1 Company Overview
7.1.2 Financial Performance
7.1.3 Recent Developments
7.1.4 Product Portfolio
7.2 Hotjar Ltd.
7.2.1 Company Overview
7.2.2 Financial Performance
7.2.3 Recent Developments
7.2.4 Product Portfolio
7.3 Lookback
7.3.1 Company Overview
7.3.2 Financial Performance
7.3.3 Recent Developments
7.3.4 Product Portfolio
7.4 Validately
7.4.1 Company Overview
7.4.2 Financial Performance
7.4.3 Recent Developments
7.4.4 Product Portfolio
7.5 Userlytics Corporation
7.5.1 Company Overview
7.5.2 Financial Performance
7.5.3 Recent Developments
7.5.4 Product Portfolio
7.6 UserZoom
7.6.1 Company Overview
7.6.2 Financial Performance
7.6.3 Recent Developments
7.6.4 Product Portfolio
7.7 dscout, Inc
7.7.1 Company Overview
7.7.2 Financial Performance
7.7.3 Recent Developments
7.7.4 Product Portfolio
7.8 20|20 Research
7.8.1 Company Overview
7.8.2 Financial Performance
7.8.3 Recent Developments
7.8.4 Product Portfolio
7.9 FocusVision
7.9.1 Company Overview
7.9.2 Financial Performance
7.9.3 Recent Developments
7.9.4 Product Portfolio
7.10 Over the Shoulder
7.10.1 Company Overview
7.10.2 Financial Performance
7.10.3 Recent Developments
7.10.4 Product Portfolio
7.11 User Interviews, Inc
7.11.1 Company Overview
7.11.2 Financial Performance
7.11.3 Recent Developments
7.11.4 Product Portfolio
7.12 Alpha UX, Inc
7.12.1 Company Overview
7.12.2 Financial Performance
7.12.3 Recent Developments
7.12.4 Product Portfolio
LIST OF TABLESTABLE 1 Global User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 2 Cloud Based, User Research Software Market Share by Region, 2016–2026 ($Million)
TABLE 3 Web Based, User Research Software Market Share by Region, 2016–2026 ($Million)
TABLE 4 Global User Research Software Market share by Application, 2016–2026 ($Million)
TABLE 5 Global User Research Software Market Share Value, 2016–2026 ($Million)
TABLE 6 North America User Research Software Market Share Value by Country, 2016–2026 ($Million)
TABLE 7 North America User Research Software Market Share Value by Type, 2016–2026 ($Million)
TABLE 8 North America User Research Software Market Share Value by Application, 2016–2026 ($Million)
TABLE 9 U.S. User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 10 U.S. User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 11 Canada User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 12 Canada User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 13 Mexico User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 14 Mexico User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 15 Europe User Research Software Market Share Value by Country, 2016–2026 ($Million)
TABLE 16 Europe User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 17 Europe User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 18 Germany User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 19 Germany User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 20 France User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 21 France User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 22 U.K. User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 23 U.K. User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 24 Italy User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 25 Italy User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 26 Spain User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 27 Spain User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 28 Rest of Europe User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 29 Rest of Europe User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 30 Asia-Pacific User Research Software Market Share Value by Country, 2016–2026 ($Million)
TABLE 31 Asia-Pacific User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 32 Asia-Pacific User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 33 Japan User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 34 Japan User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 35 China User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 36 China User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 37 Australia User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 38 Australia User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 39 India User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 40 India User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 41 South Korea User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 42 South Korea User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 43 Rest of Asia-Pacific User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 44 Rest of Asia-Pacific User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 45 LAMEA User Research Software Market Share Value by Country, 2016–2026 ($Million)
TABLE 46 LAMEA User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 47 LAMEA User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 48 Saudi Arabia User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 49 Saudi Arabia User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 50 South Africa User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 51 South Africa User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 52 Brazil User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 53 Brazil User Research Software Market Share by Application, 2016–2026 ($Million)
TABLE 54 Rest of LAMEA User Research Software Market Share by Type, 2016–2026 ($Million)
TABLE 55 Rest of LAMEA User Research Software Market Share by Application, 2016–2026 ($Million)
LIST OF FIGURES
FIGURE 1 Global User Research Software Market Overview
FIGURE 2 Value Chain Analysis
FIGURE 3 Bargaining Power of Suppliers
FIGURE 4 Bargaining Power of Buyers
FIGURE 5 Threat of Substitution
FIGURE 6 Threat of New Entrants
FIGURE 7 Competitive Rivalry
FIGURE 7 User Research Software Market, Market Share Analysis, 2018
FIGURE 9 Global User Research Software Market, 2016–2026
FIGURE 10 U.S. User Research Software Market Share, 2016–2026 ($Million)
FIGURE 11 Canada User Research Software Market Share, 2016–2026 ($Million)
FIGURE 12 Mexico User Research Software Market Share, 2016–2026 ($Million)
FIGURE 13 Germany User Research Software Market Share, 2016–2026 ($Million)
FIGURE 14 France User Research Software Market Share, 2016–2026 ($Million)
FIGURE 15 U.K. User Research Software Market Share, 2016–2026 ($Million)
FIGURE 16 Italy User Research Software Market Share, 2016–2026 ($Million)
FIGURE 17 Spain User Research Software Market Share, 2016–2026 ($Million)
FIGURE 17 Rest of Europe User Research Software Market Share, 2016–2026 ($Million)
FIGURE 19 Japan User Research Software Market Share, 2016–2026 ($Million)
FIGURE 20 China User Research Software Market Share, 2016–2026 ($Million)
FIGURE 21 Australia User Research Software Market Share, 2016–2026 ($Million)
FIGURE 22 India User Research Software Market Share, 2016–2026 ($Million)
FIGURE 23 South Korea User Research Software Market Share, 2016–2026 ($Million)
FIGURE 24 Rest of Asia-Pacific User Research Software Market Share, 2016–2026 ($Million)
FIGURE 25 Saudi Arabia User Research Software Market Share, 2016–2026 ($Million)
FIGURE 26 South Africa User Research Software Market Share, 2016–2026 ($Million)
FIGURE 27 Brazil User Research Software Market Share, 2016–2026 ($Million)
FIGURE 28 Rest of LAMEA User Research Software Market Share, 2016–2026 ($Million)
FIGURE 29 UserTesting Inc: Revenue Analysis, ($Million)
FIGURE 30 UserTesting Inc: Segment Revenue 2018 (%)