• 出版社/出版日：Mordor Intelligence / 2019年8月
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Global sunglasses market is forecasted to reach USD 38.84 billion by 2024 growing at a CAGR of 5.5% during the forecast period (2019-2024).
The growth rate of sunglasses is driven by the increased consumer awareness and demand for protection against ultraviolet radiation and glare, as well as the growing popularity of sunglasses as a fashion item. The aforementioned factors are thus increasing the market share for sunglasses.
While branding is important for public relations, marketing and sales, for the sunglasses industry, are especially impactful. Therefore, many sunglasses brand, such as Ray-Ban, Fastrack, Titan Eye+, IDEE, and others, are engaging themselves in celebrity endorsement, thus leveraging their brand association and brand identity on these sunglasses and frames. These factors are helping to increase the sales of this product type.
Scope of the Report
Sunglasses market offers polarized and non-polarized types of sunglasses dedicated to end-users broadly men, women, and unisex. The point of sales is majorly categorized into offline retail stores and online retail stores. Moreover, the study covers the market scenario at a global level.
Key Market Trends
Rising Demand for Sports Sunglasses
There are certain key factors driving the sports sunglasses market, such as the rise in consumers’ disposable incomes, owing to which they seek branded, well-designed, and quality products, consumers preference toward replacing sports sunglasses, along with the increase in preference toward maintaining a luxury living that also speaks about “societal status” by retaining high-end commodities. Over the past few years, sports products have been witnessing a growing adaptation rate based on factors, such as awareness about physical fitness, experiences of adventure, and development of skills and abilities. The onset of engagement in sports activities, such as running, cycling, mountain biking, hiking, skiing, and backpacking, has led to a surge in demand for recreational clothing and equipment, thereby, facilitating the growth of the market studied.
North America Held the Maximum Share in the Market
The growth rate of sunglasses is driven by the increased consumer awareness and demand for protection against ultraviolet radiation and glare, as well as the growing popularity of sunglasses as a fashion item in the developed countries especially in North America and Europe. In July 2018, Chanel launched sunglasses on its UK e-commerce platform. The French luxury brand previously sold only cosmetics online in the United Kingdom, whilst in the United States, it launched eyewear in 2015. The aforementioned factors are thus increasing the market share for sunglasses. Growing demand for frames with coloring options, which include multi-colored models and specific gender models, is expected to support the eyewear market size. Counterfeit or low-quality sunglasses and frames are being increasingly sold in the local market places of the developing countries, such as India, China, and Bangladesh, which are hampering the revenues of well-recognized brands and decreasing their sales opportunities to grow in these countries.
Global sunglasses market is a highly fragmented market and comprises of regional and international competitors. The market is dominated by key players such as EssilorLuxottica, Nike Inc., De Rigo Vision, Safilo Group SpA , and Marcolin SpA. These players focus to leverage opportunities posed by emerging markets to expand their product portfolio, thus they can cater to the requirements.
Reasons to Purchase this report:
The market estimate (ME) sheet in Excel format
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1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.2 By End User
5.3 By Distribution Channel
5.3.1 Offline retail stores
5.3.2 Online retail stores
5.4.1 North America
22.214.171.124 United States
126.96.36.199 Rest of North America
188.8.131.52 United Kingdom
184.108.40.206 Rest of Europe
5.4.3 Asia Pacific
220.127.116.11 Rest of Asia-Pacific
5.4.4 South America
18.104.22.168 Rest of South America
5.4.5 Middle East and Africa
22.214.171.124 South Africa
126.96.36.199 Saudi Arabia
188.8.131.52 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Safilo Group S.p.A.
6.4.3 Louis Vuitton Malletier SAS
6.4.4 De Rigo Vision S.p.A.
6.4.5 Marcolin SpA.
6.4.6 Lanvin SA
6.4.7 Revo Holdings, LLC
6.4.8 Marchon Eyewear, Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS