• 出版社/出版日：Mordor Intelligence / 2020年4月20日
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The global anthocyanin market is growing at a CAGR of 4.5% during the forecast period (2020-2025).
– The market for anthocyanin which is found in many foods including blueberries, blackberries, raspberries, strawberries, cherries, purple grapes, beets, red cabbage, and red beans is driven by its increasing demand in food and beverage industries owing to its functional properties such as being anti-allergic, anti-diabetic, anti-microbial, anti-inflammatory and antioxidant. Also, the other health benefits it offers such as reducing the risk of heart disease and respiratory disorders has fueled the market sales of the anthocyanin market.
– On a segmentation front by application, food and beverage industries account for the largest share of the market owing to the natural colorant with a large number of health benefits and the personal care sector is witnessed to have an increasing trend of market growth. Geographically, Europe dominates the accounts for the largest share and the Asia-Pacific region is witnessed to face the fastest growing market owing to the increasing demand for natural colorant food and beverage and personal care products.
– However, being a promising alternative to synthetic food dyes, as anthocyanins do not lead to any side effects and toxicity if overconsumed and creates no health hazards, the synthetic food dyes sector still accounts for a good share in the market owing to the lower cost and high stability as compared to natural colors such as anthocyanins, chlorophyll, carotenoids, and turmeric, thus being the major factor for restraining the market.
Key Market Trends
Increased Demand in Personal Care Products
Demand for anthocyanins in personal care products such as lipstick, body lotion, and face cream are increasing in the recent years owing to its high level of antioxidant activity and a wide range of health benefits, from preventing chronic disease to improving the appearance of skin. Therefore, many key players are infusing anthocyanin as a key ingredient in their skincare and body care products to follow the trend. For instance, Tatcha LLC offers a skincare product “The Dewy Skin Cream” which is rich in anthocyanin.
Asia-Pacific is Projected to Have the Fastest Growth
Asia-Pacific region has witnessed significant growth in the market owing to the shifting consumer preferences towards healthy ingredients in food, beverages, and personal care products and increasing disposable income of the middle class and advancing investments supported by the expansions of domestic companies. Also, social media platforms are expected to be used on a large scale to increase customer base and market share to make people aware of the benefits of anthocyanin and increase its demand in all the sectors.
The global anthocyanin market is highly competitive and fragmented in nature owing to the presence of many regional and domestic players. Emphasis is given on the merger, expansion, acquisition and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, MEDOX®, a berry extract product by Evonik Nutrition & Care GmbH offers dietary supplement with high and stable anthocyanin content. Also, in 2018, Sensient Technologies Corporation acquired GlobeNatural, a Peru-based natural food and ingredient enterprise for amelioration of product portfolio and manufacturing capabilities of the company and Chr. Hansen Holding A/S expanded its natural color business in North America by purchasing a manufacturing facility in Wisconsin.
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1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.2 By Application
5.2.1 Food & Beverage
18.104.22.168 Bakery & Confectionery
22.214.171.124 Dairy-based products
5.2.3 Personal Care
5.2.4 Animal Feed
5.3.1 North America
126.96.36.199 United States
188.8.131.52 Rest of North America
184.108.40.206 United Kingdom
220.127.116.11 Rest of Europe
5.3.3 Asia Pacific
18.104.22.168 Rest of Asia-Pacific
5.3.4 South America
22.214.171.124 Rest of South America
5.3.5 Middle East and Africa
126.96.36.199 South Africa
188.8.131.52 Saudi Arabia
184.108.40.206 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Chr. Hansen Holding A/S
6.4.2 DDW The Color House
6.4.3 Kalsec Inc.
6.4.4 Sensient Technologies Corporation
6.4.5 Synthite Industries Ltd.
6.4.6 Skyherb Technologies
6.4.7 Givaudan (Naturex)
6.4.8 Symrise AG
7 MARKET OPPORTUNITIES AND FUTURE TRENDS