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レポート概要
| 本調査レポートは、自動車用ステアリングの世界市場について調査・分析した資料で、自動車用ステアリングの市場概要、動向、セグメント別市場規模、地域別分析、競争状況、企業情報、市場機会分析などで構成されています。 |
The Automotive Steering Market is expected to register a CAGR of over 5.5% during the forecast period (2020 – 2025).
– Power steering has been standard and increasing in most of the passenger cars around the globe. However, in the emerging market, some entry-level vehicles are still sold without a power steering.
– To reduce the manual effort, power steering or rather power-assisted steering were introduced to assist the driver. An advantage of power steering is its speed adjustable characteristic, where the steering is assisted more at low speed and assisted lightly at high speed to increase the control over the vehicle.
– Electric systems are significantly fuel efficient, due to the absence of belt-driven hydraulic or manual pumps, which can run constantly, whether assistance is required or not.
– Among regions, Asia-Pacific to dominate the Steering market. APAC Steering market is primarily being driven by growing vehicle production and sales, growing demand for sale of electric vehicles, increase of rise in emission norms, which in turn, are increasing the demand for luxury vehicles.
Key Market Trends
Increasing Adoption of Sensors
Sensor located in the steering column measure two primary driver inputs — torque (steering effort), and steering wheel speed and position. Thus, there are 3 types of sensors used in such systems – torque sensor, steering wheel speed sensor, and position sensor.
These sensors deliver the signals as inputs to an ECU, which provides an appropriate output to the steering system for an action to take place.
Torque sensors are generally non-contact sensors. The sensor measures the steering force applied by the driver, and thus, enables sensitive control of the electric steering support.
– It works based on a non-contact magnetic measuring principle. It contains a magnet unit, a flux-tube unit, and a sensor unit. The torque sensor itself has two independent coils of wire. One of the coils determines if a right-hand turn is being made, while the other determines if a left-hand turn is being made. The signal is then sent from the electric power steering (EPS) module to the appropriate coil, which then assists the vehicle in steering.
With growing advancements in technology, sensor products have also been consistently upgraded and improved in the automotive industry. For instance:
– In June 2018, Infineon Technologies AG developed a new magnetic angle sensor TLE5014. The new product can be easily integrated into an electric steering system. The TLE5014 sensors meet ISO26262 ASIL C for the single die and ISO26262 ASIL D for the dual die versions.
– Automotive & Industrial Systems Company (Automotive & Industrial Systems), an in-house company of Panasonic Corporation, developed a miniature, lightweight, and high-precision magnetic angle sensor that detects rotation angles of automotive motors used in EPS and hybrid systems. The company started delivering sample products in May 2018 and estimates an annual sales of JPY 40 billion in 2025.
The company may promote the sensor to manufacturers of EPS and shift-by-wire transmissions, and hybrid systems that use motors, as both starter and generator motors. The company is expected to start accepting orders by around September 2019.
Such improved sensor products for EPS system are likely to continue to see an increasing adoption among automakers during the forecast period.
Europe holds a significant share in the Market
The electric vehicle market is rapidly growing, across the world. For instance, in Europe, electric vehicle sales increased by 37% during 2018, as compared to that of 2017. Additionally, several governments across the world have formulated various policies, incentives, and projects to support the usage of electric vehicles.
By 2024, nearly 4% of the new car sales and 7% of the global car fleet are expected to be electric. With growing electric vehicle sales, the deployment rate of lightweight steering systems (like electric power steering (EPS)) is expected to see a potential demand during the forecast period.
The automotive industry is the largest industry sector in the country. In 2018, the automotive sector accounted to nearly 20% of the total German industry revenue.
– Germany is Europe’s number one automotive market with car production of about 5.12 million, which accounted to nearly 27% of the European passenger cars manufactured in 2018.
However, the country’s economy struggled over the summer, due to weak car production, owing to the enactment of new EU-wide emission measurement procedures.
– With the European Union moving toward the Worldwide Harmonized Light Vehicle Test Procedure, some German auto makers struggled to gain regulatory clearance, while production was also dampened by big dealership discounts to clear stock before the new rules came into effect.
With the installation of new plants by OEM suppliers in Germany, the addition of lightweight steering systems, such as EPS, in cars is expected to lower the cost incurred on exporting the systems, thus, driving the market toward higher profitability.
Advancements in the sensor technology of EPS, along with the reducing cost of manufacturing these systems, have contributed to the growth of the German automotive steering market.
Thus, owing to the aforementioned developments, the automotive steering market in the region is expected to grow at a rapid pace.
Competitive Landscape
The Automotive Steering Market is dominated by several players such as Robert Bosch GmbH, ZF Friedrichshafen AG, JTEKT Corporation, Nexteer Automotive Corporation, NSK Ltd., Mando Corporation, Showa Corporation. These Companies are expanding their business by new innovative technologies, so that they can have edge over their competitors.
– JTEKT Corporation, In September 2017, the company established JTEKT Automotive Morocco S.A.S (JAMO), its first manufacturing site in Morocco, and in September 2018 started construction on the plant. The plant is scheduled to begin mass production in 2020 and has an annual production capacity of 230,000 electric power steering systems. The plant will become the company’s new supply base for mainly Morocco and the North African market.
– Nexteer and Dongfeng Components Joint Venture Begins Steering Systems Production, the start-of-production of the joint venture indicates an increasing alignment between two companies. We will be closer, faster, and more focused on serving customers such as Dongfeng Motor Group, and we will further lay the solid foundation for Nexteer’s strategy for long-term profitable growth.
– In December 2019, Bosch expanded its range of hydraulic steering systems, including additional components that ease the installation of steering systems at automotive workshops.
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1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Component
5.1.1 Hydraulic Pump
5.1.2 Steering/ Coloumn/ Rack
5.1.3 Sensors
5.1.4 Electric Motor
5.1.5 Others
5.2 Vehicle Type
5.2.1 Passenger Cars
5.2.2 Commercial Vehicles
5.3 Mechanism
5.3.1 Electronic Power Steering (EPS)
5.3.2 Hydraulic Power Steering (HPS)
5.3.3 Electrically Assisted Hydraulic Power Steering
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Rest of North america
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Russia
5.4.2.5 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 India
5.4.3.2 China
5.4.3.3 Japan
5.4.3.4 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle-East and Africa
5.4.5.1 United Arab Emirates
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle-East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 Robert Bosch GmbH
6.2.2 JTEKT Corporation
6.2.3 Nexteer Automotive Corporation
6.2.4 NSK Ltd.
6.2.5 Showa Corporation
6.2.6 Mando Corporation
6.2.7 Sona Corporation
6.2.8 ZF Friedrichshafen AG
6.2.9 Hitachi Automotive Systems Limited
7 MARKET OPPORTUNITIES AND FUTURE TRENDS