 | • レポートコード：D0-MOR-AP0428 • 出版社/出版日：Mordor Intelligence / 2020年4月20日 • レポート形態：英文、PDF、100ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品＆飲料 |
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レポート概要
| 本調査レポートは、魚醤の世界市場について調査・分析した資料で、魚醤の市場概要、動向、セグメント別市場規模、地域別分析、競争状況、企業情報、市場機会分析などで構成されています。 |
Market Overview
Global fish sauce market is forecasted to grow at a CAGR of 3.2% during the forecast period of (2019-2024).
– The rise in demand for fortified fish sauce and significant demand from Southeast Asian countries are driving the global fish sauce market.
– Easy availability of other substitute sauces coupled with the time and cost involved in the preparation of fish sauce are the major challenges faced by the fish sauce market.
– Distribution channels play a crucial role in the market, as fish sauce is exported from Southeast Asian countries. A well-established distribution channel is prevalent for the sale of these products.
– The market witnessed fierce competition from the existing brands, manufacturing traditional as well as industrial fish sauce.
Scope of the Report
Scope of the market study is segmented by distribution channel, the market is segmented as supermarkets/hypermarkets, convenience stores, specialty retailers, online retail stores and others.
Key Market Trends
Supermarkets/Hypermarkets Remain the largest market
Increasing demand for convenience among the population has led to the availability of fish sauces in the supermarket/hypermarkets. Modern trade channels have taken the front seat, and this has resulted in the increasing market share of the supermarkets and hypermarkets. The product options provided under a single roof has given this channel an added advantage. The fish sauce section at a supermarket in Saigon has various brands of fish sauce on its shelves. Stores like Whole Foods do not carry Megachef, but they do have Red Boat, an excellent artisanal brand from Vietnam. A number of convenience stores are available in the Asian countries thereby making it convenient for the consumers to buy food products.
North America is the Fastest Growing Market Segment
The major players in the US fish sauce market are brands from Thailand, Vietnam, and Singapore. Some of the major brands in the country are Red Boat fish sauce and Squid. The premium segment accounts for 36.74% of the US fish sauce market in 2017. Consumer demand for the fish sauce will continue to grow due to the various health benefits offered by fish sauce and it also boosts the taste of the food. Increasing health-consciousness among the consumers, manufacturers are making a fish sauce by fermenting the fish using natural ingredients such as salt and water. Despite significant demand from South-East Asian countries, the United States witnesses a growing market for fish sauce. This growth is further promoted by the expansion of the distribution channel.
Competitive Landscape
Global fish sauce market is consolidated and highly competitive, particularly with the dominance of a few global players. Masan Consumer and Red Boat are the leading players in the global fish sauce market. The strategy for expansion and strategic agreement has been crucial for development in the global market scenario. Hung Thanh is a traditional fish sauce manufacturer that exports its products to European, Asian, American, and Australian markets.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– Report customization as per the client’s requirements
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Industrial
5.1.2 Traditional
5.2 By Composition
5.2.1 Basic
5.2.2 Premium
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience Stores
5.3.3 Online Retail Stores
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Spain
5.4.2.2 United Kingdom
5.4.2.3 Germany
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 Vietnam
5.4.3.4 Thailand
5.4.3.5 Rest of Asia-Pacific
5.4.4 Rest of the World
5.4.4.1 South America
5.4.4.2 Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Red Boat Fish Sauce
6.4.2 Thai Fishsauce Factory (Squid Brand) Co., Ltd
6.4.3 Unilever Food Solutions
6.4.4 Masan Group
6.4.5 Rayong Fish Sauce Co., Ltd.
6.4.6 Rungroj Fish Sauce Co., Ltd.
6.4.7 Pichai Fish Sauce Co. Ltd.
6.4.8 Tang Sang Ha Co., Ltd.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS