 | • レポートコード：D0-MOR-AP0656 • 出版社/出版日：Mordor Intelligence / 2020年3月 • レポート形態：英文、PDF、120ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：新エマージングオポチュニティー |
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レポート概要
| 本調査レポートは、ホームフレグランスの世界市場について調査・分析した資料で、ホームフレグランスの市場概要、動向、セグメント別市場規模、地域別分析、競争状況、企業情報、市場機会分析などで構成されています。 |
The global home fragrances market is expected to witness strong growth in the forecast period owing to factors such as increasing the discretionary income of consumers which is increasing the inclination of consumers towards various fragrance products. Home fragrance products are made up of the different types of aromas such as eucalyptus, jasmine, and lavender which help to liven up the mood, thereby creating a stress-free environment.
The home fragrances market is booming driven by new aesthetically pleasing products, personalization of the products and usage of natural ingredients such as oils in the products. The market is also witnessing an increased demand for natural essential oils in home fragrance products which are expected to further add to the growth of home fragrance products in the forecast period.
Countries such as the U.S, China and India are witnessing an increase in demand for home fragrance products due to the high disposable income of consumers and urbanization. Increased number of retail outlets and online portals are also attributing to the market growth as these stores offer the ease to select fragrance products, along with availability of a variety of products.
Key Market Trends
Growing Emergence of Customized Scented Candles
Scented Candles are the one of the fastest-growing and largest categories for the home fragrance industry. The demand for scented candles is increasing rapidly and the growth can be attributed to factors such as increasing demand for aromatherapy which reduces stress and rising use of candles as home decor products.
The emergence of customized home fragrance candles has been identified as one of the prominent home fragrances market trends, which is likely to have a positive influence on the growth of the market in the upcoming years. Companies are offering customers the freedom to choose shape, size, color, texture, and fragrances of candles according to their unique taste and personal preferences. Some vendors are also allowing customers to add photos and quotes on the containers of candles along with the option to choose the desired fragrance. The adoption of such strategies will enhance the customer’s buying experience and boost the sales of home fragrances in the forecast period.
Europe to Dominate Among the Regions in the Forecast Period
Europe held the highest market share in terms of revenue for home fragrances in 2019, and it is expected that the region will continue to maintain its dominance in the forecast period. Some of the major factors attributed to this strong growth increase in per capita expenditure for homecare products such as fragrances and an increase in standards of living in the region. Countries such as the U.K. and France are driving the regional market due to an increase in demand for home fragrance products.
In the United Kingdom, the sales of electric air fresheners, candles and wax melts have increased significantly in the last few years The products also have a higher average selling price and higher frequency of purchase. Furthermore, people in this country are frequent buyers of home fragrance products, which is driving the market in the country as well.
The region is also witnessing an increase in the sellers and manufacturers which has led to an increase in the availability of home fragrance in Europe. For instance, companies such as ESTEBAN Paris came up with refilling the scented candles that increase the lifecycle of candles more than regular scent candles. These factors are anticipated to fuel market growth further in the region.
Competitive Landscape
The home fragrance market is competitive with the presence of a large number of local and international players, thus making the market fragmented in nature. Geographical expansions, new product launches, and mergers and acquisitions are some of the key strategies adopted by companies operating in the global home fragrances market to gain a competitive edge in the market. Some of the leading market players are S.C. Johnson & Son Inc., Reckitt Benckiser Group plc, The Procter & Gamble Company, Newell Brands Inc, NEST Fragrances LLC, Illume Inc., Henkel AG & Co.and Beaumont Products, Inc.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
4.1 Insights on consumer preferences and factors affecting purchase decision of customers for fragrance products
4.2 Insights on safety efficacy requirements for home fragrances
4.3 Insights on regulatory standards for home fragrances
4.4 Insights on latest innovations and industry trends
5 MARKET DYNAMICS
5.1 Current Market Scenario
5.2 Market Dynamics
5.2.1 Drivers
5.2.2 Restraints
5.2.3 Opportunities
5.3 Industry Attractiveness-Porter’s Five Forces Analysis
6 MARKET SEGMENTATION
6.1 By Type
6.1.1 Sprays
6.1.2 Diffuser
6.1.3 Scented Candles
6.1.4 Others
6.2 By Distribution Channel
6.2.1 Supermarkets and Hypermarkets
6.2.2 Online stores
6.2.3 Convenience stores
6.2.4 Others
6.3 By Geography
6.3.1 Europe
6.3.2 North America
6.3.3 South America
6.3.4 Asia Pacific
6.3.5 Middle East and Africa
7 COMPETITIVE LANDSCAPE
7.1 Market Concentration
7.2 Company Profiles
7.2.1 S.C Johnson & Sons, Inc.
7.2.2 Reckitt Benckiser Group Plc
7.2.3 The Procter & Gamble Company
7.2.4 Newell Brands Inc.
7.2.5 Bath & Body Works, LLC
7.2.6 The Estee Lauder Companies Inc.
7.2.7 NEST Fragrances
7.2.8 Illume Inc
7.2.9 Seda France
7.2.10 Bougie Et Senteur
7.2.11 Henkel AG & Company, KGaA
7.2.12 Godrej Aer
7.2.13 Faultless Brands
7.2.14 Air Essentials
7.2.15 ScentAir
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
9 DISCLAIMER