 | • レポートコード：D0-MOR-AP0792 • 出版社/出版日：Mordor Intelligence / 2020年4月20日 • レポート形態：英文、PDF、100ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：消費財及びサービス |
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レポート概要
| 本調査レポートは、メンズグルーミング製品の世界市場について調査・分析した資料で、メンズグルーミング製品の市場概要、動向、セグメント別市場規模、地域別分析、競争状況、企業情報、市場機会分析などで構成されています。 |
Global men’s grooming products market is projected to grow at a CAGR of 5.5% during the forecast period 2020 – 2025.
– The market is primarily driven by the increasing consciousness among male consumers on personal wellness and appearance. Also, increasing penetration of media, there has been a rising societal pressure to always look good, thus fueling the grooming products available for men. Moreover, rapid innovations and frequent launches of various grooming solutions are offering tremendous growth potential to the market. For instance, Marico launched the Set Wet Studio X Charcoal, a charcoal based-range of male grooming products, that include shampoo, body wash, peel-off face mask, face wash, and face scrub, as charcoal is considered a super ingredient that is increasingly being used in personal care products, both internationally and in the domestic market.
– Furthermore, factors such as rising penetration of e-commerce and social media are contributing to the growth of the global market. Although the online market is still at a nascent stage, it is currently experiencing a strong growth rate and allows consumers convenience and a wide variety of products to choose from.
Key Market Trends
Rising Demand For Men’s Skin Care Products
The men’s skincare market is reported to have the fastest growth in the global men’s grooming market, owing to the major concerns among customers are aging, acne, and pigmentation. Therefore, major players are focusing on expanding their existing product lines by introducing new products to meet the customers’ demand. For instance, AVEDA, a brand of Estee Lauder Companies, launched a daily light guard defense fluid broad spectrum SPF 30, that offers multifunctional benefits to consumers such as protection against free radical damage and strengthens the skin’s natural environmental barrier. Thus, such innovations and portfolio extensions drive the growth of the market.
United States to Dominate the Global Market
In the United States, the male grooming industry is flourishing and is witnessed to dominate the global market. Male consumers, especially baby boomers, are venturing into the luxury sphere, which has resulted in a faster growth rate for male-specific premium beauty products. However, in the country, the growing demand for the e-commerce segment is exponentially driving the US market. A large percentage of the young crowd is the potential use of various online portals, which provide more knowledge about the variety of grooming solutions available in the market, thereby driving the demand for various products.
Competitive Landscape
The global men’s grooming products market is competitive and fragmented in nature owing to the presence of many regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market include Beiersdorf AG, L’Oréal SA, Procter & Gamble Co., and Unilever PLC, among others.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Hair Care Products
5.1.2 Skin Care Products
5.1.3 Shave Care Products
5.1.4 Fragrances
5.1.5 Other Product Types
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Specialist Retailers
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Colombia
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Beiersdorf AG
6.4.2 L’Oréal SA
6.4.3 Procter & Gamble Co.
6.4.4 Unilever PLC
6.4.5 Grooming Lounge
6.4.6 Reckitt Benckiser
6.4.7 Helios Lifestyle Private Limited
6.4.8 Marico Ltd
7 MARKET OPPORTUNITIES AND FUTURE TRENDS