 | • レポートコード：D0-MOR-AP0845 • 出版社/出版日：Mordor Intelligence / 2020年3月 • レポート形態：英文、PDF、130ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：新エマージングオポチュニティー |
| Single User | ￥629,000 (USD4,250) | ▷ お問い合わせ |
| Team User | ￥703,000 (USD4,750) | ▷ お問い合わせ |
| Corporate License | ￥1,110,000 (USD7,500) | ▷ お問い合わせ |
• お支払方法：銀行振込（納品後、ご請求書送付）
レポート概要
| 本調査レポートは、新聞の世界市場について調査・分析した資料で、新聞の市場概要、動向、セグメント別市場規模、地域別分析、競争状況、企業情報、市場機会分析などで構成されています。 |
The newspaper industries work to inform people about current events happening all around the globe. The newspaper industry is globally moving from traditional print technology to digital technology as everyone seems to generally prefer digital and mobile platforms. However, Print Media continues to be an attractive platform for image advertisers and premium segment readers in the global market. Diversifying revenue streams has become a big priority for publishers all over the world as traditional business models face pressure to generate revenue.
Digital publishing, diversified business models, changing distribution channels, strategic partnerships and convergent platforms are driving the newspaper industry globally. Virtual reality is another area where publishers are starting to look at. Publishers are also focusing on building in-house data and analytics capabilities.
According to official sources, the daily paid circulation of newspapers was 60 million in 2000, and in 2016, that number had plummeted to 33.5 million which further went down to 28.6 million in 2018. As a result of this, publishers are turning their focus towards more consumer-centric business models which can outpace the digital platforms revenue by a good margin. Many newspapers are currently downsizing or going online because of internet reading subscribers rising globally.
Despite digital transformation print revenues are accounting for revenues over 80% of the market, globally revenues from print fell by over 1% only. Publishers are embracing creativity, experimentation, and new initiatives in the market. Further emerging imperative, especially for newspaper publishers are to play up their long-standing association with high-quality information. It is also observed that trust in journalists and quality journalism is on the rise, particularly compared to online platforms.
However in today’s digital world, Advertisers are placing advertisements on social media than digital newspapers which can restrain the growth of the market. So, newspapers, in order to fund their operations, are looking to adapt with subscription models to the digital world.
Key Market Trends
Digital Newspapers and Advertising Markets are Expected to Grow Faster in the Newspapers Market
Newspaper market companies are expanding capabilities across different channels spanning from mobile, advertising technology, video, digital audio/podcasts, and data analytics/data mining. Digital platforms are acting as a medium between publishers and readers. Newspaper of all the media and entertainment segments is struggling with the digital content as it competes directly with the volume of content that is available for free online and other sources.
Digital platforms are continuously deriving revenues from digital readers in the market. Digital revenues are forecasted to grow at a higher rate than the Print revenue in the newspaper market. Digital advertising revenues from the advertisers are also projected to grow at a growth rate of over 5% in the market. The big giants like Google and Facebook are also disrupting the digital advertisement market by their services and are gaining large market share
Publishers are getting better insights from websites for their customers, distributors, and stakeholders. Publishers with the digital-first model are investing significantly in building in-house data and analytics capabilities to exploit the digital market.
Asia Pacific is the Largest Market for Newspaper Industry
The Asia Pacific was the largest region in the global newspaper market, accounting for over 30% of the market in 2018. The key factor behind the growth of the Asia-pacific market is the growth of print and digital media in India and China. Other factors supporting the growing market are developing economy, middle-class population and education in these markets. As more populations in these countries get educated, they will demand more newspapers to read and also browse through online content in the process, thus helping the market to grow both by the print and digital technology.
Indian market as compared to another country has steady growth in the print newspaper industry while other markets print the newspaper market has been mostly overtaken by the digital market. Countries like the U.S and UK have shown a negative growth rate for the print newspaper industry, as more people have shifted onto digital platforms. However, consumers in the market are now getting more and more aware of the fake news from the internet sources and are getting back to sources that can provide news in an authentic and convincing manner where they can build their trust.
Competitive Landscape
The newspaper industry is fragmented and is competitive in nature as there are many publishers competing in the market. The impact of trust on the performance of news and the revenues of news media companies worldwide is undeniable. More publishers are increasing their efforts to boost revenues from readers as advertising revenues are dwindling. Publishers are increasingly forming ad alliances all over the world to compete with tech giants such as Google in the market.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Drivers
4.3 Restraints
4.4 Opportunities
4.5 Industry Value Chain Analysis
4.6 Inights on Types of Publishers
4.7 Insights on Number of Readers and Revenues per Subscribers
4.8 Government Regulations in the Market
4.9 Key Associations and Partnerships in the Newspaper Industry
4.10 Technological Disruption in the Market
5 MARKET SEGMENTATION
5.1 By Platform
5.1.1 Print
5.1.2 Digital
5.2 By Business Model
5.2.1 Subscription
5.2.2 Advertising
5.3 By Geography
5.3.1 North America
5.3.2 Europe
5.3.3 Asia-Pacific
5.3.4 Latin America
5.3.5 Middle-East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Gannett Co., Inc.
6.2.2 Fairfax Media
6.2.3 The New York Times
6.2.4 Axel Springer SE
6.2.5 Schibsted Media Group
6.2.6 APN News and Media
6.2.7 Daily Mail and General Trust
6.2.8 Dogan Yayin Holding
6.2.9 Gruppo Editoriale L’Espresso
6.2.10 Johnston Press
6.2.11 Hachette Book Group
6.2.12 HarperCollins
6.2.13 Macmillan
6.2.14 Penguin Random House
6.2.15 Simon & Schuster
7 FUTURE OF THE MARKET
8 APPENDIX