• 出版社/出版日：Mordor Intelligence / 2020年4月20日
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Global perms and relaxants market is expected to witness a CAGR of 3.3% during the forecast period (2020 – 2025).
– Increased preference for hairstyling, changing lifestyle, urbanization, and marketing and promotional activities are the primary factors fueling the market growth of perms and relaxants. Relaxants dominate the market due to increasing preference among women for a natural hairstyle.
– Reduced spending of black women on relaxants due to consumer preference for more homegrown natural hair treatments is the primary factor affecting the market growth negatively.
Key Market Trends
The Reintroduction of Perms in Fashion is Likely to Boost the Market
With a major influence of celebrities on the hairstyles, the higher class population of the developed countries is choosing to go for perms, as there favorite stars flaunt their permed hair in their appearances at various events. The fashion industry is dynamic and the trends keep changing uncertainly. Therefore, in the amalgamated fashion era, the people who are financially strong choose to perm their hair and use the products meant for the maintenance of the hairstyle.
South America Dominates Over the Other Regions in the Global Market
South America’s hair perms and relaxants market observed a healthy growth due to the inflating demand for hair perming and relaxing products. The ongoing trends in the fashion world are fascinating the population of the larger economies of the region and the corresponding population is being readily inclined towards hair perming and relaxing products. The trendy young consumers who adopt various hairstyles appropriate for work are increasingly preferring relaxer-free natural hair. This trend is more dominant among the women population which are the primary consumers of relaxants.
The declining trend for hairstyling due to consumer awareness of the harmful effects of chemicals is the primary factor that has negatively affected the market growth to an extent. However, this is the right platform for the manufacturers on which they can develop remedies to cater to the demands for safer products, as put forward by the hesitant customers. Moreover, the major players are opting to indulge in geographical expansions and partnerships in order to broaden their consumer base and strengthen their distribution networks.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Specialist Retailers
5.2.4 Online Stores
5.3.1 North America
220.127.116.11 United States
18.104.22.168 Rest of North America
22.214.171.124 United Kingdom
126.96.36.199 Rest of Europe
5.3.3 Asia Pacific
188.8.131.52 Rest of Asia-Pacific
5.3.4 South America
184.108.40.206 Rest of South America
5.3.5 Middle East and Africa
220.127.116.11 South Africa
18.104.22.168 Saudi Arabia
22.214.171.124 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 L`Oreal S.A.
6.4.2 Henkel AG & Co KGaA
6.4.3 Jotoco Corp.
6.4.4 Coty Inc.
6.4.5 Makarizo International
6.4.6 Kadus Professionals
6.4.7 Procter & Gamble
7 MARKET OPPORTUNITIES AND FUTURE TRENDS