 | • レポートコード：D0-MOR-AP0949 • 出版社/出版日：Mordor Intelligence / 2020年4月20日 • レポート形態：英文、PDF、90ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品＆飲料 |
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レポート概要
| 本調査レポートは、妊婦用サプリメントの世界市場について調査・分析した資料で、妊婦用サプリメントの市場概要、動向、セグメント別市場規模、地域別分析、競争状況、企業情報、市場機会分析などで構成されています。 |
The global prenatal supplements market is projected to grow at a CAGR of 6.9% during the forecast period (2020 – 2025).
– The prenatal supplements market has been growing, owing to the rising health awareness among pregnant women to reduce the risk of necessary nutrients deficiency. Also, in some cases
– Government initiatives to create awareness regarding the importance of prenatal supplements among women from underdeveloped countries. For instance, a study by the UC Davis MIND Institute in February 2019, has claimed that the women who were observed not taking daily prenatal immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, which is twice the rate as that of women who consumed the supplements.
– Also, NGOs, such as Direct Relief, who provide prenatal supplements for free-of-charge with a mission to improve the health and lives of people affected by micronutrient deficiencies due to inadequate dietary intake of vitamins and minerals has further boosted the market growth.
Key Market Trends
Rising Demand for Prenatal Vitamin Supplements
Vitamin holds a major share in the prenatal dietary supplements market and is projected to display a steady growth. Vitamins are one of the crucial nutrients for women, especially Vitamin B12 and vitamin D which are particularly important to support the development of the baby’s nervous system (B12) and skeleton (D) since proper nutrition and diet is essential in pregnancy in order to help them deliver healthy babies. Currently, almost all obstetricians in the United States recommend prenatal vitamins to pregnant women, to support healthy growth and minimize birth defects. A study by the UC Davis MIND Institute has claimed that “women who reported about not taking daily prenatal immediately before and during the first month of pregnancy, were likely to have a child with an autism spectrum disorder, twice the rate as that of women who consumed the supplements.
North America to Drive the Global Prenatal Supplements Market
North America holds the highest share in the prenatal vitamin supplements market. The shifting parental demographic in this region is expected to continue to support growth. The decrease in the rate of teen pregnancy and the rise in the share of births by more affluent and educated women are expected to further drive the market in North America. Owing to the demand for supplements, Asia-Pacific is a huge prospective market for pregnancy multi-vitamins. Also, with the increasing internet penetration, the online market for the purchase of prenatal supplements has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Delhaize, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in online prenatal supplements space.
Competitive Landscape
The global market for prenatal supplements is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
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1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By type
5.1.1 Vitamins
5.1.2 Minerals (Calcium, Iron, and others)
5.1.3 Essential Fatty Acids
5.1.4 Others
5.2 By Form
5.2.1 Capsules
5.2.2 Powder
5.2.3 Gummy
5.3 By Distribution Channel
5.3.1 Supermarket/Hypermarket
5.3.2 Pharmacy
5.3.3 Drug store
5.3.4 Direct Selling
5.3.5 Online channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Spain
5.4.2.2 United Kingdom
5.4.2.3 Germany
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East and Africa
5.4.5.1 South Africa
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Country Life, LLC
6.4.2 Church & Dwight Co. Inc.
6.4.3 Direct Relief
6.4.4 Garden of Life
6.4.5 Procter & Gamble Company (New Chapter)
6.4.6 Rainbow Light
6.4.7 Vitamin Angels, Inc.
6.4.8 Bayer U.S. LLC
7 MARKET OPPORTUNITIES AND FUTURE TRENDS