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レポート概要
| 本調査レポートは、こめ油の世界市場について調査・分析した資料で、こめ油の市場概要、動向、セグメント別市場規模、地域別分析、競争状況、企業情報、市場機会分析などで構成されています。 |
The global rice bran oil market is projected to grow at a CAGR of 4.2% during the forecast period (2020-2025).
– The global rice bran oil market is being driven by rising health consciousness among consumers and high demand for nutritional and fat-free food and beverages owing to its mild flavor, neutral taste, and rich nutrient content. Other factors responsible for the growth of the market include numerous application areas, aggressive promotional campaigns by manufacturers and high penetration in both developed and emerging markets.
– Furthermore, regulatory bodies favoring the consumption of rice bran oil has further boosted the market growth. For instance, the World Health Organization (WHO) and the American Heart Association have approved the use of rice bran oil, stating that its composition of monounsaturated, polyunsaturated, and saturated fats is much safer as compared to the composition of most other vegetable oils.
– However, the market is facing challenges such as less popularity of rice bran oil among people as compared to other healthy edible oil that is restraining the market space.
Key Market Trends
Rising Demand For Organic Edible Oils
The increasing demand for trans fat-free oils, along with the rising consumer health-consciousness is the key factor driving the organic edible oil market. These oils are free from artificial ingredients and are considered as a healthier alternative than conventional oils. Therefore, a rise in consumer shift from traditional products to clean-label, organic, and non-GMO products has been witnessed, thus gearing the market growth. Other factors boosting the market growth include increasing incidences of health problems, such as digestive disorders, diabetes, and obesity.
Asia-Pacific Is The Fastest Growing Region In The Global Rice Bran Oil Market
Asia-Pacific accounts for relatively high volume share and is expected to grow at a significant rate in the global rice bran oil market, because of the easy availability of raw material across the region particularly in India. The major producers in the region are India, China, Japan, and Thailand. India is the world’s largest consumption area. Europe is also expected to expand in the rice bran oil market, owing to increasing health awareness among consumers across the regions. North America dominates the global rice bran oil market, due to the rise in demand for healthy edible oil.
Competitive Landscape
The global rice bran oil market is competitive and fragmented in nature owing to the presence of many regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, in January 2018, China’s rice bran oil brand, Awarana, launched its first supermarket in Japan, to mark its position in the high-competitive market in Japan.
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1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters 5 Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Category
5.1.1 Organic
5.1.2 Conventional
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience stores
5.2.3 Online retail channels
5.2.4 Other distribution channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Strategies Adopted by Key Players
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Cargill, Incorporated
6.4.2 King Rice Oil Group
6.4.3 Ricela Health Foods Ltd.
6.4.4 NOW Health Group, Inc.
6.4.5 Swanson
6.4.6 Adani Group
6.4.7 H&B Oils Center Co
7 MARKET OPPORTUNITIES AND FUTURE TRENDS