▶ 調査レポート

化粧品の中国市場:成長・動向・市場規模予測(2020-2025)

• 英文タイトル:China Cosmetic Products Market - Growth, Trends, and Forecast (2020 - 2025)

Mordor Intelligenceが調査・発行した産業分析レポートです。化粧品の中国市場:成長・動向・市場規模予測(2020-2025) / China Cosmetic Products Market - Growth, Trends, and Forecast (2020 - 2025) / D0-MOR-AP1248資料のイメージです。• レポートコード:D0-MOR-AP1248
• 出版社/出版日:Mordor Intelligence / 2020年4月
• レポート形態:英文、PDF、90ページ
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レポート概要
本調査レポートは、化粧品の中国市場について調査・分析した資料で、化粧品の市場概要、動向、セグメント別市場規模、競争状況、企業情報、市場機会分析などで構成されています。

The china cosmetic products market is projected to grow at a CAGR of 6.21% during the forecast period (2020-2025).
– Cosmetic products have become an essential part of Chinese consumer’s everyday life. These cosmetic products are labeled and manufactured keeping in mind the regulations specified by government bodies to guarantee product safety.
– Consumer demand for enhanced functionality and eco-friendliness in cosmetic design is resulting in exciting innovations in the packaging and design of cosmetics products. Packaging manufacturers are offering a wide variety of innovative choices and creative technologies to serve the market. Various big companies are showing innovative changes in packaging and design.
– For instance, Procter & Gamble recently announced a major shift to the plant-derived packaging for some of its leading global cosmetic brands and is using sugarcane-derived plastic from Brazil’s Braskem. In addition, L’Oréal recently helped reduce the environmental impact of its packaging by introducing two new assessment tools, namely, Sustainable Packaging Scorecard (SPS) and Packaging Impact Quick Evaluation Tool (PIQET), to its package design process.

Key Market Trends

Hair Styling and Coloring Products​ Holds a significant Share in the market

In China, more women are joining the workforce, thus driving the instinct of looking good at the workplace. Interestingly, the cosmetics industry has also witnessed a surge in demand among men, owing to factors such as awareness, the importance of grooming, and the presence of a greater number of women at the workplace. Within the cosmetics category, hair is considered as the foremost element that establishes the individual style and spells a fashion statement. Thus, the industry has witnessed the demand for styling products and hair colors greatly. Products with natural ingredients, especially fruit- and plant-based products are in high demand. For example, L’Oréal launched Garnier Olia Coloration Permanente with 60% natural flower oils in a non-drip cream.

Supermarket and Hypermarkets Remains the Largest Distribution Channel

Supermarket/Hypermarket segment of the market study holds the largest market share, indicating consumer preference towards the segment. Owing to high consumer demand major supermarkets are expanding the range of cosmetics representing a diversity of the products. The growth observed in the supermarket segment was led by the appeal it causes to boomers seeking for safe exploration of various cosmetic products formulated with innovative technology and packaging. The trend of bulk shopping is increasing due to the increased income and busy lifestyles of the consumers. Selling the products through supermarkets signifies the transaction building strategy of the seller as it leads to increased impulse purchases of the consumer.

Competitive Landscape

The chinese cosmetics market is strongly dominated by the foreign players . Major Key Players: L’Oreal group, Avon products Inc., the Estée Lauder Companies Inc., , Shiseido Co. Ltd, Dior, Yves Rocher International and Oriflame holding AG, among others. Product innovation remains the most adopted strategy among the plyers in the country. An advanced and diversified distribution network of the globaly players gives an upper edge to to expand their range of products, across the country.

Reasons to Purchase this report:

– The market estimate (ME) sheet in Excel format
– 3 months of analyst support

レポート目次

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Color Cosmetics
5.1.1.1 Facial Make-Up Products
5.1.1.2 Eye Make-Up Products
5.1.1.3 Lip and Nail Make-up Products
5.1.2 Hair Styling and Coloring Products
5.1.2.1 Hair Colors
5.1.2.2 Hair Styling Products
5.2 By Category
5.2.1 Mass
5.2.2 Premium
5.3 By Distribution Channel
5.3.1 Hypermarkets/supermarkets
5.3.2 Specialty Stores
5.3.3 Pharmacy and Drug Stores
5.3.4 Online Retail Stores
5.3.5 Other Distribution Channels

6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 LOreal S.A.
6.4.2 Shiseido Co. Ltd
6.4.3 Estee Lauder Companies Inc
6.4.4 Amorepacific Group
6.4.5 Christian Dior SE
6.4.6 Oriflame Holding AG
6.4.7 Yves Rocher International
6.4.8 Avon Products, Inc

7 MARKET OPPORTUNITIES AND FUTURE TRENDS