 | • レポートコード：D0-MOR-AP1263 • 出版社/出版日：Mordor Intelligence / 2020年4月 • レポート形態：英文、PDF、68ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：動物栄養及びウェルネス |
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レポート概要
| 本調査レポートは、ペットフードの中国市場について調査・分析した資料で、ペットフードの市場概要、動向、セグメント別市場規模、競争状況、企業情報、市場機会分析などで構成されています。 |
The Chinese pet food market is projected to register a CAGR of 6.3%, during the forecast period (2020-2025). China ranks third in terms of dog ownership, with more than 27 million dogs as pets in 2018. According to a survey conducted in 2018, about 9% of urban households in China own a dog. Pet owners are picky, not only about food but also about sales channels. Pet owners are preferring online shopping due to the convenience it provides in the busy lifestyles of the consumers. Increasing pet humanization, rise in the demand for natural pet food are some of the drivers which is boosting the sale of pet food in the country. However, regulations imposed on pet food and low average monthly expenditure on pet food are likely to retrain the market.
Key Market Trends
Dogs Dominates the Market
Dogs are the most popular pets grown in China with 9% of the country’s urban population has owned a dog as their pet, followed by cat and fish respectively. According to the State Council of China, around 73.55 million households own a pet, of which 46.1% own dogs and 30.7% have cats. Increasing pet adoption is also a major reason for increasing pet dog population. In total pet population, dogs account for 34% and cats accounts for 20% in 2019.
Dry Pet Food dominates the Market
The dry pet food segment is projected to register a CAGR of 7.1%, during the forecast period. Pet owners usually prefer pet foods that do not have overpowering odors, which reinforces their preference toward dry pet foods. In addition, dry pet food is considered to be the most convenient type of food in terms of storage, as well as for feeding by Chinese pet owners. Owing to rising disposable incomes and the increasing number of pet owners in China, the market for dry pet food is expected to grow at a rapid rate in the country.
Competitive Landscape
The Chinese pet food market has a major presence of multinational companies, such as Mars, Nestle, and Royal Canin, while local companies, such as Bridge Pet Care and Ronsy Pet Food Co. Ltd account for minor shares in the market. The companies in the Chinese pet food market are highly active and are adopting strategies, such as investment in e-marketing and e-commerce websites, mergers and acquisitions, and new product launches, in order to increase their market share in the country. The pet food market of China is highly consolidated, with the top three companies alone, accounting for more than 60% of the market.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
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1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.4 Market Restraints
4.5 Porter’s Five Force Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product
5.1.1 Dry Pet Food
5.1.2 Wet Pet Food
5.1.3 Treat and Snack
5.1.4 Other Products (Organic Product, Veterinary diet)
5.2 Animal Type
5.2.1 Dog
5.2.2 Cat
5.2.3 Bird
5.2.4 Other Animals
5.3 Sales Channel
5.3.1 Specialized Pet Shop
5.3.2 Internet Sales
5.3.3 Hypermarket
5.3.4 Other Channel
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Incorporated
6.3.2 Nestle Purina Pet Food
6.3.3 Bridge PetCare
6.3.4 Yantai China Pet Foods Co., Ltd.
6.3.5 Huaxing Pet Food Co., LTD,
6.3.6 Royal Canin China Co. Ltd
6.3.7 Chengdu Care Pet Food Co. Ltd
7 MARKET OPPORTUNITIES AND FUTURE TRENDS