 | • レポートコード：D0-MOR-AP1303 • 出版社/出版日：Mordor Intelligence / 2020年4月 • レポート形態：英文、PDF、120ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品＆飲料 |
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レポート概要
| 本調査レポートは、シリアルバーの北米市場について調査・分析した資料で、シリアルバーの市場概要、動向、セグメント別市場規模、競争状況、企業情報、市場機会分析などで構成されています。 |
The North America cereal bar market is projected to grow at a CAGR of 4.8% during the forecast period (2020-2025).
– The North American cereal bar market witnessed growth, owing to the consumer’s need for convenient and on-the-go snack options. Further, cereal and energy bars are the most popular snacks among adults in this region.
– New products, an increase in demand for low-fat cereal bars, the increasing popularity of grab and go breakfast options, the change in snacking culture, and broad retail distribution that encourages both planned and impulse buying decisions are expected to be key drivers for the market studied in this region.
Key Market Trends
INCREASING CONSUMPTION OF CONVENIENT, ON-THE-GO MEAL, AND SNACK OPTIONS
According to the United States Department of Agriculture (USDA), consumers in the United States spend more than half of their food budget on convenient foods including a snack bar, thereby driving the consumption of snack bars in the country. In the United States, the majority of consumers prefer snack bars to satisfy hunger by replacing a meal. For instance, according to FoodBev Welch’s survey conducted in 2017, around 92% of millennials were reported consuming snacks (including cereal bars) as a meal replacement at least once a week. Also, around 26% of the millennial population in the United States consume snacks as a meal replacement. Growing consumer preference for the nutrient intakes for snacks, especially among kids is influencing the key players to introduce cereal bars and other convenient food products with improved nutritious
content.
RISING CONSUMER INCLINATION TOWARDS ORGANIC CEREAL BARS
In the United States, organic granola/muesli bars have the upper hand among organic bars. The snack bar manufacturers focusing to meet various consumer expectations of taste, indulgence, nutrition, and functionality, are expected to drive the growth of organic snack bars in upcoming years. Increasing the popularity of gluten-free diets are being adopted by a rising number of people in the United States, who avoid the protein-rich products either as a lifestyle choice or because of gluten intolerance or following the diagnosis of celiac diseases that are likely to create a huge opportunity for cereal bar manufacturers to introduce more gluten-free cereal bars in the market. Thus the launch of new organic/gluten-free products and greater demand by consumers are expected to boost the growth in the sector. For instance, in 2018, Clif bar launched a granola bar made from organic plant-based ingredients, primarily targeting athletes and sport participants.
Competitive Landscape
The North America Cereal Bar market is competitive with a large number of existing multinational players. Innovative product launch and clean label ingredients are the various strategies adopted by these players. Private label brands provide tough competition to the existing players with their flavored product offerings. Major players in the market include PepsiCo, Inc. Kellogg Company, Clif Bar & Company, and others.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Distribution Channel
5.1.1 Supermarkets/ Hypermarkets
5.1.2 Convenince Stores
5.1.3 Specialty Stores
5.1.4 Online Retail Stores
5.1.5 Others
5.2 By Country
5.2.1 United States
5.2.2 Canada
5.2.3 Mexico
5.2.4 Rest of North America
6 COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Strategies Adopted by Players
6.3 Most Active Companies
6.4 Company Profiles
6.4.1 PepsiCo, Inc.
6.4.2 Kellogg Company
6.4.3 General Mills
6.4.4 Clif Bar & Company
6.4.5 Atkins Nutritionals, Inc
6.4.6 Kind LLC
6.4.6.1 https://www.daisybrand.com/sour-cream
6.4.7 Cascadian Farm Organic
7 MARKET OPPORTUNITIES AND FUTURE TRENDS