• 出版社/出版日：Mordor Intelligence / 2020年3月
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The demand for countertops in North America is witnessing strong growth, majorly due to the increasing importance of utility spaces in the construction industry. Unlike in developing countries, countertops are already widely used in kitchens and bathrooms in developed markets such as North America.
Countries such as the United States and Canada are witnessing increased construction activity and growth in housing completions, which will further fuel the demand for countertop products as there is a growing consumer preference for spacious kitchens and multiple bathrooms that require more countertop area.
Increased spending on improvement and repair of existing structures. and shift in the product mix from laminates to higher-priced alternative materials are also fuelling the market growth. Some of the preferred countertop materials are solid surface, granite and quartz and the demand for these are increasing as the home remodeling and new home construction ramps up. Laminates are also a popular countertop category particularly for the budget-conscious consumers, due to their favorable performance at reasonable prices.
Key Market Trends
Kitchens to Remain the Largest Market for Countertops in North American Countries
The kitchen market accounted for nearly two-thirds of the demand for countertops products in the region supported by the large residential market. In developed countries like the US, Canada, and Mexico the demand for kitchen countertop markets is witnessing a strong growth due to rising interest in large kitchens and remodeling kitchens on a regular basis.
The preferred mediums for kitchen countertops are granite stone, porcelain slab, and butcher-block countertops as homeowners are looking up for more natural-looking and aesthetically pleasing surface materials that will add more value to their home and kitchen. Laminates are one of the leading countertop materials preferred by Americans in their kitchens due to their low price points and minimal maintenance requirements.
United States Emerging as a Prime Market for Countertops Due to Increased Construction Activities
The recovery of the US building and construction sectors including the single-family housing sectors has increased the consumer preferences for multiple bathrooms and modular kitchen spaces. This, in turn, is expected to propel the consumption of countertops in the US in the forecast period.
United States housing construction is gaining momentum and there is increasing residential activity in the country which is fuelling the demand for luxury kitchen and bathrooms that is further expected to spur the countertops market demand. This increasing number of housing units which includes both multifamily and single-family housing completions will further fuel the demand for countertop products in the forecast period.
North America countertops market is fragmented with the presence of players such as Masco Corporation, Cambria Quartz, Caesarstone, and Precision CounterTops. Countertop manufacturers are becoming more competitive by expanding and diversifying their product offerings and expanding their businesses by providing other countertop materials.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
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1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
4.1 Insights on environmental and regulatory factors for industry
4.2 Insights on consumer buying perferences for countertop products
4.3 Insights on applications of countertops
4.4 Insights on technological innovations in the industry
5 MARKET DYNAMICS
5.1 Market Overview
5.2 Market Drivers
5.3 Market Restraints
5.5 Industry Value Chain Analysis
5.6 Porters 5 Force Analysis
6 MARKET SEGMENTATION
6.1 By Material
6.1.2 Solid Surface
6.1.5 Quartz surfaces
6.2 By EndUser
6.3 By Type
6.3.3 Other Types
6.4 By Country
6.4.1 United States
6.4.4 Rest of North America
7 COMPETITIVE LANDSCAPE
7.1 Market Competition Overview
7.2 Company Profiles
7.2.1 Mascow Corporation
7.2.4 Precision Countertops
7.2.6 StonePark USA
7.2.8 LG Hausys Viatera
8 ANALYST VIEW AND FUTURE OF THE MARKET
10 ABOUT US