 | • レポートコード：D0-MOR-AP1308 • 出版社/出版日：Mordor Intelligence / 2020年4月 • レポート形態：英文、PDF、85ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：消費財及びサービス |
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レポート概要
| 本調査レポートは、消臭剤の北米市場について調査・分析した資料で、消臭剤の市場概要、動向、セグメント別市場規模、競争状況、企業情報、市場機会分析などで構成されています。 |
The North America Deodorants market is projected to grow at a CAGR of 3.6% over the forecast period, 2020-2025.
– Growing awareness about hygiene along with the availability of varied fragrances in different formats has led to the growth of the deodorants market in the region.
– On the other hand, the rise of male grooming products supplemented by the presence of global vendors along with a growing demand for on-demand antiperspirants has eventually fueled the deodorants market altogether.
Key Market Trends
The Rise of Functional & Performance Driven Deodorants
The U.S. demand for functional and performance-driven products has led manufacturers to create antiperspirants/deodorants that stop perspiration for an extended period of time with claims such as 48 hours of odor and wetness protection. The development comes after understanding how consumers have put forward the importance of workouts/exercises amidst their hectic lifestyle and desires to smell fresh for an entire day.
On the other hand, the emergence of novel products that delivers skin conditioning with the intention of expressing soothing and gentle properties to sensitive areas have garnered a significant share over the past years. Major brands operating in the deodorants segments are cobranding with skincare brands, to launch products that can deliver both the properties together.
Growth in Demand of Alt-body Part Fragrances From Millennials
The North American deodorants market has witnessed a growth of few brands creating antiperspirants intended for alternative body parts such as hands, face, and feet. For instance, Gamer Grip Hand Antiperspirant is a novel, non-slip, antiperspirant formula that is designed for athletes to improve their grip and has a lasting fragrance for 4 to 6 hours. on the other hand, players such as Neat 3B Face Saver is an antiperspirant gel for the face that can be applied before makeup.
As consumer seeks ingredient to be in line with consumer demand, brands such as Fresh Body launched Fresh Breasts, which are a natural deodorant that is free from aluminum, parabens, and talc. The product is specifically designed to keep women’s upper body dry and prevent scratching.
Competitive Landscape
The North America Deodorants market is competitive with multinational players occupying a major share of the market. New product innovation focuses on free from harmful ingredients along with new formats are the main strategy adopted by players. Major players include – Procter & Gamble Co., Unilever Plc, Henkel AG & Co KGaA, L`Oreal S.A. L’Occitane International SA, among others.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product
5.1.1 Spray
5.1.2 Cream
5.1.3 Gels
5.1.4 Others (Wipes, Roll-on, Sticks)
5.2 By Distribution
5.2.1 Supermarkets and Hypermarkets
5.2.2 Convenience Stores
5.2.3 Pharmacies and Drug Stores
5.2.4 On-line Retail
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of Asia Pacific
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Procter & Gamble Co.
6.4.2 Unilever Plc
6.4.3 Henkel AG & Co KGaA
6.4.4 L’Oréal S.A.
6.4.5 Beiersdorf AG
6.4.6 L’Occitane International SA
6.4.7 Avon Products, Inc.
6.4.8 Revlon, Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS