▶ 調査レポート

メスカルの北米市場:成長・動向・市場規模予測(2020-2025)

• 英文タイトル:North America Mezcal Market - Growth, Trends and Forecast (2020-2025)

Mordor Intelligenceが調査・発行した産業分析レポートです。メスカルの北米市場:成長・動向・市場規模予測(2020-2025) / North America Mezcal Market - Growth, Trends and Forecast (2020-2025) / D0-MOR-AP1330資料のイメージです。• レポートコード:D0-MOR-AP1330
• 出版社/出版日:Mordor Intelligence / 2020年4月
• レポート形態:英文、PDF、80ページ
• 納品方法:Eメール(受注後2-3営業日)
• 産業分類:食品&飲料
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レポート概要
本調査レポートは、メスカルの北米市場について調査・分析した資料で、メスカルの市場概要、動向、セグメント別市場規模、競争状況、企業情報、市場機会分析などで構成されています。

The North America mezcal market is projected to grow, witnessing a CAGR of 12.45% during the forecast period 2020-2025.
– The demand for mezcal, a tropical agave plant-based liquor, increased significantly over the past few years and is expected to increase the demand for mezcal in the region over the forecast period. There is a rising trend amongst wealthier consumers in established spirit markets to seek out interesting and new premium products and to trade up to drinks of a niche variety with high production value.
– Reposado is one of the most expensive drinks, which is majorly preferred by the young generation. The beverage can be aged for 6 months to two years in a charred American oak barrel, which gives it an exquisite avor and tastes as compared to Joven and other drinks. The oak aging process brings out a smoky richness, with avors of caramel, creme brulee, and dusty cocoa, which adds more value to the product.
– However, Joven is the most preferred drink followed by Reposado due to similar avor like tequila. Joven held the largest revenue share in the North America mezcal market. It is cheaper than other types as it comes unaged or aged for less than 2 months. The product is available in various avors, including green apple, citrus, and white pepper

Key Market Trends

Rising Popularity of Mezcal Across Americas

America’s region depicts significant potential for mezcal market compared to any other region of the globe. The key reason being popularity for the mezcal drink since ages and suitable climatic conditions for the growth of agave fruit which is processed to produced mezcal. Agaves or magueys are found mainly in many parts of Mexico and south to the equator, though most mezcal is made in Oaxaca. Thus, Oaxaca is the key production hub for the production of mezcal in whole of the North America. Owing to this, Mexico has also been engaged in exporting mezcal to its neighboring countries and other parts of the world. The United States were, by far, the main country of destination of Mexican mezcal exports in 2018, accounting for 65% of total exports.

Growing Demand For Mezcal In Mexico

Mexico possesses a high demand for mezcal as it has been consumed traditionally and it’s also the national spirit of Mexico. Mezcal can be produced anywhere in Mexico, although it’s typically produced in the Oaxaca region. In the last decade or so, mezcal, especially from Oaxaca, has been exported on a a large scale. Exportation has been on the increase and government agencies have been helping smaller-scale producers obtain the equipment and techniques needed to produce higher quantities and qualities for export. This is one of the leading cause of rise in production of Mezcal in the country. In 2018, Mexico had a total of 240 mezcal brands destined for the export market.

Competitive Landscape

The North America mezcal market is competitive with a number of players engaged in manufacturing of mezcal. Some of the major players in the market are Pernod Ricard, Ilegal Mezcal, Rey Campero, El Silencio Holdings Inc., Lágrimas de Dolores, Mezcal Vago, Bozal Mezcal, and others.

Reasons to Purchase this report:

– The market estimate (ME) sheet in Excel format
– 3 months of analyst support

レポート目次

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Mezcal Joven
5.1.2 Mezcal Reposado
5.1.3 Mezcal Anejo
5.1.4 Other Product Types
5.2 By Distribution Channel
5.2.1 On-Trade Channel
5.2.2 Off-Trade Channel
5.3 By Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America

6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Pernod Ricard
6.4.2 Ilegal Mezcal
6.4.3 Rey Campero
6.4.4 El Silencio Holdings INC.
6.4.5 Lágrimas de Dolores
6.4.6 Mezcal Vago
6.4.7 Bozal Mezcal
6.4.8 Wahaka Mezcal

7 MARKET OPPORTUNITIES AND FUTURE TRENDS