 | • レポートコード：D0-MOR-AP1404 • 出版社/出版日：Mordor Intelligence / 2020年4月 • レポート形態：英文、PDF、90ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品＆飲料 |
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レポート概要
| 本調査レポートは、機能性飲料のヨーロッパ市場について調査・分析した資料で、機能性飲料の市場概要、動向、セグメント別市場規模、競争状況、企業情報、市場機会分析などで構成されています。 |
The European functional beverage market is projected to record a CAGR of 6.5% during the forecast period (2020-2025).
– The growing number of health-conscious consumers and their demand for health-based ingredient containing products are fueling the European functional beverage market.
– Companies are taking measures to adapt their products to EFSA requirements. However, the process for regulatory approval is slow for health claims, owing to a heavily regulated market. Consequently, there is a huge problem for small innovative beverage companies in Europe.
Key Market Trends
Flavor Innovations Leading to the Growth of Market
Consumers are increasingly drawn to the health benefits available through functional beverages. Although the gut health and functional foods phenomenon have impacted all aspects of the menu, the beverage category holds the biggest opportunity for flavor innovation. This blends the beverage industry with vitamins and supplements, allowing nutrient-dense ingredients, such as kale and turmeric, to find a natural home. Innovations in the flavor industry have made flavor ingredients, such as natural isojasmone and natural hibiscus extract liquid, possible, which provide a much more accurate and much more flavorful version of floral flavor for use in products ranging from functional juice blends and enhanced waters to energy drinks.
Germany Holds the Major Share in the Market
The functional beverage market in Germany is benefited by the strong economy and health consciousness in the country. The ageing population is fueling the demand for functional beverage, to prevent or overcome health conditions. They consider functional beverage as the ‘meal bottle’. Consumers in Germany tend to buy less often. However, they do demand high-quality products, including organic and health and wellness food products. The increasing number of single households and a growing mobile society are changing the food and beverage consumption pattern in favor of the convenience food industry. Thus, there is a rise in the demand for convenient foods, including ready-to-eat products, fruit juices, and coffee.
Competitive Landscape
The European functional beverage market is a fragmented market with various players operating across segments. Due to the high growth potential in the region, most companies are trying to extend their presence in the market. Product pricing is another strategy adopted by companies.
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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Energy Drinks
5.1.2 Sports Drinks
5.1.3 Fortified Juice
5.1.4 Dairy and Dairy Alternative Drinks
5.1.5 Other Types
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Health Stores
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 PepsiCo Inc.
6.4.2 Red Bull GmbH
6.4.3 The Coca-Cola Company
6.4.4 Danone SA
6.4.5 Monster Beverage Corporation
6.4.6 Keurig Dr Pepper Inc.
6.4.7 Fonterra Co-operative Group
6.4.8 Rockstar Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS