 | • レポートコード：D0-MOR-AP1421 • 出版社/出版日：Mordor Intelligence / 2020年4月 • レポート形態：英文、PDF、80ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：動物栄養及びウェルネス |
| Single User | ￥555,000 (USD3,750) | ▷ お問い合わせ |
| Team User | ￥629,000 (USD4,250) | ▷ お問い合わせ |
| Corporate License | ￥1,036,000 (USD7,000) | ▷ お問い合わせ |
• お支払方法：銀行振込（納品後、ご請求書送付）
レポート概要
| 本調査レポートは、ペットフードのヨーロッパ市場について調査・分析した資料で、ペットフードの市場概要、動向、セグメント別市場規模、競争状況、企業情報、市場機会分析などで構成されています。 |
The Europe Pet Food Market is projected to grow at a CAGR of 4.8% during the forecast period (2020-2025). Pet humanisation involves owners trying to incorporate pets into more and more aspects of their human lives, like holidays, nutrition, health care, and more. This led to the commercialisation of human-like goods and services for pets, healthcare services, including counselling and health insurance which is acting as a major driver behind the growth of this market.
Key Market Trends
Increasing trend of nuclear family
The rapid pace of economic and societal changes can be linked to the trends in pet ownership. The market for pet food closely shadows the market for pets. As the new generation of professionals become more isolated, the social comfort, company, security, and aesthetic sense offered by pets are the main reasons cited for owning a pet. The major factor impacting pet foods is urbanization. Increasing urbanization leads to the breaking up of large households and separation from nature. These are often linked to the desire toward pets.
Cat Food dominates the market
The European region is one of the fastest-growing pet food markets of the world. Additionally, the region houses countries like Germany, which is the second-largest exporter in the world, with the exports accounting for more than one-third of the national output. The pet population in Europe is on the rise, most notably cats. This rise is attributed to two factors, namely, growing pensioners and a steady decline in birth rates in the nation. Cat food is the most popular pet food, while the dog, bird, and fish food has recently shown a slight decline.
Competitive Landscape
The market studied consists of prominent players, like Mars Inc., Hills Pet Nutrition and Nestle Purina Petcare together accounting for more than half of the market share. Consisting heavily of large multinational players, the market studied also houses many private label players. Apart from the presence of a loyal customer base, the major players of the market studied benefit from large marketing and innovation capacities. Almost all of the players have multiple stores, warehouses, and distribution outlets are distributed all across Europe.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.4 Market Restraints
4.5 Porter’s Five Force Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product
5.1.1 Dry Pet Food
5.1.2 Wet Pet Food
5.1.3 Veterinary Diet
5.1.4 Treat/Snack
5.1.5 Other Product
5.2 Animal Type
5.2.1 Dog
5.2.2 Cat
5.2.3 Bird
5.2.4 Other Animals
5.3 Ingredient Type
5.3.1 Animal-derived
5.3.2 Plant-derived
5.3.3 Cereals and Cereal Derivatives
5.3.4 Other Ingredient Types
5.4 Sales Channel
5.4.1 Specialized Pet Shop
5.4.2 Internet Sales
5.4.3 Hypermarket
5.4.4 Other Sales Channels (Grocery, Non-grocery)
5.5 Geography
5.5.1 Germany
5.5.2 United Kingdom
5.5.3 France
5.5.4 Spain
5.5.5 Russia
5.5.6 Italy
5.5.7 Other countries
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Competitor Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Inc.
6.3.2 Nestle SA (Purina)
6.3.3 Colgate Palmolive ( Hill’s Pet Nutrition)
6.3.4 InVivo NSA
6.3.5 Heristo AG
6.3.6 Deuerer
6.3.7 Wellpet
6.3.8 J.M.Sucker (Big Heart)
6.3.9 Diamond Pet Foods
6.3.10 Blue Buffalo
6.3.11 Sunshine Mills
7 MARKET OPPORTUNITIES AND FUTURE TRENDS