 | • レポートコード：D0-MOR-AP1427 • 出版社/出版日：Mordor Intelligence / 2020年4月 • レポート形態：英文、PDF、80ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品＆飲料 |
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レポート概要
| 本調査レポートは、レディートゥドリンク（RTD）茶のヨーロッパ市場について調査・分析した資料で、レディートゥドリンク（RTD）茶の市場概要、動向、セグメント別市場規模、競争状況、企業情報、市場機会分析などで構成されています。 |
Europe Ready to Drink Tea Market is projected to grow at a CAGR of 5.2% during the forecast period (2020-2025).
– Consumers are developing an affinity for tea, due to its ready-to-drink version, which offers enhanced convenience, thus, providing a suitable, convenient, and healthy alternative to juices and carbonates.
– Healthy hydration refers to the ability of RTD tea of providing instant refreshment and mild stimulating benefits that are not considered detrimental, which is otherwise the case with coffee and other energy drinks. This shift in portfolios is enabling brands to address new consumer segments and rebrand the carbonates landscape with a healthier, functional beverage alternative.
Key Market Trends
Growing Popularity of Herbal Tea
Increased population, disposable income, growing health awareness of the consumers and the ongoing wellness trends are some of the driving factors influencing to enlarge the herbal tea market in the coming years. Herbal tea, which contains ingredients other than the tea plant, such as bark or roots, has been widely accepted for its health benefits. Beverages with these functional benefits typically are marketed toward busy millennials who are looking to improve the quality of their sleep and increase their energy. These consumers are interested in functional beverages as a way to improve their day-to-day functioning and accommodate their busy lives. Therefore, manufacturers are focusing on offering RTD herbal tea, in order to expand their customer base.
Supermarket/ Hypermarket is the Most Preferred Sales Channel
Consumers prefer purchasing the food and beverage products through supermarkets as it has varied varieties of tea of different companies along with catering to consumer’s preferences and is thus anticipated to drive the market growth in the future. It also serves as a platform with the availability of all the products in one place which saves time, energy, and sometimes money as well (in case of discounts). The increase in demographics spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD tea manufacturers to penetrate, particularly in the developing countries, where these stores are being set in large numbers.
Competitive Landscape
Europe ready to drink tea market is consolidated and the market is growing and is dominated by key players such as The Coca-Cola Company, PepsiCo, Dr. Pepper Snapple Group Inc., and Arizona Beverages USA. The major players have the geographical reach and an extensive distribution channel, which gives them an upper hand over other manufacturers. The players also revel in competitive advertising through various promotional channels.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Green Tea
5.1.2 Herbal Tea
5.1.3 Others
5.2 By Distribution Channel
5.2.1 Super market/Hypermarket
5.2.2 Convenience Stores
5.2.3 Online Stores
5.2.4 Others
5.3 Geography
5.3.1 Europe
5.3.1.1 United Kingdom
5.3.1.2 Germany
5.3.1.3 France
5.3.1.4 Italy
5.3.1.5 Spain
5.3.1.6 Russia
5.3.1.7 Rest of Europe
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Arizona Beverages USA
6.3.2 The Coca-Cola Company
6.3.3 PepsiCo
6.3.4 Dr. Pepper Snapple Group Inc.
6.3.5 Kirin Holdings Company, Limited.
6.3.6 Tg Green Tea
6.3.7 Pokka Group
7 MARKET OPPORTUNITIES AND FUTURE TRENDS