 | • レポートコード：D0-MOR-AP1459 • 出版社/出版日：Mordor Intelligence / 2020年4月 • レポート形態：英文、PDF、90ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品＆飲料 |
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レポート概要
| 本調査レポートは、エネルギードリンクのアジア市場について調査・分析した資料で、エネルギードリンクの市場概要、動向、セグメント別市場規模、競争状況、企業情報、市場機会分析などで構成されています。 |
Asia-Pacific energy drink market is growing at a CAGR of 4.5% during the forecast period (2020 – 2025).
– Increasing demand for convenience beverages, preferences for alternatives to traditional supplements, and modernizing lifestyle demanding intake for energy drinks have segmented the growth of the market from the region.
– India and China have shown significant growth in the retail sector, presenting major market opportunities for players to expand their customer base in the region.
Key Market Trends
Increasing Exports of Non-Alcoholic Beverages in the Region
Companies like CARABAO TAWANDANG CO LTD. are exporting their energy drinks due to the rising demand for beverages across the globe. To increase it’s export capabilities, Carabao has also partnered with a unit of Japan’s Showa Denko for aluminum can production. Such strategies will, in turn, increase the brand’s overall sales while meeting global demand. Hence, companies are observing the opportunity and creating new, value-oriented energy drinks to appeal to previously neglected consumers.
Increased Consumption of Energy Drinks in China
The demand for functional beverages is gradually increasing in China. However, especially energy drinks, which already make up most of the functional beverages, are growing rapidly. This is due to factors such as rapid urbanization that have been in the process of converting a large population to urban dwellers. The rising income and disposable income levels, and constant improvement of living standards of people in the country have resulted in modernized, busier lifestyles which is one of the primary drivers of the increase in demand. Canned and bottled energy drinks are now sold in all retail outlets in China, from supermarkets & hypermarkets to convenience stores, and online, thereby boosting the sales of the products in the country.
Competitive Landscape
Energy drinks players in the Asia-Pacific region have started to increase their levels of marketing and advertising activities to maintain consumer demand for the beverages. In addition, the continued expansion of modern retailers throughout the region is enabling competitors to increase shelf visibility of their products. Furthermore, the players are innovating the products in terms of packaging as packaging format plays a key role in the market with a higher preference for can as they provide ease of portability and availability.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Drinks
5.1.2 Shots
5.1.3 Mixers
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Food Services
5.2.3 Online Retail
5.2.4 Specialist Store
5.2.5 Others
5.3 Geography
5.3.1 Asia-Pacific
5.3.1.1 India
5.3.1.2 China
5.3.1.3 Japan
5.3.1.4 Australia
5.3.1.5 Rest of Asia-Pacific
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Red Bull
6.4.2 Monster Beverage Corporation
6.4.3 Rockstar, Inc.
6.4.4 The Coca-Cola Company
6.4.5 PepsiCo
6.4.6 Dali Group
6.4.7 Frucor Suntory
6.4.8 CARABAO TAWANDANG CO LTD.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS