 | • レポートコード：D0-MOR-AP1487 • 出版社/出版日：Mordor Intelligence / 2020年4月 • レポート形態：英文、PDF、90ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品＆飲料 |
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レポート概要
| 本調査レポートは、ベークド食品＆シリアルのアジア市場について調査・分析した資料で、ベークド食品＆シリアルの市場概要、動向、セグメント別市場規模、競争状況、企業情報、市場機会分析などで構成されています。 |
Asia-Pacific Baked Food & Cereals Market is expected to reach at a CAGR of 6.5%, during the forecast period 2020-2025.
– Change in baked food & cereals consumption pattern and inclination towards healthier products are the primary factor affecting the market. Increased adoption of western lifestyle and increased consumer taste for nutritional baked food & cereals are driving sales.
– Baked food & cereals being a staple food that constitutes major part of daily diet, has catered more functional demand. New low carb, high fiber, multigrain, and fortified Baked food & cereals that appeal to health-conscious consumers have triggered the market growth.
Key Market Trends
Rising Demand For Convenience Food In The Region
Consumer demand for convenience foods is evolving, in accordance with dynamic demands from consumers. The rising popularity of ‘snacking-on-the-go’ and ‘pick-me-up’ products also makes the Asia Pacific a potential market for baked snacks. In addition, a growing number of Western restaurants offering baked goods in cities are also emerging rapidly, giving an overall boost to the demand for bakery products. Another major factor driving the segment is the widened distribution channels and the tendency of consumers to buy off-the-shelf especially in emerging markets of the Asia Pacific region. The rapid expansion of artisanal bakeries in the last few years made Chinese consumers generally prefer fresh baked goods, such as cakes and bread.
China Held a Prominent Market Share
China’s bakery products market is recorded to become the second-largest baked goods market, with pastries being the most popular segment. The robust economic growth that China witnessed in the last decade led to rising affluence, urbanization and the growing influence of Western culture, all of which, collectively contributed to the overall demand for baked goods. Chinese consumers are known to prefer cakes, pastries and sweet pies, their attraction for bread and bread rolls, are comparatively lower than western consumers. The rapid expansion of artisanal bakeries in the last few years made Chinese consumers opt for fresh baked goods, such as cakes and bread. Unpackaged/artisanal baked goods are mostly sold through bakeries.
Competitive Landscape
Asia-Pacific Baked food & cereals Market is highly fragmented with large number of domestic and multinational player competing for market share. Companies focusing on new product launch with healthier ingredients/organic claim as their key marketing strategy. Increased private label brands are possessing tough competition to the existing players. Some of the major players in asia pacific baked food & cereals market are Grupo Bimbo, Kelloggs, Campbells Soup Company, The Garden Company Limited, Nestle SA amog others.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
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1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Bread
5.1.2 Breakfast Cereals
5.1.3 Biscuits and Cookies
5.1.4 Morning Goods
5.1.5 Cakes and Pastries
5.1.6 Others
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Specialist Stores
5.2.3 Convenience Stores
5.2.4 Online Retail
5.2.5 Others
5.3 Geography
5.3.1 China
5.3.2 Japan
5.3.3 India
5.3.4 Australia
5.3.5 Rest of Asia-Pacific
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Grupo Bimbo
6.4.2 Barilla Group
6.4.3 Kelloggs
6.4.4 General Mills
6.4.5 Mondelez
6.4.6 The Garden Company Limited
6.4.7 Campbells Soup Company
6.4.8 Nestle SA
7 MARKET OPPORTUNITIES AND FUTURE TRENDS