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The Asia-Pacific Stevia Market is projected to grow at a CAGR of 8.1% during the forecast period.
– As health awareness is growing, most of the population thoroughly checks the label of a product before buying it and this awareness among consumers has prompted manufacturers to undertake the replacement of high calorie polyols with natural sweeteners.
– Increasing demand for low calorie sweeteners from food and beverages manufacturers have been increased from last few years, owing to the rising concern over obesity and diabetes across the world. Many key players in beverages are introducing the products with natural low-calorie sweeteners mainly stevia.
Key Market Trends
Increased Utilization in Beverages
Stevia is a natural choice for sweetening a wide variety of beverages, such as teas, coffees, soft drinks, flavored waters, juices and alcoholic beverages. Stevia solutions formulated for specific beverage applications can provide a superior, clean, sugar-like taste with reduced linger. Stevia’s rapid growth in the beverage market is a testament to its many benefits, including zero calories, 100% natural origin, and being non-caloric, tooth-friendly, non-fermenting, highly soluble, and pH, heat, photo (light), and shelf-stable. It is an excellent sweetener choice for CSDs (carbonated soft drinks), which typically have a low pH, especially considering the wide range of temperatures CSDs experience during their shelf life in some markets.
China Dominates the Market
China, as the world’s production base for stevia sweeteners, is becoming an important end-user market, aided by the huge and fast-growing end-user industries. This dramatic growth was driven by the fast development of the end-user industries, especially functional beverages and foods, glazed fruits, tea and juice beverage, medicines, and others, which are the major application fields for stevia in China. The Chinese consumers, who are greatly influenced by Chinese traditional medicine and natural products, have a higher preference for stevia sweeteners, as compared to other HIS. Strict restrictions on the application and production of some artificial HIS, especially saccharin and cyclamate, also largely contribute to the growth of the stevia market.
Competitive Landscape
Asia-Pacific stevia market is highly fragmented and Cargill, Incorporated, PureCircle, Tate & Lyle, and Ingredion Incorporated are some of the companies leading the stevia market due to their new product launches. The companies are adopting strategies such as partnerships and new product launches in different forms such as leaves and liquid to increase their product line and share.
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1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Form
5.1.1 Powder
5.1.2 Liquid
5.1.3 Leaf
5.2 By Application
5.2.1 Bakery
5.2.2 Confctionery
5.2.3 Dairy
5.2.4 Beverages
5.2.5 Dietary Supplements
5.2.6 Others
5.3 Geography
5.3.1 Asia Pacific
5.3.1.1 China
5.3.1.2 Japan
5.3.1.3 India
5.3.1.4 Australia
5.3.1.5 Rest of Asia-Pacific
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Cargill, Incorporated
6.4.2 Tate & Lyle PLC
6.4.3 Ingredion Incorporated
6.4.4 Layn Corp.
6.4.5 PureCircle
6.4.6 Archer Daniels Midland Company
6.4.7 Sunwin Stevia International, Inc.
6.4.8 Biolotus Technology Lasa Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS