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レポート概要
| 本調査レポートは、ペットフードのインド市場について調査・分析した資料で、ペットフードの市場概要、動向、セグメント別市場規模、競争状況、企業情報、市場機会分析などで構成されています。 |
The India pet food market is projected to grow at a CAGR of 13.5% during the forecast period (2020-2025).
– The concept of owing pets and taking care of them is a very urban phenomenon in India. The growth of the market, therefore, is largely dependent on the pace of urbanisation; the infrastructure changes of the past two decades signal a very positive and rapid movement here. The initial impasse of the Indian consumer overspending on pets is slowly giving way to the feeling of pet humanisation and sensitisation, trends well demonstrated by the rapid rise in adoption rates. Therefore, increasing concern for pet health and nutrition is acting as a major driver behind the growth of the market.
Key Market Trends
Dog Dominates the Market
The Indian pet food market has been segmented by animal type into dog, cat, bird, and others. Dog food is going to be the largest and the fastest-growing segment during the forecast period. The increasing trend of adopting companion animals is due to urbanization; busy lifestyle is the other major driving factor for the dog food segment. Snack/treat is the fastest-growing segment in the dog food segment. Bird and small animal food is the opportunity segment in the market. Government programs aimed at encouraging pet adoption are resulting in the rising pet adoption rates for dogs and Cats. Rising health concerns over animals and high investment in their foods and health are driving the pet food market. Dogs and Cats together contribute to over 80% of share in the consumption of pet foods. Dogs are the major consumers and are expected to grow at a higher rate during the forecast period.
Dog Food captures the market
Dogs adapt traditional eating habits, such as meat, non-meat scraps, leftovers of human existence, etc. However, these unhygienic foods led to an allergic reaction in pets. Health concern for animals and pet humanisation have created an opportunity for pet food. The dog is an omnivore. The major raw materials used in dog feed are feed grade ingredients and additives. Commercial dog food comes in the dry form or a wet canned form. The difference between the two forms is the moisture content. Dry dog pet food contains 6–10% moisture by volume, as compared to 60–90% in canned food. Dry dog pet food is the biggest and fastest-growing segment mainly due to the convenience of storage and low price.
Competitive Landscape
Mars International continues to lead the cat food segment. Its flagship brand Whiskas continued to enjoy high levels of popularity among existing consumers and also among new consumers, who were shifting from home-cooked food to packaged cat food. Mars International was followed by Royal Canin which competes with a premium positioning. Demand for Pedigree and Royal Canin is largely supported by the strong consumer base and wide distribution networks.
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1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.4 Market Restraints
4.5 Market Opportunities
4.6 Industry Attractiveness – Porter’s Five Force Analysis
4.6.1 Bargaining Power of Suppliers
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Threat of New Entrants
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product
5.1.1 Dry Pet Food
5.1.2 Wet Pet Foods
5.1.3 Veterinary Diet
5.1.4 Treat/Snack
5.1.5 Other Product
5.2 Animal Type
5.2.1 Dog
5.2.2 Cat
5.2.3 Bird
5.2.4 Others
5.3 Ingredient Type
5.3.1 Animal-derived
5.3.2 Plant-derived
5.3.3 Cereal and Cereal Derivative
5.3.4 Others
5.4 Sales Channels
5.4.1 Specialized Pet Shop
5.4.2 Internet Sale
5.4.3 Hypermarket
5.4.4 Others
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Competitor Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Inc.
6.3.2 Uni-Charm Corp
6.3.3 Nutriara Alimentos Ltda
6.3.4 Royal Canin India
6.3.5 Eukanuba
6.3.6 Jerhigh
6.3.7 Drools
6.3.8 Nestle SA (Purina)
6.3.9 Holistic Select
6.3.10 Eagle Pack
6.3.11 Blue Buffalo
6.3.12 Diamond Naturals
7 MARKET OPPORTUNITIES AND FUTURE TRENDS