 | • レポートコード：D0-MOR-AP1582 • 出版社/出版日：Mordor Intelligence / 2020年4月 • レポート形態：英文、PDF、50ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品＆飲料 |
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レポート概要
| 本調査レポートは、ナトリウム削減成分のインド市場について調査・分析した資料で、ナトリウム削減成分の市場概要、動向、セグメント別市場規模、競争状況、企業情報、市場機会分析などで構成されています。 |
The India Sodium Reduction Ingredient Market is expected to grow at a CAGR of 5.3% over the forecast period, 2020 to 2025.
– Excessive intake of sodium leads to a number of adverse health effects, hypertension being foremost among them. Alleviating these conditions to some extent has been possible through the use of SRI, such as mineral salts, amino acids, and yeast extracts. Versatility in its application has provided the requisite impetus to these health-promoting products.
– Some of the major factors driving demand for SRI include the greater emphasis on health nutrition, the growing knowledge with regard to the detrimental effects of excessive intake of salt, improvement in taste and increased demand for processed foods.
Key Market Trends
Increasing Consumer Awareness Towards High Sodium Intake
Indian consumers on average consume 10 grams of salt per day, which is double the World Health Organization’s (WHO) recommendation of a maximum of five grams each day. The high salt consumption in the country is mostly because of the preference among people for spicy foods such as pickles that have high salt content as a preservative. It is despite several measures launched in recent years to create public awareness about the ill effects of consuming excess salt. However, the shift of population from rural to urban has led to an increase in the consumption of salts such as mineral salts, which is largely followed by the product know-how and benefits. The popularity of mineral salts is excessively linked with the way consumers are connected with social media, wherein, the prevalence of internet as a medium has led western trends to witness rapid development over the past years.
Bakery and Confectionery Holds the Largest Share
The segment has witnessed a growing trend over the past years, which is mostly in relation to high nutrient value and affordability and is an item of huge consumption. Due to the rapid population rise, a rising foreign influence, and fluctuating eating habits of people have contributed significantly to the growth trajectory of the bakery industry. With regard to bakery products, consumers are demanding newer options, and the industry has been experiencing fortification of bakery products, inclusive of SRI, in order to satiate the burgeoning appetite of the health-conscious Indian.
Competitive Landscape
The sodium reduction market in India is consolidated and key players in the industry hold a significant share of the market. Major players operating in the segment are ADM, Tate & Lyle, Bunge, Cargill, Givaudan among others. Major players are focusing on strategies such as expansion along with mergers and acquisitions with domestic food processing companies to facilitate SRI penetration across food products.
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1 INTRODUCTION
1.1 Study Assumptions & Market Definitions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Amino Acids & Glutamates
5.1.2 Mineral Salts
5.1.3 Yeast Extracts
5.1.4 Others
5.2 By Application
5.2.1 Bakery & Confectionery
5.2.2 Condiments, Seasonings & Sauces
5.2.3 Dairy & Frozen Foods
5.2.4 Meat & Meat Products
5.2.5 Snacks
5.2.6 Others
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 Cargill Inc
6.4.2 Givaudan SA
6.4.3 Kerry Group
6.4.4 Tate & Lyle Plc
6.4.5 Archer Daniels Midland Company
7 MARKET OPPORTUNITIES AND FUTURE TRENDS