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レポート概要
| 本調査レポートではカミソリブレードの世界市場について広く調査・分析し、イントロダクション、種類別（ダブルエッジカミソリブレード、シングルエッジカミソリブレード）分析、用途別（男性用カミソリ、女性用カミソリ）分析、販売経路別（オンライン、オフライン）分析、地域別分析、企業概要などを含め、今後の市場展望をまとめております。 ・イントロダクション ・カミソリブレードの世界市場：種類別（ダブルエッジカミソリブレード、シングルエッジカミソリブレード） ・カミソリブレードの世界市場：用途別（男性用カミソリ、女性用カミソリ） ・カミソリブレードの世界市場：販売経路別（オンライン、オフライン） ・カミソリブレードの世界市場：地域別 ・企業概要 |
A razor blade is primarily made of corrosion-resistant steel. Some razor blades also come with specific materials that help in protecting the blades during shipping. Additionally, some are fitted with springs or similar release mechanisms to enable flexibility. Over the past few decades, several significant improvements have been observed in the manufacturing of razor blades such as electric razors and razor blades fitted with gel-coated strip to soothe inflammation caused by shaving. In line with the shifting perception, the rising effect of celebratory product endorsements and marketing, and increasing awareness regarding personal grooming, the global razor blade market is poised to witness remarkable growth.
Increasing Penetration of Consumer-Centric Products
From the past few years, the market has started witnessing considerable demand for women’s razor blades along with men across the globe, and the trend is expected to continue in the coming years. Several players are addressing consumer requirements for different shapes of razors as per the need. Most of them are also investing in developing innovative designs such as 5-blade ProGlide and fusion razors, 3-blade MACH3 razors, disposable razors, and Gillette STYLER, for facial hair styling and body hair trimming. This increased R&D activities and their growing demand from consumers are projected to fuel the overall market growth.
In May 2017, Gillette started selling razor blades ‘on-demand,’ a new service that allows men to order refills by a text message. Recently, the demand for razor blades has been on the rise from hospitals for various minor surgeries, spurred by the growing awareness among patients and surgeons about personal hygiene and risk associated with contaminated and used razors. RezorEX, a skin surgical prep razor is hygienic, safe, and sterile that offers clean and convenient patient prepping experience.
The Trend of Subscription-Based Services
Several players are now intending to disrupt the traditional store-buying habit by launching subscription-based services. For instance, the Dollar Shave Club, a subsidiary of Unilever, started a subscription-based service for USD 1 to get doorstep delivery of razor blades every month/week. Moreover, consumers expect innovation in the razors’ shape and customization in head adjustment to prevent the risk of skin cut and injuries. This offers an opportunity for manufacturers to develop a product that can meet consumer demands effectively. Companies, especially startups, can utilize short commercials on the social media platform for internet-savvy audiences and collaborate with various beauty influencers to promote their products.
Prominent Players Introducing Alternatives to Sustain in the Market
The market posses various alternatives to razor blades, such as trimmer, hair remover cream, and gel. The overall demand for razor blades is declining due to risks associated with it, such as sharp cuts and accidental injuries, among others. However, alternatives like trimer and gel facilitate convenience and ease of handling with minimal risk, which, in turn, has highlighted their popularity among users. Moreover, to meet the increasing demand for these alternatives, various players, along with existing razor blade manufacturers such as Super-Max and Gillette, are introducing these products into the market to sustain in the competition.
Single Edge Razor Blade — the Most Preferred Razor Type
The single edge razor blades segment, which held a market share of approximately 98.49% in 2018, dominates the global market. Single edge razor blades are made of either carbon steel or stainless steel. Most commonly, they are preferred by barbers and modern hair salons for shaving. In the past few years, the number of people visiting hair salons has increased. This can be attributed to growing attention to personal grooming, rising millennial population with increased interest to look good, increasing working-class population, and rising disposable income.
Barbers prefer single edge razor blades as it offers closer shave and better results compared to other blades. However, they are relatively expensive than double edge razor blades, which might hinder its growth to some extent. Additionally, some companies, especially startups, such as the Bombay Shaving Company and the Dollar Shave Club, are aggressively advertising single blade razor blades through numerous platforms such as paid partnerships with influencers and professional bloggers in an attempt to attract the younger generation.
E-Commerce has Remarkably Accelerated the Beauty and Personal Care Industry Growth
The global razor blade market, based on the sales channel, is segmented by online channels and offline channels. Online sales of razor blades have grown exponentially in the past decade. The beauty and personal care sector have been swept by the e-commerce revolution. For instance, according to Google, beauty and hygiene-related searches hold third place in terms of most searched keywords. The emergence of e-commerce websites specially dedicated to beauty products such as Nykaa and Purplle.com are substantially driving the market growth. E-commerce portal offers a broad range of features, including less investment in the supply chain but product publicity at a global level. Due to the lack of absence of any intermediaries to share the profits, the online sales channels gain a higher profit margin than the indirect distribution channels. Therefore, various razor blade manufacturers such as Gillette and Super-Max have also started selling their beauty devices via websites.
North America — the Market Dominator
North America to dominate the global razor blade market during the forecast period (2019–2028) due to the snowballing grooming and beauty care market in this region and the acquisition of several startups at higher prices in the grooming industry. For instance, in 2016, Estee Lauder Cos acquired Too Faced and Becca for USD 1450 million and USD 200 million, respectively. These acquisitions aided the company to generate strong first-quarter earnings in the year 2017, which went up by around 17%.
On the other hand, there has been a steady growth in the demand for barbershops in Canada, driven by several cities such as Toronto, Saskatchewan, Quebec, among others. Gillette, Dollar Shave Club (Unilever), Bic, and Harry’s are some of the prominent brands dominating the North America shaving market.
Europe’s Flourishing Cosmetics Market
In the last few years, Europe has observed significant growth in the cosmetics market. According to Cosmetics Europe, it is found that citizens of Europe invest in cosmetics to boost self-confidence and encourage social interaction. Moreover, the presence of several prominent players in Europe that manufacture razor blades such as Super-Max, Baucor, Micrometal (Wickeder Group), amongst others also contributes to the growing consumption of razor blades. Europe was one of the largest importers of shaving products in 2017, and the total import was valued to the tune of USD 5630 million, contributing to over 50% of the shaving products trade.
Germany and the U.K were amongst the largest importers of shaving products. However, Brexit is said to affect the prices of razor blades and may slow down the market growth during the forecast period, 2019–2028. In October 2017, Unilever announced the expansion of the Dollar Shave Club in Europe to strengthen the regional razor blade market.
Asia-Pacific’s Increasing Working Population
The Asia-Pacific razor blades market has been witnessing rapid growth, owing to the increasing working population in economies such as India and China, rapid industrialization in China, and the presence of other smaller economies such as Malaysia, Thailand, and Indonesia. Moreover, Japan and South Korea are also expected to contribute significantly to the regional market on account of their cultural influences like clean shave. Additionally, countries such as India and China have a vast population and are witnessing rapid industrialization, eventually increasing their disposable income and spending on grooming products.
Competitive Landscape
Few of the primary industry participants of the razor blade market include Gillette(PandG), Edgewell Personal Care, BIC, Laser Razor Blades, Lord, DORCO, Supermax, Feintechnik, FEATHER, Benxi Jincheng, Kaili Razor, Ningbo Jiali, Liyu Razor, Shanghai Cloud, and Yingjili.
1 Introduction
1.1 Market Definition
1.2 Global Razor Blade Market Size Status and Outlook (2013-2028)
1.3 Global Razor Blade Market Size Comparison by Region (2013-2028)
1.4 Global Razor Blade Market Size Comparison by Type (2013-2028)
1.5 Global Razor Blade Market Size Comparison by Application (2013-2028)
1.6 Global Razor Blade Market Size Comparison by Sales Channel (2013-2028)
1.7 Razor Blade Market Dynamics
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
2 Razor Blade Market Segment Analysis by Player
2.1 Global Razor Blade Revenue and Market Share by Player (2016-2018)
2.2 Players Competition Situation & Trends
3 Razor Blade Market Segment Analysis by Type
3.1 Global Razor Blade Market by Type
3.1.1 Double Edge Razor Blades
3.1.2 Single Edge Razor Blades
3.2 Global Razor Blade Sales and Market Share by Type (2013-2018)
3.3 Global Razor Blade Revenue and Market Share by Type (2013-2018)
3.4 Global Razor Blade AVERAGE PRICE (USD/UNIT) BY Type (2013-2018)
4 Razor Blade Market Segment Analysis by Application
4.1 Global Razor Blade Market by Application
4.1.1 Men’s Razors
4.1.2 Women’s Razor
4.2 Global Razor Blade Sales and Market Share by Application (2013-2018)
5 Razor Blade Market Segment Analysis by Sales Channel
5.1 Global Razor Blade Market by Sales Channel
5.1.1 Online Channel
5.1.2 Offline Channel
5.2 Global Razor Blade Sales and Market Share by Sales Channel (2013-2018)
6 Razor Blade Market Segment Analysis by Region
6.1 Global Razor Blade Market Size and CAGR Overview by Region (2013-2028)
6.2 Global Razor Blade Sales and Market Share by Region (2013-2018)
6.3 Global Razor Blade Revenue and Market Share by Region (2013-2018)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Razor Blade Market Share by Type
6.4.3 North America Razor Blade Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Razor Blade Market Share by Type
6.5.3 Europe Razor Blade Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Spain
6.5.9 Russia
6.5.10 Benelux
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Razor Blade Market Share by Type
6.6.3 Asia-Pacific Razor Blade Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.6.10 Rest of Asia Pacific
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Razor Blade Market Share by Type in 2017
6.7.3 South America Razor Blade Market Share by Application in 2017
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.7.7 Chile
6.7.8 Peru
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Razor Blade Market Share by Type
6.8.3 Middle East & Africa Razor Blade Market Share by Application
6.8.4 Egypt
6.8.5 Saudi Arabia
6.8.6 South Africa
6.8.7 Nigeria
6.8.8 Iran
7 Profile of Leading Razor Blade Players
7.1 Procter & Gamble (Gillette)
7.1.1 Company Overview
7.1.2 Product Portfolio
7.1.3 Business Performance (Revenue, Gross Margin, and Market Share)
7.2 Kaili Group
7.2.1 Company Overview
7.2.2 Product Portfolio
7.2.3 Business Performance (Revenue, Gross Margin, and Market Share)
7.3 Edgewell Personal Care
7.3.1 Company Overview
7.3.2 Product Portfolio
7.3.3 Business Performance (Revenue, Gross Margin, and Market Share)
7.4 Supermax Corporation
7.4.1 Company Overview
7.4.2 Product Portfolio
7.4.3 Business Performance (Revenue, Gross Margin and Market Share)
7.5 BIC
7.5.1 Company Overview
7.5.2 Product Portfolio
7.5.3 Business Performance (Revenue, Gross Margin, and Market Share)
7.6 Razor Blade Company
7.6.1 Company Overview
7.6.2 Product Portfolio
7.6.3 Business Performance (Revenue, Gross Margin and Market Share)
7.7 Dorco
7.7.1 Company Overview
7.7.2 Product Portfolio
7.7.3 Business Performance (Revenue, Gross Margin and Market Share)
7.8 Feather Safety Razor Co. Ltd
7.8.1 Company Overview
7.8.2 Product Portfolio
7.8.3 Business Performance (Revenue, Gross Margin and Market Share)
7.9 LORD International Co.
7.9.1 Company Overview
7.9.2 Product Portfolio
7.9.3 Business Performance (Revenue, Gross Margin, and Market Share)
7.10 Kai Corporation. and Kai Industries Co., Ltd.
7.10.1 Company Overview
7.10.2 Product Portfolio
7.10.3 Business Performance (Revenue, Gross Margin, and Market Share)
7.11 Harry’s (Feintechnik GmbH)
7.11.1 Company Overview
7.11.2 Product Portfolio
7.11.3 Business Performance (Revenue, Gross Margin, and Market Share)
7.12 AccuTec Blades, Inc.
7.12.1 Company Overview
7.12.2 Product Portfolio
7.12.3 Business Performance (Revenue, Gross Margin, and Market Share)
7.13 APOLLO-HERKENRATH
7.13.1 Company Overview
7.13.2 Product Portfolio
7.13.3 Business Performance (Revenue, Gross Margin, and Market Share)
7.14 Czech Blades
7.14.1 Company Overview
7.14.2 Product Portfolio
7.14.3 Business Performance (Revenue, Gross Margin, and Market Share)
7.15 Ningbo Jiali Plastics Co., Ltd
7.15.1 Company Overview
7.15.2 Product Portfolio
7.15.3 Business Performance (Revenue, Gross Margin, and Market Share)
8 Upstream and Downstream Analysis of Razor Blade
8.1 Upstream of Razor Blade
8.1.1 Raw Materials
8.1.2 Labor Cost
8.1.3 Manufacturing Expenses
8.1.4 Manufacturing Cost Structure
8.1.5 Manufacturing Process
8.2 Downstream of Razor Blade
8.2.1 Leading Distributors/Dealers of Razor Blade
8.2.2 Leading Consumers of Razor Blade
9 Development Trend of Razor Blade (2018-2028)
9.1 Global Razor Blade Market Size (Sales and Revenue) Forecast (2018-2028)
9.2 Global Razor Blade Market Size and CAGR Forecast by Region (2018-2028)
9.3 Global Razor Blade Market Size and CAGR Forecast by Type (2018-2028)
9.4 Global Razor Blade Market Size and CAGR Forecast by Application (2018-2028)
9.5 Global Razor Blade Market Size Forecast by Sales Channel (2018-2028)
10 Appendix
10.1 Research Methodology
10.2 Primary Research
10.3 Assumptions & Exclusions
10.4 Secondary data sources
Table 2 Global Razor Blade Revenue Market Share by Player (2016-2018)
Table 3 Global Razor Blade Sales (Billion Units) by Type (2013-2018)
Table 4 Global Razor Blade Sales Market Share by Type (2013-2018)
Table 5 Global Razor Blade Revenue (USD Billion) by Type (2013-2018)
Table 6 Global Razor Blade Revenue Market Share by Type (2013-2018)
Table 7 Global Razor Blade Average Price (USD/Unit) by Type (2013-2018)
Table 8 Global Razor Blade Sales (Billion Units) by Application (2013-2018)
Table 9 Global Razor Blade Sales Market Share by Application (2013-2018)
Table 10 Global Razor Blade Sales (Billion Units) by Sales Channel (2013-2018)
Table 11 Global Razor Blade Sales Market Share by Sales Channel (2013-2018)
Table 12 Global Razor Blade Market Size (USD Billion) and CAGR Overview by Region (2013-2028)
Table 13 Global Razor Blade Sales (Billion Units) by Region (2013-2018)
Table 14 Global Razor Blade Sales Market Share by Region (2013-2018)
Table 15 Global Razor Blade Revenue (USD Billion) by Region (2013-2018)
Table 16 Global Razor Blade Revenue Market Share by Region (2013-2018)
Table 17 North America Razor Blade Sales (Billion Units) by Country (2013-2018)
Table 18 North America Razor Blade Revenue (USD Billion) by Country (2013-2018)
Table 19 Europe Razor Blade Sales (Billion Units) by Country (2013-2018)
Table 20 Europe Razor Blade Revenue (USD Billion) by Country (2013-2018)
Table 21 Asia-Pacific Razor Blade Sales (Billion Units) by Country (2013-2018)
Table 22 Asia-Pacific Razor Blade Revenue (USD Billion) by Country (2013-2018)
Table 23 South America Razor Blade Sales (Billion Units) by Country (2013-2018)
Table 24 South America Razor Blade Revenue (USD Billion) by Country (2013-2018)
Table 25 Middle East & Africa Razor Blade Sales (Billion Units) by Country (2013-2018)
Table 26 Middle East & Africa Razor Blade Revenue (USD Billion) by Country (2013-2018)
Table 27 Leading Distributors/Dealers Of Razor Blade
Table 28 Global Razor Blade Market Size (USD Billion) and CAGR Forecast by Region (2018-2028)
Table 29 Global Razor Blade Market Size (USD Billion) and CAGR Forecast by Type (2018-2028)
Table 30 Global Razor Blade Market Size (USD Billion) and CAGR Forecast by Application (2018-2028)
Table 31 Global Razor Blade Market Size (USD Billion) and CAGR Forecast by Sales Channel (2018-2028)