▶ 調査レポート

顧客データプラットフォームの世界市場 2019年-2025年

• 英文タイトル:Global Customer Data Platform Sale, Insights Market Research Report 2019-2025

Straits Researchが調査・発行した産業分析レポートです。顧客データプラットフォームの世界市場 2019年-2025年 / Global Customer Data Platform  Sale, Insights Market Research Report 2019-2025 / D0FE190030資料のイメージです。• レポートコード:D0FE190030
• 出版社/出版日:Straits Research / 2020年2月13日
• レポート形態:英文、PDF、182ページ
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レポート概要
本調査レポートでは顧客データプラットフォームの世界市場について広く調査・分析し、イントロダクション、調査手法、市場動向、種類別(アクセス、分析、エンゲージメント)分析、用途別(小売&eコマース、メディア&エンターテイメント、IT&通信、自動車、その他)分析、地域別分析、企業概要などを含め、今後の市場展望をまとめております。
・イントロダクション
・調査手法
・市場動向
・顧客データプラットフォームの世界市場:種類別(アクセス、分析、エンゲージメント)
・顧客データプラットフォームの世界市場:用途別(小売&eコマース、メディア&エンターテイメント、IT&通信、自動車、その他)
・顧客データプラットフォームの世界市場:地域別
・企業概要

A Customer Data Platform (CDP) collects, unifies, and creates a customer profile that can be activated on various platforms and media networks by marketing companies for the purpose of advertising. It centralizes customer data from various sources and creates a 360-degree view of the profile. Some of the prominent sources for data collection include e-commerce sites, web and mobile, and psychographic profiles, among others. Access, analytics, and engagement are the three types of CDPs studied in the report. CDPs collect and manage four types of data.
• Identity Data: The basic build-up of a person’s information; includes name, demographic, location, contact, social, professional, and account information
• Descriptive Data: Offers a little more insight into the customer; includes career information, lifestyle, family, and hobbies
• Behavioral Data: Includes transaction information, email communication, online activity, and customer service information
• Qualitative Data: Includes information regarding the sources of product purchase and opinion and attitude towards a certain thing or product
Data is collected to analyze and create a 360-degree profile of the customer. CDPs work with both known and unknown individuals; they collect data about different visitors, pipeline their behavior and journey, and make accurate data accessible to all. These platforms find applications across an array of verticals, including BFSI, retail and e-commerce, media and entertainment, IT and telecommunication, and automobile. In light of CDPs’ extensive application scope, the market is expected to register significant growth during the forecast period.

Role of Social Media and Public-Private Partnerships
Growing social media and rising demand for omnichannel platforms from marketers that seek to track customer behavior drive the demand for customer data platforms (CDPs). Collection, unification, and activation of consumer profiles help marketing companies monitor consumer preferences to provide customized products. Therefore, companies are investing in CDPs to enhance customer engagement.
High implementation costs linked to the infrastructure and the scalable solutions needed to store large volumes of customer data are the major restraining factors in the overall market growth. Further, integrating CDPs with mobile and marketing cloud entails constant maintenance, which adds to the cost. The lack of tools to integrate online and offline customer data in real-time, coupled with a lack of awareness, also deters adoption to some extent. However, the emergence of CDPs as the most effective solution to gain customers and generate profits through high-quality, personalized experiences is expected to propel market growth. Governments and investors have also taken cognizance of the plethora of benefits offered by CDPs and are increasing investments in the technology. The effective personalization of customer information presents an opportunity to offer 8 times the return on investment on marketing spend and boost sales by 20%.

Effective Analysis of Customer Behavior to Successfully Unify & Activate Profiles
On the basis of type, the global customer data platform market is classified as access, analytics, and engagement. Analyzing consumer behavior has emerged as a cornerstone of economic expansion and development. Therefore, the analytics segment is expected to register significant growth. Purchasing power, group influence, personal preference, economic conditions, and marketing campaigns are the five key factors that influence consumer behavior. Tracking and analyzing data on these factors allows organizations to gain effective insights into consumer demand. Growing demand for a 360-degree view of customer data by marketers has fueled the need for an efficient platform that can personalize content and provide useful insights through single-point access. The emergence of advanced data management solutions by various companies such as Microsoft, Oracle, and Teradata with the integration of artificial intelligence and machine learning is boosting the engagement segment growth.

BFSI, Retail, & e-Commerce — Key Application Areas
By application, the global customer data platform market can be segmented into BFSI, retail and e-commerce, media and entertainment, IT and telecommunication, automobile, and others. The major areas of analytics in banking and finance are managing risk, risk assessment and scoring, fraud protection and mitigation, forecasting default management, collection analytics, and regulatory compliance. The integration of artificial intelligence and machine learning algorithms will disrupt the e-commerce sector in a positive manner by allowing retailers to meet customer requirements in a shorter span of time. With the rise of digitization and the emergence of various media platforms such as Netflix, Amazon Prime, and others, players are adopting a data-driven model for better customer engagement. Customer retention is one of the most significant factors in the telecommunication sector. The rise of new mobility concepts such as electric vehicles and connected mobility has resulted in the generation of large volumes of data. Educational, agricultural, government, and healthcare sectors also possess immense potential in the development of analytics and related platforms. Favorable government initiatives such as OMB 13-13 and OSTP directives for unrestricted availability and accessibility of agriculture and nutrition data are fueling the overall adoption of customer data platforms.

North America to Dominate the Global Market, With Impetus From a Large Number of Key Players
The U.S. dominates the CDP market in North America and is expected to retain its leading position throughout the forecast period. The presence of prominent market players and companies with large workforces bolsters the demand for CDPs among companies seeking to actively manage their employees and keep a track record. Growing demand for real-time data to personalize marketing for customers is forcing marketing and operational systems to adopt customer data platforms. This serves as the key factor driving demand for customer data platforms in the U.S.

Europe to Witness Significant Growth During the Forecast Period
Europe is emerging as a prominent region for the customer data platform market and anticipated to grow at a significant rate during the forecast period. The EU direct-to-consumer market is rapidly adopting customer data platforms, showcasing the region’s potential for market growth. The increasing demand across various industry verticals is expected to drive market growth during the forecast period

Asia-Pacific to Register the Highest CAGR, Led by China
In APAC, China is expected to be the fastest-growing country in the customer platform market, with the highest CAGR during the forecast period. The country’s large valuable consumer market provides immense opportunities for the adoption of customer data platforms. Japan is another emerging global player in the global customer data platform market as Japanese consumers have diverse interests and tastes, ranging from traditional needs to more Westernized desires. The customer data platform market in India is expected to witness remarkable growth owing to growing investments by retailers with prominent market shares.
The Middle East & Africa to Record Significant Growth, Led by Key e-Commerce Markets
The Middle East and Africa region comprises some of the most prominent emerging and growing e-commerce markets such as Dubai, Israel, Turkey, Nigeria, Brazil, and Argentina, among others. The presence of CDP vendors striving to implement a mix of advanced technologies in a bid to gain a competitive edge significantly contributes to the regional market growth.

Recent Developments
• In September 2019, Oracle launched new integrations in its Customer Data Platform, Oracle CX Unity, which provides a complete customer intelligence platform for the management of customer data
• In August 2019, Ignitionne.com launched its media consultancy, which will offer data integration, audience management, paid media management, ad operations, creative, and analytics. Specific capabilities of services include planning & strategy, media execution, customer data management, data science, ad operations, creative, analytics, and guaranteed results
• Signal launched its first digital marketing platform capable of performing data onboarding and onsite identity resolution in real-time in July 2019. The new capabilities significantly reduce wasted ad spend and brands can quickly and easily suppress media to audience members who don’t qualify for a campaign
• Adobe announced the availability of a new customer data platform. It also announced the availability of Adobe Experience Platform Data Governance, which helps companies define a set of rules around data usage, in November 2019

レポート目次

1 Introduction
1.1 Market Definition
1.2 Market Scope
2 Research Methodology
2.1 Primary Research
2.2 Research Methodology
2.3 Assumptions & Exclusions
2.4 Secondary Data Sources
3 Market Overview
3.1 Report Segmentation & Scope
3.2 Value Chain Analysis: Global Customer Data Platform Market
3.3 Key Market Trends
3.3.1 Drivers
3.3.2 Restraints
3.3.3 Opportunities
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of Substitution
3.4.4 Threat of New Entrants
3.4.5 Competitive Rivalry
3.5 Market Share Analysis
4 Type Overview
4.1 Introduction
4.1.1 Market Size & Forecast
4.2 Access
4.2.1 Market Size & Forecast
4.3 Analytics
4.3.1 Market Size & Forecast
4.4 Engagement
4.4.1 Market Size & Forecast
5 Application Overview
5.1 Introduction
5.1.1 Market Size & Forecast
5.2 BFSI
5.2.1 Market Size & Forecast
5.3 Retail and eCommerce
5.3.1 Market Size & Forecast
5.4 Media and Entertainment
5.4.1 Market Size & Forecast
5.5 IT and Telecommunication
5.5.1 Market Size & Forecast
5.6 Automobile
5.6.1 Market Size & Forecast
5.7 Others
5.7.1 Market Size & Forecast
6 Regional Overview
6.1 Introduction
6.1.1 Market Size & Forecast
6.2 North America
6.2.1 Market Size & Forecast
6.2.2 U.S.
6.2.2.1 By Type
6.2.2.2 By Application
6.2.3 Canada
6.2.3.1 By Type
6.2.3.2 By Application
6.2.4 Mexico
6.2.4.1 By Type
6.2.4.2 By Application
6.3 Europe
6.3.1 Market Size & Forecast
6.3.2 Germany
6.3.2.1 By Type
6.3.2.2 By Application
6.3.3 France
6.3.3.1 By Type
6.3.3.2 By Application
6.3.4 U.K.
6.3.4.1 By Type
6.3.4.2 By Application
6.3.5 Italy
6.3.5.1 By Type
6.3.5.2 By Application
6.3.6 Spain
6.3.6.1 By Type
6.3.6.2 By Application
6.3.7 Russia
6.3.7.1 By Type
6.3.7.2 By Application
6.3.8 Poland
6.3.8.1 By Type
6.3.8.2 By Application
6.3.9 Rest of Europe
6.3.9.1 By Type
6.3.9.2 By Application
6.4 Asia-Pacific
6.4.1 Market Size & Forecast
6.4.2 Japan
6.4.2.1 By Type
6.4.2.1 By Application
6.4.3 China
6.4.3.1 By Type
6.4.3.2 By Application
6.4.4 Australia
6.4.4.1 By Type
6.4.4.2 By Application
6.4.5 India
6.4.5.1 By Type
6.4.5.2 By Application
6.4.6 South Korea
6.4.6.1 By Type
6.4.6.2 By Application
6.4.7 Vietnam
6.4.7.1 By Type
6.4.7.2 By Application
6.4.8 Indonesia
6.4.8.1 By Type
6.4.8.2 By Application
6.4.9 Malaysia
6.4.9.1 By Type
6.4.9.2 By Application
6.4.10 Singapore
6.4.10.1 By Type
6.4.10.2 By Application
6.4.11 Rest of Asia-Pacific
6.4.11.1 By Type
6.4.11.2 By Application
6.5 LATAM
6.5.1 Market Size & Forecast
6.5.2 Brazil
6.5.2.1 By Type
6.5.2.2 By Application
6.5.3 Argentina
6.5.3.1 By Type
6.5.3.2 By Application
6.5.4 Columbia
6.5.4.1 By Type
6.5.4.2 By Application
6.5.5 Rest of LATAM
6.5.5.1 By Type
6.5.5.2 By Application
6.6 Middle East
6.6.1 Market Size & Forecast
6.6.2 Saudi Arabia
6.6.2.1 By Type
6.6.2.2 By Application
6.6.3 Oman
6.6.3.1 By Type
6.6.3.2 By Application
6.6.4 Qatar
6.6.4.1 By Type
6.6.4.2 By Application
6.6.5 Bahrain
6.6.5.1 By Type
6.6.5.2 By Application
6.6.6 UAE
6.6.6.1 By Type
6.6.6.2 By Application
6.6.7 Rest of Middle East
6.6.7.1 By Type
6.6.7.2 By Application
6.7 Africa
6.7.1 Market Size & Forecast
6.7.2 Nigeria
6.7.2.1 By Type
6.7.2.2 By Application
6.7.3 Tanzania
6.7.3.1 By Type
6.7.3.2 By Application
6.7.4 South Africa
6.7.4.1 By Type
6.7.4.2 By Application
6.7.5 Ghana
6.7.5.1 By Type
6.7.5.2 By Application
6.7.6 Rest of Africa
6.7.6.1 By Type
6.7.6.2 By Application
7 Company Profile
7.1 Oracle
7.1.1 Company Overview
7.1.2 Financial Performance
7.1.3 Recent Developments
7.1.4 Product Portfolio
7.2 SAP
7.2.1 Company Overview
7.2.2 Financial Performance
7.2.3 Recent Developments
7.2.4 Product Portfolio
7.3 Salesforce.com, Inc.
7.3.1 Company Overview
7.3.2 Financial Performance
7.3.3 Recent Developments
7.3.4 Product Portfolio
7.4 Adobe
7.4.1 Company Overview
7.4.2 Financial Performance
7.4.3 Recent Developments
7.6.4 Product Portfolio
7.5 NICE
7.5.1 Company Overview
7.5.2 Financial Performance
7.5.3 Recent Developments
7.5.4 Product Portfolio
7.6 SAS Institute Inc.
7.6.1 Company Overview
7.6.2 Financial Performance
7.6.3 Recent Developments
7.6.4 Product Portfolio
7.7 Tealium
7.7.1 Company Overview
7.7.2 Financial Performance
7.7.3 Recent Developments
7.7.4 Product Portfolio
7.8 Segment.io, Inc.
7.8.1 Company Overview
7.8.2 Financial Performance
7.8.3 Recent Developments
7.8.4 Product Portfolio
7.9 Zaius
7.9.1 Company Overview
7.9.2 Financial Performance
7.9.3 Recent Developments
7.9.4 Product Portfolio
7.10 AgilOne
7.10.1 Company Overview
7.10.2 Financial Performance
7.10.3 Recent Developments
7.10.4 Product Portfolio
7.11 ActionIQ
7.11.1 Company Overview
7.11.2 Financial Performance
7.11.3 Recent Developments
7.11.4 Product Portfolio
7.12 BlueConic
7.12.1 Company Overview
7.12.2 Financial Performance
7.12.3 Recent Developments
7.12.4 Product Portfolio
7.13 Ascent360
7.13.1 Company Overview
7.13.2 Financial Performance
7.13.3 Recent Developments
7.13.4 Product Portfolio

7.14 Evergage, Inc.
7.14.1 Company Overview
7.14.2 Financial Performance
7.14.3 Recent Developments
7.14.4 Product Portfolio

7.15 Lytics
7.15.1 Company Overview
7.15.2 Financial Performance
7.15.3 Recent Developments
7.15.4 Product Portfolio

7.16 mParticle, Inc.
7.16.1 Company Overview
7.16.2 Financial Performance
7.16.3 Recent Developments
7.16.4 Product Portfolio

7.17 NGDATA, Inc.
7.17.1 Company Overview
7.17.2 Financial Performance
7.17.3 Recent Developments
7.17.4 Product Portfolio

7.18 Ignitionone.com
7.18.1 Company Overview
7.18.2 Financial Performance
7.18.3 Recent Developments
7.18.4 Product Portfolio

7.19 Signal
7.19.1 Company Overview
7.19.2 Financial Performance
7.19.3 Recent Developments
7.19.4 Product Portfolio

7.20 Usermind, Inc.
7.20.1 Company Overview
7.20.2 Financial Performance
7.20.3 Recent Developments
7.20.4 Product Portfolio

7.21 Amperity, Inc.
7.21.1 Company Overview
7.21.2 Financial Performance
7.21.3 Recent Developments
7.21.4 Product Portfolio

7.22 Reltio
7.22.1 Company Overview
7.22.2 Financial Performance
7.22.3 Recent Developments
7.22.4 Product Portfolio

7.23 Ensighten
7.23.1 Company Overview
7.23.2 Financial Performance
7.23.3 Recent Developments
7.23.4 Product Portfolio

7.24 Fospha Marketing
7.24.1 Company Overview
7.24.2 Financial Performance
7.24.3 Recent Developments
7.24.4 Product Portfolio

7.25 SessionM
7.25.1 Company Overview
7.25.2 Financial Performance
7.25.3 Recent Developments
7.25.4 Product Portfolio

LIST OF TABLES
TABLE 1 Global Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 2 Access, Customer Data Platform Market Share by Region, 2016–2026 ($Million)
TABLE 3 Analytics, Customer Data Platform Market Share by Region, 2016–2026 ($Million)
TABLE 4 Engagement, Customer Data Platform Market Share by Region, 2016–2026 ($Million)
TABLE 5 Global Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 6 Global Customer Data Platform Market Share Value, 2016–2026 ($Million)
TABLE 7 North America Customer Data Platform Market Share Value by Country, 2016–2026 ($Million)
TABLE 8 North America Customer Data Platform Market Share Value by Type, 2016–2026 ($Million)
TABLE 9 North America Customer Data Platform Market Share Value by Application, 2016–2026 ($Million)
TABLE 10 U.S. Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 11 U.S. Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 12 Canada Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 13 Canada Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 14 Mexico Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 15 Mexico Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 16 Europe Customer Data Platform Market Share Value by Country, 2016–2026 ($Million)
TABLE 17 Europe Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 18 Europe Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 19 Germany Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 20 Germany Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 21 France Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 22 France Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 23 U.K. Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 24 U.K. Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 25 Italy Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 26 Italy Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 27 Spain Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 28 Spain Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 29 Russia Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 30 Russia Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 31 Poland Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 32 Poland Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 33 Rest of Europe Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 34 Rest of Europe Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 35 Asia-Pacific Customer Data Platform Market Share Value by Country, 2016–2026 ($Million)
TABLE 36 Asia-Pacific Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 37 Asia-Pacific Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 38 Japan Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 39 Japan Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 40 China Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 41 China Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 42 Australia Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 43 Australia Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 44 India Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 45 India Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 46 South Korea Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 47 South Korea Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 48 Vietnam Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 49 Vietnam Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 50 Indonesia Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 51 Indonesia Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 52 Malaysia Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 53 Malaysia Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 54 Singapore Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 55 Singapore Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 56 Rest of Asia-Pacific Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 57 Rest of Asia-Pacific Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 58 LATAM Customer Data Platform Market Share Value by Country, 2016–2026 ($Million)
TABLE 59 LATAM Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 60 LATAM Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 61 Brazil Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 62 Brazil Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 63 Argentina Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 64 Argentina Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 65 Columbia Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 66 Columbia Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 67 Rest of LATAM Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 68 Rest of LATAM Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 69 MIDDLE EAST Customer Data Platform Market Share Value by Country, 2016–2026 ($Million)
TABLE 70 MIDDLE EAST Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 71 MIDDLE EAST Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 72 Saudi Arabia Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 73 Saudi Arabia Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 74 Oman Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 75 Oman Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 76 Qatar Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 77 Qatar Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 78 Bahrain Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 79 Bahrain Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 80 UAE Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 81 UAE Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 82 Rest of MIDDLE EAST Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 83 Rest of MIDDLE EAST Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 84 AFRICA Customer Data Platform Market Share Value by Country, 2016–2026 ($Million)
TABLE 85 AFRICA Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 86 AFRICA Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 87 Nigeria Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 88 Nigeria Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 89 Tanzania Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 90 Tanzania Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 91 South Africa Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 92 South Africa Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 93 Ghana Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 94 Ghana Customer Data Platform Market Share by Application, 2016–2026 ($Million)
TABLE 95 Rest of AFRICA Customer Data Platform Market Share by Type, 2016–2026 ($Million)
TABLE 96 Rest of AFRICA Customer Data Platform Market Share by Application, 2016–2026 ($Million) 
LIST OF FIGURES
FIGURE 1 Global Customer Data Platform Market Overview
FIGURE 2 Value Chain Analysis
FIGURE 3 Bargaining Power of Suppliers
FIGURE 4 Bargaining Power of Buyers
FIGURE 6 Threat of Substitution
FIGURE 6 Threat of New Entrants
FIGURE 7 Competitive Rivalry
FIGURE 8 Customer Data Platform Market, Market Share Analysis, 2016
FIGURE 9 Global Customer Data Platform Market, 2016–2026
FIGURE 10 U.S. Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 11 Canada Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 12 Mexico Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 13 Germany Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 16 France Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 16 U.K. Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 16 Italy Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 17 Spain Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 18 Rest of Europe Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 19 Japan Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 20 China Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 21 Australia Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 22 India Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 23 South Korea Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 24 Rest of Asia-Pacific Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 26 Saudi Arabia Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 26 South Africa Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 27 Brazil Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 28 Rest of LAMEA Customer Data Platform Market Share, 2016–2026 ($Million)
FIGURE 29 Oracle: Revenue Analysis ($Million)
FIGURE 30 Oracle: Segment Revenue 2018 (%)