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レポート概要
| 本調査レポートでは顧客ロイヤルティソフトウェアの世界市場について広く調査・分析し、イントロダクション、調査手法、市場動向、展開別（オンプレミス、クラウド）分析、企業別（大企業、中小企業）分析、用途別（キャンペーン管理、報酬管理、SMSマーケティング、その他）分析、地域別分析、企業概要などを含め、今後の市場展望をまとめております。 ・イントロダクション ・調査手法 ・市場動向 ・顧客ロイヤルティソフトウェアの世界市場：展開別（オンプレミス、クラウド） ・顧客ロイヤルティソフトウェアの世界市場：企業別（大企業、中小企業） ・顧客ロイヤルティソフトウェアの世界市場：用途別（キャンペーン管理、報酬管理、SMSマーケティング、その他） ・顧客ロイヤルティソフトウェアの世界市場：地域別 ・企業概要 |
Global Statistics Representing Customer Loyalty Management Software Market Scenario
Customer loyalty programs are offered by various companies and retailers to their customers on frequent purchase as their loyalty is essential for sustaining the business. These programs provide free merchandise, rewards, and coupons, among others for maintaining a good relationship with new and existing customers. These programs grow by expanding their coverage to daily purchasing customers. Moreover, programs proposed innovative rewards for increasing response rate from customers which results into improving customer retention. Also, major focus is on different alliances to reduced loyalty program costs by various financial institutions.
Moreover, these programs grow by expanding their coverage to daily purchasing customers. Moreover, programs proposed innovative rewards for increasing response rate from customers which results into improving customer retention. Also, major focus is on different alliances to reduced loyalty program costs by various financial institutions.
Intended Audience
Retailers
E-commerce companies
Healthcare companies
Potential Investors
Research Institutes
Segmental Insights
The global customer loyalty management software market is segmented by deployment, enterprise, and application.
Based on deployment, the market is segmented into on-premise and cloud. Cloud-based customer loyalty management software offers a network-based solution that can be accessed from anywhere with active internet connection. It is usually easier to integrate with third party solutions.
Global customer loyalty management software market by cloud deployment is expected to grow at CAGR 8.6% during the forecast period 2019–2026.
On the basis of enterprise, the market is segmented into small & medium and large. Customer loyalty program possibly increases lifetime value and boosts revenue by lowering overall marketing costs. Existing customers are more valuable than the new, thus, investing in customer loyalty programs is an excellent technique to expand the company’s revenue and sales by stabilizing finances and drive down customer acquisition costs.
Based on application, the market is segmented into campaign management, reward management, SMS marketing, and others. Extensive changes in the business outlook and variation in customer’s aspect about marketplace have compelled many companies to shift their attention from internal considerations such as reducing costs and streamlining operational systems instead focusing on customer profitability such as campaign management.
Regional Insights
Geographically, the global customer loyalty management software market is segmented into four regions: North America, Europe, Asia Pacific, and Latin America and the Middle East & Africa (LAMEA).
North America offers an array of opportunities for global customer loyalty management software market on account of the technologically advanced infrastructure, huge adoption of loyalty programmers, and strong presence of several established enterprises in developed countries such as the U.S and Canada. In the U.S., most of the customers have loyalty cards. Additionally, there are various sectors such as retail chains, movie theatre networks, supermarket and fish market chains, and pharmacy chains require royalty cards from their customers. Sephora, Starbucks, Amazon Prime, Walgreens, and Target are some of the leading players having customer loyalty programs in the U.S.
Loyalty programs are well-established in the European region that some of the retailers are offering stand-alone programs and other retailers are part of coalition programs, which span multiple retailers. However, few retailers provide multiple loyalty programs with time-limited promotions. It has been found that, 66% of overall customers have participated in one or more loyalty programs. From which, Finland holds major share followed by the U.K, Lithuania, and Slovenia. LUISAVIAROMA, MISSGUIDED, Moda Operandi, Simply Be, Stylebop, TK Maxx, ASOS, and NET-A-PORTER are some of the prominent companies leading the loyalty programs market in the European region.
Asia Pacific constitutes to be one of the major provider for lucrative opportunities for the market due to the presence of half of the world’s population, high internet penetration, change in customer demographics, and expansion of small convenience stores and mini-markets. Additionally, urban shoppers are pursuing convenient options compatible with their on-the-go lifestyles, and large stores are providing promotional offers to maintain sales growth.
LAMEA has varied opportunities in the customer loyalty management software market on account of the rapidly growing adoption of technologies and recent developments of loyalty programs to engage retailers and local shoppers in particular region. South Africa, the UAE, Saudi Arabia, and Morocco are some of the prominent countries that are showing significant growth in the customer loyalty management software system market.
Key Players
Some of the key players in the global customer loyalty management software market are Apex Loyalty, CitiXsys Americas Inc, CityGro, Inc., Influitive Corporation, SiEBEN Yotpo, Ltd., Tango Card, Inc., Oto Analytics, Inc., Zoho Corporation Pvt. Ltd., and Loyverse.
Customer Loyalty Management Software Market Segmentation
By Deployment
On-premise
Cloud
By Enterprise
Small and Medium Enterprise
Large Enterprise
By Application
Campaign Management
Reward Distribution
SMS Marketing
Others
Regions Covered
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
Saudi Arabia
South Africa
Rest of LAMEA
Why buy this report?
Historical inferences, findings & analysis of the market from 2016 to 2018
Projections and performance forecast analysis for the future from 2019 to 2026
Production and consumption point of view (POV) analysis
Market drivers, restraint and opportunity analysis, to define market dynamics covering industry, regulatory, innovation, technological & pricing trends
Comprehensive competitive landscape mapping with recent development covering market leadership, competency, sustainability, and prospects
TABLE OF CONTENTS
1 Introduction
1.1 Market Definition
1.2 Market Scope
2 Research Methodology
2.1 Primary Research
2.2 Research Methodology
2.3 Assumptions & Exclusions
2.4 Secondary Data Sources
3 Market Overview
3.1 Report Segmentation & Scope
3.2 Value Chain Analysis: Customer Loyalty Management Software Market
3.3 Key Market Trends
3.3.1 Drivers
3.3.2 Restraints
3.3.3 Opportunities
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of Substitution
3.4.4 Threat of New Entrants
3.4.5 Competitive Rivalry
3.5 Market Share Analysis
4 Deployment Overview
4.1 Introduction
4.1.1 Market Size & Forecast
4.2 On-premise
4.2.1 Market Size & Forecast
4.3 Cloud
4.3.1 Market Size & Forecast
5 Enterprise Overview
5.1 Introduction
5.1.1 Market Size & Forecast
5.2 Large Enterprise
5.2.1 Market Size & Forecast
5.3 Small and Medium Enterprise
5.3.1 Market Size & Forecast
6 Application Overview
6.1 Introduction
6.1.1 Market Size & Forecast
6.2 Campaign Management
6.2.1 Market Size & Forecast
6.3 Reward Management
6.3.1 Market Size & Forecast
6.4 SMS Marketing
6.4.1 Market Size & Forecast
6.5 Others
6.5.1 Market Size & Forecast
7 Regional Overview
7.1 Introduction
7.1.1 Market Size & Forecast
7.2 North America
7.2.1 Market Size & Forecast
7.2.2 U.S.
7.2.2.1 By Deployment
7.2.2.2 By Enterprise
7.2.3 Canada
7.2.3.1 By Deployment
7.2.3.2 By Enterprise
7.2.4 Mexico
7.2.4.1 By Deployment
7.2.4.2 By Enterprise
7.3 Europe
7.3.1 Market Size & Forecast
7.3.2 Germany
7.3.2.1 By Deployment
7.3.2.2 By Enterprise
7.3.3 France
7.3.3.1 By Deployment
7.3.3.2 By Enterprise
7.3.4 UK
7.3.4.1 By Deployment
7.3.4.2 By Enterprise
7.3.5 Italy
7.3.5.1 By Deployment
7.3.5.2 By Enterprise
7.3.6 Spain
7.3.6.1 By Deployment
7.3.6.2 By Enterprise
7.3.7 Rest of Europe
7.3.7.1 By Deployment
7.3.7.2 By Enterprise
7.4 Asia Pacific
7.4.1 Market Size & Forecast
7.4.2 Japan
7.4.2.1 By Deployment
7.4.2.1 By Enterprise
7.4.3 China
7.4.3.1 By Deployment
7.4.3.2 By Enterprise
7.4.4 Australia
7.4.4.1 By Deployment
7.4.4.2 By Enterprise
7.4.5 India
7.4.5.1 By Deployment
7.4.5.2 By Enterprise
7.4.6 South Korea
7.4.6.1 By Deployment
7.4.6.2 By Enterprise
7.4.7 Rest of Asia-Pacific
7.4.7.1 By Deployment
7.4.7.2 By Enterprise
7.5 LAMEA
7.5.1 Market Size & Forecast
7.5.2 Saudi Arabia
7.5.2.1 By Deployment
7.5.2.2 By Enterprise
7.5.3 South Africa
7.5.3.1 By Deployment
7.5.3.2 By Enterprise
7.5.4 Brazil
7.5.4.1 By Deployment
7.5.4.2 By Enterprise
7.5.5 Rest of LAMEA
7.5.5.1 By Deployment
7.5.5.2 By Enterprise
8 Company Profile
8.1 Apex Loyalty
8.1.1 Company Overview
8.1.2 Financial Performance
8.1.3 Recent Developments
8.1.4 Product Portfolio
8.2 CitiXsys Americas Inc
8.2.1 Company Overview
8.2.2 Financial Performance
8.2.3 Recent Developments
8.2.4 Product Portfolio
8.3 CityGro, Inc.
8.3.1 Company Overview
8.3.2 Financial Performance
8.3.3 Recent Developments
8.3.4 Product Portfolio
8.4 Influitive Corporation
8.4.1 Company Overview
8.4.2 Financial Performance
8.4.3 Recent Developments
8.4.4 Product Portfolio
8.5 SiEBEN Yotpo, Ltd.
8.5.1 Company Overview
8.5.2 Financial Performance
8.5.3 Recent Developments
8.5.4 Product Portfolio
8.6 Tango Card, Inc.
8.6.1 Company Overview
8.6.2 Financial Performance
8.6.3 Recent Developments
8.6.4 Product Portfolio
8.7 Oto Analytics, Inc.
8.7.1 Company Overview
8.7.2 Financial Performance
8.7.3 Recent Developments
8.7.4 Product Portfolio
8.8 Zoho Corporation Pvt. Ltd.
8.8.1 Company Overview
8.8.2 Financial Performance
8.8.3 Recent Developments
8.8.4 Product Portfolio
8.9 Loyverse
8.9.1 Company Overview
8.9.2 Financial Performance
8.9.3 Recent Developments
8.9.4 Product Portfolio
LIST OF TABLESTABLE 1 Global Customer Loyalty Management Software Market Share, By Deployment, 2016 – 2026 ($Million)
TABLE 2 On-premise Customer Loyalty Management Software Market Share, By Region, 2016 – 2026 ($ Million)
TABLE 3 Cloud Customer Loyalty Management Software Market Share, By Region, 2016 – 2026, ($ Million)
TABLE 4 Global Customer Loyalty Management Software Market Share, By Enterprise, 2016 – 2026 ($Million)
TABLE 5 Global Customer Loyalty Management Software Market, By Region, 2016 – 2026 ($ Million)
TABLE 6 Global Customer Loyalty Management Software Market Share Value, 2016 – 2026 ($Million)
TABLE 7 North America Customer Loyalty Management Software Market Share Value, By Country, 2016 – 2026 ($Million)
TABLE 8 North America Customer Loyalty Management Software Market Share Value, By Deployment, 2016 – 2026 ($Million)
TABLE 9 North America Customer Loyalty Management Software Market Share value, By Enterprise, 2016-2026 ($Million)
TABLE 10 U.S. Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 11 U.S. Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 12 Canada Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 13 Canada Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 14 Mexico Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 15 Mexico Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 16 Europe Customer Loyalty Management Software Market Share Value, By Country, 2016 – 2026 ($Million)
TABLE 17 Europe Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 18 Europe Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 19 Germany Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 20 Germany Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 21 France Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 22 France Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 23 UK Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 24 UK Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 25 Italy Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 26 Italy Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 27 Spain Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 28 Spain Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 29 Rest of Europe Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 30 Rest of Europe Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 31 Asia-Pacific Customer Loyalty Management Software Market Share Value, By Country, 2016 – 2026 ($Million)
TABLE 32 Asia-Pacific Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 33 Asia-Pacific Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 34 Japan Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 35 Japan Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 36 China Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 37 China Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 38 Australia Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 39 Australia Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 40 India Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 41 India Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 42 South Korea Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 43 South Korea Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 44 Rest of Asia-pacific Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 45 Rest of Asia-pacific Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 46 LAMEA Customer Loyalty Management Software Market Share Value, By Country, 2016 – 2026 ($Million)
TABLE 47 LAMEA Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 48 LAMEA Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 49 Saudi Arabia Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 50 Saudi Arabia Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 51 South Africa Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 52 South Africa Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 53 Brazil Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 54 Brazil Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
TABLE 55 Rest of LAMEA Customer Loyalty Management Software Market share, By Deployment, 2016-2026 ($Million)
TABLE 56 Rest of LAMEA Customer Loyalty Management Software Market share, By Enterprise, 2016-2026 ($Million)
LIST OF FIGURES
FIGURE 1 Global Customer Loyalty Management Software Market Overview
FIGURE 2 Value Chain Analysis
FIGURE 3 Bargaining Power of Suppliers
FIGURE 4 Bargaining Power of Buyers
FIGURE 5 Threat of Substitutes
FIGURE 6 Threat of New Entrants
FIGURE 7 Competitive Rivalry
FIGURE 8 Customer Loyalty Management Software Market, Market Share Analysis, 2018
FIGURE 9 Global Customer Loyalty Management Software Market, 2016-2026
FIGURE 10 U.S. Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 11 Canada Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 12 Mexico Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 13 Germany Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 14 France Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 15 UK Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 16 Italy Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 17 Spain Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 18 Rest of Europe Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 19 Japan Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 20 China Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 21 Australia Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 22 India Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 23 South Korea Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 24 Rest of Asia-pacific Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 25 Saudi Arabia Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 26 South Africa Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 27 Brazil Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 28 Rest of LAMEA Customer Loyalty Management Software Market Share, 2016-2026 ($Million)
FIGURE 29 Apex Loyalty: Revenue Analysis, ($ million)
FIGURE 30 Apex Loyalty: Segment Revenue 2018 (%)