• 出版社/出版日：Mordor Intelligence / 2020年8月
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The gaming accessories market is expected to reach a CAGR of 9.5% during the forecast period of 2020 2025. Increasing adoption of smartphones, rapidly evolving technologies such as virtual reality (VR) and artificial intelligence (AI) are fueling the growth of the market across the globe.
Major gaming console manufacturers like Nintendo and Microsoft have realized the potentiality of AR and are leading the charge. AR can free gamers from ‘their world’ and usher them into the real world to play. For instance, Human PacMan is a game that allows the users to wear goggles and chase each other in real life, just resembling the characters in PacMan. Such developments are aiding the development of gaming accessories to provide enhanced gaming experience to gamers.
The rapid growth of esports has upsurged the demand for advanced gaming keyboards and gamepads, and the gaming accessories market is expected to grow over the forecast period with the continuous enhancement in gaming content. China is the largest, highest grossing, and the most profitable video game market in the world, since 2015. In esports, China has been the world leader in terms of tournament winnings, possessing some of the best talents in the world across multiple video games, as well as one of the largest pool of video gamers.
Further, the low supply chain distribution due to coronavirus pandemic could challenge the market growth currently. Nearly 90% of video game consoles imported into the United States in 2019 were manufactured in China. Many gaming companies, especially those that rely on Chinese manufacturers to produce their products, continue to have supply chain disruptions. These include Nintendo Co. Ltd., which is currently struggling to meet the demand for its Switch consoles in the United States. Most of the Switch’s components come from some of the factories in Wuhan, China. Also, Facebook Inc. is facing severe shortages of its Oculus virtual reality headsets in the United States.
[Key Market Trends]
Console Segment to Witness Significant Growth
Home consoles primarily dominate the market with various players, such as Sony, Microsoft, and Nintendo dominating the market. Sony has been leading the market with about 70,599 3D gaming consoles sold in North America alone. The increasing demand for gaming console will drive the growth of the gaming accessories market in the forecast period.
Launch of new gaming content with high graphic requirements is driving the market. Console gaming is in the transition to ondemand visual content, and this transition has already begun. Microsoft announced the launch of Xbox Series X (the successor of its rangetopping Xbox One X gaming console). It will pack vastly more powerful hardware, adding a 4K gaming experience at up to a mindboggling 120 frames per second, support for gameplay with variable refresh rate, compatibility with 8K displays.
Coming to innovation, in Sep 2019, NEOGEO Arcade Stick Pro Merged both Gaming Console and Controller in one part where the controller also comes with “start/select” buttons, a turbo switch and ports for HDMI and USB. This innovation will help the user to penetrate more on the console segment due to its unique features.
Further, social channels are making gaming content easier to access than ever before. Among the weekly users surveyed, 78% of US console gaming buyers use Facebook for gamingrelated activities, and 69% use Instagram for gamingrelated activities. Increasing accessibility will fuel market growth.
Diminishing the lines between fantasy and reality, VR is helping create gaming worlds that are more realistic and immersive for today, technologyobsessed gamers. Oculus in the United States sees its future in cordless, selfcontained headsets that operate like gaming consoles. This standalone Quest virtual reality headset has 80 percent media and 20 percent gaming, where the Oculus Quest is emphatically gamingfocused.
[AsiaPacific to Witness the Highest Growth]
AsiaPacific holds the largest market share, where Southeast Asia holds the most significant revenue share. Countries, like China, Japan, Australia, and South Korea, are the prime gaming hot spots of the world, which are estimated to generate more than 40% of the gaming industry’s revenues annually.
Also, by 2021, the number of mobile online gamers in Southeast Asia will rise to 250 million. Indonesia, Malaysia, Thailand, Vietnam, Singapore, and the Philippines are the six most significant countries for mobile gaming in Southeast Asia.
A trend that has also been fuelling the games market in the region is the rise of eSports. Growing viewership and an increasing trend towards esports have opened up new opportunities for gaming accessories in countries other than China, such as Indonesia, Vietnam, Malaysia, etc. Due to the adoption of esports, demand for video games through the console is also increasing and will accumulate more growth in the future.
Also, various new platforms are being generated to enhance AisaPacific growth by increasing the extent of local content. Further, with the increasing number of 5G connections in the country, the market is expected to witness further growth. For instance, in June 2019, Qualcomm Technologies announced a joint demonstration with ZTE of the 5Gpowered cloud gaming on a live 5G network. Such developments will fuel the growth of gaming accessories in the region as a result of new game launches and increased gamers.
The gaming accessories market is highly competitive due to the presence of very few global vendors who hold a high market share. The manufacturers in the worldwide gaming accessories market are primarily focused on improving their portfolio of gaming accessories to stay competitive in the market. Key players are Sony Corporation, Microsoft Corporation, etc. Recent developments in the market are
In Sep 2019, Razer planned to invest USD 7.2 million to drive growth in Singapore’s gaming scene. With the investment, Razer looks to support esports teams and gaming companies based in the citystate or founded by Singaporeans. This funding will also go in part to Team Singapore, which they are advocating for the SEA Games.
In February 2020, Logitech G, a brand of Logitech and Herman Miller, announced an exclusive partnership to research, design, and manufacture the next generation highperformance furniture solutions for gamers. Both companies bring years of design and engineering expertise in their respective fields, and combined will address the needs of esports athletes, players, and streamers.
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1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness – Porter’s Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitutes
4.3.5 Intensity of Competitive Rivalry
4.4 Market Drivers
4.5 Market Restraints
4.6 Assessment of Impact of COVID-19 on the Industry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.2 Gaming Keyboards
5.1.3 Gaming Mice
5.1.5 Gaming Headsets
5.1.6 Virtual Reality Devices
5.2 Device Type
5.2.1 PC (Desktop and Laptop)
5.2.2 Gaming Consoles
5.3.1 North America
5.3.3 Asia Pacific
5.3.4 Middle-East and Africa
5.3.5 Latin America
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Alienware (Dell)
6.1.2 Logitech International SA
6.1.3 Razer Inc.
6.1.4 Mad Catz Global Limited
6.1.5 Turtle Beach Corporation
6.1.6 Corsair Components Inc.
6.1.7 Cooler Master Co. Ltd
6.1.8 Sennheiser electronic GmbH & Co. KG
6.1.11 Reddragon (Eastern Times Technology Co. Ltd)
6.1.12 Nintendo Co. Ltd
6.1.13 Sony Corporation
6.1.15 Nvidia Corporation
7 INVESTMENT ANALYSIS
8 MARKET OPPORTUNITIES AND FUTURE TRENDS