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• 英文タイトル:Synthetic Monitoring Market - Growth, Trends, and Forecast (2020 - 2025)

Mordor Intelligenceが調査・発行した産業分析レポートです。合成モニタリングの世界市場2020-2025 / Synthetic Monitoring Market - Growth, Trends, and Forecast (2020 - 2025) / D0MOR-NV185資料のイメージです。• レポートコード:D0MOR-NV185
• 出版社/出版日:Mordor Intelligence / 2020年8月
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The synthetic monitoring market was valued at USD 1.36 billion in 2019, and it is expected to reach USD 3.72 billion by 2025, registering a CAGR of 15.2% over the forecast period 2020 2025.

Active monitoring is essential in the complex infrastructure that many IT teams are managing, where multiple networks, providers, and applications can all consume IT time and resources. Synthetic monitoring, therefore, helps troubleshoot in these cases, as it shows IT teams what users are seeing, in a continuous way.
Slower page response time leads to an increase in page abandonment, with around 40% of users stating that they abandon a page if it does not load within three seconds. For online retail giants, like Amazon, a similar delay would be catastrophic, resulting in estimated lost sales of USD 1.6 billion per year.
Google recently calculated that by slowing down the search results by just fourtenths of a second, it could lose eight million searches in a day, which would translate into a substantial reduction in revenues from online advertisements, due to reduced presence.

[Key Market Trends]
IT and Telecommunications is Expected to Show Significant Growth
Effective monitoring is the key factor governing the onpremise, cloud, or hybrid infrastructure. Relying on traditional IT monitoring tools, which are not built for complex infrastructure landscape, is increasingly becoming difficult for IT managers. These are actively shifting toward synthetic monitoring solutions.
Active monitoring has significant importance in the complex infrastructure that many IT teams are managing, where multiple networks, providers, and applications can all consume IT time and resources. Synthetic monitoring, therefore, helps troubleshoot in these cases, as it shows IT teams what users see, in a continuous way.
Modernizing the services for the IT and telecom sector is an evolved approach through API management, for bridging the gap between traditional, onpremise, and cloudbased IT systems. It increases operational efficiency and effectiveness, consolidating the way data is captured, analyzed, and shared across the enterprises, along with an improved experience.

[North America Accounted for a Significant Share]
The market in North America is increasing, due to the critical need for proactive monitoring of increasing complex applications and rising adoption of cloudbased application and DevOps application.
In North America, consumers are increasingly preferring online platform for varied services, even in the conventional markets, because of which, companies are focusing on improving their application management services.
In addition to this, owing to rise in DevOps, the region also marks a significant demand for SaaSbased applications. According to the Cisco Global Cloud Index Report, North America is expected to account for 48% of all largescale public cloud data centers called hyperscale data centers across the world by 2021.
IBM recently launched the first financial servicesready public cloud of the world in collaboration with Bank of America. Under the agreement Bank of America will be a committed collaborator to use the platform and host key applications on IBM’s public cloud, to support its 66 million banking customers.

[Competitive Landscape]
The synthetic monitoring market is highly fragmented and the major players use various strategies, such as new product launches, agreements, expansions, joint ventures, partnerships, acquisitions, and other strategies, to increase their footprints in this market. Most businesses across the whole spectrum combine at least two or three different tools to monitor and run their IT infrastructure. The tools are usually available in three distribution models, such as SaaS, opensource software, and closed source solutions. Key players are CA Technologies, Dynatrace LLC, SmartBear Software, etc.

In August 2019 SmartBear announced the acquisition of Bitbar, the provider of the global advanced mobile application test automation platform and device cloud. This transaction will help SmartBear use technologically advanced testing solutions with the existing product portfolio. This acquisition also allows SmartBear to fully embrace automation to deliver higher quality software faster.
In February 2020 Dynatrace announced a partnership with the US Department of Veterans Affairs (VA) for providing the Dynatrace Software Intelligence Platform to significantly enhance enterprises’ cloud visibility and support for the VA’s cloud migration efforts.

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1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Overview
4.2 Industry Attractiveness – Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Technology Snapshot
5.1 Market Drivers
5.1.1 Increasing Need for Monitoring Service Level Agreement (SLA) Targets
5.1.2 Rising Demand for Application Performance Management (APM)
5.2 Market Challenges
5.2.1 Higher Implementation Costs
5.2.2 Lack of Real-time Monitoring for End Users
6.1 By Type
6.1.1 API Monitoring
6.1.2 Website Monitoring
6.1.3 Mobile Application Monitoring
6.2 By End-user Vertical
6.2.1 BFSI
6.2.2 IT and Telecommunication
6.2.3 Retail
6.2.4 Media and Entertainment
6.2.5 Travel and Hospitality
6.2.6 Other End-user Verticals
6.3 By Geography
6.3.1 North America
6.3.2 Europe
6.3.3 Asia-Pacific
6.3.4 Latin America
6.3.5 Middle East & Africa
7.1 Dynatrace LLC
7.2 Broadcom Inc.
7.3 SmartBear Software
7.4 Micro Focus International LLC
7.5 Catchpoint Systems Inc.
7.6 BMC Software Inc.
7.7 Oracle Corporation
7.8 IBM Corporation
7.9 Rigor Inc.
7.10 SolarWinds Inc.
7.11 Anokiwave Inc.
7.12 ThousandEyes Inc.
7.13 Cisco Systems Inc. (AppDynamics)
7.14 New Relic Inc.
7.15 Monitis Inc.