▶ 調査レポート

ディスプレイドライバの世界市場2020-2025

• 英文タイトル:Display Driver Market - Growth, Trends, and Forecast (2020 - 2025)

Mordor Intelligenceが調査・発行した産業分析レポートです。ディスプレイドライバの世界市場2020-2025 / Display Driver Market - Growth, Trends, and Forecast (2020 - 2025) / D0MOR-NV211資料のイメージです。• レポートコード:D0MOR-NV211
• 出版社/出版日:Mordor Intelligence / 2020年8月
• レポート形態:英文、PDF、120ページ
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レポート概要
本調査レポートでは、ディスプレイドライバの世界市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、ドライバー別(ディスプレイドライバIC(DDIC)、タッチアンドディスプレイドライバー統合(TDDI))分析、デバイス別(タブレット、ウェアラブル、テレビ、自動車用ディスプレイ、その他)分析、地域別分析、競争状況、市場機会・将来動向などを整理しました。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・市場動向
・ディスプレイドライバの世界市場規模:ドライバー別(ディスプレイドライバIC(DDIC)、タッチアンドディスプレイドライバー統合(TDDI))
・ディスプレイドライバの世界市場規模:デバイス別(タブレット、ウェアラブル、テレビ、自動車用ディスプレイ、その他)
・ディスプレイドライバの世界市場規模:地域別
・競争状況
・市場機会・将来動向

The display driver market is expected to register a CAGR of 5% over the forecast period 20202025. The display driver is mainly a semiconductor integrated circuit that provides an interface function between a microprocessor, microcontroller, ASIC, or generalpurpose peripheral interface. These are mostly used in peripheral display devices, such as smartwatches, laptops, monitors, smartphones, tablets, TVs, and automotive displays. Factors, such as growing demand for OLED and flexible display for mobile and tablet devices and rapid adoption of smart wearables and AR/VR devices, are increasing the number of display manufacturers in the AsiaPacific region and, therefore, driving the display driver across the world.

Increase demand for wireless fitness devices due to the rise in health awareness among the consumer made the smartwatch as a key monitoring device. These are rapidly being adopted by runners, gymgoers, swimmers, and athletes due to their wide range of monitoring capabilities. In 2019, Apple launched Apple watch series 5 that can track heart rate, nervous system, emergency, or inactivity alerts and healthrelated events. Due to advancements in technology, major players are developing IoT driven advanced watches to improve a user’s quality of life.
Tesla introduced a 12.3inch LCD display (with a resolution of 1280 x 480) that shows the car’s position on the road, the surrounding traffic, lane markings, and speed. In 2019, it filed a new patent application for a display screen with holographic glass around it that can reduce or eliminate the visibility of a boundary between the displaying portions of the system and the nondisplaying portions and introduced a bezelless display.
Moreover, consumer devices and their display change rapidly as major players launch the devices once or twice a year with upgraded technologies to stay above the water; hence they abandon current product lines at a moment’s notice and change overnight to meet the market’s latest demand. In contrast, in the automotive market, the technologies’ lifespan is ten years, with five years of car production and five years of repair period in vehicle services. So, the automotive display makers rely on a stable and lucrative tenyear market for a specific product.

[Key Market Trends]
Smartphone to witness significant growth
The display driver market is promptly driven by the development of the smartphone market around the world. Smartphones offer high quality and performance and act like a computer by providing realtime information. They became an integral part of human lives. Short life span due to upgradation of technology at a rapid speed is forcing major players to invest in research to develop and differentiate their offerings with advanced functionality.

For instance, Samsung officially launched its muchawaited “Samsung Galaxy Fold” smartphone in September 2019 that defies the category with a 7.3inch Dynamic AMOLED display (activematrix organic lightemitting diode). It is the foldable display that allows users to transform it into a tabletlike device and has six cameras, 21:9 secondary display, and 512GB of onboard storage. Samsung mobile business chief, Koh Dongjin, at CES told that the company sold between 400,000 to 500,000 Galaxy Fold phones in 2019, which is a pretty good figure for a device that is priced at USD 2,000.

Moreover, the 5G network will offer high speed to download fulllength movies in seconds and will spike the demand for 5G enabled smartphones. Hence, companies are investing in developing and designing phones with higher resolution and increased memory capacity so that people can download or play video games on the fullsized console.

The spread of COVID19 across the world has hit the smartphone industry quite hard. The majority of countries are under lockdown, which halted manufacturing activities in almost all countries. In China, the outbreak is under control, and smartphone factories are ramping up production aggressively. However, the demand for smartphones is unlikely to pick up as most of the country’s economy is highly disturbed. As of 13th April, there are more than 18,00,000 COVID19 positive cases with over 115,000 fatalities across the world, and the United States is the worst affected country so far with more than 5,60,000 COVID19 positive cases with 22,000 fatalities.

[Asia Pacific is expected to dominate the market during forecast period]
AsiaPacific is expected to dominate the display driver market during the forecast period as the majority of market vendors are based out of South Korea, China, and Taiwan. Also, the region has a large number of raw material suppliers in addition to low labor costs.

The DDIC market for TVs is experiencing significant demand and supply chain shifts. The companies are ramping up its production capacity to meet better image resolution. Moreover, the increasing competition from Taiwan and Koreabased semiconductor components manufacturers are forced to invest in research and development aimed to improve the capabilities of these ICs. For instance, in 2019, MagnaChip, designer, and manufacturer of analog and mixedsignal semiconductor products for high volume consumer electronics invested USD 75,356 that was attributed to development activities for new OLED products.

AMOLED in the automotive sector in the AsiaPacific region is boosting due to the quick adoption of electric cars and increased spending power of the customer. Increase demand for connected and safe vehicle features such as cellular voice connection and navigation are also pushing the demand for display drivers. For instance, Nexus 2020 RX 450hL, the luxury arm of Toyota, launched in 2019, is a selfcharging hybrid electric vehicle that has a new touchdisplay screen in addition to the Lexusoriginal remote touch interface that allows customers to navigate menus and features with a new remote touchpad on the center console.

New concepts such as flexible OLED in the automotive sector can innovate the car display in the future. In February 2020, Cadillac launched 2021 Escalade, a firstever curved OLED screen in a car, the massive 38inch display houses LG’s POLED Digital Cockpit Solution. The allnew software displays the vehicle information and infotainment system. LG collaborated in 2018 with Tesla, Cadillac, and Mercedes, to provide flexible display, and by the end of 2020, it will deliver a similar display in Mercedes Benz vehicles.

[Competitive Landscape]
The display driver market is toward a consolidated market as it is dominated by a few major players like Mediatek, Fitipower Integrated Technology, Rohm Semiconductor, Novatek Microelectronics, Synaptics, Himax Technologies, and Silicon. These major players, with a prominent share in the market, are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability.

March 2020 MediaTek and Samsung jointly introduced the world’s first 8K QLED TV equipped with MediaTek’s custom WiFi 6 chipset, the Samsung 8K QLED Y20 model (Q950, Q900). It will offer consumers a more seamless entertainment experience with smoother streaming and gaming, as well as unconstrained internet access.

January 2020 Synaptics, leading developer of human interface solutions, launched innovative new TD7850 Automotive TDDI solution for touchscreens up to 15 inches. Its unique automotive TDDI solution combines a lower BOM and a simplified supply chain, with faster and easier integration for display manufacturers. It has merged sophisticated touch and display technologies into a single chip that provides superior optical performance over conventional touchscreens.

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レポート目次

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising in demand for LCD panels for mobile devices, TVs, and PC monitors
4.2.2 Increase Investment for Innovative Display for the Automotive Sector
4.3 Market Restraints
4.3.1 Increase in Stringent Rules and Regulations for Safety and Security of Vehicles Varies in Many Countries
4.4 Value Chain/Supply Chain Analysis
4.5 Porter’s Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Assessment of the Impact of COVID-19 on the Industry
5 MARKET SEGMENTATION
5.1 By Driver Type
5.1.1 Display Driver IC (DDIC)
5.1.2 Touch and Display Driver Integration (TDDI)
5.2 By Device
5.2.1 Smartphone
5.2.2 Tablet
5.2.3 Wearable
5.2.4 TV
5.2.5 Automotive display
5.2.6 Others
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 France
5.3.2.3 United Kingdom
5.3.2.4 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Rest of Asia Pacific
5.3.4 Latin America
5.3.5 Middle-East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Investment Analysis
6.3 Company Profiles
6.3.1 Media Tek
6.3.2 Rohm Semiconductor
6.3.3 Novatek Microelectronics
6.3.4 Synaptics
6.3.5 Samsung Electronics Co. Ltd
6.3.6 Sitronix Technology
6.3.7 Silicon Works
6.3.8 Magnachip Semiconductor
6.3.9 Focaltech
6.3.10 Magnachip Semiconductor
7 MARKET OPPORTUNITIES AND FUTURE TRENDS