• 出版社/出版日：Mordor Intelligence / 2018年7月10日
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Automatic content recognition market is expected to grow at a CAGR of over 30% during the forecast period (2018 – 2023). The market for automatic content recognition is increasing at significant momentum across the world, thanks to the constant advancements of new technologies. Automatic content recognition (ACR) is an identification technology which is used to verify the content played on a media device or present in a media file. The devices containing ACR support enable users quickly obtain additional information about the content they have just experienced without any user based input or search efforts.
Global Automatic Content Recognition Market – Growth Factors
Due to the rise of automatic content recognition technology (ACR) in smartphones and smart TVs, the demand for automatic content recognition solutions has grown globally. Additionally, increasing deployment of Automatic Content Recognition (ACR) by the media companies for the applications such as audience measurement and broadcast monitoring is anticipated to raise the global automatic content recognition market growth.
Over the past few years, the golden age in the television technology has created an explosion in television viewing options for the average consumer. However, like DVRs, Video on Demand and over-the-top streaming across all screens has made the viewer’s life significantly better by allowing them to deliver what, when and where they watch, things got more difficult for advertisers and content owners. This is because over the past few years, live audiences decreased and overall viewer engagement declined. Due to the rise of automatic content recognition technology in smartphones and smart TVs, has led to the high demand for automatic content recognition solutions globally.
Audio, Video, And Image Recognition Solution to Dominate During the Forecast Period
During the forecast period (2018 – 2023), audio, video, and image recognition solution are expected to dominate the solution segment in the automatic content recognition (ACR) market as it is the most demanding solution, which helps in identifying all types of media content in the smart devices. Consumer electronics is the fastest-growing vertical in this market as the electronics manufacturing companies are increasingly embedding automatic content recognition (ACR) technology in the smart devices such as TVs and mobile handsets. Professional services command the major share in automatic content recognition (ACR) services market as these services are necessary for the successful implementation of ACR platforms and technologies.
Growing Demand for Automatic Content Recognition Across End-Users
Due to increase in the usage of smart devices like smartphones and smart TVs has spark the growth of the automatic content recognition (ACR) market. Emerging new technologies and increased consumer demand for more customized content have boosted the growth pace of the industry to a great extent. Increased levels of adoption of portable devices have been instrumental in maximizing the growth potential of the market.
The large user base for the industry has increased the growth potential of the industry. As TV manufacturers significantly focusing on the production of smart TVs with having new technology advancement such as automatic content recognition (ACR) the consumer demand for such products has risen significantly, has provided more revenues for growth of the ACR market in the forecast period (2018-2023).
Asia Pacific to Present New Opportunities
The Automatic Content Recognition Market (ACR) includes North America, Europe, Asia Pacific and Rest of the World. It has been witnessed that North America region is responsible for the main share of the market. The North American area holds the main market portion in the industry across the globe followed by the Asia Pacific and European regions. The Canada and US markets are governing the market in North America due to increasing technological improvements and a reputable media and entertainment industry. APAC is expected to grow considerably during the forecast period (2018-2023) attributing to the increasing technological adoption and growing number of ACR technology enabled smart devices in countries such as China, Australia, Japan, and India.
The Asia-Pacific region are estimated to display the main development chances in the segment due to an increasing population, rising mobile users, mounting popularity of BYOD technology and prosperous IT & telecommunication are the key causes powering the market expansion.
As the demand for the automatic content recognition is directly related to the sales of smartphones, the more sales of smartphones in the market, higher is the demand for automatic content recognition market.
Key developments in Automatic Content Recognition Market
• March 2017 – Connekt Company offers connected TV opportunities for the advertisers to connect directly with their consumers. The company’s ‘data augmentation layer’ which can deliver ad overlays that users can engage with in real time and powers retargeting across other connected devices. As the Connekt is plugged in with Grace note’s Video Automatic content recognition.
Major players: SHAZAM ENTERTAINMENT, AUDIBLE MAGIC CORPORATION, KANTAR MEDIA, DIGIMARK CORPORATION, MUFFIN, VERITON, MICROSOFT CORPORATION, SIGNALOGIC, VOBILE GROUP LIMITED, VOICEINTERACTION SA, ACRCLOUD, NUANCE COMMUNICATIONS, and BEATGRID MEDIA B.V., amongst others.
Reasons to Purchase Automatic Content Recognition Market Report
• Provides latest insights into global automatic content recognition market.
• Analyzing various perspectives of the market with the help of Porter’s five forces analysis
• To understand the dominating technology in the market
• The region that is expected to witness the fastest growth during the forecast period
• Identify the latest developments, market shares and strategies employed by the major market players
• 3 months analyst support along with the Market Estimate sheet (in Excel)
Customization of the Report
• This report can be customized to meet the desired requirements. Please connect with our representative, who will ensure you get a report that suits your needs.レポート目次
1.1 Key Study Deliverables
1.2 Market Definition
1.3 Study Assumptions
2. Research Methodology
3. Executive Summary
4. Automatic Content Recognition Market Insights
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products and Services
4.2.5 Competitive Rivalry in the Industry
4.3 Industry Value Chain Analysis
4.4 Industry Policies
5. Automatic Content Recognition Market Dynamics
5.1 Automatic Content Recognition Market Drivers
5.1.1 Rising Deployment of ACR in Media & Entertainment Industry
5.1.2 Growing Integration of ACR in Smartphones and Wearable Devices
5.2 Automatic Content Recognition Market Challenges
5.2.1 Privacy and Security Constraints
6. Global Automatic Content Recognition Market Segmentation
6.1 Automatic Content Recognition Market By Solution Type
6.1.1 Audio, video, and image recognition
6.1.2 Voice and speech recognition
6.1.3 Real time content analytics
6.1.4 Security and copyright management
6.1.5 Data management and metadata
6.1.6 Broadcast and media monitoring
6.1.7 Media synchronization
6.1.8 Audience measurement
6.2 Automatic Content Recognition Market By Technology Type
6.2.1 Acoustic and digital video fingerprinting
6.2.2 Speech Recognition
6.2.3 Digital audio, video and image watermarking
6.2.4 Optical character recognition
6.3 Automatic Content Recognition Market By End User Industry Type
6.3.1 Broadcast industry and Advertising
6.3.2 Media and Entertainment
6.3.3 IT and telecommunication
6.3.4 Consumer electronics
6.4 Automatic Content Recognition Market By Region
6.4.1 North America
220.127.116.11 United States
18.104.22.168 Rest of Europe
22.214.171.124 Rest of Asia-Pacific
6.4.4 Latin America
6.4.5 Middle East & Africa
6.4.6 Rest of the World
7. Competitive Intelligence – Company Profiles
7.1 Shazam Entertainment
7.2 Audible Magic Corporation
7.3 Kantar Media
7.4 Digimark Corporation
7.7 Microsoft Corporation
7.9 Vobile Group Limited
7.10 VoiceInteraction SA
7.12 Nuance Communications
7.13 Beatgrid Media B.V.
7.14 Audible Magic Corporation
8. Investment Analysis
9. Future of Global Automatic Content Recognition Market