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レポート概要
| 本資料は、ロケーションアナリティクスの世界市場について調べ、ロケーションアナリティクスの世界規模、市場動向、市場環境、位置測位別（屋内測位、屋外測位）分析、導入モデル別（オンプレミス、オンデマンド）分析、業種別分析、コンポーネント別分析、アメリカ市場規模、ヨーロッパ市場規模、アジア市場規模、産業バリューチェーン分析、関連企業情報などをまとめた調査レポートです。 ・イントロダクション ・エグゼクティブサマリー ・ロケーションアナリティクスの世界市場インサイト ・ロケーションアナリティクスの世界市場環境 ・ロケーションアナリティクスの世界市場動向 ・ロケーションアナリティクスの世界市場規模 ・ロケーションアナリティクスの世界市場規模：位置測位別（屋内測位、屋外測位） ・ロケーションアナリティクスの世界市場規模：導入モデル別（オンプレミス、オンデマンド） ・ロケーションアナリティクスの世界市場規模：業種別 ・ロケーションアナリティクスの世界市場規模：コンポーネント別 ・ロケーションアナリティクスの世界市場：地域別市場規模・分析 ・ロケーションアナリティクスの北米市場規模・予測 ・ロケーションアナリティクスのアメリカ市場規模・予測 ・ロケーションアナリティクスのヨーロッパ市場規模・予測 ・ロケーションアナリティクスのアジア市場規模・予測 ・関連企業情報・競争状況 |
The global location analytics market was valued at USD 8.35 billion in 2017 and is projected to reach a value of USD 19.61 billion by 2023, at a CAGR of 15.29% over the forecast period, 2018-2023.
Location analytics offers a wide range of potential applications to the users, not limiting itself to a single department or an organization. Several businesses are using geographical information for analyzing, visualizing, and understanding the location-based information in making decisions related to the organization. Location analytics further uses the past data of customer profiles and their preferences to understand various trends and patterns, globally. Growth in the retail industry, growing use of GPS devices, and technological advancements in the field of GIS technology are driving the location analytics market.
Growth in the Retail Market
With more retail stores coming up, there is a huge chunk of raw data that comes along with the user as soon as he enters the store until he leaves after the final transaction. These data points are now being analyzed with different analytical solutions to better understand consumer behavior and purchasing patterns, which can be eventually utilized to provide a better customer experience the next time. Location analytics helps in contextualizing of location data so that meaningful insights could be drawn and strategies can be made, which can be used to gain a competitive edge over other market players. Leading organizations are using tools, such as pricing and assortment optimization, location analytics, and customer-driven marketing to achieve dramatic benefits.
Retail Sector Accounted for the Largest Share of the Demand
Location analytics technology and Building Information Modelling (BIM) are used to intelligently model retail infrastructure. The integration of BIM with location analytics eliminates data redundancy, reduces costs incurred in design, planning, and other miscommunications. The increased need for packaging and logistics with location analytics for improved performance have driven the market growth. Many retail organizations are using location analytics to analyze revenue generated in different territories and to calculate region-wide profitability. Retail companies can analyze market campaign effectiveness in different locations and monitor competitors’ activities. Other activities, such as merchandising, store operation, distribution, and market planning are also managed by location analytics.
North America to Remain a Major Market for Location Analytics
Real-time data analytics in defense technology paved the way for broader applications of location data across multiple industries, such as retail, BFSI, and healthcare, among others. Huge technology support and growing automation trends are driving the growth of location analytics in this region. In addition, the advent of new technologies, such as Internet of Things, are being increasingly employed in this region, which are being integrated with existing conventional infrastructure to a large extent to extract optimal output from the collected information. This will help organizations gain substantial benefit. With a large amount of data being generated from this region, companies are looking for utilizing BI solutions to grow in the market.
Key Developments in the Market
• January 2018 – Trimble partnered with CalAmp, where CalAmp technologies help to improve the response time tracking vehicle and equipment location. The collaboration is aimed at delivering an industry-leading telematics device with an improved field service management software technology, to provide a holistic solution capable of transforming the work processes and efficiency.
Major Players: CISCO SYSTEMS, INC., MICROSOFT CORPORATION, SAS INSTITUTE INC., ORACLE CORPORATION, SAP SE, ENVIRONMENTAL SYSTEMS RESEARCH INSTITUTE, INC. (ESRI), TIBCO SOFTWARE INC., PITNEY BOWES INC., GALIGEO SAS, TRIMBLE INC., HEXAGON AB, INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM), amongst others
Reasons to Purchase this Report
• Impact of the emergence of geocoding technology.
• Analyze various perspectives of the market with the help of Porter’s five forces analysis.
• Growth across various end users, such as retail, BFSI, healthcare, etc.
• Regional analysis of the market.
• Identify the latest developments, market shares, and strategies employed by the major market players.
• 3 months analyst support, along with the Market Estimate sheet (in excel).
Customization of the Report
• This report can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
レポート目次1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
1.4 Key Findings of the Study
2. Research Approach and Methodology
3. Executive Summary
4. Market Dynamics
4.1 Market Overview
4.2 Factors Driving the Market
4.2.1 Growth in Retail Industry
4.2.2 Commodization of Geospatial Information
4.3 Factors Restraining the Market
4.3.1 High Costs and Operational Concerns
4.4 Industry Value Chain Analysis
4.5 Industry Attractiveness – Porter’s Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products or Services
4.5.5 Competitive Rivalry among Existing Competitors
5. Technology Overview
6. Global Location Analytics Market Segmentation
6.1 By Location Positioning
6.1.1 Indoor Positioning
6.1.2 Outdoor Positioning
6.2 By Deployment Model
6.2.1 On-premise Deployment Model
6.2.2 On-demand Deployment Model
6.3 By Vertical
6.3.1 Retail
6.3.2 BFSI
6.3.3 Transportation & Logistics
6.3.4 Healthcare
6.3.5 Government & Defense
6.3.6 Utilities & Communication
6.3.7 Others (Manufacturing, Media & Entertainment)
6.4 By Component
6.4.1 Software
6.4.2 Services
6.5 By Geography
6.5.1 North America
6.5.2 Europe
6.5.3 Asia-Pacific
6.5.4 Latin America
6.5.5 Middle East & Africa
7. Competitive Intelligence – Company Profiles
7.1 Cisco Systems, Inc.
7.2 Microsoft Corporation
7.3 SAS Institute Inc.
7.4 Oracle Corporation
7.5 SAP SE
7.6 Environmental Systems Research Institute, Inc. (ESRI)
7.7 TIBCO Software Inc.
7.8 Pitney Bowes Inc.
7.9 Galigeo SAS
7.10 Trimble Inc.
7.11 Hexagon AB
7.12 International Business Machines Corporation (IBM)
8. Investment Analysis
9. Future of the Location Analytics Market