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The global wafer biscuits market is expected to register a CAGR of 4.3% during the forecast period, 2018 to 2023. Europe dominates the global wafer biscuits market with a share of 31%. Innovation is the key to gaining market share, thus most manufactures constantly innovating their products to suit consumers’ needs. Nestle, is one of the major manufacturers of wafers biscuits who are constantly innovating.
Consumers losing their taste for traditional biscuits – Triggering the Wafer Biscuits Market Growth
The growth is primarily driven by changing consumer lifestyles and preferences for products, the demand for convenience foods, and the rise in disposable income also acts as a micro factors. Consumers are constantly looking for innovation in snacks in the market. Most consumers are losing their taste for traditional biscuits, which acts as an opportunity for products such as wafer biscuits to capture the market. There has been an influx of entrants in the wafer biscuit market which are competing with major brands due to their products being different, a culmination of biscuits and wafers. Due to the growing number of health conscious consumers a large number of companies are introducing healthy Wafer Biscuits, which is an emerging trend in the industry.
Super/ Hyper Markets to Lead the Market by Distribution Channel
The global wafer biscuit market is segmented by distribution channel into super/hyper markets, convenience stores, food specialty, online retails and others. Super/hyper markets accounts for the majority of the sales of global wafer biscuit market. Developing countries such as India has high propensity for expanding the number of super/ hyper markets. Convenience stores are expected to grow in a substantial growth rate during the forecast period.
European region Continues to dominate the global wafer biscuit market
The European region dominates the global wafer biscuit market, with the largest share. This is due to the high standard of living and the presence of many vendors in the region. North America is the second largest market for wafers biscuits, with the United States leading in the region. However, the growth in consumption of wafers biscuits has been on the decreased in this region, due to growing health concerns among consumers. The Asia-Pacific region is expected to be the fastest-growing market during the forecast period, which can be attributed to a shift in consumer preference and the rising disposable incomes. China and India are the major markets in this region.
Key Developments
• April 2017: Pink Panther wafers which was once a popular snack is expected to make a comeback in the global market in 2018. The revamped biscuits will include a thicker layer of vanilla cream.
• September 2017: Austrian manufacturer of wafer, biscuits and confectionery production systems Haas Group is now officially part of the Bühler Group.
Major Players: BAHLSEN, BAUDUCCO, CADBURY, CAMY WAFER Co., GRECO BROTHERS Ltd., HERSHEY FOOD CORP, KEEBLER VANILLA WAFERS, LOTTE, MARS, MONDELEZ INTERNATIONAL
Reasons to Purchase this Report
• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
• Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
• 3 months analyst support along with the Market Estimate sheet (in excel).
Customization of the Report
• Value chain analysis
• Consumer behavior analysis in country level
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Trend
4. Market Dynamics
4.1 Drivers
4.1.1 Increasing Demand for Convenience Food
4.1.2 Rise of Use in Chocolate Bars
4.1.3 Increasing Disposable Incomes
4.2 Constraints
4.2.1 Health Concerns
4.2.2 Availability of Alternative Products
4.3 Opportunities
4.3.1 New Product Launches
4.3.2 Increasing Demand in Developing Countries
4.4 Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Consumer Behavior Analysis
4.5.1 Consumer Demand Analysis
4.5.2 Target Market Identification
4.5.2.1 Purchasing Power
4.5.2.2 Demographic Strengths & Weaknesses
4.5.2.3 Spending Patterns
5. Market Segmentation
5.1 By Form
5.1.1 Cream Filled
5.1.2 Coated
5.2 By Application
5.2.1 Chocolate Bars
5.2.2 Ice Cream Decorations
5.2.3 Sandwich cookies
5.3 By Distribution Channel
5.3.1 Super Markets/ Hyper Markets
5.3.2 Convenience Stores
5.3.3 Food speciality stores
5.3.4 Online retailers
5.3.5 Others
5.4 By Geography
5.4.1 North America
5.4.1.1 U.S.
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Others
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 U.K.
5.4.2.3 France
5.4.2.4 Spain
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Others
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Others
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Others
5.4.5 Africa
5.4.5.1 South Africa
5.4.5.2 Others
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 Bahlsen
7.2 Bauducco
7.3 Cadbury
7.4 Camy Wafer Co.
7.5 Greco Brothers Ltd.,
7.6 Hershey Food Corp
7.7 Keebler Vanilla Wafers
7.8 Lotte
7.9 Mars
7.10 Mondelez International
7.11 Nestle SA
7.12 Pickwick
7.13 United Biscuits