{"id":103678,"date":"2026-01-13T23:10:01","date_gmt":"2026-01-13T14:10:01","guid":{"rendered":"https:\/\/www.marketresearch.co.jp\/insights\/street-furniture-ooh-market-mordor\/"},"modified":"2026-09-11T06:56:53","modified_gmt":"2026-09-10T21:56:53","slug":"street-furniture-ooh-market-mordor","status":"publish","type":"post","link":"https:\/\/www.marketresearch.co.jp\/insights\/street-furniture-ooh-market-mordor\/","title":{"rendered":"\u30b0\u30ed\u30fc\u30d0\u30eb \u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30cb\u30c1\u30e3\u30fc OOH\u5e02\u5834 \u898f\u6a21\u30fb\u30b7\u30a7\u30a2\u5206\u6790 &#8211; \u6210\u9577\u52d5\u5411\u3068\u4e88\u6e2c (2025\u5e74\uff5e2030\u5e74)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/street-furniture-ooh-market-1722849821149-Street-Furniture-OOH-cp-scaled.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/street-furniture-ooh-market-size-image-1735474193000.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \u306f\u3058\u3081\u306b<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \u8abf\u67fb\u306e\u524d\u63d0\u3068\u5e02\u5834\u306e\u5b9a\u7fa9<\/li>\n<li class=\"toc-level-2\">1.2 \u8abf\u67fb\u7bc4\u56f2<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \u8abf\u67fb\u65b9\u6cd5<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b5\u30de\u30ea\u30fc<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \u5e02\u5834\u30a4\u30f3\u30b5\u30a4\u30c8<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \u5e02\u5834\u6982\u8981<\/li>\n<li class=\"toc-level-2\">4.2 \u696d\u754c\u306e\u9b45\u529b\u5ea6 &#8211; \u30dd\u30fc\u30bf\u30fc\u306e5\u30d5\u30a9\u30fc\u30b9\u5206\u6790\n<ul>\n<li class=\"toc-level-3\">4.2.1 \u4f9b\u7d66\u8005\u306e\u4ea4\u6e09\u529b<\/li>\n<li class=\"toc-level-3\">4.2.2 \u6d88\u8cbb\u8005\u306e\u4ea4\u6e09\u529b<\/li>\n<li class=\"toc-level-3\">4.2.3 \u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01<\/li>\n<li class=\"toc-level-3\">4.2.4 \u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/li>\n<li class=\"toc-level-3\">4.2.5 \u7af6\u4e89\u306e\u6fc0\u3057\u3055<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \u696d\u754c\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5206\u6790<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \u5e02\u5834\u306e\u52d5\u5411<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0\n<ul>\n<li class=\"toc-level-3\">5.1.1 \u30b9\u30de\u30fc\u30c8\u30b7\u30c6\u30a3\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3078\u306e\u652f\u51fa\u5897\u52a0\u306b\u652f\u3048\u3089\u308c\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3078\u306e\u7d99\u7d9a\u7684\u306a\u79fb\u884c<\/li>\n<li class=\"toc-level-3\">5.1.2 \u89b3\u5149\u7523\u696d\u306e\u6210\u9577\u306b\u3088\u308b\u4ea4\u901a\u91cf\u306e\u5897\u52a0\u304c\u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30cb\u30c1\u30e3\u30fc\u5e83\u544a\u3078\u306e\u652f\u51fa\u3092\u5f8c\u62bc\u3057<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \u5e02\u5834\u306e\u963b\u5bb3\u8981\u56e0\n<ul>\n<li class=\"toc-level-3\">5.2.1 \u5e83\u544a\u52b9\u679c\u306e\u6e2c\u5b9a\u3001\u30b3\u30b9\u30c8\u3001\u5e02\u5834\u306e\u7d30\u5206\u5316\u306b\u95a2\u9023\u3059\u308b\u904b\u7528\u4e0a\u306e\u8ab2\u984c<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \u5e02\u5834\u6a5f\u4f1a<\/li>\n<li class=\"toc-level-2\">5.4 \u696d\u754c\u306e\u898f\u5236\u72b6\u6cc1\u3068\u653f\u7b56\u52d5\u5411<\/li>\n<li class=\"toc-level-2\">5.5 \u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30cb\u30c1\u30e3\u30fc\u306b\u8a2d\u7f6e\u3055\u308c\u305fOOH\u304a\u3088\u3073DOOH\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e3b\u8981\u306a\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/li>\n<li class=\"toc-level-2\">5.6 \u56fd\u5185\u306e\u4ed6\u306eOOH\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u304a\u3051\u308b\u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30cb\u30c1\u30e3\u30fc\u652f\u51fa\u306e\u5168\u4f53\u7684\u306a\u4f4d\u7f6e\u4ed8\u3051<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \u30bf\u30a4\u30d7\u5225\n<ul>\n<li class=\"toc-level-3\">6.1.1 \u9759\u7684\uff08\u5f93\u6765\u578b\uff09OOH<\/li>\n<li class=\"toc-level-3\">6.1.2 \u30c7\u30b8\u30bf\u30ebOOH\uff08LED\u30b9\u30af\u30ea\u30fc\u30f3\uff09<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">6.2 \u7d44\u7e54\u898f\u6a21\u5225\n<ul>\n<li class=\"toc-level-3\">6.2.1 \u4e2d\u5c0f\u4f01\u696d\uff08SMEs\uff09<\/li>\n<li class=\"toc-level-3\">6.2.2 \u5927\u4f01\u696d<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">6.3 \u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u7523\u696d\u5225\n<ul>\n<li class=\"toc-level-3\">6.3.1 \u81ea\u52d5\u8eca<\/li>\n<li class=\"toc-level-3\">6.3.2 \u5c0f\u58f2\u304a\u3088\u3073\u6d88\u8cbb\u8ca1<\/li>\n<li class=\"toc-level-3\">6.3.3 \u30d8\u30eb\u30b9\u30b1\u30a2<\/li>\n<li class=\"toc-level-3\">6.3.4 BFSI<\/li>\n<li class=\"toc-level-3\">6.3.5 \u305d\u306e\u4ed6\u306e\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u7523\u696d<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">6.4 \u5730\u57df\u5225*\n<ul>\n<li class=\"toc-level-3\">6.4.1 \u5317\u7c73<\/li>\n<li class=\"toc-level-3\">6.4.2 \u30e8\u30fc\u30ed\u30c3\u30d1<\/li>\n<li class=\"toc-level-3\">6.4.3 \u30a2\u30b8\u30a2<\/li>\n<li class=\"toc-level-3\">6.4.4 \u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u304a\u3088\u3073\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9<\/li>\n<li class=\"toc-level-3\">6.4.5 \u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab<\/li>\n<li class=\"toc-level-3\">6.4.6 \u4e2d\u6771\u304a\u3088\u3073\u30a2\u30d5\u30ea\u30ab<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \u7af6\u4e89\u74b0\u5883<\/p>\n<ul>\n<li class=\"toc-level-2\">7.1 \u4f01\u696d\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb*\n<ul>\n<li class=\"toc-level-3\">7.1.1 JCDecaux SE<\/li>\n<li class=\"toc-level-3\">7.1.2 oOh!media Limited<\/li>\n<li class=\"toc-level-3\">7.1.3 Intersection Co.<\/li>\n<li class=\"toc-level-3\">7.1.4 Clear Channel Outdoor<\/li>\n<li class=\"toc-level-3\">7.1.5 Screenverse Inc.<\/li>\n<li class=\"toc-level-3\">7.1.6 Inspiria Outdoor Advertising<\/li>\n<li class=\"toc-level-3\">7.1.7 Lamar Advertising Company<\/li>\n<li class=\"toc-level-3\">7.1.8 Talon OOH<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">7.2 \u30d9\u30f3\u30c0\u30fc\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-7\">8. \u5c06\u6765\u306e\u5c55\u671b<\/p>\n<div style=\"font-family:regular_semibold\">\u5229\u7528\u53ef\u80fd\u6027\u306b\u3088\u308b<\/div>\n<div style=\"font-family:regular_semibold\">*\u6700\u7d42\u5831\u544a\u66f8\u3067\u306f\u3001\u30a2\u30b8\u30a2\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u306f\u300c\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u300d\u3068\u3057\u3066\u307e\u3068\u3081\u3066\u8abf\u67fb\u3055\u308c\u3001\u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab\u3001\u4e2d\u6771\u3001\u30a2\u30d5\u30ea\u30ab\u306f\u300c\u4e16\u754c\u306e\u305d\u306e\u4ed6\u306e\u5730\u57df\u300d\u3068\u3057\u3066\u307e\u3068\u3081\u3066\u691c\u8a0e\u3055\u308c\u307e\u3059\u3002<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u4e16\u754c\u306e\u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30cb\u30c1\u30e3\u30fcOOH\u5e02\u5834\u898f\u6a21\u3068\u30b7\u30a7\u30a2\u5206\u6790 &#8211; \u6210\u9577\u30c8\u30ec\u30f3\u30c9\u3068\u4e88\u6e2c\uff082025\u5e74\uff5e2030\u5e74\uff09\u300d\u306b\u95a2\u3059\u308b\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30cb\u30c1\u30e3\u30fcOOH\uff08\u5c4b\u5916\u5e83\u544a\uff09\u5e02\u5834\u306e\u73fe\u72b6\u3068\u5c06\u6765\u306e\u5c55\u671b\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5e02\u5834\u306f\u30012025\u5e74\u306b\u306f4\u51048,338\u4e07\u7c73\u30c9\u30eb\u3068\u63a8\u5b9a\u3055\u308c\u30012030\u5e74\u306b\u306f7\u51048,275\u4e07\u7c73\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u4e88\u6e2c\u671f\u9593\uff082025\u5e74\uff5e2030\u5e74\uff09\u306b\u304a\u3051\u308b\u5e74\u5e73\u5747\u6210\u9577\u7387\uff08CAGR\uff09\u306f10.12%\u3068\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u5317\u7c73\u304c\u6700\u5927\u306e\u5e02\u5834\u3067\u3042\u308a\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u304c\u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3059\u308b\u5e02\u5834\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u5e02\u5834\u306e\u96c6\u4e2d\u5ea6\u306f\u4e2d\u7a0b\u5ea6\u3067\u3059\u3002<\/p>\n<p>\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u5e02\u5834\u3092\u30bf\u30a4\u30d7\u5225\uff08\u9759\u7684\uff08\u5f93\u6765\u578b\uff09OOH\u3001\u30c7\u30b8\u30bf\u30ebOOH\uff08LED\u30b9\u30af\u30ea\u30fc\u30f3\uff09\uff09\u3001\u7d44\u7e54\u898f\u6a21\u5225\uff08\u4e2d\u5c0f\u4f01\u696d\uff08SME\uff09\u3001\u5927\u4f01\u696d\uff09\u3001\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u7523\u696d\u5225\uff08\u81ea\u52d5\u8eca\u3001\u5c0f\u58f2\u30fb\u6d88\u8cbb\u8ca1\u3001\u30d8\u30eb\u30b9\u30b1\u30a2\u3001BFSI\u3001\u305d\u306e\u4ed6\u306e\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u7523\u696d\uff09\u3001\u304a\u3088\u3073\u5730\u57df\u5225\uff08\u5317\u7c73\u3001\u6b27\u5dde\u3001\u30a2\u30b8\u30a2\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u30fb\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u3001\u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab\u3001\u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\uff09\u306b\u5206\u985e\u3057\u3066\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30cb\u30c1\u30e3\u30fc\u5e83\u544a\u306f\u3001\u901a\u5e38\u3001\u516c\u5171\u8a2d\u5099\u306b\u30dd\u30b9\u30bf\u30fc\u3084\u770b\u677f\u3092\u8a2d\u7f6e\u3059\u308b\u5f62\u614b\u306e\u5e83\u544a\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u9759\u7684\u306a\u3082\u306e\u3001\u30c7\u30b8\u30bf\u30eb\u306a\u3082\u306e\u3001\u3055\u3089\u306b\u306f\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b9\u30af\u30ea\u30fc\u30f3\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u306e\u5e83\u544a\u306f\u3001\u4e00\u822c\u7684\u306b\u624b\u9803\u306a\u9078\u629e\u80a2\u3068\u898b\u306a\u3055\u308c\u3066\u304a\u308a\u3001\u6708\u984d100\u7c73\u30c9\u30eb\u672a\u6e80\u304b\u3089\u6570\u5343\u7c73\u30c9\u30eb\u7a0b\u5ea6\u306e\u8cbb\u7528\u3067\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002\u7279\u5b9a\u306e\u4eba\u53e3\u5c64\u3084\u5730\u7406\u7684\u30a8\u30ea\u30a2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e00\u90e8\u3068\u306a\u308a\u5f97\u307e\u3059\u3002<br \/>\nKantar Media 2023\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001OOH\u5e83\u544a\u3092\u60f3\u8d77\u3057\u305f\u4eba\u306e\u7d0488%\u304b\u308990%\u304c\u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30cb\u30c1\u30e3\u30fc\u4e0a\u306e\u5e83\u544a\u3092\u8a18\u61b6\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u3046\u3061\u7d0450%\u304b\u308952%\u304c\u88fd\u54c1\u8cfc\u5165\u306e\u305f\u3081\u306b\u5e97\u8217\u3092\u8a2a\u308c\u305f\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5357\u30a2\u30d5\u30ea\u30ab\u3067\u306f\u3001\u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30cb\u30c1\u30e3\u30fc\u5e83\u544a\u3092\u898b\u305f\u4eba\u3005\u304c\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u4ea4\u6d41\u3001\u30af\u30fc\u30dd\u30f3\u306e\u5229\u7528\u3001QR\u30b3\u30fc\u30c9\u306e\u30b9\u30ad\u30e3\u30f3\u3068\u3044\u3063\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u884c\u52d5\u3092\u8d77\u3053\u3057\u3066\u3044\u307e\u3059\u3002<br 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