{"id":107970,"date":"2026-01-15T20:02:05","date_gmt":"2026-01-15T11:02:05","guid":{"rendered":"https:\/\/www.marketresearch.co.jp\/insights\/retail-media-networks-market-mordor\/"},"modified":"2026-10-16T13:41:48","modified_gmt":"2026-10-16T04:41:48","slug":"retail-media-networks-market-mordor","status":"publish","type":"post","link":"https:\/\/www.marketresearch.co.jp\/insights\/retail-media-networks-market-mordor\/","title":{"rendered":"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e02\u5834 \u898f\u6a21\u30fb\u30b7\u30a7\u30a2\u5206\u6790 &#8211; \u6210\u9577\u30c8\u30ec\u30f3\u30c9\u3068\u4e88\u6e2c (2025\u5e74\uff5e2030\u5e74)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/retail-media-networks-market-1733208292776-Retail-Media-Market.Logo-.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/retail-media-networks-market-size-image-1751641035896.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \u306f\u3058\u3081\u306b<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \u8abf\u67fb\u306e\u524d\u63d0\u3068\u5e02\u5834\u306e\u5b9a\u7fa9<\/li>\n<li class=\"toc-level-2\">1.2 \u8abf\u67fb\u7bc4\u56f2<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \u8abf\u67fb\u65b9\u6cd5<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b5\u30de\u30ea\u30fc<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \u5e02\u5834\u306e\u72b6\u6cc1<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \u5e02\u5834\u6982\u8981<\/li>\n<li class=\"toc-level-2\">4.2 \u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0\n<ul>\n<li class=\"toc-level-3\">4.2.1 \u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3068\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u975e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u304c\u5317\u7c73\u306eRMN\u4e88\u7b97\u3092\u52a0\u901f<\/li>\n<li class=\"toc-level-3\">4.2.2 \u6b27\u5dde\u306b\u304a\u3051\u308b\u8584\u3044\u30b3\u30de\u30fc\u30b9\u30de\u30fc\u30b8\u30f3\u306e\u4e2d\u3067\u306e\u5c0f\u58f2\u696d\u8005\u306e\u53ce\u76ca\u5316\u5727\u529b<\/li>\n<li class=\"toc-level-3\">4.2.3 \u30aa\u30f3\u30b5\u30a4\u30c8\u306e\u30c7\u30b8\u30bf\u30eb\u68da\u3078\u306e\u8ca9\u58f2\u4fc3\u9032\u306e\u518d\u914d\u5206\u304c\u5e02\u5834\u3092\u727d\u5f15<\/li>\n<li class=\"toc-level-3\">4.2.4 \u5e97\u5185\u30c7\u30b8\u30bf\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u3068\u30a2\u30d7\u30ea\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u9023\u643a\u304c\u5e02\u5834\u3092\u727d\u5f15<\/li>\n<li class=\"toc-level-3\">4.2.5 \u30a2\u30b8\u30a2\u306b\u304a\u3051\u308bCOVID\u5f8c\u306e\u300c\u30df\u30c3\u30b7\u30e7\u30f3\u300d\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5f8c\u306e\u98df\u6599\u54c1\u4e3b\u5c0e\u578bRMN\u306e\u6025\u5897<\/li>\n<li class=\"toc-level-3\">4.2.6 RMN DSP\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u901a\u3058\u3066\u958b\u304b\u308c\u305f\u30d3\u30c7\u30aa\u304a\u3088\u3073\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306e\u30d1\u30a4\u30d7<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \u5e02\u5834\u306e\u963b\u5bb3\u8981\u56e0\n<ul>\n<li class=\"toc-level-3\">4.3.1 \u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u5916\u3067\u306eSKU\u30ec\u30d9\u30eb\u306e\u9650\u5b9a\u7684\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/li>\n<li class=\"toc-level-3\">4.3.2 \u5c0f\u58f2\u696d\u8005\u5185\u306e\u30e1\u30c7\u30a3\u30a2\u30b3\u30de\u30fc\u30b9\u4eba\u6750\u4e0d\u8db3\u304c\u5e02\u5834\u3092\u963b\u5bb3<\/li>\n<li class=\"toc-level-3\">4.3.3 \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4e3b\u5c0e\u306e\u30aa\u30d5\u30b5\u30a4\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5236\u9650\u304c\u5e02\u5834\u3092\u963b\u5bb3<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/li>\n<li class=\"toc-level-2\">4.5 \u898f\u5236\u306e\u898b\u901a\u3057<\/li>\n<li class=\"toc-level-2\">4.6 \u30dd\u30fc\u30bf\u30fc\u306e5\u3064\u306e\u529b\u5206\u6790\n<ul>\n<li class=\"toc-level-3\">4.6.1 \u4f9b\u7d66\u8005\u306e\u4ea4\u6e09\u529b<\/li>\n<li class=\"toc-level-3\">4.6.2 \u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b<\/li>\n<li class=\"toc-level-3\">4.6.3 \u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01<\/li>\n<li class=\"toc-level-3\">4.6.4 \u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/li>\n<li class=\"toc-level-3\">4.6.5 \u7af6\u4e89\u306e\u6fc0\u3057\u3055<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.7 \u4e3b\u8981\u306a\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3068\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/li>\n<li class=\"toc-level-2\">4.8 \u5e02\u5834\u306b\u5bfe\u3059\u308b\u30de\u30af\u30ed\u7d4c\u6e08\u30c8\u30ec\u30f3\u30c9\u306e\u8a55\u4fa1<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \u5e02\u5834\u898f\u6a21\u3068\u6210\u9577\u4e88\u6e2c\uff08\u91d1\u984d\uff09<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \u30bf\u30a4\u30d7\u5225\n<ul>\n<li class=\"toc-level-3\">5.1.1 \u5e97\u8217\u5185<\/li>\n<li class=\"toc-level-3\">5.1.2 \u30aa\u30f3\u30e9\u30a4\u30f3<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u5225\n<ul>\n<li class=\"toc-level-3\">5.2.1 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/li>\n<li class=\"toc-level-3\">5.2.2 \u691c\u7d22\u5e83\u544a<\/li>\n<li class=\"toc-level-3\">5.2.3 \u52d5\u753b\u5e83\u544a<\/li>\n<li class=\"toc-level-3\">5.2.4 \u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30bf\u30a4\u30d7\u5225\n<ul>\n<li class=\"toc-level-3\">5.3.1 \u5c0f\u58f2\u696d\u8005\u6240\u6709\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/li>\n<li class=\"toc-level-3\">5.3.2 \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \u696d\u754c\u5782\u76f4\u5225\n<ul>\n<li class=\"toc-level-3\">5.4.1 \u6d88\u8cbb\u8ca1 (CPG)<\/li>\n<li class=\"toc-level-3\">5.4.2 \u30a8\u30ec\u30af\u30c8\u30ed\u30cb\u30af\u30b9\u304a\u3088\u3073\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/li>\n<li class=\"toc-level-3\">5.4.3 \u30a2\u30d1\u30ec\u30eb\u304a\u3088\u3073\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3<\/li>\n<li class=\"toc-level-3\">5.4.4 \u98df\u6599\u54c1\u304a\u3088\u3073\u98df\u54c1\u914d\u9054<\/li>\n<li class=\"toc-level-3\">5.4.5 \u7f8e\u5bb9\u304a\u3088\u3073\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2<\/li>\n<li class=\"toc-level-3\">5.4.6 \u305d\u306e\u4ed6\u306e\u696d\u754c\u5782\u76f4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \u5730\u57df\u5225\n<ul>\n<li class=\"toc-level-3\">5.5.1 \u5317\u7c73<\/li>\n<li class=\"toc-level-4\">5.5.1.1 \u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd<\/li>\n<li class=\"toc-level-4\">5.5.1.2 \u30ab\u30ca\u30c0<\/li>\n<li class=\"toc-level-4\">5.5.1.3 \u30e1\u30ad\u30b7\u30b3<\/li>\n<li class=\"toc-level-3\">5.5.2 \u30e8\u30fc\u30ed\u30c3\u30d1<\/li>\n<li class=\"toc-level-4\">5.5.2.1 \u30a4\u30ae\u30ea\u30b9<\/li>\n<li class=\"toc-level-4\">5.5.2.2 \u30c9\u30a4\u30c4<\/li>\n<li class=\"toc-level-4\">5.5.2.3 \u30d5\u30e9\u30f3\u30b9<\/li>\n<li class=\"toc-level-4\">5.5.2.4 \u30a4\u30bf\u30ea\u30a2<\/li>\n<li class=\"toc-level-4\">5.5.2.5 \u30b9\u30da\u30a4\u30f3<\/li>\n<li class=\"toc-level-4\">5.5.2.6 \u305d\u306e\u4ed6\u306e\u30e8\u30fc\u30ed\u30c3\u30d1<\/li>\n<li class=\"toc-level-3\">5.5.3 \u30a2\u30b8\u30a2\u592a\u5e73\u6d0b<\/li>\n<li class=\"toc-level-4\">5.5.3.1 \u4e2d\u56fd<\/li>\n<li class=\"toc-level-4\">5.5.3.2 \u65e5\u672c<\/li>\n<li class=\"toc-level-4\">5.5.3.3 \u30a4\u30f3\u30c9<\/li>\n<li class=\"toc-level-4\">5.5.3.4 \u97d3\u56fd<\/li>\n<li class=\"toc-level-4\">5.5.3.5 \u305d\u306e\u4ed6\u306e\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b<\/li>\n<li class=\"toc-level-3\">5.5.4 \u5357\u7c73<\/li>\n<li class=\"toc-level-4\">5.5.4.1 \u30d6\u30e9\u30b8\u30eb<\/li>\n<li class=\"toc-level-4\">5.5.4.2 \u30a2\u30eb\u30bc\u30f3\u30c1\u30f3<\/li>\n<li class=\"toc-level-4\">5.5.4.3 \u30e1\u30ad\u30b7\u30b3<\/li>\n<li class=\"toc-level-4\">5.5.4.4 \u305d\u306e\u4ed6\u306e\u5357\u7c73<\/li>\n<li class=\"toc-level-3\">5.5.5 \u4e2d\u6771<\/li>\n<li class=\"toc-level-4\">5.5.5.1 \u30a2\u30e9\u30d6\u9996\u9577\u56fd\u9023\u90a6<\/li>\n<li class=\"toc-level-4\">5.5.5.2 \u30b5\u30a6\u30b8\u30a2\u30e9\u30d3\u30a2<\/li>\n<li class=\"toc-level-4\">5.5.5.3 \u30c8\u30eb\u30b3<\/li>\n<li class=\"toc-level-4\">5.5.5.4 \u305d\u306e\u4ed6\u306e\u4e2d\u6771<\/li>\n<li class=\"toc-level-3\">5.5.6 \u30a2\u30d5\u30ea\u30ab<\/li>\n<li class=\"toc-level-4\">5.5.6.1 \u5357\u30a2\u30d5\u30ea\u30ab<\/li>\n<li class=\"toc-level-4\">5.5.6.2 \u305d\u306e\u4ed6\u306e\u30a2\u30d5\u30ea\u30ab<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \u7af6\u4e89\u74b0\u5883<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \u5e02\u5834\u96c6\u4e2d\u5ea6<\/li>\n<li class=\"toc-level-2\">6.2 \u6226\u7565\u7684\u52d5\u304d<\/li>\n<li class=\"toc-level-2\">6.3 \u5e02\u5834\u30b7\u30a7\u30a2\u5206\u6790<\/li>\n<li class=\"toc-level-2\">6.4 \u4f01\u696d\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\uff08\u30b0\u30ed\u30fc\u30d0\u30eb\u30ec\u30d9\u30eb\u306e\u6982\u8981\u3001\u5e02\u5834\u30ec\u30d9\u30eb\u306e\u6982\u8981\u3001\u4e3b\u8981\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u5229\u7528\u53ef\u80fd\u306a\u8ca1\u52d9\u60c5\u5831\u3001\u6226\u7565\u60c5\u5831\u3001\u4e3b\u8981\u4f01\u696d\u306e\u5e02\u5834\u30e9\u30f3\u30af\/\u30b7\u30a7\u30a2\u3001\u88fd\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u3001\u304a\u3088\u3073\u6700\u8fd1\u306e\u52d5\u5411\u3092\u542b\u3080\uff09\n<ul>\n<li class=\"toc-level-3\">6.4.1 Amazon.com, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.2 Walmart Inc.<\/li>\n<li class=\"toc-level-3\">6.4.3 Target Corporation (Roundel)<\/li>\n<li class=\"toc-level-3\">6.4.4 Kroger Co. (Kroger Precision Marketing)<\/li>\n<li class=\"toc-level-3\">6.4.5 Albertsons Companies, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.6 The Home Depot, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.7 Wayfair LLC<\/li>\n<li class=\"toc-level-3\">6.4.8 Best Buy Co., Inc.<\/li>\n<li class=\"toc-level-3\">6.4.9 eBay Inc.<\/li>\n<li class=\"toc-level-3\">6.4.10 Instacart (Maplebear Inc.)<\/li>\n<li class=\"toc-level-3\">6.4.11 Criteo SA<\/li>\n<li class=\"toc-level-3\">6.4.12 Inter IKEA Systems B.V.<\/li>\n<li class=\"toc-level-3\">6.4.13 Costco Wholesale Corporation<\/li>\n<li class=\"toc-level-3\">6.4.14 Carrefour SA<\/li>\n<li class=\"toc-level-3\">6.4.15 Alibaba Group Holding Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.16 JD.com, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.17 Ahold Delhaize N.V.<\/li>\n<li class=\"toc-level-3\">6.4.18 Tesco PLC<\/li>\n<li class=\"toc-level-3\">6.4.19 Rakuten Group, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.20 Meijer, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.21 Lowe\u2019s Companies, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.22 Coles Group Limited<\/li>\n<li class=\"toc-level-3\">6.4.23 Woolworths Group Limited<\/li>\n<li class=\"toc-level-3\">6.4.24 Walgreens Boots Alliance, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.25 CP ALL Public Co. Ltd. (Lotus\u2019s)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \u5e02\u5834\u6a5f\u4f1a\u3068\u5c06\u6765\u306e\u898b\u901a\u3057<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e02\u5834\u306e\u6982\u8981<\/p>\n<p>\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e02\u5834\u306e\u898f\u6a21\u3001\u6210\u9577\u3001\u30c8\u30ec\u30f3\u30c9\u3001\u30b7\u30a7\u30a2\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u5206\u6790\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u8abf\u67fb\u671f\u9593\u306f2019\u5e74\u304b\u30892030\u5e74\u3067\u3001\u5e02\u5834\u898f\u6a21\u306f2025\u5e74\u306b240.1\u5104\u7c73\u30c9\u30eb\u30012030\u5e74\u306b\u306f327.8\u5104\u7c73\u30c9\u30eb\u306b\u9054\u3057\u30012025\u5e74\u304b\u30892030\u5e74\u306b\u304b\u3051\u3066\u5e74\u5e73\u5747\u6210\u9577\u7387\uff08CAGR\uff096.43%\u3067\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3059\u308b\u5e02\u5834\u306f\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u3067\u3042\u308a\u3001\u6700\u5927\u306e\u5e02\u5834\u306f\u5317\u7c73\u3067\u3059\u3002\u5e02\u5834\u306e\u96c6\u4e2d\u5ea6\u306f\u4e2d\u7a0b\u5ea6\u3068\u8a55\u4fa1\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u5206\u6790<\/p>\n<p>\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e02\u5834\u306f\u3001\u5c0f\u58f2\u696d\u8005\u304c\u81ea\u793e\u306e\u30c7\u30b8\u30bf\u30eb\u8cc7\u7523\u3092\u5e83\u544a\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306b\u8ee2\u63db\u3057\u3001\u8a8d\u8a3c\u6e08\u307f\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3001\u7cbe\u5bc6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30af\u30ed\u30fc\u30ba\u30c9\u30eb\u30fc\u30d7\u6e2c\u5b9a\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u5897\u52a0\u3001\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4e88\u7b97\u306e\u30c7\u30b8\u30bf\u30eb\u30b7\u30a7\u30eb\u30d5\u3078\u306e\u79fb\u884c\u3001\u30d3\u30c7\u30aa\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u9b45\u529b\u306e\u9ad8\u307e\u308a\u304c\u3001\u3053\u308c\u3089\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u5546\u696d\u7684\u4fa1\u5024\u3092\u5f37\u5316\u3057\u3066\u3044\u307e\u3059\u3002Amazon\u304c\u4f9d\u7136\u3068\u3057\u3066\u898f\u6a21\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3059\u304c\u3001Walmart\u3001Target\u3001\u4e16\u754c\u4e2d\u306e\u98df\u6599\u54c1\u30c1\u30a7\u30fc\u30f3\u306b\u3088\u308b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u7acb\u3061\u4e0a\u3052\u304c\u7af6\u4e89\u3092\u6fc0\u5316\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DSP\uff09\u3068\u306e\u6226\u7565\u7684\u63d0\u643a\u306b\u3088\u308a\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u74b0\u5883\u306b\u307e\u3067\u62e1\u5927\u3055\u308c\u3001\u5e83\u544a\u4e3b\u306f\u5c0f\u58f2\u696d\u8005\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8d85\u3048\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3057\u3064\u3064\u3001\u6210\u679c\u306e\u6c7a\u5b9a\u8ad6\u3092\u7dad\u6301\u3059\u308b\u9053\u3092\u5f97\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e3b\u8981\u306a\u30ec\u30dd\u30fc\u30c8\u306e\u30dd\u30a4\u30f3\u30c8<\/p>\n<p>*   \u30bf\u30a4\u30d7\u5225: 2024\u5e74\u306b\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u304c\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e02\u5834\u30b7\u30a7\u30a2\u306e78%\u3092\u5360\u3081\u3001\u4e3b\u5c0e\u7684\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001\u30a4\u30f3\u30b9\u30c8\u30a2\u5e83\u544a\u306f2030\u5e74\u307e\u3067\u306bCAGR 11.9%\u3067\u62e1\u5927\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u5225: 2024\u5e74\u306b\u306f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u304c\u53ce\u76ca\u30b7\u30a7\u30a2\u306e45%\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u30d3\u30c7\u30aa\u5e83\u544a\u306f2030\u5e74\u307e\u3067\u306bCAGR 12.03%\u3067\u52a0\u901f\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30bf\u30a4\u30d7\u5225: 2024\u5e74\u306b\u306f\u5c0f\u58f2\u696d\u8005\u6240\u6709\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304c\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e02\u5834\u898f\u6a21\u306e68%\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\u306f2025\u5e74\u304b\u30892030\u5e74\u306b\u304b\u3051\u3066CAGR 9.21%\u3067\u6210\u9577\u3059\u308b\u898b\u8fbc\u307f\u3067\u3059\u3002<br \/>\n*   \u696d\u754c\u5782\u76f4\u5225: 2024\u5e74\u306e\u652f\u51fa\u306e26%\u3092\u6d88\u8cbb\u8ca1\uff08CPG\uff09\u304c\u5360\u3081\u307e\u3057\u305f\u3002\u7f8e\u5bb9\u30fb\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u306fCAGR 9.53%\u3092\u8a18\u9332\u3059\u308b\u898b\u8fbc\u307f\u3067\u3059\u3002<br \/>\n*   \u4e3b\u8981\u30d7\u30ec\u30a4\u30e4\u30fc: Amazon\u3001Walmart Connect\u3001Roundel\u304c2024\u5e74\u306e\u4e16\u754c\u306e\u652f\u51fa\u306e\u7d0440%\u3092\u5360\u3081\u3001\u4e2d\u7a0b\u5ea6\u306e\u7af6\u4e89\u96c6\u4e2d\u5ea6\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u6d1e\u5bdf<\/p>\n<p>\u4fc3\u9032\u8981\u56e0:<\/p>\n<p>*   \u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3068\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306e\u5ec3\u6b62: Google\u306e\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u306b\u95a2\u3059\u308b\u65b9\u91dd\u8ee2\u63db\u306f\u3001\u5e83\u544a\u4e3b\u304c\u5c0f\u58f2\u696d\u8005\u63d0\u4f9b\u306e\u6c7a\u5b9a\u8ad6\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u78ba\u4fdd\u3059\u308b\u7dca\u6025\u6027\u3092\u9ad8\u3081\u307e\u3057\u305f\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u81ea\u793e\u88fd\u54c1\u304c\u5c0f\u58f2\u696d\u8005\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u3067\u3082\u3001\u9ad8\u54c1\u8cea\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u305f\u3081\u306b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5e83\u544a\u9732\u51fa\u3068\u691c\u8a3c\u6e08\u307f\u53d6\u5f15\u3092\u307b\u307c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u7167\u5408\u3067\u304d\u308b\u80fd\u529b\u306b\u9b45\u529b\u3092\u611f\u3058\u3066\u3044\u308b\u305f\u3081\u3067\u3059\u3002<br \/>\n*   \u6b27\u5dde\u306b\u304a\u3051\u308b\u8584\u3044\u5546\u696d\u30de\u30fc\u30b8\u30f3\u306e\u4e2d\u3067\u306e\u5c0f\u58f2\u696d\u8005\u306e\u53ce\u76ca\u5316\u5727\u529b: \u6b27\u5dde\u306e\u5c0f\u58f2\u696d\u8005\u306f\u3001\u30b3\u30a2\u53ce\u76ca\u6027\u3092\u4fb5\u98df\u3059\u308b\u53b3\u3057\u3044\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8\u7d4c\u6e08\u306b\u76f4\u9762\u3057\u3066\u304a\u308a\u3001\u55b6\u696d\u5229\u76ca\u738750-70%\u306e\u30e1\u30c7\u30a3\u30a2\u53ce\u76ca\u3078\u306e\u8ee2\u63db\u3092\u4fc3\u3057\u3066\u3044\u307e\u3059\u3002\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u306e\u8ffd\u52a0\u5229\u76ca\u306f\u3001\u30c1\u30a7\u30fc\u30f3\u304c\u4fa1\u683c\u7af6\u4e89\u529b\u3001\u7269\u6d41\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u9769\u65b0\u306b\u518d\u6295\u8cc7\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<br \/>\n*   \u30aa\u30f3\u30b5\u30a4\u30c8\u30c7\u30b8\u30bf\u30eb\u30b7\u30a7\u30eb\u30d5\u3078\u306e\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u518d\u914d\u5206: \u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u65e2\u5b58\u306e\u30b7\u30e7\u30c3\u30d1\u30fc\u304a\u3088\u3073\u30c8\u30ec\u30fc\u30c9\u4e88\u7b97\u304b\u3089\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u306b\u8cc7\u91d1\u3092\u4f9b\u7d66\u3057\u3066\u304a\u308a\u3001\u7d19\u306e\u30af\u30fc\u30dd\u30f3\u3084\u30a8\u30f3\u30c9\u30ad\u30e3\u30c3\u30d7\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8abf\u6574\u3055\u308c\u308b\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d0\u30ca\u30fc\u306b\u7f6e\u304d\u63db\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u5728\u5eab\u3001\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u304d\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u30aa\u30d5\u30a1\u30fc\u3092\u67d4\u8edf\u306b\u8abf\u6574\u3057\u3001\u6570\u6642\u9593\u4ee5\u5185\u306bSKU\u30ec\u30d9\u30eb\u306e\u30ea\u30d5\u30c8\u5206\u6790\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n*   \u30a4\u30f3\u30b9\u30c8\u30a2\u30c7\u30b8\u30bf\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u3068\u30a2\u30d7\u30ea\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u9023\u643a: \u5c0f\u58f2\u696d\u8005\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001\u30b9\u30de\u30fc\u30c8\u30ab\u30fc\u30c8\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30b9\u30af\u30ea\u30fc\u30f3\u3092\u5e97\u8217\u30ec\u30a4\u30a2\u30a6\u30c8\u306b\u7d44\u307f\u8fbc\u307f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u7684\u306a\u6226\u8853\u3092\u58f2\u308a\u5834\u306b\u307e\u3067\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30b9\u30c8\u30a2\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u7269\u7406\u7684\u306a\u5834\u6240\u304c\u4f53\u9a13\u578b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u6c7a\u5b9a\u8ad6\u7684\u6e2c\u5b9a\u3092\u878d\u5408\u3055\u305b\u308b\u30d7\u30ec\u30df\u30a2\u30e0\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3068\u306a\u308b\u305f\u3081\u30012028\u5e74\u307e\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u6210\u9577\u3092\u4e0a\u56de\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   COVID\u5f8c\u306e\u300c\u30df\u30c3\u30b7\u30e7\u30f3\u300d\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u3088\u308b\u30a2\u30b8\u30a2\u3067\u306e\u98df\u6599\u54c1\u4e3b\u5c0eRMN\u306e\u6025\u5897: \u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u3067\u306f\u3001COVID-19\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f8c\u306e\u300c\u30df\u30c3\u30b7\u30e7\u30f3\u300d\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u5897\u52a0\u306b\u3088\u308a\u3001\u98df\u6599\u54c1\u4e3b\u5c0e\u306e\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304c\u6025\u5897\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   RMN DSP\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306b\u3088\u308b\u30d3\u30c7\u30aa\u304a\u3088\u3073\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306e\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u958b\u653e: DSP\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u901a\u3058\u3066\u3001\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u30d3\u30c7\u30aa\u304a\u3088\u3073\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u74b0\u5883\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u958b\u653e\u3057\u3001\u5e83\u544a\u4e3b\u304c\u5c0f\u58f2\u696d\u8005\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8d85\u3048\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6291\u5236\u8981\u56e0:<\/p>\n<p>*   \u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u5916\u3067\u306e\u9650\u5b9a\u7684\u306aSKU\u30ec\u30d9\u30eb\u306e\u5c5e\u6027: \u5404\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304c\u72ec\u81ea\u306e\u6307\u6a19\u3068\u8b58\u5225\u5b50\u3092\u4fdd\u8b77\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30af\u30ed\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u6bd4\u8f03\u304c\u56f0\u96e3\u3067\u3059\u3002\u5e83\u544a\u4e3b\u306f\u30ec\u30dd\u30fc\u30c8\u3092\u7d71\u5408\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u306e\u306b\u82e6\u52b4\u3057\u3001\u4e88\u7b97\u306e\u65ad\u7247\u5316\u306e\u30ea\u30b9\u30af\u3092\u62b1\u3048\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u5c0f\u58f2\u696d\u8005\u5185\u306e\u30e1\u30c7\u30a3\u30a2\u30b3\u30de\u30fc\u30b9\u4eba\u6750\u4e0d\u8db3: \u5c0f\u58f2\u696d\u8005\u306f\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u7d4c\u6e08\u5b66\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u904b\u7528\u306b\u7cbe\u901a\u3057\u305f\u5c02\u9580\u5bb6\u3092\u6c42\u3081\u3066\u7af6\u4e89\u3057\u3066\u3044\u307e\u3059\u3002\u4eba\u6750\u4e0d\u8db3\u306f\u4eba\u4ef6\u8cbb\u3092\u9ad8\u9a30\u3055\u305b\u3001\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u306e\u5b9f\u884c\u3092\u9045\u3089\u305b\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30aa\u30d5\u30b5\u30a4\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4e3b\u5c0e\u306e\u5236\u9650: \u6b27\u5dde\u3092\u4e2d\u5fc3\u306b\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u304c\u30aa\u30d5\u30b5\u30a4\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u5236\u9650\u3092\u8ab2\u3057\u3066\u304a\u308a\u3001\u5e02\u5834\u306e\u6210\u9577\u3092\u59a8\u3052\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790<\/p>\n<p>*   \u30bf\u30a4\u30d7\u5225: \u30aa\u30f3\u30e9\u30a4\u30f3\u304c\u512a\u52e2\u3001\u30a4\u30f3\u30b9\u30c8\u30a2\u304c\u52a0\u901f<br \/>\n    2024\u5e74\u306e\u652f\u51fa\u306e78%\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u304c\u5360\u3081\u3001\u305d\u306e\u5148\u884c\u8005\u5229\u76ca\u3068\u30b7\u30e7\u30c3\u30d1\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u6df1\u3055\u3092\u518d\u78ba\u8a8d\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30a4\u30f3\u30b9\u30c8\u30a2\u5e83\u544a\u306fCAGR 11.9%\u3067\u62e1\u5927\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e02\u5834\u898f\u6a21\u3078\u306e\u8ca2\u732e\u5ea6\u304c\u8457\u3057\u304f\u62e1\u5927\u3059\u308b\u3067\u3057\u3087\u3046\u3002CVS Media Exchange\u306e\u3088\u3046\u306a\u5148\u884c\u5c0e\u5165\u4f01\u696d\u306f\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30a8\u30f3\u30c9\u30ad\u30e3\u30c3\u30d7\u3001\u30aa\u30fc\u30c7\u30a3\u30aa\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001AI\u30ab\u30fc\u30c8\u3092\u5c0e\u5165\u3057\u3001\u65b0\u305f\u306a\u5f71\u97ff\u306e\u77ac\u9593\u3092\u89e3\u304d\u653e\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u5225: \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u304c\u30ea\u30fc\u30c9\u3001\u30d3\u30c7\u30aa\u304c\u6025\u5897<br \/>\n    2024\u5e74\u306b\u306f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u304c\u53ce\u76ca\u306e45%\u3092\u5360\u3081\u3001\u691c\u7d22\u7d50\u679c\u3001\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u5168\u4f53\u3067\u306e\u6c4e\u7528\u6027\u3092\u793a\u3057\u307e\u3057\u305f\u3002\u30d3\u30c7\u30aa\u306f\u898f\u6a21\u306f\u5c0f\u3055\u3044\u3082\u306e\u306e\u3001CAGR 12.03%\u3067\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e02\u5834\u5185\u3067\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306e\u6df1\u3055\u3068\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u80fd\u529b\u3092\u52a0\u3048\u3066\u3044\u307e\u3059\u3002\u691c\u7d22\u5e83\u544a\u306f\u3001\u8cfc\u5165\u610f\u56f3\u304c\u660e\u78ba\u306a\u5834\u6240\u3001\u7279\u306b\u5f93\u6765\u306e\u6709\u6599\u691c\u7d22\u3092\u6a21\u5023\u3057\u3064\u3064\u30b3\u30de\u30fc\u30b9\u3078\u306e\u30af\u30ed\u30fc\u30ba\u30c9\u30eb\u30fc\u30d7\u3092\u63d0\u4f9b\u3059\u308b\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u69cb\u9020\u3067\u305d\u306e\u5f37\u56fa\u306a\u5730\u4f4d\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30bf\u30a4\u30d7\u5225: \u5c0f\u58f2\u696d\u8005\u6240\u6709\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304c\u512a\u4f4d\u6027\u3092\u7dad\u6301<br \/>\n    2024\u5e74\u306b\u306f\u5c0f\u58f2\u696d\u8005\u6240\u6709\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c68%\u306e\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3001\u8cfc\u5165\u30c7\u30fc\u30bf\u3078\u306e\u72ec\u5360\u7684\u306a\u30a2\u30af\u30bb\u30b9\u3068\u6210\u679c\u3092\u691c\u8a3c\u3059\u308b\u80fd\u529b\u306b\u652f\u3048\u3089\u308c\u307e\u3057\u305f\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\u306fCAGR 9.21%\u3067\u6210\u9577\u3057\u3066\u304a\u308a\u3001\u8907\u6570\u306e\u5c0f\u58f2\u696d\u8005\u304b\u3089\u306e\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306e\u65ad\u7247\u5316\u306b\u95a2\u3059\u308b\u8ab2\u984c\u306b\u5bfe\u51e6\u3057\u3066\u3044\u307e\u3059\u3002\u7af6\u4e89\u529b\u5b66\u306f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30e2\u30c7\u30eb\u3078\u3068\u79fb\u884c\u3057\u3066\u304a\u308a\u3001Walmart\u3084Target\u306f\u30c7\u30fc\u30bf\u7ba1\u7406\u3092\u5185\u90e8\u306b\u4fdd\u6301\u3057\u3064\u3064\u3001\u627f\u8a8d\u3055\u308c\u305fDSP\u3092\u901a\u3058\u3066\u30d1\u30a4\u30d7\u3092\u958b\u653e\u3057\u3001\u5236\u5fa1\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u5e83\u544a\u4e3b\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u696d\u754c\u5782\u76f4\u5225: CPG\u304c\u30ea\u30fc\u30c9\u3001\u7f8e\u5bb9\u304c\u52a0\u901f<br \/>\n    2024\u5e74\u306e\u652f\u51fa\u306e26%\u3092\u6d88\u8cbb\u8ca1\uff08CPG\uff09\u304c\u5360\u3081\u3001\u30b7\u30e7\u30c3\u30d1\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5c0f\u58f2\u696d\u8005\u3068\u306e\u5354\u529b\u306e\u6b74\u53f2\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u7f8e\u5bb9\u30fb\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u306fCAGR 9.53%\u3092\u8a18\u9332\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u8c4a\u304b\u306a\u753b\u50cf\u3001\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u30d3\u30c7\u30aa\u3001\u304a\u3088\u3073\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u6295\u8cc7\u3092\u6b63\u5f53\u5316\u3059\u308b\u9ad8\u3044\u7c97\u5229\u76ca\u306b\u652f\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u30a8\u30ec\u30af\u30c8\u30ed\u30cb\u30af\u30b9\u304a\u3088\u3073\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6bd4\u8f03\u30a8\u30f3\u30b8\u30f3\u3084\u8a73\u7d30\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3057\u3066\u3001\u691c\u8a0e\u3092\u8981\u3059\u308b\u8cfc\u5165\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u98df\u6599\u54c1\u304a\u3088\u3073\u98df\u54c1\u914d\u9054\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u5229\u4fbf\u6027\u91cd\u8996\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u652f\u914d\u3057\u3066\u304a\u308a\u3001Instacart\u306e\u5e83\u544a\u306f2024\u5e74\u7b2c3\u56db\u534a\u671f\u306e\u53ce\u76ca\u306e3\u5206\u306e1\u4ee5\u4e0a\u3092\u5360\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u5730\u7406\u5206\u6790<\/p>\n<p>*   \u5317\u7c73: 2024\u5e74\u306e\u652f\u51fa\u306e37%\u3092\u5360\u3081\u3001Amazon Advertising\u306e\u898f\u6a21\u3068Walmart Connect\u306e\u6025\u901f\u306a\u6210\u9577\u306b\u652f\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5730\u57df\u306e\u9ad8\u5ea6\u306ae\u30b3\u30de\u30fc\u30b9\u666e\u53ca\u7387\u3068\u6d17\u7df4\u3055\u308c\u305f\u30d7\u30ed\u30b0\u30e9\u30e0\u30a4\u30f3\u30d5\u30e9\u306f\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30c7\u30fc\u30bf\u62e1\u5f35\u306b\u304a\u3051\u308b\u8fc5\u901f\u306a\u5b9f\u9a13\u3092\u4fc3\u9032\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30a2\u30b8\u30a2\u592a\u5e73\u6d0b: 2025\u5e74\u304b\u30892030\u5e74\u306b\u304b\u3051\u3066CAGR 7.56%\u3092\u8a18\u9332\u3057\u3001\u4e16\u754c\u3067\u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3059\u308b\u5730\u57df\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u4e2d\u56fd\u306eAlibaba\u3084JD.com\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u78ba\u7acb\u3055\u308c\u305f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u304c\u30e2\u30c7\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u30a4\u30f3\u30c9\u306eFlipkart\u3084\u6771\u5357\u30a2\u30b8\u30a2\u306eShopee\u3001Lazada\u304c\u5730\u57df\u5168\u4f53\u306e\u62e1\u5927\u3092\u4fc3\u9032\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u6b27\u5dde: 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32%\u3092\u9054\u6210\u3057\u3001\u72ec\u7acb\u3057\u305f\u5927\u898f\u6a21\u306a\u4ee3\u66ff\u624b\u6bb5\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u5f37\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30b9\u30c8\u30a2\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u80fd\u529b\u306f\u65b0\u305f\u306a\u7af6\u4e89\u306e\u5834\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002Macy&#8217;s\u306f\u5e97\u8217\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u8abf\u6574\u3057\u3066\u30b9\u30af\u30ea\u30fc\u30f3\u3092\u3059\u3063\u304d\u308a\u3068\u7d71\u5408\u3057\u3001\u30db\u30fc\u30e0\u30bb\u30f3\u30bf\u30fc\u30c1\u30a7\u30fc\u30f3\u306fDIY\u5e83\u544a\u4e3b\u3092\u8a98\u81f4\u3059\u308b\u305f\u3081\u306b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u518d\u30d6\u30e9\u30f3\u30c9\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u6e2c\u5b9a\u306f\u4f9d\u7136\u3068\u3057\u3066\u8ab2\u984c\u3067\u3042\u308a\u3001Albertsons Media Collective\u306f\u3001\u30d0\u30a4\u30e4\u30fc\u306e\u6469\u64e6\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u3001\u30ea\u30d5\u30c8\u30b9\u30bf\u30c7\u30a3\u3068\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30ea\u30c6\u30a3\u624b\u6cd5\u3092\u7d71\u4e00\u3059\u308b\u305f\u3081\u306e\u30af\u30ed\u30b9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u6a19\u6e96\u3092\u63d0\u6848\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u4e3b\u8981\u4f01\u696d<\/p>\n<p>\u4e3b\u8981\u4f01\u696d\u306b\u306f\u3001Amazon.com Inc.\u3001Inter IKEA Systems B.V.\u3001eBay Inc.\u3001Wayfair LLC\u3001Criteo SA\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u6700\u8fd1\u306e\u696d\u754c\u52d5\u5411<\/p>\n<p>*   2025\u5e744\u6708: EG America\u304c\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u7acb\u3061\u4e0a\u3052\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u3068SmartRewards\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u63d0\u4f9b\u3057\u3001\u30a4\u30f3\u30b9\u30c8\u30a2\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u307e\u3057\u305f\u3002<br \/>\n*   2025\u5e744\u6708: Instacart\u304cUber\u3068\u63d0\u643a\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3057\u3001\u98df\u6599\u54c1\u5e83\u544a\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u5145\u5b9f\u3055\u305b\u307e\u3057\u305f\u3002<br \/>\n*   2025\u5e743\u6708: Walmart\u304c44\u5104\u7c73\u30c9\u30eb\u306e\u5e83\u544a\u53ce\u76ca\u3092\u767a\u8868\u3057\u3001\u524d\u5e74\u6bd427%\u5897\u3092\u8a18\u9332\u3057\u3001Amazon\u306b\u6b21\u3050\u5730\u4f4d\u3092\u56fa\u3081\u307e\u3057\u305f\u3002<br \/>\n*   2025\u5e742\u6708: Target\u306eRoundel\u304c6\u51044900\u4e07\u30c9\u30eb\u306e\u53ce\u76ca\u3092\u8a08\u4e0a\u3057\u300120\u5104\u30c9\u30eb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u4fa1\u5024\u3078\u306e\u9053\u7b4b\u3092\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08RMN\uff09\u5e02\u5834\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u5206\u6790\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002RMN\u306f\u3001\u5c0f\u58f2\u696d\u8005\u304c\u904b\u55b6\u3059\u308b\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308a\u3001\u5c0f\u58f2\u696d\u8005\u304c\u4fdd\u6709\u3059\u308b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u3001\u81ea\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001\u30e1\u30fc\u30eb\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3001\u3055\u3089\u306b\u306f\u30c7\u30b8\u30bf\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u3084\u68da\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3068\u3044\u3063\u305f\u30a4\u30f3\u30b9\u30c8\u30a2\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u898f\u6a21\u3068\u6210\u9577\u4e88\u6e2c<br \/>\nRMN\u5e02\u5834\u306f\u6025\u901f\u306a\u6210\u9577\u3092\u9042\u3052\u3066\u304a\u308a\u30012025\u5e74\u306b\u306f240.1\u5104\u7c73\u30c9\u30eb\u306e\u898f\u6a21\u306b\u9054\u3057\u30012030\u5e74\u306b\u306f327.8\u5104\u7c73\u30c9\u30eb\u306b\u62e1\u5927\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u671f\u9593\u306b\u304a\u3051\u308b\u5e74\u5e73\u5747\u6210\u9577\u7387\uff08CAGR\uff09\u306f6.43%\u3067\u3059\u3002<\/p>\n<p>\u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0<br \/>\n\u5e02\u5834\u6210\u9577\u306e\u4e3b\u8981\u306a\u63a8\u9032\u8981\u56e0\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<br \/>\n*   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