{"id":38567,"date":"2025-08-11T15:03:25","date_gmt":"2025-08-11T06:03:25","guid":{"rendered":"https:\/\/www.marketresearch.co.jp\/insights\/?p=38567"},"modified":"2026-03-27T19:24:31","modified_gmt":"2026-03-27T10:24:31","slug":"japan-e-commerce-market-renub-2","status":"publish","type":"post","link":"https:\/\/www.marketresearch.co.jp\/insights\/japan-e-commerce-market-renub-2\/","title":{"rendered":"\u96fb\u5b50\u5546\u53d6\u5f15\u306e\u65e5\u672c\u5e02\u5834\u4e88\u6e2c2025\u5e74-2033\u5e74\uff1a\u98df\u54c1\u30fb\u98f2\u6599\u3001\u30a2\u30d1\u30ec\u30eb\u30fb\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3001\u533b\u7642\u30fb\u7f8e\u5bb9\u3001\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30fb\u96fb\u5b50\u6a5f\u5668"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-38568\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2025\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-08-11-150139.png\" alt=\"\" width=\"910\" height=\"198\" srcset=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2025\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-08-11-150139.png 910w, https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2025\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-08-11-150139-300x65.png 300w, https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2025\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-08-11-150139-768x167.png 768w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/p>\n<h3><b>\u8ab2\u984c\uff1a<\/b><\/h3>\n<ul>\n<li>\u56fd\u5185\u304a\u3088\u3073\u30b0\u30ed\u30fc\u30d0\u30eb\u30d7\u30ec\u30fc\u30e4\u30fc\u9593\u306e\u7af6\u4e89\u306e\u6fc0\u5316\u3002<\/li>\n<li>\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u975e\u52b9\u7387\u6027\u3068\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30ea\u30b9\u30af\u3002<\/li>\n<\/ul>\n<h3><b>\u5e02\u5834\u533a\u5206<\/b><\/h3>\n<h3><b>\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u5225<\/b><\/h3>\n<ol>\n<li>\u30a2\u30d1\u30ec\u30eb\u3068\u4ed8\u5c5e\u54c1\uff1a \u5229\u4fbf\u6027\u3068\u591a\u69d8\u6027\u3078\u306e\u9700\u8981\u304c\u727d\u5f15\u3059\u308b\u6700\u5927\u30bb\u30b0\u30e1\u30f3\u30c8\u3002<\/li>\n<li>\u30d8\u30eb\u30b9\uff06\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\uff1a \u6d88\u8cbb\u8005\u306e\u610f\u8b58\u3068\u30d7\u30ec\u30df\u30a2\u30e0\u88fd\u54c1\u306e\u5165\u624b\u53ef\u80fd\u6027\u304c\u6210\u9577\u306b\u62cd\u8eca\u3002<\/li>\n<li>\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30fc\u304a\u3088\u3073\u96fb\u5b50\u6a5f\u5668\uff1a \u6280\u8853\u306e\u9032\u6b69\u3084\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u3088\u308a\u9ad8\u3044\u666e\u53ca\u7387\u3002<\/li>\n<li>\u98df\u54c1\u30fb\u98f2\u6599\u3001\u4e8b\u52d9\u6a5f\u5668\u3001\u73a9\u5177\u3001\u5bb6\u5177\u3001\u305d\u306e\u4ed6\u3002<\/li>\n<\/ol>\n<h3><b>\u6c7a\u6e08\u624b\u6bb5\u5225\uff1a<\/b><\/h3>\n<ol>\n<li>\u30c7\u30b8\u30bf\u30eb\u30a6\u30a9\u30ec\u30c3\u30c8\uff1a \u5229\u4fbf\u6027\u3001\u5b89\u5168\u6027\u3001\u4e16\u754c\u7684\u306a\u666e\u53ca\u7387\u3067\u30ea\u30fc\u30c9\u3002<\/li>\n<li>\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3068\u30c7\u30d3\u30c3\u30c8\u30ab\u30fc\u30c9\uff1a \u5b89\u5168\u3067\u8fc5\u901f\u306a\u53d6\u5f15\u306b\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>BNPL\u3068\u4ee3\u91d1\u5f15\u63db\uff1a \u82e5\u5e74\u5c64\u306b\u4eba\u6c17\u3002<\/li>\n<\/ol>\n<h3><b>\u5730\u57df\u5225<\/b><\/h3>\n<ul>\n<li>\u6771\u90e8<\/li>\n<li>\u897f<\/li>\n<li>\u5317<\/li>\n<li>\u5357<\/li>\n<\/ul>\n<h2><b>\u30dd\u30fc\u30bf\u30fc\u306e\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790 &#8211; \u65e5\u672ce\u30b3\u30de\u30fc\u30b9\u5e02\u5834<\/b><\/h2>\n<ol>\n<li>\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u529b\uff1a \u4f4e\uff5e\u4e2d\u7a0b\u5ea6 &#8211; \u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u591a\u6570\u5b58\u5728\u3059\u308b\u304c\u3001\u30a2\u30de\u30be\u30f3\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5927\u624b\u304c\u6709\u5229\u306a\u6761\u4ef6\u3067\u4ea4\u6e09\u3002<\/li>\n<li>\u30d0\u30a4\u30e4\u30fc\u30fb\u30d1\u30ef\u30fc: \u9ad8 &#8211; \u6d88\u8cbb\u8005\u306f\u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c\u3001\u5229\u4fbf\u6027\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u8981\u6c42\u3002<\/li>\n<li>\u7af6\u4e89\u529b: \u9ad8 &#8211; \u30a2\u30de\u30be\u30f3\u3001\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u3001\u30a2\u30ea\u30d0\u30d0\u306e\u3088\u3046\u306a\u30b0\u30ed\u30fc\u30d0\u30eb\u30d7\u30ec\u30fc\u30e4\u30fc\u9593\u306e\u6fc0\u3057\u3044\u7af6\u4e89\u3002<\/li>\n<li>\u4ee3\u66ff\u54c1\u306e\u8105\u5a01\uff1a \u4e2d\u7a0b\u5ea6 &#8211; \u5f93\u6765\u578b\u3082\u9078\u629e\u80a2\u3068\u3057\u3066\u6b8b\u308b\u304c\u3001E\u30b3\u30de\u30fc\u30b9\u306e\u5229\u4fbf\u6027\u304c\u597d\u307e\u308c\u308b\u3002<\/li>\n<li>\u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01\uff1a \u4f4e &#8211; \u9ad8\u3044\u8a2d\u5099\u6295\u8cc7\u3001\u6280\u8853\u8981\u4ef6\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u65b0\u898f\u53c2\u5165\u3092\u963b\u3080\u3002<\/li>\n<\/ol>\n<h2><b>SWOT\u5206\u6790 &#8211; \u65e5\u672c\u306ee\u30b3\u30de\u30fc\u30b9\u5e02\u5834<\/b><\/h2>\n<h3><b>\u5f37\u307f\uff1a<\/b><\/h3>\n<ul>\n<li>\u78ba\u7acb\u3055\u308c\u305f\u7269\u6d41\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u9ad8\u5ea6\u306a\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u3002<\/li>\n<li>\u78ba\u7acb\u3055\u308c\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u9ad8\u3044\u4fe1\u983c\u3002<\/li>\n<\/ul>\n<h3><b>\u5f31\u307f\uff1a<\/b><\/h3>\n<ul>\n<li>\u7b2c\u4e09\u8005\u7269\u6d41\u30d1\u30fc\u30c8\u30ca\u30fc\u3078\u306e\u4f9d\u5b58\u3002<\/li>\n<li>\u30c7\u30fc\u30bf\u30fb\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u554f\u984c\u304c\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3092\u640d\u306a\u3046\u53ef\u80fd\u6027\u3002<\/li>\n<\/ul>\n<h3><b>\u6a5f\u4f1a\uff1a<\/b><\/h3>\n<ul>\n<li>\u672a\u958b\u62d3\u306e\u53ef\u80fd\u6027\u3092\u79d8\u3081\u305f\u5730\u65b9\u3078\u306e\u9032\u51fa\u3002<\/li>\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u305f\u3081\u306eAI\u3068AR\u306e\u9769\u65b0\u3002<\/li>\n<\/ul>\n<h3><b>\u8105\u5a01\uff1a<\/b><\/h3>\n<ul>\n<li>\u30c7\u30fc\u30bf\u5229\u7528\u3084\u7a0e\u91d1\u306b\u95a2\u3059\u308b\u898f\u5236\u306e\u5f37\u5316\u3002<\/li>\n<li>\u6d88\u8cbb\u8005\u306e\u6c7a\u6e08\u30c7\u30fc\u30bf\u3092\u6a19\u7684\u3068\u3057\u305f\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30ea\u30b9\u30af\u3002<\/li>\n<\/ul>\n<h2><b>\u7af6\u4e89\u74b0\u5883<\/b><\/h2>\n<p>\u4e3b\u8981\u30d7\u30ec\u30a4\u30e4\u30fc\uff1a Amazon.com Inc.\u3001Walmart Inc.\u3001eBay Inc.\u3001Alibaba Group\u3001JD.com\u304c\u6700\u524d\u7dda\u3067\u3001\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u3068AI\u4e3b\u5c0e\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5f37\u5316\u3002<\/p>\n<h3><b>\u4e3b\u306a\u6226\u7565\u7684\u63d0\u8a00<\/b><\/h3>\n<ul>\n<li>\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u7d71\u5408\u3057\u305f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306b\u6ce8\u529b\u3002<\/li>\n<li>AI\u3092\u6d3b\u7528\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u52b9\u7387\u7684\u306a\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u6295\u8cc7\u3002<\/li>\n<li>\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u67a0\u7d44\u307f\u3092\u5f37\u5316\u3057\u3001\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-38569\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2025\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-08-11-150142.png\" alt=\"\" width=\"911\" height=\"148\" srcset=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2025\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-08-11-150142.png 911w, https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2025\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-08-11-150142-300x49.png 300w, https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2025\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-08-11-150142-768x125.png 768w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><\/p>\n<p>\u76ee\u6b21<\/p>\n<p>1. \u306f\u3058\u3081\u306b<br \/>\n2. \u7814\u7a76\u65b9\u6cd5<br \/>\n3. \u8981\u65e8<br \/>\n4. \u5e02\u5834\u30c0\u30a4\u30ca\u30df\u30af\u30b9<br \/>\n4.1 \u6210\u9577\u4fc3\u9032\u8981\u56e0<br \/>\n4.2 \u8ab2\u984c<\/p>\n<p>5. \u5e02\u5834<br \/>\n6. \u5e02\u5834\u30b7\u30a7\u30a2<br \/>\n6.1 \u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc<br \/>\n6.2 \u652f\u6255\u3044\u65b9\u6cd5<br \/>\n6.3 \u5730\u57df<\/p>\n<p>7. \u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc<br \/>\n7.1 \u98df\u54c1\u3068\u98f2\u6599<br \/>\n7.2 \u30a2\u30d1\u30ec\u30eb\u30fb\u4ed8\u5c5e\u54c1<br \/>\n7.3 \u30d8\u30eb\u30b9\uff06\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u3001\u7f8e\u5bb9<br \/>\n7.4 \u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u304a\u3088\u3073\u96fb\u5b50\u6a5f\u5668<br \/>\n7.5 \u4e8b\u52d9\u6a5f\u5668\u30fb\u7528\u54c1<br \/>\n7.6 \u73a9\u5177\u30fb\u30db\u30d3\u30fc<br \/>\n7.7 \u5bb6\u5177\u30fb\u30a4\u30f3\u30c6\u30ea\u30a2<br \/>\n7.8 \u66f8\u7c4d\u30fb\u97f3\u697d\u30fb\u30d3\u30c7\u30aa<br \/>\n7.9 \u305d\u306e\u4ed6<\/p>\n<p>8. \u6c7a\u6e08\u624b\u6bb5<br \/>\n8.1 \u30c7\u30b8\u30bf\u30eb\u30a6\u30a9\u30ec\u30c3\u30c8<br \/>\n8.2 \u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9<br \/>\n8.3 \u30c7\u30d3\u30c3\u30c8\u30ab\u30fc\u30c9<br \/>\n8.4 \u53e3\u5ea7\u9593\u6c7a\u6e08\uff08A2A\uff09<br \/>\n8.5 \u4eca\u3059\u3050\u8cfc\u5165\u3001\u5f8c\u6255\u3044\uff08BNPL\uff09<br \/>\n8.6 \u4ee3\u91d1\u5f15\u63db<br \/>\n8.7 \u524d\u6255\u3044<br \/>\n8.8 \u305d\u306e\u4ed6\uff08\u6697\u53f7\u901a\u8ca8\u3092\u542b\u3080<\/p>\n<p>9. \u5730\u57df<br \/>\n9.1 \u6771\u90e8<br \/>\n9.2 \u897f<br \/>\n9.3 \u5317<br \/>\n9.4 \u5357<\/p>\n<p>10. \u30dd\u30fc\u30bf\u30fc\u306e5\u5206\u6790<br \/>\n10.1 \u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b<br \/>\n10.2 \u4f9b\u7d66\u8005\u306e\u4ea4\u6e09\u529b<br \/>\n10.3 \u30e9\u30a4\u30d0\u30eb\u306e\u5ea6\u5408\u3044<br \/>\n10.4 \u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01<br \/>\n10.5 \u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/p>\n<p>11. SWOT\u5206\u6790<br \/>\n11.1 \u5f37\u307f<br \/>\n11.2 \u5f31\u70b9<br \/>\n11.3 \u6a5f\u4f1a<br \/>\n11.4 \u8105\u5a01<\/p>\n<p>12. \u4e3b\u8981\u30d7\u30ec\u30a4\u30e4\u30fc\u5206\u6790<br \/>\n12.1 \u697d\u5929\u682a\u5f0f\u4f1a\u793e<br \/>\n12.1.1 \u6982\u8981<br \/>\n12.1.2 \u30ad\u30fc\u30d1\u30fc\u30bd\u30f3<br \/>\n12.1.3 \u6700\u8fd1\u306e\u5c55\u958b\u3068\u6226\u7565<br \/>\n12.1.4 \u88fd\u54c1\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa<br \/>\n12.1.5 \u8ca1\u52d9\u6d1e\u5bdf<br \/>\n12.2 \u30a2\u30de\u30be\u30f3\u30fb\u30c9\u30c3\u30c8\u30fb\u30b3\u30e0<br \/>\n12.2.1 \u6982\u8981<br \/>\n12.2.2 \u4e3b\u8981\u4eba\u7269<br \/>\n12.2.3 \u6700\u8fd1\u306e\u5c55\u958b\u3068\u6226\u7565<br \/>\n12.2.4 \u88fd\u54c1\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa<br \/>\n12.2.5 \u8ca1\u52d9\u6d1e\u5bdf<br \/>\n12.3 \u30a2\u30ea\u30d0\u30d0\u30fb\u30b0\u30eb\u30fc\u30d7\u30fb\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30fb\u30ea\u30df\u30c6\u30c3\u30c9<br \/>\n12.3.1 \u6982\u8981<br 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