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<\/p>\n<\/p>\n
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\u5e02\u5834\u306f\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u3001\u591a\u6570\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\u304c\u5b58\u5728\u3059\u308b\u305f\u3081\u3001\u4fa1\u683c\u5727\u529b\u304c\u304b\u304b\u308a\u3001\u88fd\u54c1\u306e\u5dee\u5225\u5316\u304c\u96e3\u3057\u3044\u3002<\/p>\n \u7d05\u8336<\/strong><\/b> RTD\u8336\u306f\u7dd1\u8336\u3001\u7d05\u8336\u3001\u30cf\u30fc\u30d6\u30c6\u30a3\u30fc\u304c\u6700\u3082\u6d88\u8cbb\u3055\u308c\u3066\u304a\u308a\u3001\u4eba\u6c17\u4e0a\u6607\u4e2d\u3002\u62b9\u8336\u3084\u30a2\u30a4\u30b9\u30c6\u30a3\u30fc\u30d6\u30ec\u30f3\u30c9\u306a\u3069\u306e\u7279\u6b8a\u8336\u304c\u5e02\u5834\u3092\u3055\u3089\u306b\u62e1\u5927\u3002\u6a5f\u80fd\u6027\u8336\uff08\u30c7\u30c8\u30c3\u30af\u30b9\u3001\u30a8\u30cd\u30eb\u30ae\u30fc\u3001\u30ea\u30e9\u30af\u30bc\u30fc\u30b7\u30e7\u30f3\u306a\u3069\uff09\u306e\u9700\u8981\u304c\u62e1\u5927\u3002<\/p>\n \u30b3\u30fc\u30d2\u30fc<\/strong><\/b> RTD\u30b3\u30fc\u30d2\u30fc\u306f\u3001\u30b3\u30fc\u30eb\u30c9\u30d6\u30ea\u30e5\u30fc\u3068\u30a2\u30a4\u30b9\u30b3\u30fc\u30d2\u30fc\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u4e3b\u6d41\u3067\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30d6\u30ec\u30f3\u30c9\u3068\u3059\u3050\u306b\u98f2\u3081\u308b\u30b3\u30fc\u30eb\u30c9\u30d6\u30ea\u30e5\u30fc\u306b\u91cd\u70b9\u304c\u7f6e\u304b\u308c\u3066\u3044\u307e\u3059\u3002\u30d0\u30cb\u30e9\u3001\u30ad\u30e3\u30e9\u30e1\u30eb\u3001\u30e2\u30ab\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30d0\u30fc\u3092\u52a0\u3048\u305f\u30b3\u30fc\u30d2\u30fc\u98f2\u6599\u3082\u65e5\u672c\u5e02\u5834\u3067\u4eba\u6c17\u3002<\/p>\n \u30ac\u30e9\u30b9\u74f6\uff1a<\/strong><\/b> 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\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3078\u306e\u6ce8\u76ee\u304c\u9ad8\u307e\u308b\u306a\u304b\u3001\u4f01\u696d\u306f\u30a8\u30b3\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u5305\u88c5\u3084\u8abf\u9054\u65b9\u6cd5\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u74b0\u5883\u610f\u8b58\u306e\u9ad8\u3044\u6d88\u8cbb\u8005\u3092\u60f9\u304d\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n \u56fd\u969b\u5c55\u958b\uff1a<\/strong><\/b>S. RTD\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u90fd\u5e02\u5316\u3068\u6b27\u7c73\u306e\u6d88\u8cbb\u7fd2\u6163\u304c\u7c21\u4fbf\u306a\u98f2\u6599\u306e\u9700\u8981\u3092\u727d\u5f15\u3057\u3066\u3044\u308b\u65b0\u8208\u5e02\u5834\u306b\u9032\u51fa\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n \u6fc0\u3057\u3044\u7af6\u4e89\uff1a<\/strong><\/b> \u5e02\u5834\u306e\u98fd\u548c\u5ea6\u304c\u9ad8\u304f\u3001\u591a\u304f\u306e\u30d7\u30ec\u30fc\u30e4\u30fc\u304c\u5e02\u5834\u30b7\u30a7\u30a2 \u3092\u4e89\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u4fa1\u683c\u7af6\u4e89\u3084\u65e2\u5b58\u30d6\u30e9\u30f3\u30c9\u306e\u5229\u76ca\u7387\u4f4e\u4e0b \u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3002<\/p>\n \u898f\u5236\u4e0a\u306e\u61f8\u5ff5\uff1a<\/strong><\/b> \u5065\u5eb7\u3068\u30a6\u30a7\u30eb\u30cd\u30b9\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u307e\u308b\u306b\u3064\u308c\u3001\u7cd6\u5206\u542b\u6709\u91cf\u3084\u8868\u793a\u306b\u95a2\u3059\u308b\u6f5c\u5728\u7684\u306a\u898f\u5236\u304c\u5e02\u5834\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u3002<\/p>\n \u4e0a\u4f4d\u4f01\u696d<\/strong><\/b> Nestl\u00e9 SA, The Coca-Cola Company, PepsiCo, Starbucks Corporation, Monster Beverage, Danone S.A., Asahi Group Holding and Unilever Plc.<\/p>\n \u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\uff1a<\/strong><\/b> \u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001\u5e83\u7bc4\u306a\u6d41\u901a\u7db2\u3068\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u30fb\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u6d3b\u7528\u3057\u3001RTD\u7d05\u8336\u30fb\u30b3\u30fc\u30d2\u30fc\u5206\u91ce\u3067\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u7279\u306b\u5065\u5eb7\u5fd7\u5411\u3084\u6301\u7d9a\u53ef\u80fd\u6027\u3092\u91cd\u8996\u3057\u305f\u88fd\u54c1\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u7af6\u4e89\u6226\u7565\u306b\u306f\u3001\u65b0\u8208\u5e02\u5834\u3078\u306e\u9032\u51fa\u3001\u6a5f\u80fd\u6027\u6210\u5206\u306b\u3088\u308b\u88fd\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u306e\u5f37\u5316\u3001\u30a8\u30b3\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u5305\u88c5\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u6a21\u7d22\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n \u5065\u5eb7\u3068\u30a6\u30a7\u30eb\u30cd\u30b9\u3078\u306e\u6ce8\u529b\uff1a<\/strong><\/b> \u4f01\u696d\u306f\u3001\u5065\u5eb7\u5fd7\u5411\u306e\u6d88\u8cbb\u8005\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u4f4e\u7cd6\u8cea\u98f2\u6599\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u98f2\u6599\u3001\u6a5f\u80fd\u6027\u98f2\u6599\u306e\u958b\u767a\u3092\u512a\u5148\u3059\u3079\u304d\u3002<\/p>\n \u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u5225\u53d6\u308a\u7d44\u307f\uff1a<\/strong><\/b> \u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u5305\u88c5\u3084\u6301\u7d9a\u53ef\u80fd\u306a\u8abf\u9054\u65b9\u6cd5\u3092\u5c0e\u5165\u3057\u3001\u74b0\u5883\u306b\u5bfe\u3059\u308b\u8cac\u4efb\u306e\u9ad8\u307e\u308a\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3002<\/p>\n \u88fd\u54c1\u306e\u591a\u69d8\u5316\uff1a<\/strong><\/b> \u5e45\u5e83\u3044\u6d88\u8cbb\u8005\u5c64\u3092\u53d6\u308a\u8fbc\u3080\u305f\u3081\u3001\u65b0\u3057\u3044\u30d5\u30ec\u30fc\u30d0\u30fc\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u5546\u54c1\u3001\u690d\u7269\u7531\u6765\u306e\u9078\u629e\u80a2\u3092\u5c0e\u5165\u3057\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u63a8\u9032\u3002<\/p>\n E\u30b3\u30de\u30fc\u30b9\u306e\u62e1\u5927\uff1a<\/strong><\/b> \u6d88\u8cbb\u8005\u3078\u306e\u76f4\u63a5\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u62e1\u5927\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u62e1\u5927\u50be\u5411\u306b\u5bfe\u5fdc\u3002<\/p>\n \u76ee\u6b21<\/p>\n 1. \u306f\u3058\u3081\u306b 5. \u5e02\u5834 7. \u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc 8. \u5305\u88c5\u7a2e\u985e 9. \u6d41\u901a\u30c1\u30e3\u30cd\u30eb 10. \u5730\u57df 10.2 \u3059\u3050\u306b\u98f2\u3081\u308b\u30b3\u30fc\u30d2\u30fc\u5e02\u5834 11. \u30dd\u30fc\u30bf\u30fc\u306e\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790 12. SWOT\u5206\u6790 13. \u4e3b\u8981\u30d7\u30ec\u30fc\u30e4\u30fc\u306e\u5206\u6790 13.2 \u30b6 \u30b3\u30ab\u30fb\u30b3\u30fc\u30e9 \u30ab\u30f3\u30d1\u30cb\u30fc 13.4 \u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30fb\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3 13.5 \u30e2\u30f3\u30b9\u30bf\u30fc\u30d3\u30d0\u30ec\u30c3\u30b8 13.6 \u30c0\u30ce\u30f3S.A. 13.7 \u30a2\u30b7\u30e3\u30d2\u30fb\u30b0\u30eb\u30fc\u30d7\u30fb\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0 13.8 \u30e6\u30cb\u30ea\u30fc\u30d0\u30fb\u30d4\u30fc\u30a8\u30eb\u30b7\u30fc \u65e5\u672c\u306e\u30ec\u30c7\u30a3\u30fb\u30c8\u30a5\u30fb\u30c9\u30ea\u30f3\u30af\uff08RTD\uff09\u578b\u7d05\u8336&\u30b3\u30fc\u30d2\u30fc\u5e02\u5834\u306f\u30012024\u5e74\u306exx\u767e\u4e07\u7c73\u30c9\u30eb\u304b\u30892033\u5e74\u306b\u306fxx\u767e\u4e07\u7c73\u30c9\u30eb\u306b\u9054\u3057\u30012025\u5e74\u304b\u30892033\u5e74\u306e\u9593\u306bxx%\u306e\u5e74\u5e73\u5747\u6210\u9577\u7387\u3092\u8a18\u9332\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n \u73fe\u5728\u306e\u5e02\u5834\u5c55\u671b\uff1a\u5e02\u5834\u30c0\u30a4\u30ca\u30df\u30af\u30b9<\/b><\/h3>\n
\u6210\u9577\u30c9\u30e9\u30a4\u30d0\u30fc\uff1a<\/strong><\/b><\/h3>\n
\u8ab2\u984c<\/b><\/h3>\n
\u65e5\u672cRTD\u30c6\u30a3\u30fc\u30fb\u30b3\u30fc\u30d2\u30fc\u5e02\u5834\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u58f2\u4e0a\u9ad8\u306e\u904e\u53bb\u30c7\u30fc\u30bf\u3068\u4e88\u6e2c\uff082020-2033\u5e74\uff09<\/b><\/h2>\n
\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u5225<\/b><\/h3>\n
\u5305\u88c5\u306e\u7a2e\u985e\u5225\uff1a<\/b><\/h3>\n
\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u5225\uff1a<\/b><\/h3>\n
\u5730\u57df\u5225<\/b><\/h3>\n
\u30dd\u30fc\u30bf\u30fc\u306e\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790-\u65e5\u672cRTD\u30c6\u30a3\u30fc\u30fb\u30b3\u30fc\u30d2\u30fc\u5e02\u5834<\/b><\/h2>\n
SWOT\u5206\u6790-\u65e5\u672cRTD\u30c6\u30a3\u30fc\u30fb\u30b3\u30fc\u30d2\u30fc\u5e02\u5834<\/b><\/h2>\n
\u5f37\u307f<\/b><\/h3>\n
\u5f31\u307f<\/b><\/h3>\n
\u6a5f\u4f1a\uff1a<\/b><\/h3>\n
\u8105\u5a01<\/b><\/h3>\n
\u4e3b\u8981\u30d7\u30ec\u30fc\u30e4\u30fc\u3068\u7af6\u4e89\u74b0\u5883<\/b><\/h2>\n
\u4e3b\u306a\u6226\u7565\u7684\u63d0\u8a00<\/b><\/h2>\n
![\"\"](\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2025\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-08-11-154155.png\")
<\/p>\n
\n2. \u7814\u7a76\u65b9\u6cd5
\n3. \u8981\u65e8
\n4. \u5e02\u5834\u30c0\u30a4\u30ca\u30df\u30af\u30b9
\n4.1 \u6210\u9577\u4fc3\u9032\u8981\u56e0
\n4.2 \u8ab2\u984c<\/p>\n
\n6. \u5e02\u5834\u30b7\u30a7\u30a2\u5206\u6790-\u30ec\u30c7\u30a3\u30fb\u30c8\u30a5\u30fb\u30c9\u30ea\u30f3\u30af\u30fb\u30c6\u30a3\u30fc\u3068\u30b3\u30fc\u30d2\u30fc
\n6.1 \u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u5225
\n6.2 \u5305\u88c5\u7a2e\u985e\u5225
\n6.3 \u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u5225
\n6.4 \u5730\u57df\u5225
\n6.4.1 \u30ec\u30c7\u30a3\u30fb\u30c8\u30a5\u30fb\u30c9\u30ea\u30f3\u30af\u30fb\u30c6\u30a3\u30fc
\n6.4.2 \u30ec\u30c7\u30a3\u30fb\u30c8\u30a5\u30fb\u30c9\u30ea\u30f3\u30af\u30b3\u30fc\u30d2\u30fc<\/p>\n
\n7.1 \u7d05\u8336
\n7.2 \u30b3\u30fc\u30d2\u30fc<\/p>\n
\n8.1 \u30ac\u30e9\u30b9\u74f6
\n8.2 \u30da\u30c3\u30c8\u30dc\u30c8\u30eb
\n8.3 \u7f36\u8a70
\n8.4 \u305d\u306e\u4ed6<\/p>\n
\n9.1 \u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\uff0f\u30cf\u30a4\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8
\n9.2 \u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2
\n9.3 \u30aa\u30f3\u30e9\u30a4\u30f3
\n9.4 \u305d\u306e\u4ed6<\/p>\n
\n10.1 \u30ec\u30c7\u30a3\u30fb\u30c8\u30a5\u30fb\u30c9\u30ea\u30f3\u30af\u8336\u5e02\u5834
\n10.1.1 \u5317
\n10.1.2 \u5357
\n10.1.3 \u6771
\n10.1.4 \u897f<\/p>\n
\n10.2.1 \u5317
\n10.2.2 \u5357
\n10.2.3 \u6771
\n10.2.4 \u897f<\/p>\n
\n11.1 \u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b
\n11.2 \u4f9b\u7d66\u8005\u306e\u4ea4\u6e09\u529b
\n11.3 \u30e9\u30a4\u30d0\u30eb\u306e\u5ea6\u5408\u3044
\n11.4 \u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01
\n11.5 \u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/p>\n
\n12.1.1 \u5f37\u307f
\n12.1.2 \u5f31\u3055
\n12.1.3 \u6a5f\u4f1a
\n12.1.4 \u8105\u5a01<\/p>\n
\n13.1 \u30cd\u30b9\u30ecSA
\n13.1.1 \u6982\u8981
\n13.1.2 \u4e3b\u8981\u4eba\u7269
\n13.1.3 \u6700\u8fd1\u306e\u958b\u767a\u3068\u6226\u7565
\n13.1.4 \u53ce\u76ca\u5206\u6790<\/p>\n
\n13.2.1 \u6982\u8981
\n13.2.2 \u30ad\u30fc\u30d1\u30fc\u30bd\u30f3
\n13.2.3 \u6700\u8fd1\u306e\u958b\u767a\u3068\u6226\u7565
\n13.2.4 \u53ce\u76ca\u5206\u679013.3 \u30da\u30d7\u30b7\u30b3
\n13.3.1 \u6982\u8981
\n13.3.2 \u30ad\u30fc\u30d1\u30fc\u30bd\u30f3
\n13.3.3 \u6700\u8fd1\u306e\u958b\u767a\u3068\u6226\u7565
\n13.3.4 \u53ce\u76ca\u5206\u6790<\/p>\n
\n13.4.1 \u6982\u8981
\n13.4.2 \u30ad\u30fc\u30d1\u30fc\u30bd\u30f3
\n13.4.3 \u6700\u8fd1\u306e\u5c55\u958b\u3068\u6226\u7565
\n13.4.4 \u53ce\u76ca\u5206\u6790<\/p>\n
\n13.5.1 \u6982\u8981
\n13.5.2 \u30ad\u30fc\u30d1\u30fc\u30bd\u30f3
\n13.5.3 \u6700\u8fd1\u306e\u958b\u767a\u3068\u6226\u7565
\n13.5.4 \u53ce\u76ca\u5206\u6790<\/p>\n
\n13.6.1 \u6982\u8981
\n13.6.2 \u30ad\u30fc\u30d1\u30fc\u30bd\u30f3
\n13.6.3 \u6700\u8fd1\u306e\u958b\u767a\u3068\u6226\u7565
\n13.6.4 \u53ce\u76ca\u5206\u6790<\/p>\n
\n13.7.1 \u6982\u8981
\n13.7.2 \u30ad\u30fc\u30d1\u30fc\u30bd\u30f3
\n13.7.3 \u6700\u8fd1\u306e\u5c55\u958b\u3068\u6226\u7565
\n13.7.4 \u53ce\u76ca\u5206\u6790<\/p>\n
\n13.8.1 \u6982\u8981
\n13.8.2 \u30ad\u30fc\u30d1\u30fc\u30bd\u30f3
\n13.8.3 \u6700\u8fd1\u306e\u5c55\u958b\u3068\u6226\u7565
\n13.8.4 \u53ce\u76ca\u5206\u6790<\/p>\n","protected":false},"excerpt":{"rendered":"
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