{"id":80599,"date":"2026-01-03T07:01:45","date_gmt":"2026-01-02T22:01:45","guid":{"rendered":"https:\/\/www.marketresearch.co.jp\/insights\/multichannel-campaign-management-market-mordor\/"},"modified":"2026-03-27T17:54:16","modified_gmt":"2026-03-27T08:54:16","slug":"multichannel-campaign-management-market-mordor","status":"publish","type":"post","link":"https:\/\/www.marketresearch.co.jp\/insights\/multichannel-campaign-management-market-mordor\/","title":{"rendered":"\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u5e02\u5834\uff1a\u5e02\u5834\u898f\u6a21\u30fb\u30b7\u30a7\u30a2\u5206\u6790\u3001\u6210\u9577\u30c8\u30ec\u30f3\u30c9\u3068\u4e88\u6e2c (2025-2030\u5e74)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/multichannel-campaign-management-market_1596179582451_Picture314.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/multichannel-campaign-management-market-size-image-1735464268550.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">\n    1. \u306f\u3058\u3081\u306b<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          1.1 \u8abf\u67fb\u306e\u524d\u63d0\u6761\u4ef6\u3068\u5e02\u5834\u306e\u5b9a\u7fa9<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          1.2 \u8abf\u67fb\u7bc4\u56f2<\/p>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">\n    2. \u8abf\u67fb\u65b9\u6cd5<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">\n    3. \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b5\u30de\u30ea\u30fc<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">\n    4. \u5e02\u5834\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          4.1 \u5e02\u5834\u6982\u8981<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.2 \u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.2.1 \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u5897\u52a0\u3059\u308b\u30c8\u30ec\u30f3\u30c9\u3068\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.2 \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u9032\u6b69\u3068\u6280\u8853\u306e\u9032\u5316<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.3 \u5e02\u5834\u306e\u963b\u5bb3\u8981\u56e0<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.3.1 \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8907\u96d1\u3055<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.2 \u9867\u5ba2\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306b\u95a2\u3059\u308b\u61f8\u5ff5<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.4 \u5e02\u5834\u6a5f\u4f1a<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.5 \u696d\u754c\u306e\u9b45\u529b\u5ea6 &#8211; \u30dd\u30fc\u30bf\u30fc\u306e5\u3064\u306e\u529b\u5206\u6790<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.5.1 \u4f9b\u7d66\u8005\u306e\u4ea4\u6e09\u529b<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.5.2 \u8cb7\u3044\u624b\/\u6d88\u8cbb\u8005\u306e\u4ea4\u6e09\u529b<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.5.3 \u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.5.4 \u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.5.5 \u7af6\u4e89\u306e\u6fc0\u3057\u3055<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.6 \u696d\u754c\u306e\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.7 COVID-19\u304c\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u5e02\u5834\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/p>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">\n    5. \u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          5.1 \u5c55\u958b\u30bf\u30a4\u30d7\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.1.1 \u30af\u30e9\u30a6\u30c9<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.2 \u30aa\u30f3\u30d7\u30ec\u30df\u30b9<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.2 \u7523\u696d\u5206\u91ce\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.2.1 BFSI<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.2 IT\u304a\u3088\u3073\u96fb\u6c17\u901a\u4fe1<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.3 \u5c0f\u58f2<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.4 \u88fd\u9020<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.5 \u533b\u85ac\u54c1\u304a\u3088\u3073\u30d8\u30eb\u30b9\u30b1\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.6 \u305d\u306e\u4ed6\u306e\u7523\u696d\u5206\u91ce<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.3 \u5730\u57df<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.3.1 \u5317\u7c73<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.2 \u30e8\u30fc\u30ed\u30c3\u30d1<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.3 \u30a2\u30b8\u30a2\u592a\u5e73\u6d0b<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.4 \u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.5 \u4e2d\u6771\u304a\u3088\u3073\u30a2\u30d5\u30ea\u30ab<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">\n    6. \u7af6\u5408\u72b6\u6cc1<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          6.1 \u4f01\u696d\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb*<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          6.1.1 Salesforce.com Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.2 Adobe Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.3 Oracle Corporation<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.4 IBM Corporation<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.5 SAP SE<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.6 SAS Institute, Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.7 Experian PLC<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.8 Infor Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.9 Teradata Corporation<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.10 Marketo, Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.11 Redpoint Global Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.12 Listrak Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.13 Pegasystems Inc. <\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.14 Zeta Global Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.15 Selligent Marketing Cloud<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">\n    7. \u6295\u8cc7\u5206\u6790<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-7\">\n    8. \u5e02\u5834\u306e\u5c06\u6765\u6027<\/p>\n<div style=\"font-family: regular_semibold;\">\u5229\u7528\u53ef\u80fd\u6027\u306b\u3088\u308b<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u5e02\u5834\uff1a2030\u5e74\u307e\u3067\u306e\u4e88\u6e2c\u3068\u5206\u6790<\/p>\n<p>1. \u6982\u8981<br \/>\n\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u5e02\u5834\u306f\u30012025\u5e74\u304b\u30892030\u5e74\u306e\u4e88\u6e2c\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u898f\u6a21\u3068\u30b7\u30a7\u30a2\u304c\u5927\u304d\u304f\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u5c55\u958b\u30bf\u30a4\u30d7\uff08\u30af\u30e9\u30a6\u30c9\u3001\u30aa\u30f3\u30d7\u30ec\u30df\u30b9\uff09\u3001\u696d\u754c\u5782\u76f4\uff08BFSI\u3001IT\u30fb\u901a\u4fe1\u3001\u5c0f\u58f2\u3001\u88fd\u9020\u3001\u88fd\u85ac\u30fb\u30d8\u30eb\u30b9\u30b1\u30a2\uff09\u3001\u304a\u3088\u3073\u5730\u57df\u5225\u306b\u5e02\u5834\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u8a73\u7d30\u306a\u5206\u6790\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>2. \u5e02\u5834\u306e\u6982\u6cc1<br \/>\n*   \u8abf\u67fb\u671f\u9593: 2019\u5e74\uff5e2030\u5e74<br \/>\n*   \u63a8\u5b9a\u57fa\u6e96\u5e74: 2024\u5e74<br \/>\n*   \u4e88\u6e2c\u30c7\u30fc\u30bf\u671f\u9593: 2025\u5e74\uff5e2030\u5e74<br \/>\n*   \u904e\u53bb\u30c7\u30fc\u30bf\u671f\u9593: 2019\u5e74\uff5e2023\u5e74<br \/>\n*   \u5e74\u5e73\u5747\u6210\u9577\u7387 (CAGR): 23.70%<br \/>\n*   \u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3059\u308b\u5e02\u5834: \u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df<br \/>\n*   \u6700\u5927\u306e\u5e02\u5834: \u5317\u7c73<\/p>\n<p>3. \u5e02\u5834\u5206\u6790<br \/>\n\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u5e02\u5834\u306f\u3001\u4e88\u6e2c\u671f\u9593\u4e2d\u306b23.7%\u306eCAGR\u3067\u6210\u9577\u3059\u308b\u3068\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u6210\u9577\u306e\u63a8\u9032\u8981\u56e0:<br \/>\n*   \u30c7\u30fc\u30bf\u8ee2\u9001\u91cf\u306e\u5897\u52a0: \u30e2\u30d0\u30a4\u30eb\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001E\u30e1\u30fc\u30eb\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306a\u3069\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u305f\u30c7\u30fc\u30bf\u8ee2\u9001\u91cf\u306e\u5897\u52a0\u304c\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u5e02\u5834\u306e\u9700\u8981\u3092\u727d\u5f15\u3057\u3066\u3044\u307e\u3059\u3002Cisco Systems Inc.\u306e\u4e88\u6e2c\u306b\u3088\u308b\u3068\u30012022\u5e74\u307e\u3067\u306b\u4e16\u754c\u306e\u30e2\u30d0\u30a4\u30eb\u30c7\u30fc\u30bf\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u6708\u959377.5\u30a8\u30af\u30b5\u30d0\u30a4\u30c8\u306b\u9054\u3057\u3001\u5e74\u5e73\u5747\u6210\u9577\u738746%\u3067\u5897\u52a0\u3059\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u9867\u5ba2\u4e2d\u5fc3\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0: \u9867\u5ba2\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u5c55\u304c\u3001\u5e02\u5834\u306e\u6210\u9577\u6a5f\u4f1a\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u666e\u53ca: \u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u3001\u643a\u5e2f\u7aef\u672b\u3092\u901a\u3058\u305f\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002PubMatic, Inc.\u306e\u30c7\u30fc\u30bf\u3067\u306f\u3001\u7c73\u56fd\u306e\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u652f\u51fa\u306f2018\u5e74\u306e613\u5104\u30c9\u30eb\u304b\u30892019\u5e74\u306b\u306f725\u5104\u30c9\u30eb\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<br \/>\n*   \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u901a\u4fe1\u6280\u8853\u306e\u9032\u6b69: \u901a\u4fe1\u6280\u8853\u306e\u767a\u5c55\u3082\u5e02\u5834\u306e\u62e1\u5927\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c8\u30ec\u30f3\u30c9\u5909\u5316: \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30c8\u30ec\u30f3\u30c9\u306e\u5909\u5316\u304c\u3001\u65b0\u3057\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3092\u4fc3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u6210\u9577\u306e\u6291\u5236\u8981\u56e0:<br \/>\n*   \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u306b\u304a\u3051\u308b\u9ad8\u3044\u7af6\u4e89\u5ea6: \u6fc0\u3057\u3044\u7af6\u4e89\u304c\u5e02\u5834\u306e\u6210\u9577\u3092\u6291\u5236\u3059\u308b\u8981\u56e0\u306e\u4e00\u3064\u3067\u3059\u3002<br \/>\n*   \u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u306e\u5909\u5316: \u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u304c\u5e38\u306b\u5909\u5316\u3059\u308b\u305f\u3081\u3001\u5bfe\u5fdc\u306e\u8907\u96d1\u3055\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u53b3\u683c\u306a\u898f\u5236\u306e\u63a1\u7528: \u5404\u56fd\u3067\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5bfe\u3059\u308b\u898f\u5236\u304c\u5f37\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u304c\u5e02\u5834\u306e\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u4e92\u63db\u6027\u306b\u95a2\u3059\u308b\u6280\u8853\u7684\u8907\u96d1\u3055: \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u74b0\u5883\u306b\u304a\u3051\u308b\u4e92\u63db\u6027\u306e\u78ba\u4fdd\u306b\u306f\u6280\u8853\u7684\u306a\u8907\u96d1\u3055\u304c\u4f34\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u306e\u6a5f\u4f1a\u3068\u30c8\u30ec\u30f3\u30c9:<br \/>\n*   \u30a4\u30f3\u30c9\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u5e02\u5834\u306e\u6210\u9577: FICCI\u306b\u3088\u308b\u3068\u3001\u30a4\u30f3\u30c9\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u306f2015\u5e74\u306e470\u5104\u30a4\u30f3\u30c9\u30eb\u30d4\u30fc\u304b\u30892019\u5e74\u306b\u306f1600\u5104\u30a4\u30f3\u30c9\u30eb\u30d4\u30fc\u306b\u6210\u9577\u3057\u30012024\u5e74\u306b\u306f\u7d045390\u5104\u30a4\u30f3\u30c9\u30eb\u30d4\u30fc\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u5e02\u5834\u306b\u5927\u304d\u306a\u5f8c\u62bc\u3057\u3092\u3082\u305f\u3089\u3059\u3068\u671f\u5f85\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   Teradata\u306e\u8ca2\u732e: Teradata\u306e\u3088\u3046\u306a\u4f01\u696d\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30bd\u30fc\u30b9\u7ba1\u7406\u3084\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u307f\u3092\u6301\u3064MCCM\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3001B2C\u7d44\u7e54\u306e\u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3001Facebook\u30bd\u30fc\u30b7\u30e3\u30eb\u5e83\u544a\uff08Argyle Social\uff09\u3001\u30e2\u30d0\u30a4\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff08Appoxee\uff09\u306a\u3069\u306e\u6a5f\u80fd\u3092\u8cb7\u53ce\u306b\u3088\u308a\u5f37\u5316\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30aa\u30f3\u30e9\u30a4\u30f3\u6ce8\u6587\u30fb\u5e97\u8217\u53d7\u3051\u53d6\u308a\u30b5\u30fc\u30d3\u30b9\u306e\u666e\u53ca: EnsembleIQ\u306e2019\u5e74\u306e\u8abf\u67fb\u3067\u306f\u3001\u7c73\u56fd\u306e\u6d88\u8cbb\u8005\u306e\u7d04\u534a\u6570\u304c\u91cf\u8ca9\u5e97\u3067\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u6ce8\u6587\u30fb\u5e97\u8217\u53d7\u3051\u53d6\u308a\u300d\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u7d4c\u9a13\u304c\u3042\u308a\u3001\u98df\u6599\u54c1\u5e97\u3067\u306f20%\u5f31\u304c\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>4. \u4e3b\u8981\u306a\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u3068\u6d1e\u5bdf<\/p>\n<p>\u5c0f\u58f2\u696d\u754c\u304c\u5e02\u5834\u3092\u727d\u5f15:<br \/>\n*   \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ea\u30c6\u30fc\u30ea\u30f3\u30b0\u306e\u91cd\u8981\u6027: \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ea\u30c6\u30fc\u30ea\u30f3\u30b0\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u8cfc\u5165\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u629e\u80a2\u3092\u63d0\u4f9b\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u4f53\u9a13\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u30ea\u30c6\u30fc\u30ea\u30f3\u30b0\u6226\u7565\u3092\u7d71\u5408\u3057\u307e\u3059\u3002<br \/>\n*   \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3078\u306e\u671f\u5f85: \u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u306e\u666e\u53ca\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30cd\u30eb\u306e\u7206\u767a\u7684\u306a\u5897\u52a0\u306b\u3088\u308a\u3001\u5c0f\u58f2\u696d\u754c\u304c\u30c7\u30b8\u30bf\u30eb\u5316\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u9867\u5ba2\u306f\u597d\u307f\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u5c4a\u3051\u3089\u308c\u308b\u3053\u3068\u3092\u671f\u5f85\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u4e00\u8cab\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u63d0\u4f9b\u306e\u8ab2\u984c: \u591a\u304f\u306e\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u7d99\u7d9a\u7684\u306b\u767b\u5834\u3057\u9032\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30c1\u30e3\u30cd\u30eb\u5168\u4f53\u3067\u4e00\u8cab\u3057\u305f\u52b9\u7387\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u8907\u96d1\u3067\u3059\u3002<br \/>\n*   Adobe Campaign\u306e\u5f79\u5272: Adobe Campaign\u306e\u3088\u3046\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u30681\u5bfe1\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u3001\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3092\u901a\u3058\u3066\u30bf\u30a4\u30e0\u30ea\u30fc\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<br \/>\n*   \u98df\u6599\u54c1\u5c0f\u58f2\u696d\u306b\u304a\u3051\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u666e\u53ca: Eagle Operating Corp.\u306e2020\u5e74\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u7c73\u56fd\u306e\u98df\u6599\u54c1\u5c0f\u58f2\u696d\u8005\u306e\u534a\u6570\u4ee5\u4e0a\u304c\u30e2\u30d0\u30a4\u30eb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30d7\u30ea\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u305d\u306e\u5e74\u3067\u6700\u3082\u4e00\u822c\u7684\u306a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u3067\u3057\u305f\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30d9\u30f3\u30c0\u30fc\u306b\u3088\u308b\u5b85\u914d\u3084\u30c9\u30e9\u30a4\u30d6\u30a2\u30c3\u30d7\u53d7\u3051\u53d6\u308a\u30b5\u30fc\u30d3\u30b9\u3082\u4e00\u822c\u7684\u306b\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\n*   \u6b27\u5dde\u306b\u304a\u3051\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9: \u6b27\u5dde\u3067\u306f\u3001\u30c9\u30a4\u30c4\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u30aa\u30e9\u30f3\u30c0\u306e\u591a\u56fd\u7c4d\u5c0f\u58f2\u696d\u8005\u304c\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u57fa\u3065\u3044\u3066\u512a\u308c\u305f\u5c0f\u58f2\u4f53\u9a13\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u4e0a\u3067\u6700\u524d\u7dda\u306b\u7acb\u3063\u3066\u3044\u307e\u3059\u3002Google\u304c\u767a\u884c\u3057\u305f\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u30aa\u30e9\u30f3\u30c0\u306e\u30a2\u30a6\u30c8\u30c9\u30a2\u30b9\u30dd\u30fc\u30c4\u5c0f\u58f2\u696d\u8005Bever\u306f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30ebCX\u57fa\u6e96\u306e67%\u3092\u6e80\u305f\u3057\u3001\u6b27\u5dde\u3092\u4ee3\u8868\u3059\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5c0f\u58f2\u696d\u8005\u3068\u3057\u3066\u30e9\u30f3\u30af\u4ed8\u3051\u3055\u308c\u307e\u3057\u305f\u3002<br \/>\n*   \u9867\u5ba2\u306e360\u5ea6\u30d3\u30e5\u30fc\u306e\u63a1\u7528: \u9867\u5ba2\u306f\u591a\u69d8\u306a\u5c0f\u58f2\u30c1\u30e3\u30cd\u30eb\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u5b9f\u5e97\u8217\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u901a\u4fe1\u8ca9\u58f2\u30ab\u30bf\u30ed\u30b0\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3001\u30e2\u30d0\u30a4\u30eb\u3001E\u30e1\u30fc\u30eb\u306a\u3069\uff09\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u305f\u3081\u3001\u500b\u5225\u306b\u8abf\u6574\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306e360\u5ea6\u30d3\u30e5\u30fc\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5c0f\u58f2\u696d\u8005\u306f\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u9078\u629e\u3059\u308b\u304b\u3092\u5224\u65ad\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u5bfe\u5fdc\u3059\u308b\u6e96\u5099\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n*   \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306e\u6210\u679c: SAP SE\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u300174%\u306e\u4f01\u696d\u304c\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3067\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u300164%\u304c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\/\u7372\u5f97\u3092\u5897\u52a0\u3055\u305b\u300157%\u304c\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3092\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   Halfords\u306e\u4e8b\u4f8b: \u82f1\u56fd\u306eHalfords\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u9867\u5ba2\u304c\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u3055\u307e\u3056\u307e\u306a\u6bb5\u968e\u3067\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u3092\u653e\u68c4\u3059\u308b\u7406\u7531\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9b45\u529b\u7684\u306aE\u30e1\u30fc\u30eb\u6226\u7565\u3092\u5c0e\u5165\u3057\u3001\u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u5317\u7c73\u304c\u5e02\u5834\u3092\u727d\u5f15:<br \/>\n*   \u9ad8\u3044\u5c0e\u5165\u7387: \u5317\u7c73\u5730\u57df\u3067\u306f\u3001\u4e8b\u696d\u62e1\u5927\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7ba1\u7406\u3057\u3001\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u9867\u5ba2\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u5fc5\u8981\u6027\u306b\u5bfe\u3059\u308b\u4f01\u696d\u306e\u610f\u8b58\u306e\u9ad8\u307e\u308a\u306b\u3088\u308a\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u7387\u304c\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u7c73\u56fd\u306e\u5e02\u5834\u512a\u4f4d\u6027: \u7c73\u56fd\u5e02\u5834\u306f\u3001BFSI\uff08\u9280\u884c\u30fb\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u30fb\u4fdd\u967a\uff09\u3001IT\u30fb\u901a\u4fe1\u4f01\u696d\u306e\u6d78\u900f\u306e\u5897\u52a0\u3001\u304a\u3088\u3073\u5730\u57df\u306b\u304a\u3051\u308b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u5897\u52a0\u306b\u3088\u308a\u3001\u4e88\u6e2c\u671f\u9593\u4e2d\u306b\u512a\u4f4d\u306b\u7acb\u3064\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<br \/>\n*   \u6280\u8853\u7684\u9032\u6b69: \u5317\u7c73\u306b\u304a\u3051\u308b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u6280\u8853\u306e\u8457\u3057\u3044\u9032\u6b69\u306b\u3088\u308a\u3001\u3053\u306e\u5730\u57df\u306f\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u5e02\u5834\u3067\u6700\u5927\u306e\u30b7\u30a7\u30a2\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u4e3b\u8981\u306a\u30d7\u30ec\u30fc\u30e4\u30fc: \u5317\u7c73\u5730\u57df\u306e\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u5e02\u5834\u306b\u304a\u3051\u308b\u4e3b\u8981\u306a\u30d7\u30ec\u30fc\u30e4\u30fc\u306b\u306f\u3001Salesforce.com Inc.\u3001Oracle Corporation\u3001International Business Machines (IBM) Corporation\u3001Adobe Systems Inc.\u3001SAS Institute, Inc.\u3001Teradata Corporation\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>5. \u7af6\u4e89\u74b0\u5883<br \/>\n\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u5e02\u5834\u306f\u7d30\u5206\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u65b0\u898f\u30d9\u30f3\u30c0\u30fc\u3068\u4e3b\u8981\u30d9\u30f3\u30c0\u30fc\u304c\u6df7\u5728\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u306b\u5f37\u304f\u7126\u70b9\u3092\u5f53\u3066\u3064\u3064\u3001\u5927\u4f01\u696d\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u3082\u7af6\u4e89\u3057\u3066\u3044\u307e\u3059\u3002\u4e3b\u8981\u306a\u30b0\u30ed\u30fc\u30d0\u30eb\u30d9\u30f3\u30c0\u30fc\u306b\u306f\u3001IBM Corporation\u3001Oracle\u3001SAP AG\u3001SAS Institute\u3001Adobe Systems\u3001Infor\u3001Marketo\u3001Salesforce.com\u3001Teradata Corporation\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u6700\u8fd1\u306e\u52d5\u5411:<br \/>\n*   2020\u5e746\u6708: Zeta Global\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u5e02\u5834\u304a\u3088\u3073\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u5206\u6790\u30fb\u6d1e\u5bdf\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308b\u300cOpportunity Explorer(SM)\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u6a5f\u4f1a\u3092\u7279\u5b9a\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u884c\u52d5\u3067\u304d\u308b\u3088\u3046\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002Zeta\u72ec\u81ea\u306e24\u5104\u306e\u30b0\u30ed\u30fc\u30d0\u30ebID\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u304b\u3089\u4eba\u53e3\u7d71\u8a08\u3001\u884c\u52d5\u3001\u4f4d\u7f6e\u60c5\u5831\u30b7\u30b0\u30ca\u30eb\u3092\u53d6\u308a\u8fbc\u307f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u60c5\u5831\u3092\u7d71\u5408\u3057\u3001\u5b9f\u884c\u53ef\u80fd\u306a\u6d1e\u5bdf\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u3067\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u5f62\u5f0f\u3067\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>6. \u4e3b\u8981\u4f01\u696d<br \/>\n*   Salesforce.com Inc.<br \/>\n*   Oracle Corporation<br \/>\n*   IBM Corporation<br \/>\n*   Adobe Inc.<br \/>\n*   SAP SE*   SAS Institute Inc.<br \/>\n*   Teradata Corporation<br \/>\n*   Infor<br \/>\n*   Zeta Global<br \/>\n*   Microsoft Corporation<br \/>\n*   Google LLC<br \/>\n*   Amazon Web Services 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