{"id":80783,"date":"2026-01-03T08:34:11","date_gmt":"2026-01-02T23:34:11","guid":{"rendered":"https:\/\/www.marketresearch.co.jp\/insights\/mice-market-mordor\/"},"modified":"2026-03-27T00:46:44","modified_gmt":"2026-03-26T15:46:44","slug":"mice-market-mordor","status":"publish","type":"post","link":"https:\/\/www.marketresearch.co.jp\/insights\/mice-market-mordor\/","title":{"rendered":"MICE\u5e02\u5834\u306e\u898f\u6a21\u30fb\u30b7\u30a7\u30a2\u5206\u6790\uff1a\u6210\u9577\u30c8\u30ec\u30f3\u30c9\u3068\u4e88\u6e2c\uff082025\u5e74\uff5e2030\u5e74\uff09"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/mice-market-1750418019683-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/mice-market-size-image-1765457660776.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">\n    1. \u306f\u3058\u3081\u306b<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          1.1 \u8abf\u67fb\u306e\u524d\u63d0\u6761\u4ef6\u3068\u5e02\u5834\u306e\u5b9a\u7fa9<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          1.2 \u8abf\u67fb\u7bc4\u56f2<\/p>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">\n    2. \u8abf\u67fb\u65b9\u6cd5<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">\n    3. \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b5\u30de\u30ea\u30fc<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">\n    4. \u5e02\u5834\u6982\u6cc1<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          4.1 \u5e02\u5834\u6982\u8981<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.2 \u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.2.1 \u30d3\u30b8\u30cd\u30b9\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u306e\u9032\u5c55\u304c\u4f01\u696d\u30a4\u30d9\u30f3\u30c8\u3092\u4fc3\u9032<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.2 \u56fd\u969b\u89b3\u5149\u306e\u6210\u9577\u304cMICE\u306e\u62e1\u5927\u3092\u5f8c\u62bc\u3057<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.3 \u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u304a\u3088\u3073\u30d0\u30fc\u30c1\u30e3\u30eb\u5f62\u5f0f\u304c\u4e16\u754c\u4e2d\u306e\u53c2\u52a0\u8005\u3078\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.4 \u4f1a\u5834\u304a\u3088\u3073\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30be\u30fc\u30f3\u3078\u306e\u653f\u5e9c\u6295\u8cc7<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.5 AI\u3092\u6d3b\u7528\u3057\u305f\u30de\u30c3\u30c1\u30e1\u30a4\u30ad\u30f3\u30b0\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304cROI\u3092\u5411\u4e0a\uff08\u6ce8\u76ee\u3055\u308c\u3066\u3044\u306a\u3044\u8981\u56e0\uff09<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.6 \u4e8c\u56fd\u9593\u300cMICE\u30d3\u30b6\u300d\u56de\u5eca\u304c\u4ee3\u8868\u8005\u306e\u6d41\u308c\u3092\u52a0\u901f\uff08\u6ce8\u76ee\u3055\u308c\u3066\u3044\u306a\u3044\u8981\u56e0\uff09<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.3 \u5e02\u5834\u306e\u963b\u5bb3\u8981\u56e0<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.3.1 \u65c5\u884c\u8cbb\u7528\u306e\u9ad8\u9a30\u3068\u4e88\u7b97\u306e\u5236\u7d04<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.2 \u53b3\u683c\u306a\u4f01\u696d\u306e\u70ad\u7d20\u4e88\u7b97\u304c\u9577\u8ddd\u96e2\u30a4\u30d9\u30f3\u30c8\u3092\u5236\u9650<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.3 \u8a8d\u5b9a\u3055\u308c\u305f\u6301\u7d9a\u53ef\u80fd\u306a\u30a4\u30d9\u30f3\u30c8\u4eba\u6750\u306e\u4e0d\u8db3<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.4 \u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u304a\u3051\u308b\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u30ea\u30b9\u30af\uff08\u6ce8\u76ee\u3055\u308c\u3066\u3044\u306a\u3044\u8981\u56e0\uff09<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.4 \u30d0\u30ea\u30e5\u30fc\/\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.5 \u898f\u5236\u74b0\u5883<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.6 \u6280\u8853\u7684\u5c55\u671b<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.7 \u30dd\u30fc\u30bf\u30fc\u306e5\u3064\u306e\u529b<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.7.1 \u65b0\u898f\u53c2\u5165\u8005\u306e\u8105\u5a01<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.2 \u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.3 \u4f9b\u7d66\u8005\u306e\u4ea4\u6e09\u529b<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.4 \u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.5 \u7af6\u4e89\u4e0a\u306e\u5bfe\u6297\u95a2\u4fc2<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">\n    5. \u5e02\u5834\u898f\u6a21\u3068\u6210\u9577\u4e88\u6e2c<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          5.1 \u30a4\u30d9\u30f3\u30c8\u30bf\u30a4\u30d7\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.1.1 \u4f1a\u8b70<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.2 \u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.3 \u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.4 \u5c55\u793a\u4f1a<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.2 \u30b5\u30fc\u30d3\u30b9\u30bf\u30a4\u30d7\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.2.1 \u30a4\u30d9\u30f3\u30c8\u4f01\u753b\u30fb\u904b\u55b6<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.2 \u4f1a\u5834\u8abf\u9054\u30fb\u7ba1\u7406<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.3 \u5bbf\u6cca\u30fb\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.4 \u8f38\u9001\u30fb\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.5 \u30b1\u30fc\u30bf\u30ea\u30f3\u30b0\u3068\u98f2\u98df<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.6 \u30a4\u30d9\u30f3\u30c8\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068AV<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.3 \u4e3b\u50ac\u8005\u30bf\u30a4\u30d7\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.3.1 \u4f01\u696d<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.2 \u653f\u5e9c\u30fb\u516c\u5171\u90e8\u9580<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.3 \u5354\u4f1a\u30fb\u975e\u55b6\u5229\u56e3\u4f53<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.4 \u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u4f1a\u8b70\u4e3b\u50ac\u8005 (PCO)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.4 \u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u7523\u696d\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.4.1 IT\u30fb\u901a\u4fe1<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.2 \u30d8\u30eb\u30b9\u30b1\u30a2\u30fb\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.3 BFSI<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.4 \u81ea\u52d5\u8eca\u30fb\u88fd\u9020<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.5 \u30a8\u30cd\u30eb\u30ae\u30fc\u30fb\u516c\u76ca\u4e8b\u696d<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.6 \u30e1\u30c7\u30a3\u30a2\u30fb\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.5 \u5730\u57df\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.5.1 \u5317\u7c73<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.1 \u30ab\u30ca\u30c0<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.2 \u7c73\u56fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.3 \u30e1\u30ad\u30b7\u30b3<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.2 \u5357\u7c73<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.1 \u30d6\u30e9\u30b8\u30eb<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.2 \u30da\u30eb\u30fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.3 \u30c1\u30ea<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.4 \u30a2\u30eb\u30bc\u30f3\u30c1\u30f3<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.5 \u5357\u7c73\u306e\u305d\u306e\u4ed6\u306e\u5730\u57df<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.3 \u30a2\u30b8\u30a2\u592a\u5e73\u6d0b<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.1 \u30a4\u30f3\u30c9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.2 \u4e2d\u56fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.3 \u65e5\u672c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.4 \u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.5 \u97d3\u56fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.6 \u6771\u5357\u30a2\u30b8\u30a2 (\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30de\u30ec\u30fc\u30b7\u30a2\u3001\u30bf\u30a4\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30d9\u30c8\u30ca\u30e0\u3001\u30d5\u30a3\u30ea\u30d4\u30f3)<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.7 \u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u306e\u305d\u306e\u4ed6\u306e\u5730\u57df<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.4 \u30e8\u30fc\u30ed\u30c3\u30d1<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.1 \u30a4\u30ae\u30ea\u30b9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.2 \u30c9\u30a4\u30c4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.3 \u30d5\u30e9\u30f3\u30b9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.4 \u30b9\u30da\u30a4\u30f3<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.5 \u30a4\u30bf\u30ea\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.6 \u30d9\u30cd\u30eb\u30af\u30b9 (\u30d9\u30eb\u30ae\u30fc\u3001\u30aa\u30e9\u30f3\u30c0\u3001\u30eb\u30af\u30bb\u30f3\u30d6\u30eb\u30af)<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.7 \u5317\u6b27 (\u30c7\u30f3\u30de\u30fc\u30af\u3001\u30d5\u30a3\u30f3\u30e9\u30f3\u30c9\u3001\u30a2\u30a4\u30b9\u30e9\u30f3\u30c9\u3001\u30ce\u30eb\u30a6\u30a7\u30fc\u3001\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3)<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.8 \u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u305d\u306e\u4ed6\u306e\u5730\u57df<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.5 \u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.1 \u30a2\u30e9\u30d6\u9996\u9577\u56fd\u9023\u90a6<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.2 \u30b5\u30a6\u30b8\u30a2\u30e9\u30d3\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.3 \u5357\u30a2\u30d5\u30ea\u30ab<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.4 \u30ca\u30a4\u30b8\u30a7\u30ea\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.5 \u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\u306e\u305d\u306e\u4ed6\u306e\u5730\u57df<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">\n    6. \u7af6\u5408\u60c5\u52e2<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          6.1 \u5e02\u5834\u96c6\u4e2d\u5ea6<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.2 \u6226\u7565\u7684\u52d5\u5411<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.3 \u5e02\u5834\u30b7\u30a7\u30a2\u5206\u6790<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.4 \u4f01\u696d\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\uff08\u30b0\u30ed\u30fc\u30d0\u30eb\u30ec\u30d9\u30eb\u306e\u6982\u8981\u3001\u5e02\u5834\u30ec\u30d9\u30eb\u306e\u6982\u8981\u3001\u4e3b\u8981\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u5229\u7528\u53ef\u80fd\u306a\u8ca1\u52d9\u60c5\u5831\u3001\u6226\u7565\u60c5\u5831\u3001\u5e02\u5834\u30e9\u30f3\u30af\/\u30b7\u30a7\u30a2\u3001\u88fd\u54c1\uff06\u30b5\u30fc\u30d3\u30b9\u3001\u6700\u8fd1\u306e\u52d5\u5411\u3092\u542b\u3080\uff09<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          6.4.1 CWT Meetings &amp; Events<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.2 BCD Meetings &amp; Events<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.3 Maritz Global Events<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.4 American Express Meetings &amp; Events<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.5 FCM Meetings &amp; Events<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.6 Conference Care Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.7 ATPI Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.8 Global Cynergies LLC<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.9 Creative Group Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.10 Reed Exhibitions (RX)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.11 Informa Markets<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.12 Messe Frankfurt GmbH<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.13 GL Events SA<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.14 MCI Group<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.15 Clarion Events Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.16 Hyve Group plc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.17 Comexposium<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.18 dmg events<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.19 Messe Munchen GmbH<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.20 Koelnmesse GmbH<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.21 Tarsus Group*<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">\n    7. \u5e02\u5834\u6a5f\u4f1a\u3068\u5c06\u6765\u5c55\u671b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MICE\u5e02\u5834\u306f\u30012025\u5e74\u306b\u306f0.92\u5146\u7c73\u30c9\u30eb\u3068\u63a8\u5b9a\u3055\u308c\u30012030\u5e74\u307e\u3067\u306b1.30\u5146\u7c73\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u4e88\u6e2c\u671f\u9593\uff082025\u5e74\uff5e2030\u5e74\uff09\u4e2d\u306e\u5e74\u5e73\u5747\u6210\u9577\u7387\uff08CAGR\uff09\u306f7.82%\u3067\u3059\u3002\u3053\u306e\u5e02\u5834\u306e\u9700\u8981\u306f\u3001\u4f01\u696d\u65c5\u884c\u306e\u56de\u5fa9\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30ea\u30fc\u30c1\u3092\u5e83\u3052\u308b\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u5f62\u5f0f\u3078\u306e\u8ee2\u63db\u3001\u4f1a\u5834\u30ad\u30e3\u30d1\u30b7\u30c6\u30a3\u3092\u62e1\u5927\u3059\u308b\u653f\u5e9c\u6295\u8cc7\u306b\u3088\u3063\u3066\u63a8\u9032\u3055\u308c\u3066\u3044\u307e\u3059\u3002AI\u3092\u6d3b\u7528\u3057\u305f\u53c2\u52a0\u8005\u30de\u30c3\u30c1\u30f3\u30b0\u306f\u30a4\u30d9\u30f3\u30c8\u306eROI\u3092\u5411\u4e0a\u3055\u305b\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u7fa9\u52d9\u5316\u306f\u30d7\u30e9\u30f3\u30ca\u30fc\u3092\u4f4e\u70ad\u7d20\u76ee\u7684\u5730\u3084\u30b0\u30ea\u30fc\u30f3\u8a8d\u8a3c\u65bd\u8a2d\u3078\u3068\u5c0e\u3044\u3066\u3044\u307e\u3059\u3002\u7af6\u4e89\u306f\u6fc0\u5316\u3057\u3066\u304a\u308a\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u7279\u5316\u3057\u305f\u65b0\u898f\u53c2\u5165\u4f01\u696d\u304c\u65e2\u5b58\u306e\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u306b\u6311\u6226\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u9577\u5e74\u306e\u95a2\u4fc2\u3068\u898f\u6a21\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u30d7\u30ec\u30a4\u30e4\u30fc\u306b\u4fa1\u683c\u6c7a\u5b9a\u529b\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u3002\u73fe\u4ee3\u7684\u306a\u30a4\u30f3\u30d5\u30e9\u3068\u30b3\u30b9\u30c8\u512a\u4f4d\u6027\u3092\u517c\u306d\u5099\u3048\u305f\u4e8c\u6b21\u90fd\u5e02\u3067\u306f\u3001\u30a4\u30f3\u30d5\u30ec\u5727\u529b\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306e\u65b0\u305f\u306a\u9078\u629e\u80a2\u3068\u3057\u3066\u5730\u57df\u7684\u306a\u6a5f\u4f1a\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e3b\u8981\u306a\u30ec\u30dd\u30fc\u30c8\u306e\u30dd\u30a4\u30f3\u30c8<\/p>\n<p>*   \u30a4\u30d9\u30f3\u30c8\u30bf\u30a4\u30d7\u5225: \u4f1a\u8b70\u304c2024\u5e74\u306bMICE\u5e02\u5834\u30b7\u30a7\u30a2\u306e58.52%\u3092\u5360\u3081\u3001\u5c55\u793a\u4f1a\u306f2030\u5e74\u307e\u3067\u306b9.07%\u306e\u6700\u901fCAGR\u3067\u6210\u9577\u3059\u308b\u3068\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30b5\u30fc\u30d3\u30b9\u30bf\u30a4\u30d7\u5225: \u30a4\u30d9\u30f3\u30c8\u4f01\u753b\u30fb\u7ba1\u7406\u304c2024\u5e74\u306bMICE\u5e02\u5834\u898f\u6a21\u306e29.16%\u3092\u5360\u3081\u307e\u3057\u305f\u304c\u3001\u30a4\u30d9\u30f3\u30c8\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b5\u30fc\u30d3\u30b9\u306f2030\u5e74\u307e\u3067\u306b10.22%\u306eCAGR\u3067\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u4e3b\u50ac\u8005\u30bf\u30a4\u30d7\u5225: \u4f01\u696d\u30a4\u30d9\u30f3\u30c8\u304c2024\u5e74\u306bMICE\u5e02\u5834\u306e47.78%\u3092\u5360\u3081\u3001\u653f\u5e9c\u30fb\u516c\u5171\u90e8\u9580\u30a4\u30d9\u30f3\u30c8\u306f8.63%\u306e\u6700\u9ad8\u306e\u6210\u9577\u898b\u901a\u3057\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u7523\u696d\u5225: IT\u30fb\u901a\u4fe1\u304c2024\u5e74\u306bMICE\u5e02\u5834\u898f\u6a21\u306e24.24%\u3092\u5360\u3081\u3001\u30e1\u30c7\u30a3\u30a2\u30fb\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u306f2030\u5e74\u307e\u3067\u306b9.52%\u306eCAGR\u3067\u9032\u5c55\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u5730\u57df\u5225: \u30e8\u30fc\u30ed\u30c3\u30d1\u304c2024\u5e74\u306b52.36%\u306e\u53ce\u76ca\u30b7\u30a7\u30a2\u3067\u5e02\u5834\u3092\u652f\u914d\u3057\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306f2030\u5e74\u307e\u3067\u306b9.98%\u306eCAGR\u3067\u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3059\u308b\u5730\u57df\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u4e3b\u8981\u4f01\u696d: CWT Meetings &#038; Events\u3001BCD Meetings &#038; Events\u3001Maritz Global Events\u3001Reed Exhibitions\u3001GL Events\u304c2024\u5e74\u306e\u4e16\u754c\u53ce\u76ca\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u30b0\u30ed\u30fc\u30d0\u30ebMICE\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u6d1e\u5bdf<\/p>\n<p>\u63a8\u9032\u8981\u56e0<\/p>\n<p>*   \u30d3\u30b8\u30cd\u30b9\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u306e\u9032\u5c55\u304c\u4f01\u696d\u30a4\u30d9\u30f3\u30c8\u3092\u4fc3\u9032\uff08CAGR\u3078\u306e\u5f71\u97ff\uff1a+2.1%\uff09\uff1a \u591a\u56fd\u7c4d\u4f01\u696d\u306e\u30af\u30ed\u30b9\u30dc\u30fc\u30c0\u30fc\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u5897\u52a0\u306b\u4f34\u3044\u3001\u5bfe\u9762\u3067\u306e\u6226\u7565\u30b5\u30df\u30c3\u30c8\u304c\u5fa9\u6d3b\u3057\u3066\u3044\u307e\u3059\u3002\u30cf\u30a4\u30a2\u30c3\u30c8\u306e\u6b27\u5dde\u3067\u306eMICE\u554f\u3044\u5408\u308f\u305b\u304c9.6%\u5897\u52a0\u3057\u305f\u3053\u3068\u304b\u3089\u3082\u3001\u4f53\u9a13\u578b\u30d3\u30b8\u30cd\u30b9\u65c5\u884c\u306e\u9700\u8981\u56de\u5fa9\u304c\u4f3a\u3048\u307e\u3059\u3002\u4e3b\u8981\u8cbf\u6613\u30d1\u30fc\u30c8\u30ca\u30fc\u9593\u306e\u300cMICE\u30d3\u30b6\u300d\u56de\u5eca\u306f\u3001\u5730\u57df\u4f1a\u8b70\u306e\u5b89\u5b9a\u958b\u50ac\u3092\u652f\u63f4\u3057\u3001\u77e5\u8b58\u4ea4\u63db\u3068\u6587\u5316\u4f53\u9a13\u3092\u878d\u5408\u3057\u305f\u76ee\u7684\u5730\u578b\u30a4\u30d9\u30f3\u30c8\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u56fd\u969b\u89b3\u5149\u306e\u6210\u9577\u304cMICE\u306e\u62e1\u5927\u3092\u4fc3\u9032\uff08CAGR\u3078\u306e\u5f71\u97ff\uff1a+1.8%\uff09\uff1a \u89b3\u5149\u56de\u5fa9\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u65c5\u884c\u306b\u30ec\u30b8\u30e3\u30fc\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u50be\u5411\u306b\u3088\u308a\u3001\u53c2\u52a0\u8005\u6570\u3092\u5897\u52a0\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u3078\u306e\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5230\u7740\u6570\u306f2027\u5e74\u307e\u3067\u306b\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u524d\u3092\u4e0a\u56de\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3067\u306f\u30d3\u30b8\u30cd\u30b9\u8a2a\u554f\u8005\u6570\u304c20%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u65b0\u898f\u4f1a\u5834\u306f\u3001\u98fd\u548c\u3057\u305f\u30cf\u30d6\u304b\u3089\u306e\u9700\u8981\u3092\u53d6\u308a\u8fbc\u307f\u3001MICE\u5e02\u5834\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u304a\u3088\u3073\u30d0\u30fc\u30c1\u30e3\u30eb\u5f62\u5f0f\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u53c2\u52a0\u8005\u30ea\u30fc\u30c1\u3092\u62e1\u5927\uff08CAGR\u3078\u306e\u5f71\u97ff\uff1a+1.5%\uff09\uff1a 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\/>\n*   \u653f\u5e9c\u306b\u3088\u308b\u4f1a\u5834\u304a\u3088\u3073\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30be\u30fc\u30f3\u3078\u306e\u6295\u8cc7\uff08CAGR\u3078\u306e\u5f71\u97ff\uff1a+1.2%\uff09\uff1a \u653f\u5e9c\u306f\u6295\u8cc7\u5bb6\u30d5\u30a9\u30fc\u30e9\u30e0\u3084\u6c17\u5019\u5909\u52d5\u4f1a\u8b70\u306a\u3069\u306eMICE\u30a4\u30d9\u30f3\u30c8\u3092\u8a98\u81f4\u3059\u308b\u305f\u3081\u3001\u4f1a\u5834\u30a4\u30f3\u30d5\u30e9\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u6295\u8cc7\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u304c\u5e02\u5834\u6210\u9577\u3092\u4fc3\u9032\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   AI\u99c6\u52d5\u306e\u30de\u30c3\u30c1\u30e1\u30a4\u30ad\u30f3\u30b0\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304cROI\u3092\u5411\u4e0a\uff08CAGR\u3078\u306e\u5f71\u97ff\uff1a+0.9%\uff09\uff1a \u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u767b\u9332\u30c7\u30fc\u30bf\u3092\u89e3\u6790\u3057\u3001\u30a2\u30b8\u30a7\u30f3\u30c0\u8a2d\u8a08\u3084\u30b9\u30dd\u30f3\u30b5\u30fc\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002Cvent\u306b\u3088\u308bPrismm\u8cb7\u53ce\u306f\u30c7\u30fc\u30bf\u30ea\u30c3\u30c1\u306a\u8a08\u753b\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3078\u306e\u79fb\u884c\u3092\u5f37\u5316\u3057\u3001\u30a4\u30d9\u30f3\u30c8\u5f8c\u306e\u5206\u6790\u306f\u9867\u5ba2\u95a2\u4fc2\u30b7\u30b9\u30c6\u30e0\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3055\u308c\u3001\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3078\u306e\u5f71\u97ff\u3092\u5b9a\u91cf\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u6291\u5236\u8981\u56e0<\/p>\n<p>*   \u65c5\u884c\u8cbb\u7528\u306e\u30a4\u30f3\u30d5\u30ec\u3068\u4e88\u7b97\u5236\u7d04\uff08CAGR\u3078\u306e\u5f71\u97ff\uff1a-1.3%\uff09\uff1a \u30db\u30c6\u30eb\u6599\u91d1\u3084\u30b1\u30fc\u30bf\u30ea\u30f3\u30b0\u6599\u91d1\u306e\u4e0a\u6607\u306b\u3088\u308a\u3001\u5e73\u5747\u53c2\u52a0\u8005\u8cbb\u7528\u306f2025\u5e74\u306b169\u7c73\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30d7\u30e9\u30f3\u30ca\u30fc\u306f\u4e8c\u6b21\u90fd\u5e02\u3084\u9591\u6563\u671f\u3078\u306e\u30a4\u30d9\u30f3\u30c8\u79fb\u884c\u306712-18%\u306e\u30b3\u30b9\u30c8\u524a\u6e1b\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30b3\u30b9\u30c8\u5727\u529b\u306f\u3001\u5c0f\u898f\u6a21\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u306e\u7d71\u5408\u3092\u4fc3\u3057\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u9078\u629e\u80a2\u3092\u72ed\u3081\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u53b3\u683c\u306a\u4f01\u696d\u70ad\u7d20\u4e88\u7b97\u304c\u9577\u8ddd\u96e2\u30a4\u30d9\u30f3\u30c8\u3092\u5236\u9650\uff08CAGR\u3078\u306e\u5f71\u97ff\uff1a-0.8%\uff09\uff1a \u4f01\u696d\u306f\u51fa\u5f35\u306b\u6392\u51fa\u91cf\u5272\u308a\u5f53\u3066\u3092\u8a2d\u5b9a\u3057\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u822a\u7a7a\u71c3\u6599\u30b5\u30fc\u30c1\u30e3\u30fc\u30b8\u304c\u4ee3\u8868\u8005\u30b3\u30b9\u30c8\u3092\u5897\u52a0\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u9244\u9053\u63a5\u7d9a\u4f1a\u5834\u304c\u30b7\u30a7\u30a2\u3092\u4f38\u3070\u3057\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u30b9\u30d4\u30fc\u30ab\u30fc\u306e\u30d0\u30fc\u30c1\u30e3\u30eb\u53c2\u52a0\u3092\u53ef\u80fd\u306b\u3057\u3001\u70ad\u7d20\u30af\u30ec\u30b8\u30c3\u30c8\u3092\u6e29\u5b58\u3057\u307e\u3059\u3002<br \/>\n*   \u8a8d\u5b9a\u3055\u308c\u305f\u6301\u7d9a\u53ef\u80fd\u306a\u30a4\u30d9\u30f3\u30c8\u4eba\u6750\u306e\u4e0d\u8db3\uff08CAGR\u3078\u306e\u5f71\u97ff\uff1a-0.5%\uff09\uff1a \u6301\u7d9a\u53ef\u80fd\u306a\u30a4\u30d9\u30f3\u30c8\u306e\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3064\u4eba\u6750\u304c\u4e0d\u8db3\u3057\u3066\u304a\u308a\u3001\u5e02\u5834\u306e\u6210\u9577\u3092\u59a8\u3052\u308b\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u304a\u3051\u308b\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u30ea\u30b9\u30af\uff08CAGR\u3078\u306e\u5f71\u97ff\uff1a-0.4%\uff09\uff1a \u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a4\u30d9\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5229\u7528\u304c\u5897\u3048\u308b\u306b\u3064\u308c\u3066\u3001\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u307e\u308a\u3001\u7279\u306b\u898f\u5236\u306e\u53b3\u3057\u3044\u696d\u754c\u3067\u61f8\u5ff5\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790<\/p>\n<p>*   \u30a4\u30d9\u30f3\u30c8\u30bf\u30a4\u30d7\u5225\uff1a \u4f1a\u8b70\u306f2024\u5e74\u306bMICE\u5e02\u5834\u30b7\u30a7\u30a2\u306e58.52%\u3092\u5360\u3081\u3001\u6a5f\u5bc6\u6027\u306e\u9ad8\u3044\u5bfe\u8a71\u3068\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u305d\u306e\u4e0d\u53ef\u6b20\u6027\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002\u5c55\u793a\u4f1a\u306f2030\u5e74\u307e\u3067\u306b9.07%\u306eCAGR\u3067\u6700\u3082\u5f37\u3044\u6210\u9577\u3092\u793a\u3057\u3001\u88fd\u9020\u696d\u3001\u30a8\u30ec\u30af\u30c8\u30ed\u30cb\u30af\u30b9\u3001\u9632\u885b\u5206\u91ce\u3067\u306e\u88fd\u54c1\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u9700\u8981\u306b\u727d\u5f15\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u65b0\u8208\u7d4c\u6e08\u56fd\u3067\u306f\u5c55\u793a\u4f1a\u5358\u72ec\u306eMICE\u5e02\u5834\u898f\u6a21\u304c2030\u5e74\u307e\u3067\u306b2\u500d\u4ee5\u4e0a\u306b\u306a\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30b5\u30fc\u30d3\u30b9\u30bf\u30a4\u30d7\u5225\uff1a \u30a4\u30d9\u30f3\u30c8\u4f01\u753b\u30fb\u7ba1\u7406\u306f2024\u5e74\u306bMICE\u5e02\u5834\u898f\u6a21\u306e29.16%\u3092\u5360\u3081\u307e\u3057\u305f\u304c\u3001\u30a4\u30d9\u30f3\u30c8\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f10.22%\u306eCAGR\u3067\u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u5206\u91ce\u3067\u3059\u3002\u767b\u9332\u3001\u30d0\u30fc\u30c1\u30e3\u30eb\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3001\u30a4\u30d9\u30f3\u30c8\u5f8c\u5206\u6790\u3092\u7d71\u5408\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u624b\u4f5c\u696d\u3092\u524a\u6e1b\u3057\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002\u4f1a\u5834\u9078\u5b9a\u306f\u4f9d\u7136\u3068\u3057\u3066\u5805\u8abf\u3067\u3042\u308a\u3001\u30b1\u30fc\u30bf\u30ea\u30f3\u30b0\u3084\u4ea4\u901a\u30b5\u30fc\u30d3\u30b9\u3082\u6301\u7d9a\u53ef\u80fd\u6027\u3078\u306e\u5bfe\u5fdc\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u4e3b\u50ac\u8005\u30bf\u30a4\u30d7\u5225\uff1a \u4f01\u696d\u4e3b\u50ac\u306e\u30a4\u30d9\u30f3\u30c8\u306f\u30012024\u5e74\u306bMICE\u5e02\u5834\u306e45.3%\u3092\u5360\u3081\u3001\u88fd\u54c1\u767a\u8868\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u65c5\u884c\u306a\u3069\u304c\u305d\u306e\u4e3b\u8981\u306a\u63a8\u9032\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5354\u4f1a\u4e3b\u50ac\u306e\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u5c02\u9580\u77e5\u8b58\u306e\u5171\u6709\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u3001\u696d\u754c\u6a19\u6e96\u306e\u8a2d\u5b9a\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u5e02\u5834\u306e\u6210\u9577\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002\u653f\u5e9c\u4e3b\u50ac\u306e\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u653f\u7b56\u4f1a\u8b70\u3084\u56fd\u969b\u30b5\u30df\u30c3\u30c8\u3092\u901a\u3058\u3066\u3001\u7279\u306b\u5916\u4ea4\u3084\u516c\u5171\u30b5\u30fc\u30d3\u30b9\u5206\u91ce\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5730\u57df\u5206\u6790<\/p>\n<p>*   \u5317\u7c73\uff1a 2024\u5e74\u306bMICE\u5e02\u5834\u306e32.1%\u3092\u5360\u3081\u3001\u6280\u8853\u9769\u65b0\u3068\u30a4\u30f3\u30d5\u30e9\u6574\u5099\u304c\u305d\u306e\u512a\u4f4d\u6027\u3092\u652f\u3048\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001\u30e9\u30b9\u30d9\u30ac\u30b9\u3001\u30aa\u30fc\u30e9\u30f3\u30c9\u306a\u3069\u306e\u4e3b\u8981\u90fd\u5e02\u306f\u3001\u5927\u898f\u6a21\u306a\u4f1a\u8b70\u65bd\u8a2d\u3068\u89b3\u5149\u30a2\u30c8\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u517c\u306d\u5099\u3048\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30e8\u30fc\u30ed\u30c3\u30d1\uff1a 2030\u5e74\u307e\u3067\u306b9.2%\u306eCAGR\u3067\u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3059\u308b\u5730\u57df\u3067\u3042\u308a\u3001\u30c9\u30a4\u30c4\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u30a4\u30ae\u30ea\u30b9\u304c\u4e3b\u8981\u306a\u5e02\u5834\u3092\u5f62\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u6301\u7d9a\u53ef\u80fd\u6027\u3078\u306e\u5f37\u3044\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3068\u6587\u5316\u907a\u7523\u304c\u3001MICE\u30a4\u30d9\u30f3\u30c8\u306e\u8a98\u81f4\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\uff1a \u4e2d\u56fd\u3001\u65e5\u672c\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u304cMICE\u5e02\u5834\u306e\u6210\u9577\u3092\u727d\u5f15\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u65b0\u8208\u7d4c\u6e08\u56fd\u3067\u306e\u30d3\u30b8\u30cd\u30b9\u30a4\u30d9\u30f3\u30c8\u306e\u9700\u8981\u5897\u52a0\u304c\u9855\u8457\u3067\u3059\u3002\u653f\u5e9c\u306e\u652f\u63f4\u7b56\u3068\u30a4\u30f3\u30d5\u30e9\u6295\u8cc7\u304c\u3001\u3053\u306e\u5730\u57df\u306e\u6210\u9577\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\uff1a \u30c9\u30d0\u30a4\u3001\u30a2\u30d6\u30c0\u30d3\u3001\u30b1\u30fc\u30d7\u30bf\u30a6\u30f3\u306a\u3069\u306e\u90fd\u5e02\u304c\u3001MICE\u30a4\u30d9\u30f3\u30c8\u306e\u30cf\u30d6\u3068\u3057\u3066\u53f0\u982d\u3057\u3066\u304a\u308a\u3001\u8c6a\u83ef\u306a\u4f1a\u5834\u3068\u6226\u7565\u7684\u306a\u7acb\u5730\u304c\u5f37\u307f\u3067\u3059\u3002<br \/>\n*   \u5357\u7c73\uff1a \u30d6\u30e9\u30b8\u30eb\u3068\u30e1\u30ad\u30b7\u30b3\u304c\u4e3b\u8981\u306a\u5e02\u5834\u3067\u3042\u308a\u3001\u89b3\u5149\u7523\u696d\u306e\u767a\u5c55\u3068\u56fd\u969b\u30a4\u30d9\u30f3\u30c8\u306e\u8a98\u81f4\u306b\u6ce8\u529b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7af6\u4e89\u74b0\u5883<\/p>\n<p>MICE\u5e02\u5834\u306f\u3001\u591a\u69d8\u306a\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u304c\u5b58\u5728\u3059\u308b\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u74b0\u5883\u3067\u3059\u3002\u4e3b\u8981\u306a\u30d7\u30ec\u30fc\u30e4\u30fc\u306b\u306f\u3001\u56fd\u969b\u7684\u306a\u30db\u30c6\u30eb\u30c1\u30a7\u30fc\u30f3\uff08\u4f8b\uff1a\u30de\u30ea\u30aa\u30c3\u30c8\u30fb\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u3001\u30d2\u30eb\u30c8\u30f3\u30fb\u30ef\u30fc\u30eb\u30c9\u30ef\u30a4\u30c9\uff09\u3001\u5c02\u9580\u306e\u30a4\u30d9\u30f3\u30c8\u7ba1\u7406\u4f1a\u793e\uff08\u4f8b\uff1aCvent\u3001BCD Meetings &#038; Events\uff09\u3001\u30b3\u30f3\u30d9\u30f3\u30b7\u30e7\u30f3\u30bb\u30f3\u30bf\u30fc\u904b\u55b6\u4f1a\u793e\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u5dee\u5225\u5316\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5c0e\u5165\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u3078\u306e\u53d6\u308a\u7d44\u307f\u3092\u901a\u3058\u3066\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u7d71\u5408\u3055\u308c\u305f\u30a4\u30d9\u30f3\u30c8\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306e\u63d0\u4f9b\u304c\u3001\u9867\u5ba2\u7372\u5f97\u306e\u9375\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u306e\u8ab2\u984c\u3068\u6a5f\u4f1a<\/p>\n<p>\u5e02\u5834\u306e\u8ab2\u984c\u3068\u3057\u3066\u306f\u3001\u5730\u653f\u5b66\u7684\u306a\u4e0d\u5b89\u5b9a\u3055\u3001\u7d4c\u6e08\u306e\u5909\u52d5\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u3088\u3046\u306a\u4e88\u671f\u305b\u306c\u4e8b\u614b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u56e0\u306f\u3001\u65c5\u884c\u5236\u9650\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u4e2d\u6b62\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u3078\u306e\u8981\u6c42\u306e\u9ad8\u307e\u308a\u306f\u3001MICE\u696d\u754c\u306b\u3068\u3063\u3066\u65b0\u305f\u306a\u8ab2\u984c\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u3001\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u958b\u767a\u3059\u308b\u6a5f\u4f1a\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u5e02\u5834\u306e\u6a5f\u4f1a\u3068\u3057\u3066\u306f\u3001\u30d0\u30fc\u30c1\u30e3\u30eb\u304a\u3088\u3073\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a4\u30d9\u30f3\u30c8\u306e\u7d99\u7d9a\u7684\u306a\u6210\u9577\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3068AI\u3092\u6d3b\u7528\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a4\u30d9\u30f3\u30c8\u4f53\u9a13\u306e\u63d0\u4f9b\u3001\u305d\u3057\u3066\u65b0\u8208\u5e02\u5834\u306b\u304a\u3051\u308bMICE\u30a4\u30f3\u30d5\u30e9\u306e\u767a\u5c55\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u7279\u306b\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3057\u3001\u53c2\u52a0\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u65b0\u305f\u306a\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7d50\u8ad6<\/p>\n<p>MICE\u5e02\u5834\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u7d4c\u6e08\u306e\u56de\u5fa9\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306b\u727d\u5f15\u3055\u308c\u3001\u4eca\u5f8c\u3082\u5805\u8abf\u306a\u6210\u9577\u304c\u4e88\u6e2c\u3055\u308c\u307e\u3059\u3002\u6301\u7d9a\u53ef\u80fd\u6027\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u4e3b\u8981\u306a\u30c8\u30ec\u30f3\u30c9\u3068\u306a\u308a\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4f01\u696d\u304c\u5e02\u5834\u3067\u306e\u6210\u529f\u3092\u53ce\u3081\u308b\u3067\u3057\u3087\u3046\u3002\u7279\u306b\u3001\u898f\u5236\u306e\u53b3\u3057\u3044\u696d\u754c\u306b\u304a\u3051\u308b\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3078\u306e\u61f8\u5ff5\u306f\u3001MICE\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u8003\u616e\u4e8b\u9805\u3067\u3042\u308a\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u6307\u5411\u306e\u6d3b\u52d5\u3067\u3042\u308b\u4f1a\u8b70\uff08Meetings\uff09\u3001\u5831\u5968\u65c5\u884c\uff08Incentives\uff09\u3001\u30b3\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\uff08Conferences\uff09\u3001\u5c55\u793a\u4f1a\uff08Exhibitions\uff09\u304b\u3089\u6210\u308bMICE\u5e02\u5834\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002MICE\u306f\u3001\u591a\u69d8\u306a\u696d\u754c\u306e\u5c02\u9580\u5bb6\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u74b0\u5883\u306b\u96c6\u3081\u308b\u3053\u3068\u3067\u3001\u4e16\u754c\u4e2d\u306e\u4f01\u696d\u304cMICE\u30b5\u30fc\u30d3\u30b9\u5206\u91ce\u306b\u53c2\u5165\u3057\u3001\u5e02\u5834\u304c\u62e1\u5927\u3057\u3066\u3044\u308b\u72b6\u6cc1\u3092\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u898f\u6a21\u3068\u6210\u9577\u4e88\u6e2c:<br \/>\nMICE\u5e02\u5834\u306f\u30012025\u5e74\u306b\u306f9,245.3\u5104\u7c73\u30c9\u30eb\u306e\u898f\u6a21\u306b\u9054\u3057\u30012030\u5e74\u307e\u3067\u306b\u306f1\u51463,471.6\u5104\u7c73\u30c9\u30eb\u306b\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0:<br \/>\n\u5e02\u5834\u306e\u6210\u9577\u3092\u727d\u5f15\u3059\u308b\u4e3b\u306a\u8981\u56e0\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<br \/>\n*   \u4f01\u696d\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u306e\u9032\u5c55\u304c\u4f01\u696d\u30a4\u30d9\u30f3\u30c8\u3092\u5897\u52a0\u3055\u305b\u3066\u3044\u308b\u3053\u3068\u3002<br \/>\n*   \u56fd\u969b\u89b3\u5149\u306e\u6210\u9577\u304cMICE\u5e02\u5834\u306e\u62e1\u5927\u3092\u4fc3\u9032\u3057\u3066\u3044\u308b\u3053\u3068\u3002<br \/>\n*   \u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u5f62\u5f0f\u3084\u30d0\u30fc\u30c1\u30e3\u30eb\u5f62\u5f0f\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u3001\u4e16\u754c\u4e2d\u306e\u53c2\u52a0\u8005\u3078\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u3053\u3068\u3002<br \/>\n*   \u5404\u56fd\u653f\u5e9c\u306b\u3088\u308b\u4f1a\u5834\u6574\u5099\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u3078\u306e\u6295\u8cc7\u3002<br \/>\n*   AI\u3092\u6d3b\u7528\u3057\u305f\u30de\u30c3\u30c1\u30e1\u30a4\u30ad\u30f3\u30b0\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09\u3092\u9ad8\u3081\u3066\u3044\u308b\u3053\u3068\u3002<br \/>\n*   \u4e8c\u56fd\u9593\u300cMICE\u30d3\u30b6\u300d\u56de\u5eca\u304c\u4ee3\u8868\u8005\u306e\u79fb\u52d5\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u308b\u3053\u3068\u3002<\/p>\n<p>\u5e02\u5834\u306e\u963b\u5bb3\u8981\u56e0:<br \/>\n\u4e00\u65b9\u3067\u3001\u5e02\u5834\u306e\u6210\u9577\u3092\u6291\u5236\u3059\u308b\u8981\u56e0\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<br \/>\n*   \u65c5\u884c\u8cbb\u7528\u306e\u9ad8\u9a30\u3068\u4e88\u7b97\u306e\u5236\u7d04\u3002<br \/>\n*   \u4f01\u696d\u306e\u70ad\u7d20\u6392\u51fa\u91cf\u4e88\u7b97\u306e\u53b3\u683c\u5316\u306b\u3088\u308a\u3001\u9577\u8ddd\u96e2\u30a4\u30d9\u30f3\u30c8\u304c\u5236\u9650\u3055\u308c\u308b\u50be\u5411\u306b\u3042\u308b\u3053\u3068\u3002<br \/>\n*   \u8a8d\u5b9a\u3055\u308c\u305f\u6301\u7d9a\u53ef\u80fd\u306a\u30a4\u30d9\u30f3\u30c8\u5c02\u9580\u4eba\u6750\u306e\u4e0d\u8db3\u3002<br \/>\n*   \u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u304a\u3051\u308b\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u30ea\u30b9\u30af\u3002<\/p>\n<p>\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u4e3b\u8981\u30c8\u30ec\u30f3\u30c9:<br \/>\n\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001MICE\u5e02\u5834\u3092\u69d8\u3005\u306a\u89d2\u5ea6\u304b\u3089\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>*   \u30a4\u30d9\u30f3\u30c8\u30bf\u30a4\u30d7\u5225: 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