{"id":81183,"date":"2026-01-03T11:51:52","date_gmt":"2026-01-03T02:51:52","guid":{"rendered":"https:\/\/www.marketresearch.co.jp\/insights\/over-the-top-market-mordor\/"},"modified":"2026-03-27T12:42:00","modified_gmt":"2026-03-27T03:42:00","slug":"over-the-top-market-mordor","status":"publish","type":"post","link":"https:\/\/www.marketresearch.co.jp\/insights\/over-the-top-market-mordor\/","title":{"rendered":"OTT (\u30aa\u30fc\u30d0\u30fc\u30fb\u30b6\u30fb\u30c8\u30c3\u30d7) \u5e02\u5834\u898f\u6a21\u30fb\u30b7\u30a7\u30a2\u5206\u6790 &#8211; \u6210\u9577\u30c8\u30ec\u30f3\u30c9\u304a\u3088\u3073\u4e88\u6e2c (2025\u5e74\uff5e2030\u5e74)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/over-the-top-market_1684241107334_Over_the_Top_OTT_Market_Major_Players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/over-the-top-market-size-image-1762598199721.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">\n    1. \u306f\u3058\u3081\u306b<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          1.1 \u8abf\u67fb\u306e\u524d\u63d0\u6761\u4ef6\u3068\u5e02\u5834\u306e\u5b9a\u7fa9<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          1.2 \u8abf\u67fb\u7bc4\u56f2<\/p>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">\n    2. \u8abf\u67fb\u65b9\u6cd5<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">\n    3. \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b5\u30de\u30ea\u30fc<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">\n    4. \u5e02\u5834\u6982\u6cc1<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          4.1 \u5e02\u5834\u6982\u8981<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.2 \u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.2.1 \u5357\u30a2\u30b8\u30a2\u304a\u3088\u3073\u6771\u5357\u30a2\u30b8\u30a2\u306b\u304a\u3051\u308b\u4f4eARPU\u52a0\u5165\u8005\u306e\u7372\u5f97\u3092\u52a0\u901f\u3059\u308b\u901a\u4fe1\u4e8b\u696d\u8005\u3068OTT\u306e\u30d0\u30f3\u30c9\u30eb\u63d0\u643a<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.2 \u5317\u7c73\u304a\u3088\u3073\u30e8\u30fc\u30ed\u30c3\u30d1\u306b\u304a\u3051\u308bD2C OTT\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u4fa1\u683c\u8a2d\u5b9a\u3092\u63a8\u9032\u3059\u308b\u30e9\u30a4\u30d6\u30b9\u30dd\u30fc\u30c4\u30e1\u30c7\u30a3\u30a2\u653e\u6620\u6a29\u6599\u306e\u8a18\u9332\u7684\u306a\u9ad8\u9a30<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.3 \u7c73\u56fd\u304a\u3088\u3073\u82f1\u56fd\u306b\u304a\u3051\u308bAVOD\u304a\u3088\u3073FAST\u306e\u53ce\u76ca\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u5e83\u544a\u9700\u8981\u306e\u5909\u5316<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.4 \u56fd\u5185\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u653f\u5e9c\u5272\u5f53\uff08EU\u306e30%\u30eb\u30fc\u30eb\u306a\u3069\uff09\u304c\u30ed\u30fc\u30ab\u30eb\u30aa\u30ea\u30b8\u30ca\u30eb\u4f5c\u54c1\u3078\u306e\u652f\u51fa\u3092\u523a\u6fc0<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.5 \u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u6700\u9069\u5316<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.6 AI\u3092\u6d3b\u7528\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304a\u3088\u3073\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.3 \u5e02\u5834\u306e\u963b\u5bb3\u8981\u56e0<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.3.1 \u6210\u719f\u3057\u305fSVOD\u5e02\u5834\u306b\u304a\u3051\u308b\u53ce\u76ca\u6027\u3092\u4fb5\u98df\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u9ad8\u9a30<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.2 \u5317\u7c73\u306b\u304a\u3051\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u7a4d\u307f\u91cd\u306d\u306b\u3088\u308b\u9ad8\u3044\u89e3\u7d04\u7387<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.3 \u9ad8\u3044\u5e2f\u57df\u5e45\u30b3\u30b9\u30c8\u3068\u4e0d\u5b89\u5b9a\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u54c1\u8cea<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.4 \u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u304a\u3088\u3073\u30b3\u30f3\u30c6\u30f3\u30c4\u691c\u95b2\u306b\u95a2\u3059\u308b\u898f\u5236\u4e0a\u306e\u5236\u7d04<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.4 \u696d\u754c\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5206\u6790<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.5 \u898f\u5236\u306e\u898b\u901a\u3057<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.6 \u30dd\u30fc\u30bf\u30fc\u306e5\u3064\u306e\u529b\u5206\u6790<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.6.1 \u65b0\u898f\u53c2\u5165\u8005\u306e\u8105\u5a01<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.2 \u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.3 \u4f9b\u7d66\u8005\u306e\u4ea4\u6e09\u529b<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.4 \u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.5 \u7af6\u4e89\u306e\u6fc0\u3057\u3055<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.7 \u30de\u30af\u30ed\u7d4c\u6e08\u8981\u56e0\u304cOTT\u304a\u3088\u3073TV\u696d\u754c\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/p>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">\n    5. \u5e02\u5834\u898f\u6a21\u3068\u6210\u9577\u4e88\u6e2c\uff08\u4fa1\u5024\uff09<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          5.1 \u30b5\u30fc\u30d3\u30b9\u30bf\u30a4\u30d7\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.1.1 SVOD<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.2 AVOD<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.3 TVOD<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.4 \u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\uff08\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff0b\u5e83\u544a\uff09<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.2 \u30c7\u30d0\u30a4\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.2.1 \u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304a\u3088\u3073\u30bf\u30d6\u30ec\u30c3\u30c8<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.2 \u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u304a\u3088\u3073\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30c6\u30ec\u30d3<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.3 \u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u304a\u3088\u3073\u30c7\u30b9\u30af\u30c8\u30c3\u30d7<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.4 \u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u30d7\u30ec\u30fc\u30e4\u30fc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.5 \u305d\u306e\u4ed6\u306e\u30c7\u30d0\u30a4\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.3 \u30b3\u30f3\u30c6\u30f3\u30c4\u30b8\u30e3\u30f3\u30eb\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.3.1 \u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u304a\u3088\u3073\u6620\u753b<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.2 \u30b9\u30dd\u30fc\u30c4<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.3 \u30cb\u30e5\u30fc\u30b9\u304a\u3088\u3073\u60c5\u5831<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.4 \u6559\u80b2\u304a\u3088\u3073\u5b66\u7fd2<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.5 \u305d\u306e\u4ed6\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30b8\u30e3\u30f3\u30eb\uff08\u30c9\u30ad\u30e5\u30e1\u30f3\u30bf\u30ea\u30fc\u3001\u30ea\u30a2\u30ea\u30c6\u30a3\uff09<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.4 \u5730\u57df\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.4.1 \u5317\u7c73<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.1.1 \u7c73\u56fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.1.2 \u30ab\u30ca\u30c0<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.1.3 \u30e1\u30ad\u30b7\u30b3<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.2 \u5357\u7c73<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.1 \u30d6\u30e9\u30b8\u30eb<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.2 \u30a2\u30eb\u30bc\u30f3\u30c1\u30f3<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.3 \u305d\u306e\u4ed6\u306e\u5357\u7c73\u8af8\u56fd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.3 \u30e8\u30fc\u30ed\u30c3\u30d1<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.1 \u30c9\u30a4\u30c4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.2 \u30a4\u30ae\u30ea\u30b9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.3 \u30d5\u30e9\u30f3\u30b9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.4 \u30a4\u30bf\u30ea\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.5 \u30b9\u30da\u30a4\u30f3<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.6 \u305d\u306e\u4ed6\u306e\u30e8\u30fc\u30ed\u30c3\u30d1\u8af8\u56fd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.4 \u30a2\u30b8\u30a2\u592a\u5e73\u6d0b<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.1 \u4e2d\u56fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.2 \u65e5\u672c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.3 \u97d3\u56fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.4 \u30a4\u30f3\u30c9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.5 \u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.6 \u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.7 \u305d\u306e\u4ed6\u306e\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u8af8\u56fd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.5 \u4e2d\u6771\u304a\u3088\u3073\u30a2\u30d5\u30ea\u30ab<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.5.1 \u30a2\u30e9\u30d6\u9996\u9577\u56fd\u9023\u90a6<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.5.2 \u30b5\u30a6\u30b8\u30a2\u30e9\u30d3\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.5.3 \u5357\u30a2\u30d5\u30ea\u30ab<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.5.4 \u305d\u306e\u4ed6\u306e\u4e2d\u6771\u304a\u3088\u3073\u30a2\u30d5\u30ea\u30ab\u8af8\u56fd<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">\n    6. \u7af6\u5408\u60c5\u52e2<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          6.1 \u6226\u7565\u7684\u5c55\u958b<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.2 \u30d9\u30f3\u30c0\u30fc\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.3 \u4f01\u696d\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\uff08\u30b0\u30ed\u30fc\u30d0\u30eb\u6982\u8981\u3001\u5e02\u5834\u6982\u8981\u3001\u4e3b\u8981\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u5229\u7528\u53ef\u80fd\u306a\u8ca1\u52d9\u60c5\u5831\u3001\u6226\u7565\u60c5\u5831\u3001\u88fd\u54c1&amp;\u30b5\u30fc\u30d3\u30b9\u3001\u304a\u3088\u3073\u6700\u8fd1\u306e\u52d5\u5411\u3092\u542b\u3080\uff09<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          6.3.1 Netflix Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.2 Google LLC (YouTube)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.3 Amazon.com Inc. (Prime Video)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.4 The Walt Disney Company (Disney+ &amp; Hulu)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.5 Tencent Holdings Ltd (Tencent Video)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.6 Apple Inc. (Apple TV+)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.7 Warner Bros. Discovery (Max)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.8 Comcast Corp. (Peacock)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.9 Paramount Global (Paramount+)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.10 DAZN Group Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.11 Roku Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.12 PCCW Media Group (Viu)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.13 Baidu Inc. (iQIYI)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.14 Alibaba Pictures (Youku Tudou)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.15 Zee Entertainment (ZEE5)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.16 Viacom18 Media (JioCinema)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.17 MBC Group (Shahid)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.18 Canal+ Group (myCanal)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.19 Rakuten Group (Rakuten TV)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.3.20 NHK World-Japan<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">\n    7. \u5e02\u5834\u6a5f\u4f1a\u3068\u5c06\u6765\u5c55\u671b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u30012025\u5e74\u304b\u30892030\u5e74\u307e\u3067\u306eOTT\uff08Over The Top\uff09\u5e02\u5834\u306e\u6210\u9577\u30c8\u30ec\u30f3\u30c9\u3068\u5206\u6790\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u306f\u30b5\u30fc\u30d3\u30b9\u30bf\u30a4\u30d7\uff08SVOD\u3001AVOD\u3001TVOD\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\uff09\u3001\u30c7\u30d0\u30a4\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3068\u30bf\u30d6\u30ec\u30c3\u30c8\u3001\u30b9\u30de\u30fc\u30c8TV\u3068\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u3001\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3068\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u30d7\u30ec\u30fc\u30e4\u30fc\u306a\u3069\uff09\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30b8\u30e3\u30f3\u30eb\uff08\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3068\u6620\u753b\u3001\u30b9\u30dd\u30fc\u30c4\u3001\u30cb\u30e5\u30fc\u30b9\u3068\u60c5\u5831\u3001\u6559\u80b2\u3068\u5b66\u7fd2\u306a\u3069\uff09\u3001\u304a\u3088\u3073\u5730\u57df\u306b\u3088\u3063\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u3001\u305d\u306e\u4fa1\u5024\u306f\u7c73\u30c9\u30eb\u3067\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8abf\u67fb\u671f\u9593\u306f2019\u5e74\u304b\u30892030\u5e74\u3067\u3001\u5e02\u5834\u898f\u6a21\u306f2025\u5e74\u306b3,471.1\u5104\u7c73\u30c9\u30eb\u30012030\u5e74\u306b\u306f5,969.2\u5104\u7c73\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u4e88\u6e2c\u671f\u9593\u4e2d\u306e\u5e74\u5e73\u5747\u6210\u9577\u7387\uff08CAGR\uff09\u306f11.45%\u3067\u3059\u3002\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u304c\u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3057\u3001\u5317\u7c73\u304c\u6700\u5927\u306e\u5e02\u5834\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u306e\u96c6\u4e2d\u5ea6\u306f\u4e2d\u7a0b\u5ea6\u3067\u3059\u3002\u4e3b\u8981\u306a\u30d7\u30ec\u30fc\u30e4\u30fc\u306b\u306f\u3001Netflix, Inc.\u3001Amazon.com Inc. (Prime Video)\u3001The Walt Disney Company (Disney+ &#038; Hulu)\u3001Tencent Holdings Ltd (Tencent Video)\u3001Roku Inc.\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u6982\u8981<br \/>\nOTT\u5e02\u5834\u306f\u3001\u3088\u308a\u8c4a\u304b\u306a\u63a5\u7d9a\u6027\u3001\u30c7\u30d0\u30a4\u30b9\u306e\u666e\u53ca\u3001\u5e83\u544a\u79fb\u884c\u306e\u52a0\u901f\u306b\u3088\u308a\u3001\u4e16\u754c\u306e\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u306e\u4e2d\u5fc3\u3078\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u304c\u63a8\u9032\u3055\u308c\u3001\u529b\u5f37\u3044\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002\u30d6\u30ed\u30fc\u30c9\u30d0\u30f3\u30c9\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u306b\u3088\u308b\u30d5\u30ebHD\u304a\u3088\u30734K\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306e\u666e\u53ca\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u306b\u3088\u308b\u901a\u52e4\u4e2d\u3084\u4f11\u61a9\u6642\u9593\u306e\u8996\u8074\u6642\u9593\u306e\u5897\u52a0\u304c\u6210\u9577\u306e\u539f\u52d5\u529b\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3068\u6210\u679c\u30d9\u30fc\u30b9\u306e\u6307\u6a19\u306b\u9b45\u529b\u3092\u611f\u3058\u3001\u5f93\u6765\u306e\u30c6\u30ec\u30d3\u5e83\u544a\u4e88\u7b97\u3092\u518d\u914d\u5206\u3057\u3066\u304a\u308a\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5168\u4f53\u306e\u53ce\u76ca\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u7af6\u4e89\u306e\u6fc0\u5316\u306b\u3088\u308a\u3001\u5404\u30b5\u30fc\u30d3\u30b9\u306f\u30e9\u30a4\u30d6\u30b9\u30dd\u30fc\u30c4\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u306a\u811a\u672c\u4ed8\u304d\u30d5\u30e9\u30f3\u30c1\u30e3\u30a4\u30ba\u3001\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5358\u4e00\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306b\u7d71\u5408\u3057\u3001\u9867\u5ba2\u306e\u671f\u5f85\u3092\u9ad8\u3081\u308b\u3068\u540c\u6642\u306b\u53ce\u76ca\u5316\u306e\u6a5f\u4f1a\u3092\u591a\u69d8\u5316\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u65e2\u5b58\u306e\u653e\u9001\u5c40\u306f\u3001\u8c4a\u5bcc\u306a\u756a\u7d44\u30e9\u30a4\u30d6\u30e9\u30ea\u3092\u6d3b\u7528\u3057\u305fDTC\uff08Direct-to-Consumer\uff09\u30b5\u30fc\u30d3\u30b9\u3092\u52a0\u901f\u3055\u305b\u3001\u30ea\u30cb\u30a2\u653e\u9001\u3068\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306e\u9593\u306e\u6b74\u53f2\u7684\u306a\u58c1\u3092\u4e8b\u5b9f\u4e0a\u306a\u304f\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u5439\u304d\u66ff\u3048\u3001\u5b57\u5e55\u306e\u63d0\u4f9b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6587\u5316\u7684\u306b\u5171\u9cf4\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u7dad\u6301\u7387\u3092\u9759\u304b\u306b\u5411\u4e0a\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e3b\u8981\u306a\u30ec\u30dd\u30fc\u30c8\u306e\u30dd\u30a4\u30f3\u30c8<br \/>\n*   \u30b5\u30fc\u30d3\u30b9\u30bf\u30a4\u30d7\u5225\u3067\u306f\u3001AVOD\uff08\u5e83\u544a\u4ed8\u304d\u30d3\u30c7\u30aa\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\uff09\u3068FAST\uff08\u7121\u6599\u5e83\u544a\u4ed8\u304d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30c6\u30ec\u30d3\uff09\u304c2024\u5e74\u306e\u53ce\u76ca\u306e13%\u3092\u5360\u3081\u30012030\u5e74\u307e\u3067\u306b13.4%\u306eCAGR\u3067\u6210\u9577\u3057\u3001\u5168\u30e2\u30c7\u30eb\u306e\u4e2d\u3067\u6700\u3082\u9ad8\u3044\u6210\u9577\u7387\u3092\u793a\u3059\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30c7\u30d0\u30a4\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5225\u3067\u306f\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u304c2024\u5e74\u306bOTT\u5e02\u5834\u30b7\u30a7\u30a2\u306e38%\u3092\u5360\u3081\u307e\u3057\u305f\u304c\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3068\u30bf\u30d6\u30ec\u30c3\u30c8\u306f2030\u5e74\u307e\u3067\u306b12.1%\u306eCAGR\u3067\u6700\u3082\u6025\u901f\u306a\u62e1\u5927\u3092\u9042\u3052\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30b3\u30f3\u30c6\u30f3\u30c4\u30b8\u30e3\u30f3\u30eb\u5225\u3067\u306f\u3001\u30b9\u30dd\u30fc\u30c4\u304c2024\u5e74\u306eOTT\u5e02\u5834\u898f\u6a21\u306e21%\u3092\u5360\u3081\u3001\u4e88\u6e2c\u671f\u9593\u4e2d\u306b11.3%\u306eCAGR\u3067\u6210\u9577\u3059\u308b\u3068\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u5730\u57df\u5225\u3067\u306f\u3001\u5317\u7c73\u304c2024\u5e74\u306e\u53ce\u76ca\u306e37%\u3092\u5360\u3081\u307e\u3057\u305f\u304c\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306f2030\u5e74\u307e\u3067\u306b10.3%\u306eCAGR\u3067\u6700\u3082\u6025\u901f\u306a\u5730\u57df\u7684\u6210\u9577\u3092\u9042\u3052\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306aOTT\uff08Over-The-Top\uff09\u304a\u3088\u3073TV\u696d\u754c\u306b\u95a2\u3059\u308b\u5305\u62ec\u7684\u306a\u5206\u6790\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u672c\u8abf\u67fb\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u901a\u3058\u3066\u63d0\u4f9b\u3055\u308c\u3001\u5f93\u6765\u306e\u653e\u9001\u3084\u901a\u4fe1\u7d4c\u8def\u3092\u8fc2\u56de\u3059\u308b\u30d3\u30c7\u30aa\u3001\u30aa\u30fc\u30c7\u30a3\u30aa\u3001\u6d88\u8cbb\u8005\u5411\u3051VoIP\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u5f97\u3089\u308c\u308b\u5168\u3066\u306e\u53ce\u76ca\u3092OTT\u5e02\u5834\u3068\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff08SVOD\uff09\u3001\u5e83\u544a\u30b5\u30dd\u30fc\u30c8\uff08AVOD\uff09\u3001\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\uff08TVOD\uff09\u3001\u304a\u3088\u3073\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u53ce\u76ca\u5316\u30e2\u30c7\u30eb\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30c7\u30d0\u30a4\u30b9\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u306e\u8ca9\u58f2\u3001\u6709\u6599TV\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u4f01\u696d\u5411\u3051\u901a\u4fe1\u30b9\u30a4\u30fc\u30c8\u306f\u5e02\u5834\u898f\u6a21\u306e\u7b97\u51fa\u304b\u3089\u9664\u5916\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8abf\u67fb\u65b9\u6cd5<br \/>\n\u672c\u8abf\u67fb\u306f\u3001\u4e00\u6b21\u8abf\u67fb\u3068\u4e8c\u6b21\u8abf\u67fb\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u53b3\u683c\u306a\u65b9\u6cd5\u8ad6\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u4e00\u6b21\u8abf\u67fb\u3067\u306f\u3001\u5317\u7c73\u3001\u6b27\u5dde\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u3001\u304a\u3088\u3073\u4e3b\u8981\u306a\u6210\u9577\u7d4c\u6e08\u570f\u306eOTT\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5e79\u90e8\u3001\u901a\u4fe1\u4e8b\u696d\u8005\u3001\u5e83\u544a\u6280\u8853\u8ca9\u58f2\u8005\u3001\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30e4\u30fc\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u4e3b\u8981\u90fd\u5e02\u306e\u30d8\u30d3\u30fc\u30b9\u30c8\u30ea\u30fc\u30de\u30fc\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306b\u3088\u308a\u3001\u4fa1\u683c\u8a2d\u5b9a\u3001\u5e83\u544a\u8ca0\u8377\u306e\u57fa\u6e96\u3001\u52a0\u5165\u8005\u79fb\u884c\u306e\u8981\u56e0\u306a\u3069\u3092\u691c\u8a3c\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4e8c\u6b21\u8abf\u67fb\u3067\u306f\u3001ITU\u306e\u30d6\u30ed\u30fc\u30c9\u30d0\u30f3\u30c9\u7d71\u8a08\u3001Cisco\u306eVisual Networking Index\u3001\u5404\u56fd\u306e\u901a\u4fe1\u898f\u5236\u6a5f\u95a2\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3001Motion Picture Association\u306e\u30ec\u30dd\u30fc\u30c8\u3068\u3044\u3063\u305f\u516c\u7684\u60c5\u5831\u6e90\u3092\u6d3b\u7528\u3057\u3001\u4eba\u53e3\u3001\u63a5\u7d9a\u6027\u3001\u6d88\u8cbb\u306e\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u4f01\u696d\u306e\u5e74\u6b21\u5831\u544a\u66f8\u3001\u6295\u8cc7\u5bb6\u5411\u3051\u8cc7\u6599\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u304b\u3089\u52a0\u5165\u8005\u6570\u3001\u30c1\u30e3\u30fc\u30f3\u7387\u3001\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff08ARPU\uff09\u306e\u50be\u5411\u3092\u628a\u63e1\u3057\u3066\u3044\u307e\u3059\u3002Mordor Intelligence\u5185\u306e\u6709\u6599\u30ea\u30bd\u30fc\u30b9\uff08D&#038;B Hoovers\u3001Dow Jones Factiva\u306a\u3069\uff09\u3082\u6d3b\u7528\u3057\u3001\u8a73\u7d30\u306a\u5206\u6790\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u5e02\u5834\u898f\u6a21\u306e\u7b97\u51fa\u3068\u4e88\u6e2c\u306f\u3001\u30d6\u30ed\u30fc\u30c9\u30d0\u30f3\u30c9\u4e16\u5e2f\u6570\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30ab\u30a6\u30f3\u30c8\u6570\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306e\u8a2d\u7f6e\u53f0\u6570\u304b\u3089\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u3067\u9700\u8981\u30d7\u30fc\u30eb\u3092\u69cb\u7bc9\u3057\u3001\u3053\u308c\u306b\u5229\u7528\u7387\u3068ARPU\u5e2f\u3092\u9069\u7528\u3057\u3066OTT\u306e\u7dcf\u652f\u51fa\u3092\u7b97\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u5e73\u5747\u63a5\u7d9a\u901f\u5ea6\u3001\u5e83\u544a\u30b5\u30dd\u30fc\u30c8\u578b\u8996\u8074\u6642\u9593\u3001\u30c1\u30e3\u30fc\u30f3\u50be\u5411\u3001\u30a4\u30f3\u30d5\u30ec\u8abf\u6574\u6e08\u307fARPU\u3001\u898f\u5236\u4e0a\u306e\u8ab2\u5fb4\u91d1\u306a\u3069\u304c\u4e3b\u8981\u306a\u5909\u6570\u3068\u3057\u3066\u8003\u616e\u3055\u308c\u3001\u591a\u5909\u91cf\u56de\u5e30\u5206\u6790\u3068\u5c02\u9580\u5bb6\u306e\u30b3\u30f3\u30bb\u30f3\u30b5\u30b9\u3001\u30b7\u30ca\u30ea\u30aa\u5206\u6790\u306b\u3088\u3063\u30662030\u5e74\u307e\u3067\u306e\u4fa1\u5024\u304c\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306f3\u6bb5\u968e\u306e\u30ec\u30d3\u30e5\u30fc\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u3066\u691c\u8a3c\u3055\u308c\u3001\u6bce\u5e74\u66f4\u65b0\u3055\u308c\u307e\u3059\u3002Mordor Intelligence\u306e\u8abf\u67fb\u306f\u3001\u305d\u306e\u4e00\u8cab\u3057\u305f\u7bc4\u56f2\u3001\u900f\u660e\u306a\u5165\u529b\u3001\u5e74\u6b21\u66f4\u65b0\u306b\u3088\u308a\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u53c2\u7167\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u306e\u72b6\u6cc1<br \/>\n\u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<br \/>\n*   \u30d0\u30f3\u30c9\u30eb\u63d0\u643a\u306e\u52a0\u901f: \u5357\u30a2\u30b8\u30a2\u304a\u3088\u3073\u6771\u5357\u30a2\u30b8\u30a2\u3067\u306f\u3001\u901a\u4fe1\u4e8b\u696d\u8005\u3068OTT\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30d0\u30f3\u30c9\u30eb\u63d0\u643a\u304c\u3001\u4f4eARPU\uff08\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff09\u306e\u52a0\u5165\u8005\u7372\u5f97\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30e9\u30a4\u30d6\u30b9\u30dd\u30fc\u30c4\u653e\u6620\u6a29\u306e\u9ad8\u9a30: \u5317\u7c73\u304a\u3088\u3073\u6b27\u5dde\u3067\u306f\u3001\u30e9\u30a4\u30d6\u30b9\u30dd\u30fc\u30c4\u306e\u30e1\u30c7\u30a3\u30a2\u653e\u6620\u6a29\u4fa1\u683c\u304c\u8a18\u9332\u7684\u306b\u9ad8\u9a30\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u304cD2C\uff08Direct-to-Consumer\uff09OTT\u30b5\u30fc\u30d3\u30b9\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u4fa1\u683c\u8a2d\u5b9a\u3092\u63a8\u9032\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u5e83\u544a\u9700\u8981\u306e\u30b7\u30d5\u30c8: \u7c73\u56fd\u304a\u3088\u3073\u82f1\u56fd\u3067\u306f\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u5e83\u544a\u3078\u306e\u9700\u8981\u30b7\u30d5\u30c8\u304c\u3001AVOD\uff08\u5e83\u544a\u4ed8\u304d\u30d3\u30c7\u30aa\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\uff09\u304a\u3088\u3073FAST\uff08\u7121\u6599\u5e83\u544a\u30b5\u30dd\u30fc\u30c8\u578b\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0TV\uff09\u306e\u53ce\u76ca\u6210\u9577\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u653f\u5e9c\u306b\u3088\u308b\u56fd\u5185\u30b3\u30f3\u30c6\u30f3\u30c4\u5272\u5f53: EU\u306e30%\u30eb\u30fc\u30eb\u306a\u3069\u306e\u653f\u5e9c\u306b\u3088\u308b\u56fd\u5185\u30b3\u30f3\u30c6\u30f3\u30c4\u5272\u5f53\u5236\u5ea6\u304c\u3001\u30ed\u30fc\u30ab\u30eb\u30aa\u30ea\u30b8\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u6295\u8cc7\u3092\u523a\u6fc0\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u6280\u8853\u7684\u9032\u6b69: \u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u6700\u9069\u5316\u3084\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304a\u3088\u3073\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u3082\u5e02\u5834\u6210\u9577\u306e\u91cd\u8981\u306a\u63a8\u9032\u8981\u56e0\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u5e02\u5834\u306e\u6291\u5236\u8981\u56e0\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<br \/>\n*   \u30b3\u30f3\u30c6\u30f3\u30c4\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u9ad8\u9a30: \u6210\u719f\u3057\u305fSVOD\u5e02\u5834\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u30a8\u30b9\u30ab\u30ec\u30fc\u30c8\u304c\u53ce\u76ca\u6027\u3092\u5727\u8feb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u9ad8\u3044\u30c1\u30e3\u30fc\u30f3\u7387: 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\/>\n\u3053\u306e\u4ed6\u3001\u696d\u754c\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5206\u6790\u3001\u898f\u5236\u306e\u898b\u901a\u3057\u3001\u30dd\u30fc\u30bf\u30fc\u306e5\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u3001\u30de\u30af\u30ed\u7d4c\u6e08\u8981\u56e0\u304cOTT\u304a\u3088\u3073TV\u696d\u754c\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u3082\u8a73\u7d30\u306b\u5206\u6790\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u898f\u6a21\u3068\u6210\u9577\u4e88\u6e2c<br \/>\nOTT\u5e02\u5834\u306f\u30012025\u5e74\u306b\u306f3,471.1\u5104\u7c73\u30c9\u30eb\u306e\u4fa1\u5024\u304c\u3042\u308b\u3068\u8a55\u4fa1\u3055\u308c\u3066\u304a\u308a\u30012030\u5e74\u307e\u3067\u306b5,969.2\u5104\u7c73\u30c9\u30eb\u306b\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30b5\u30fc\u30d3\u30b9\u30bf\u30a4\u30d7\u5225: 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