{"id":81295,"date":"2026-01-03T12:45:40","date_gmt":"2026-01-03T03:45:40","guid":{"rendered":"https:\/\/www.marketresearch.co.jp\/insights\/tag-management-system-market-mordor\/"},"modified":"2026-03-27T02:42:10","modified_gmt":"2026-03-26T17:42:10","slug":"tag-management-system-market-mordor","status":"publish","type":"post","link":"https:\/\/www.marketresearch.co.jp\/insights\/tag-management-system-market-mordor\/","title":{"rendered":"\u30bf\u30b0\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u5e02\u5834\u898f\u6a21\u30fb\u30b7\u30a7\u30a2\u5206\u6790\uff0d\u6210\u9577\u52d5\u5411\u3068\u4e88\u6e2c (2025\u5e74\uff5e2030\u5e74)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/tag-management-system-market_1701762275983_Tag_Management_System_Market1_comapny_loog.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/tag-management-system-market-size-image-1735456211144.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">\n    1. \u306f\u3058\u3081\u306b<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          1.1 \u8abf\u67fb\u6210\u679c\u7269<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          1.2 \u8abf\u67fb\u524d\u63d0\u6761\u4ef6<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          1.3 \u8abf\u67fb\u7bc4\u56f2<\/p>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">\n    2. \u8abf\u67fb\u65b9\u6cd5\u8ad6<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">\n    3. \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b5\u30de\u30ea\u30fc<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">\n    4. \u5e02\u5834\u52d5\u5411<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          4.1 \u5e02\u5834\u6982\u8981<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.2 \u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0\u3068\u6291\u5236\u8981\u56e0\u306e\u7d39\u4ecb<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.3 \u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.3.1 \u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3067\u6a5f\u80fd\u8c4a\u5bcc\u306a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.2 \u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u306e\u63d0\u4f9b<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.3 \u7d71\u4e00\u3055\u308c\u305f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u80fd\u529b<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.4 \u5e02\u5834\u306e\u6291\u5236\u8981\u56e0<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.4.1 \u30bf\u30b0\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u9ad8\u984d\u306a\u521d\u671f\u8cbb\u7528<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.5 \u696d\u754c\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.6 \u696d\u754c\u306e\u9b45\u529b\u5ea6 &#8211; \u30dd\u30fc\u30bf\u30fc\u306e5\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.6.1 \u65b0\u898f\u53c2\u5165\u8005\u306e\u8105\u5a01<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.2 \u8cb7\u3044\u624b\/\u6d88\u8cbb\u8005\u306e\u4ea4\u6e09\u529b<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.3 \u4f9b\u7d66\u8005\u306e\u4ea4\u6e09\u529b<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.4 \u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.5 \u7af6\u4e89\u306e\u6fc0\u3057\u3055<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">\n    5. \u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          5.1 \u5c55\u958b\u30bf\u30a4\u30d7\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.1.1 \u30af\u30e9\u30a6\u30c9<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.2 \u30aa\u30f3\u30d7\u30ec\u30df\u30b9<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.2 \u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.2.1 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.2 \u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.3 \u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u7ba1\u7406<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.4 \u305d\u306e\u4ed6\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.3 \u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.3.1 BFSI<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.2 \u5c0f\u58f2 &amp; E\u30b3\u30de\u30fc\u30b9<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.3 \u30d8\u30eb\u30b9\u30b1\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.4 \u88fd\u9020\u696d<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.5 \u305d\u306e\u4ed6\u306e\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.4 \u5730\u57df<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.4.1 \u5317\u7c73<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.1.1 \u7c73\u56fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.1.2 \u30ab\u30ca\u30c0<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.2 \u30e8\u30fc\u30ed\u30c3\u30d1<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.1 \u30a4\u30ae\u30ea\u30b9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.2 \u30c9\u30a4\u30c4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.3 \u30d5\u30e9\u30f3\u30b9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.4 \u305d\u306e\u4ed6\u306e\u30e8\u30fc\u30ed\u30c3\u30d1<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.3 \u30a2\u30b8\u30a2\u592a\u5e73\u6d0b<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.1 \u65e5\u672c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.2 \u30a4\u30f3\u30c9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.3 \u305d\u306e\u4ed6\u306e\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.4 \u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.1 \u30e1\u30ad\u30b7\u30b3<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.2 \u30d6\u30e9\u30b8\u30eb<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.3 \u305d\u306e\u4ed6\u306e\u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.5 \u4e2d\u6771 &amp; \u30a2\u30d5\u30ea\u30ab<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">\n    6. \u7af6\u4e89\u74b0\u5883<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          6.1 \u4f01\u696d\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          6.1.1 Google Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.2 Adobe Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.3 Tealium, Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.4 Ensighten Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.5 Qubit Digital Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.6 Signal Group Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.7 Hub&#8217;Scan Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.8 Piwik Pro Sp. z o.o.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.9 OpenX Software Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.10 Fjord Technologies S.A.S.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.11 Oracle Corporation<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.12 Datalicious Pty Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.13 IBM Corporation<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.1.14 Yottaa, Inc.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>*\u30ea\u30b9\u30c8\u306f\u7db2\u7f85\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093 <\/strong><\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">\n    7. \u6295\u8cc7\u5206\u6790<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-7\">\n    8. \u5e02\u5834\u6a5f\u4f1a\u3068\u5c06\u6765\u306e\u30c8\u30ec\u30f3\u30c9<\/p>\n<div style=\"font-family: regular_semibold;\">\u5229\u7528\u53ef\u80fd\u6027\u306b\u3088\u308b<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30bf\u30b0\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08TMS\uff09\u5e02\u5834\u306f\u30012025\u5e74\u304b\u30892030\u5e74\u306e\u4e88\u6e2c\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u8457\u3057\u3044\u6210\u9577\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u3053\u306e\u5e02\u5834\u306e\u898f\u6a21\u3001\u6210\u9577\u30c8\u30ec\u30f3\u30c9\u3001\u304a\u3088\u3073\u4e88\u6e2c\u306b\u3064\u3044\u3066\u8a73\u7d30\u306b\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u6982\u8981\u3068\u4e3b\u8981\u30c7\u30fc\u30bf<br \/>\n\u8abf\u67fb\u671f\u9593\u306f2019\u5e74\u304b\u30892030\u5e74\u3067\u3001\u5e02\u5834\u898f\u6a21\u306f2025\u5e74\u306b18.5\u5104\u7c73\u30c9\u30eb\u3068\u63a8\u5b9a\u3055\u308c\u30012030\u5e74\u306b\u306f35.7\u5104\u7c73\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u671f\u9593\u306b\u304a\u3051\u308b\u5e74\u5e73\u5747\u6210\u9577\u7387\uff08CAGR\uff09\u306f14.05%\u3067\u3059\u3002\u5730\u57df\u5225\u3067\u306f\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u304c\u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3059\u308b\u5e02\u5834\u3067\u3042\u308a\u3001\u5317\u7c73\u304c\u6700\u5927\u306e\u5e02\u5834\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u96c6\u4e2d\u5ea6\u306f\u4f4e\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5e02\u5834\u306f\u3001\u5c55\u958b\u30bf\u30a4\u30d7\uff08\u30af\u30e9\u30a6\u30c9\u3001\u30aa\u30f3\u30d7\u30ec\u30df\u30b9\uff09\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u7ba1\u7406\uff09\u3001\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\uff08BFSI\u3001\u5c0f\u58f2\u30fbE\u30b3\u30de\u30fc\u30b9\u3001\u30d8\u30eb\u30b9\u30b1\u30a2\u3001\u88fd\u9020\uff09\u3001\u304a\u3088\u3073\u5730\u57df\uff08\u5317\u7c73\u3001\u6b27\u5dde\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u3001\u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab\u3001\u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\uff09\u306b\u3088\u3063\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u5e02\u5834\u898f\u6a21\u306f\u91d1\u984d\uff08\u767e\u4e07\u7c73\u30c9\u30eb\uff09\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30b0\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08TMS\uff09\u306e\u5f79\u5272\u3068\u91cd\u8981\u6027<br \/>\n\u30bf\u30b0\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b9\u30c8\u3001\u30af\u30ed\u30b9\u30c9\u30e1\u30a4\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3001\u30a2\u30d7\u30ea\u5185\u5206\u6790\u306a\u3069\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002TMS\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u66f4\u65b0\u4f5c\u696d\u306e\u7c21\u7d20\u5316\u3001\u30b5\u30a4\u30c8\u4e2d\u65ad\u306e\u30ea\u30b9\u30af\u4f4e\u6e1b\u3001\u30da\u30fc\u30b8\u8aad\u307f\u8fbc\u307f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u3068\u3044\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u4f01\u696d\u306b\u3068\u3063\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308a\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u305f\u3081\u306b\u8cb4\u91cd\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u5834\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002TMS\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30bf\u30b0\u3092\u7ba1\u7406\u3001\u7dad\u6301\u3001\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3042\u308a\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3001\u52d5\u753b\u3001\u30a2\u30d7\u30ea\u306e\u30bf\u30b0\u7ba1\u7406\u306b\u5229\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0\u3068\u8ab2\u984c<br 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Store Analytics\u300d\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5c0f\u58f2\u5e97\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u5e97\u8217\u30ec\u30a4\u30a2\u30a6\u30c8\u3084\u5728\u5eab\u3092\u3088\u308a\u9069\u5207\u306b\u8abf\u6574\u3059\u308b\u305f\u3081\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u307e\u305f\u3001Adobe\u306e\u300cWin with AEP\u300d\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u3001DMPG\u304c\u300cBest Hyper-Personalised Experience Award\u300d\u3092\u53d7\u8cde\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c7\u30fc\u30bf\u9023\u643a\u306b\u3088\u308b\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u4f5c\u6210\u306e\u6a21\u7bc4\u3092\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u7af6\u4e89\u74b0\u5883<br \/>\n\u30bf\u30b0\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u5e02\u5834\u306f\u7d30\u5206\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u3067\u5927\u304d\u306a\u30b7\u30a7\u30a2\u3092\u6301\u3064\u4e3b\u8981\u4f01\u696d\u306f\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30bf\u30b0\u7ba1\u7406\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3068\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0\u3055\u305b\u308b\u305f\u3081\u306e\u69d8\u3005\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u958b\u767a\u306b\u6ce8\u529b\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3068\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u6226\u7565\u7684\u306a\u5354\u696d\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u3092\u6d3b\u7528\u3057\u3066\u56fd\u969b\u5e02\u5834\u3067\u306e\u9867\u5ba2\u57fa\u76e4\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u696d\u754c\u306e\u4e3b\u8981\u30d7\u30ec\u30fc\u30e4\u30fc\u306b\u306f\u3001Google Inc.\u3001Adobe Inc.\u3001Tealium Inc.\u3001Ensighten Inc.\u3001Qubit Digital Ltd.\u3001Signal Group Inc.\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u6700\u8fd1\u306e\u696d\u754c\u52d5\u5411<br \/>\n*   2023\u5e749\u6708: Atlan\u306f\u3001\u30c7\u30fc\u30bf\u30c1\u30fc\u30e0\u304c\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u30b9\u30bf\u30c3\u30af\u5168\u4f53\u3067\u30c7\u30fc\u30bf\u30a2\u30af\u30bb\u30b9\u3092\u7ba1\u7406\u3059\u308b\u65b0\u3057\u3044\u65b9\u6cd5\u3068\u3057\u3066\u300cTag Management\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001Atlan\u306f\u30bf\u30b0\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u30d7\u30ec\u30fc\u30f3\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u30c7\u30fc\u30bf\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u3067\u30c7\u30fc\u30bf\u8cc7\u7523\u304c\u30bf\u30b0\u4ed8\u3051\u3055\u308c\u3001\u4fdd\u8b77\u3055\u308c\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<br \/>\n*   2023\u5e743\u6708: Tapwow\u306fIdentiv\u3068\u6226\u7565\u7684\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7de0\u7d50\u3057\u3001\u30b9\u30de\u30fc\u30c8\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u5411\u3051\u306e\u5305\u62ec\u7684\u306aIoT\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002Tapwow\u306eDIRX2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001Identiv\u306e\u30bf\u30b0\u7ba1\u7406\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u3001\u5206\u6790\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u52a0\u901f\u3055\u305b\u307e\u3059\u3002<br \/>\n*   2022\u5e748\u6708: \u30da\u30fc\u30b8\u30d3\u30eb\u30c0\u30fc\u306eLandingi\u306f\u3001Microsoft Tracking Tag\u3068\u7d71\u5408\u3055\u308c\u3001\u4f01\u696d\u304c\u9867\u5ba2\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306e\u884c\u52d5\u3092\u8a18\u9332\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001E\u30b3\u30de\u30fc\u30b9\u306e\u58f2\u4e0a\u5897\u52a0\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u3001\u6642\u9593\u7bc0\u7d04\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<br \/>\n*   2022\u5e743\u6708: Mouse Flow\u3068Google Tag\u306f\u5171\u540c\u3067E\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u5411\u3051\u306e\u30bf\u30b0\u7ba1\u7406\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u306e\u5024\u3092Mouseflow\u306e\u8a18\u9332\u5909\u6570\u306b\u7d71\u5408\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5024\u3084\u6f5c\u5728\u7684\u306a\u8ca9\u58f2\u640d\u5931\u3092\u76e3\u8996\u3057\u3001\u5c0f\u58f2\u696d\u8005\u304c\u30b3\u30b9\u30c8\u306e\u304b\u304b\u308b\u554f\u984c\u3092\u7279\u5b9a\u3057\u4fee\u6b63\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n*   2022\u5e741\u6708: PCI\u88fd\u54c1\u306e\u5c02\u9580\u5bb6\u3068\u5317\u7c73\u30a8\u30cd\u30eb\u30ae\u30fc\u5e02\u5834\u5354\u4f1a\uff08NAEMA\uff09\u306f\u3001E\u30b3\u30de\u30fc\u30b9\u5411\u3051\u306b\u958b\u767a\u3055\u308c\u305fe-Tag+\u3092\u63a8\u9032\u3059\u308b\u305f\u3081\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u958b\u50ac\u3057\u307e\u3057\u305f\u3002\u30e6\u30bf\u5dde\u96fb\u529b\u516c\u793e\uff08UMPA\uff09\u306f\u3053\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u4f7f\u7528\u3057\u3001\u518d\u751f\u53ef\u80fd\u8cc7\u6e90\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u81ea\u52d5\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30bf\u30b0\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08TMS\uff09\u5e02\u5834\u306b\u95a2\u3059\u308b\u5305\u62ec\u7684\u306a\u5206\u6790\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u8abf\u67fb\u306e\u6210\u679c\u7269\u3001\u524d\u63d0\u6761\u4ef6\u3001\u304a\u3088\u3073\u7bc4\u56f2\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u305f\u5c0e\u5165\u90e8\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u30bf\u30b0\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08TMS\uff09\u3068\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306b\u8a2d\u7f6e\u3092\u6c42\u3081\u308b\u30c7\u30fc\u30bf\u53ce\u96c6\u30b3\u30fc\u30c9\uff08\u30bf\u30b0\uff09\u3092\u3001\u8fc5\u901f\u304b\u3064\u5bb9\u6613\u306b\u66f4\u65b0\u3059\u308b\u305f\u3081\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u66f4\u65b0\u4f5c\u696d\u306e\u7c21\u7d20\u5316\u3001\u30b5\u30a4\u30c8\u969c\u5bb3\u306e\u30ea\u30b9\u30af\u4f4e\u6e1b\u3001\u30da\u30fc\u30b8\u8aad\u307f\u8fbc\u307f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u3068\u3044\u3063\u305f\u91cd\u8981\u306a\u5229\u70b9\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u898f\u6a21\u306b\u95a2\u3057\u3066\u3001\u30bf\u30b0\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u5e02\u5834\u306f2024\u5e74\u306b15.9\u5104\u7c73\u30c9\u30eb\u3068\u63a8\u5b9a\u3055\u308c\u307e\u3057\u305f\u30022025\u5e74\u306b\u306f18.5\u5104\u7c73\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u30012025\u5e74\u304b\u30892030\u5e74\u306b\u304b\u3051\u3066\u5e74\u5e73\u5747\u6210\u9577\u7387\uff08CAGR\uff0914.05%\u3067\u529b\u5f37\u304f\u6210\u9577\u3057\u30012030\u5e74\u306b\u306f35.7\u5104\u7c73\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3067\u306f\u3001\u6210\u9577\u3092\u727d\u5f15\u3059\u308b\u4e3b\u8981\u306a\u8981\u56e0\u304c\u8a73\u7d30\u306b\u5206\u6790\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3067\u6a5f\u80fd\u8c4a\u5bcc\u306a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u63d0\u4f9b\u304c\u3001\u4f01\u696d\u304c\u52b9\u7387\u7684\u306b\u30bf\u30b0\u3092\u7ba1\u7406\u3057\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u6700\u9069\u5316\u3059\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3053\u3068\u3002\u307e\u305f\u3001\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u306e\u63d0\u4f9b\u304c\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u3053\u3068\u3002\u3055\u3089\u306b\u3001\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30c4\u30fc\u30eb\u3092\u7d71\u5408\u3057\u3001\u7d71\u4e00\u3055\u308c\u305f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u80fd\u529b\u304c\u3001\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u3068\u904b\u7528\u306e\u52b9\u7387\u5316\u3092\u4fc3\u9032\u3057\u3066\u3044\u308b\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u30bf\u30b0\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u306b\u304a\u3051\u308b\u521d\u671f\u8cbb\u7528\u304c\u9ad8\u3044\u3053\u3068\u304c\u3001\u7279\u306b\u4e2d\u5c0f\u4f01\u696d\u306b\u3068\u3063\u3066\u5e02\u5834\u53c2\u5165\u306e\u969c\u58c1\u3068\u306a\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u5236\u7d04\u8981\u56e0\u3068\u3057\u3066\u6307\u6458\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0\u3068\u5236\u7d04\u8981\u56e0\u306b\u52a0\u3048\u3001\u696d\u754c\u306e\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u3084\u3001\u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01\u3001\u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u4ea4\u6e09\u529b\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