{"id":83751,"date":"2026-01-05T09:43:58","date_gmt":"2026-01-05T00:43:58","guid":{"rendered":"https:\/\/www.marketresearch.co.jp\/insights\/athletic-footwear-market-mordor\/"},"modified":"2026-04-03T14:27:29","modified_gmt":"2026-04-03T05:27:29","slug":"athletic-footwear-market-mordor","status":"publish","type":"post","link":"https:\/\/www.marketresearch.co.jp\/insights\/athletic-footwear-market-mordor\/","title":{"rendered":"\u30b9\u30dd\u30fc\u30c4\u30b7\u30e5\u30fc\u30ba\u5e02\u5834\u898f\u6a21\u30fb\u30b7\u30a7\u30a2\u5206\u6790 &#8211; \u6210\u9577\u30c8\u30ec\u30f3\u30c9\u3068\u4e88\u6e2c (2025\u5e74\uff5e2030\u5e74)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/athletic-footwear-market-1748920864628-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/athletic-footwear-market-size-image-1751644085070.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">\n    1. \u306f\u3058\u3081\u306b<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          1.1 \u8abf\u67fb\u306e\u524d\u63d0\u3068\u5e02\u5834\u306e\u5b9a\u7fa9<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          1.2 \u8abf\u67fb\u7bc4\u56f2<\/p>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">\n    2. \u8abf\u67fb\u65b9\u6cd5<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">\n    3. \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b5\u30de\u30ea\u30fc<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">\n    4. \u5e02\u5834\u6982\u6cc1<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          4.1 \u5e02\u5834\u6982\u8981<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.2 \u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.2.1 \u5973\u6027\u306e\u30b9\u30dd\u30fc\u30c4\u53c2\u52a0\u7387\u306e\u5927\u5e45\u306a\u5897\u52a0<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.2 \u6709\u540d\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u7a4d\u6975\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.3 \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u6709\u540d\u4eba\u306e\u63a8\u85a6\u306e\u5f71\u97ff<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.4 \u30b9\u30dd\u30fc\u30c4\u6587\u5316\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u597d\u307e\u3057\u3044\u653f\u5e9c\u306e\u53d6\u308a\u7d44\u307f<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.5 \u3088\u308a\u826f\u3044\u30af\u30c3\u30b7\u30e7\u30f3\u6027\u306a\u3069\u306e\u9769\u65b0\u304c\u6d88\u8cbb\u8005\u3092\u60f9\u304d\u3064\u3051\u308b\u3002<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.6 \u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u3088\u308a\u3001\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u304c\u3088\u308a\u8eab\u8fd1\u306b\u306a\u3063\u305f\u3002<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.3 \u5e02\u5834\u306e\u963b\u5bb3\u8981\u56e0<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.3.1 \u6a21\u5023\u54c1\u306e\u5897\u52a0<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.2 \u539f\u6750\u6599\u4fa1\u683c\u306e\u5909\u52d5\u304c\u751f\u7523\u8cbb\u7528\u3092\u5897\u52a0\u3055\u305b\u3001\u5229\u76ca\u7387\u3092\u5727\u8feb\u3059\u308b\u3002\t<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.3 \u53b3\u683c\u306a\u52b4\u50cd\u304a\u3088\u3073\u74b0\u5883\u898f\u5236<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.4 \u6301\u7d9a\u53ef\u80fd\u6027\u3068\u8abf\u9054\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u3002<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.4 \u6d88\u8cbb\u8005\u884c\u52d5\u5206\u6790<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.5 \u898f\u5236\u306e\u898b\u901a\u3057<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.6 \u30dd\u30fc\u30bf\u30fc\u306e5\u3064\u306e\u529b\u5206\u6790<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.6.1 \u4f9b\u7d66\u8005\u306e\u4ea4\u6e09\u529b<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.2 \u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.3 \u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.4 \u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.5 \u7af6\u4e89\u306e\u7a0b\u5ea6<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">\n    5. \u5e02\u5834\u898f\u6a21\u3068\u6210\u9577\u4e88\u6e2c\uff08\u91d1\u984d\uff09<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          5.1 \u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.1.1 \u30e9\u30f3\u30cb\u30f3\u30b0\u30b7\u30e5\u30fc\u30ba<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.2 \u30b9\u30dd\u30fc\u30c4\u30b7\u30e5\u30fc\u30ba<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.3 \u30a2\u30c9\u30d9\u30f3\u30c1\u30e3\u30fc\u30b9\u30dd\u30fc\u30c4\u30b7\u30e5\u30fc\u30ba<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.4 \u305d\u306e\u4ed6\u306e\u88fd\u54c1\u30bf\u30a4\u30d7<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.2 \u88fd\u54c1\u30bf\u30a4\u30d7\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.2.1 \u30b7\u30e5\u30fc\u30ba<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.2 \u30d6\u30fc\u30c4<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.3 \u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.3.1 \u7537\u6027<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.2 \u5973\u6027<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.3 \u30ad\u30c3\u30ba\/\u5b50\u4f9b<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.4 \u30ab\u30c6\u30b4\u30ea\u30fc\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.4.1 \u30d7\u30ec\u30df\u30a2\u30e0<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.2 \u30de\u30b9<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.5 \u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.5.1 \u30b9\u30dd\u30fc\u30c4\u7528\u54c1\u5e97<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.2 \u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\/\u30cf\u30a4\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.3 \u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u5e97<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.4 \u305d\u306e\u4ed6\u306e\u6d41\u901a\u30c1\u30e3\u30cd\u30eb<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.6 \u5730\u57df\u5225<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.6.1 \u5317\u7c73<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.1.1 \u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.1.2 \u30ab\u30ca\u30c0<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.1.3 \u30e1\u30ad\u30b7\u30b3<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.1.4 \u305d\u306e\u4ed6\u306e\u5317\u7c73\u5730\u57df<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.6.2 \u30e8\u30fc\u30ed\u30c3\u30d1<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.1 \u30c9\u30a4\u30c4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.2 \u30a4\u30ae\u30ea\u30b9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.3 \u30a4\u30bf\u30ea\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.4 \u30d5\u30e9\u30f3\u30b9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.5 \u30b9\u30da\u30a4\u30f3<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.6 \u30aa\u30e9\u30f3\u30c0<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.7 \u30dd\u30fc\u30e9\u30f3\u30c9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.8 \u30d9\u30eb\u30ae\u30fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.9 \u30b9\u30a6\u30a7\u30fc\u30c7\u30f3<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.10 \u305d\u306e\u4ed6\u306e\u30e8\u30fc\u30ed\u30c3\u30d1\u5730\u57df<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.6.3 \u30a2\u30b8\u30a2\u592a\u5e73\u6d0b<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.1 \u4e2d\u56fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.2 \u30a4\u30f3\u30c9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.3 \u65e5\u672c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.4 \u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.5 \u30a4\u30f3\u30c9\u30cd\u30b7\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.6 \u97d3\u56fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.7 \u30bf\u30a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.8 \u30b7\u30f3\u30ac\u30dd\u30fc\u30eb<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.9 \u305d\u306e\u4ed6\u306e\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.6.4 \u5357\u7c73<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.4.1 \u30d6\u30e9\u30b8\u30eb<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.4.2 \u30a2\u30eb\u30bc\u30f3\u30c1\u30f3<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.4.3 \u30b3\u30ed\u30f3\u30d3\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.4.4 \u30c1\u30ea<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.4.5 \u30da\u30eb\u30fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.4.6 \u305d\u306e\u4ed6\u306e\u5357\u7c73\u5730\u57df<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.6.5 \u4e2d\u6771\u304a\u3088\u3073\u30a2\u30d5\u30ea\u30ab<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.5.1 \u5357\u30a2\u30d5\u30ea\u30ab<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.5.2 \u30b5\u30a6\u30b8\u30a2\u30e9\u30d3\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.5.3 \u30a2\u30e9\u30d6\u9996\u9577\u56fd\u9023\u90a6<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.5.4 \u30ca\u30a4\u30b8\u30a7\u30ea\u30a2<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.5.5 \u30a8\u30b8\u30d7\u30c8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.5.6 \u30e2\u30ed\u30c3\u30b3<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.5.7 \u30c8\u30eb\u30b3<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.5.8 \u305d\u306e\u4ed6\u306e\u4e2d\u6771\u304a\u3088\u3073\u30a2\u30d5\u30ea\u30ab\u5730\u57df<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">\n    6. \u7af6\u4e89\u74b0\u5883<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          6.1 \u5e02\u5834\u96c6\u4e2d\u5ea6<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.2 \u6226\u7565\u7684\u52d5\u5411<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.3 \u5e02\u5834\u30b7\u30a7\u30a2\u5206\u6790<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.4 \u4f01\u696d\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\uff08\u30b0\u30ed\u30fc\u30d0\u30eb\u30ec\u30d9\u30eb\u306e\u6982\u8981\u3001\u5e02\u5834\u30ec\u30d9\u30eb\u306e\u6982\u8981\u3001\u4e3b\u8981\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u8ca1\u52d9\u60c5\u5831\u3001\u6226\u7565\u60c5\u5831\u3001\u5e02\u5834\u30e9\u30f3\u30ad\u30f3\u30b0\/\u30b7\u30a7\u30a2\u3001\u88fd\u54c1\u304a\u3088\u3073\u30b5\u30fc\u30d3\u30b9\u3001\u6700\u8fd1\u306e\u52d5\u5411\u3092\u542b\u3080\uff09<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          6.4.1 Nike Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.2 Adidas Group<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.3 Puma SE<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.4 Skechers USA Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.5 ASICS Corporation<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.6 Under Armour Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.7 New Balance Athletics Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.8 VF Corporation (Vans, The North Face)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.9 Fila Holdings Corp.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.10 Columbia Sportswear Company<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.11 Berkshire Hathaway Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.12 On Holding AG (On Running)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.13 Deckers Outdoor Corporation<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.14 Li-Ning Company Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.15 Anta Sports Products Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.16 Decathlon S.A.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.17 Mizuno Corporation<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.18 Xtep International Holdings Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.19 Wolverine World Wide, Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.20 Yonex Co. Ltd.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">\n    7. \u5e02\u5834\u6a5f\u4f1a\u3068\u5c06\u6765\u306e\u898b\u901a\u3057<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u306f\u30012025\u5e74\u306b\u306f1,825.7\u5104\u7c73\u30c9\u30eb\u3068\u8a55\u4fa1\u3055\u308c\u30012030\u5e74\u306b\u306f2,577.6\u5104\u7c73\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u4e88\u6e2c\u671f\u9593\u4e2d\u306b\u5e74\u5e73\u5747\u6210\u9577\u7387\uff08CAGR\uff097.14%\u3067\u6210\u9577\u3059\u308b\u898b\u8fbc\u307f\u3067\u3059\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30b7\u30e5\u30fc\u30ba\u3068\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30b7\u30e5\u30fc\u30ba\u3078\u306e\u9700\u8981\u304c\u5f15\u304d\u7d9a\u304d\u5805\u8abf\u3067\u3042\u308a\u3001\u7d44\u7e54\u7684\u306a\u30b9\u30dd\u30fc\u30c4\u306b\u53c2\u52a0\u3059\u308b\u5973\u6027\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30a6\u30a7\u30a2\u3068\u30ab\u30b8\u30e5\u30a2\u30eb\u30a6\u30a7\u30a2\u306e\u5883\u754c\u7dda\u306f\u66d6\u6627\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u50be\u5411\u306f\u3001\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u306b\u304a\u3051\u308b\u6a5f\u4f1a\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5973\u6027\u306e\u751f\u4f53\u529b\u5b66\u306b\u5408\u308f\u305b\u305f\u88fd\u54c1\u3092\u5c0e\u5165\u3057\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u30e2\u30c7\u30eb\u306b\u9ad8\u5ea6\u306a\u30af\u30c3\u30b7\u30e7\u30f3\u6280\u8853\u3084\u30d7\u30ec\u30fc\u30c8\u6280\u8853\u3092\u7d71\u5408\u3057\u3066\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u5feb\u9069\u6027\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30c7\u30b8\u30bf\u30ebDTC\uff08Direct-to-Consumer\uff09\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5f37\u5316\u3057\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3068\u3068\u3082\u306b\u3001\u4e2d\u9593\u696d\u8005\u3078\u306e\u4f9d\u5b58\u3092\u6e1b\u3089\u3059\u3053\u3068\u3067\u5229\u76ca\u7387\u3092\u6539\u5584\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u4f53\u9a13\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u88fd\u54c1\u63d0\u4f9b\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u306f\u3001\u5c02\u9580\u5c0f\u58f2\u696d\u8005\u9593\u306e\u30c1\u30e3\u30cd\u30eb\u7d71\u5408\u3001E\u30b3\u30de\u30fc\u30b9\u3078\u306e\u6025\u901f\u306a\u79fb\u884c\u3001\u30b9\u30dd\u30fc\u30c4\u30a4\u30f3\u30d5\u30e9\u3078\u306e\u653f\u5e9c\u6295\u8cc7\u306e\u5897\u52a0\u306b\u3088\u308a\u3001\u5148\u9032\u56fd\u3068\u65b0\u8208\u56fd\u306e\u4e21\u65b9\u3067\u6210\u9577\u3092\u898b\u305b\u3066\u3044\u307e\u3059\u3002\u6301\u7d9a\u53ef\u80fd\u6027\u3068\u74b0\u5883\u306b\u512a\u3057\u3044\u7d20\u6750\u3078\u306e\u95a2\u5fc3\u306e\u9ad8\u307e\u308a\u3082\u3001\u3053\u306e\u5e02\u5834\u306b\u304a\u3051\u308b\u88fd\u54c1\u9769\u65b0\u3068\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e3b\u8981\u30ec\u30dd\u30fc\u30c8\u8981\u70b9<\/p>\n<p>*   \u6d3b\u52d5\u5225: 2024\u5e74\u306b\u306f\u30b9\u30dd\u30fc\u30c4\u30b7\u30e5\u30fc\u30ba\u304c\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u30b7\u30a7\u30a2\u306e46.89%\u3092\u5360\u3081\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u30b7\u30e5\u30fc\u30ba\u306f2030\u5e74\u307e\u3067\u306b7.35%\u306eCAGR\u3067\u62e1\u5927\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u88fd\u54c1\u30bf\u30a4\u30d7\u5225: 2024\u5e74\u306b\u306f\u30b7\u30e5\u30fc\u30ba\u304c\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u898f\u6a21\u306e87.38%\u3092\u5360\u3081\u3001\u30d6\u30fc\u30c4\u306f2030\u5e74\u307e\u3067\u306b6.86%\u306eCAGR\u3067\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u5225: 2024\u5e74\u306b\u306f\u7537\u6027\u304c\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u30b7\u30a7\u30a2\u306e62.08%\u3092\u5360\u3081\u3001\u5b50\u4f9b\u5411\u3051\u30bb\u30b0\u30e1\u30f3\u30c8\u306f2030\u5e74\u307e\u3067\u306b7.64%\u306eCAGR\u3067\u6700\u3082\u9ad8\u3044\u6210\u9577\u3092\u8a18\u9332\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30ab\u30c6\u30b4\u30ea\u30fc\u5225: 2024\u5e74\u306b\u306f\u30de\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u898f\u6a21\u306e68.48%\u3092\u5360\u3081\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u5c64\u306f2025\u5e74\u304b\u30892030\u5e74\u306e\u9593\u306b7.94%\u306eCAGR\u3067\u6700\u3082\u901f\u304f\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u5225: 2024\u5e74\u306b\u306f\u30b9\u30dd\u30fc\u30c4\u30fb\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u7528\u54c1\u5e97\u304c60.07%\u306e\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u306f8.11%\u306eCAGR\u3092\u8a18\u9332\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u5730\u57df\u5225: 2024\u5e74\u306b\u306f\u5317\u7c73\u304c\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u30b7\u30a7\u30a2\u306e34.81%\u3092\u5360\u3081\u3066\u512a\u4f4d\u306b\u7acb\u3061\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306f\u540c\u671f\u9593\u306b8.44%\u306eCAGR\u3067\u6210\u9577\u3059\u308b\u898b\u8fbc\u307f\u3067\u3059\u3002<\/p>\n<p>\u4e16\u754c\u306e\u904b\u52d5\u9774\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u6d1e\u5bdf<\/p>\n<p>\u63a8\u9032\u8981\u56e0:<\/p>\n<p>*   \u5973\u6027\u306e\u30b9\u30dd\u30fc\u30c4\u53c2\u52a0\u7387\u306e\u5927\u5e45\u306a\u5897\u52a0: \u5973\u6027\u306e\u30b9\u30dd\u30fc\u30c4\u53c2\u52a0\u306e\u5897\u52a0\u306f\u3001\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u306b\u5909\u9769\u3092\u3082\u305f\u3089\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u9032\u5316\u3059\u308b\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306b\u5408\u308f\u305b\u3066\u88fd\u54c1\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u9069\u5fdc\u3055\u305b\u308b\u3053\u3068\u3092\u4f59\u5100\u306a\u304f\u3055\u308c\u3066\u3044\u307e\u3059\u3002Moolah Kicks\u306e\u3088\u3046\u306a\u5973\u6027\u30d0\u30b9\u30b1\u30c3\u30c8\u30dc\u30fc\u30eb\u9078\u624b\u5c02\u7528\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u306f\u30014\u5e74\u9593\u3067150%\u306e\u8907\u5408\u8ca9\u58f2\u6210\u9577\u3092\u9054\u6210\u3057\u3001\u5c0f\u58f2\u5e97\u8217\u6570\u3092140\u5e97\u304b\u3089630\u5e97\u306b\u62e1\u5927\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5973\u6027\u306e\u751f\u4f53\u529b\u5b66\u306b\u5408\u308f\u305b\u305f\u88fd\u54c1\u8a2d\u8a08\u3084\u3001\u8457\u540d\u306a\u5973\u6027\u30a2\u30b9\u30ea\u30fc\u30c8\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<br \/>\n*   \u6709\u540d\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u7a4d\u6975\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0: Nike\u306f\u4e16\u754c\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u7d0418%\u3092\u5360\u3081\u3001\u4eca\u5f8c10\u5e74\u9593\u3067\u5e73\u5747\u5e74\u9593\u53ce\u76ca\u6210\u9577\u73875%\u3092\u76ee\u6a19\u3068\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u5927\u90e8\u5206\u306f\u30b0\u30ec\u30fc\u30bf\u30fc\u30c1\u30e3\u30a4\u30ca\u5730\u57df\u304b\u3089\u306e\u6210\u9577\uff0811%\uff09\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002Adidas\u3082\u7c73\u56fd\u30c1\u30e3\u30cd\u30eb\u306b\u30e1\u30c7\u30a3\u30a2\u4e88\u7b97\u3092\u6226\u7565\u7684\u306b\u518d\u914d\u5206\u3057\u3066\u3044\u307e\u3059\u3002\u4e21\u793e\u306f\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u7d71\u5408\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u884c\u3044\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u6709\u540d\u4eba\u306e\u63a8\u85a6\u306e\u5f71\u97ff: TikTok\u3067\u63a8\u9032\u3055\u308c\u305f#BootsOnlySummer\u306e\u3088\u3046\u306a\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u306e\u4e16\u754c\u306b\u5927\u304d\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002\u30dd\u30c3\u30d7\u30b9\u30bf\u30fc\u306e\u30ed\u30b6\u30ea\u30a2\u304c\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u8857\u4e2d\u3067\u30cb\u30e5\u30fc\u30d0\u30e9\u30f3\u30b9442 Pro FG V2\u30af\u30ea\u30fc\u30c8\u3092\u7740\u7528\u3057\u3066\u3044\u308b\u59ff\u304c\u76ee\u6483\u3055\u308c\u308b\u306a\u3069\u3001\u30b9\u30dd\u30fc\u30c4\u3068\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u878d\u5408\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002Adidas\u306f\u3001\u30b5\u30c3\u30ab\u30fc\u306b\u30a4\u30f3\u30b9\u30d1\u30a4\u30a2\u3055\u308c\u305f\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u306e\u4eba\u6c17\u4e0a\u6607\u306b\u3088\u308a\u3001\u30a2\u30d1\u30ec\u30eb\u58f2\u4e0a\u304c6%\u5897\u52a0\u3057\u305f\u3068\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30b9\u30dd\u30fc\u30c4\u6587\u5316\u3092\u4fc3\u9032\u3059\u308b\u653f\u5e9c\u306e\u597d\u610f\u7684\u306a\u53d6\u308a\u7d44\u307f: \u4e2d\u56fd\u3067\u306f\u3001\u300c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u30b9\u30dd\u30fc\u30c4\u6587\u5316\u300d\u3092\u7d71\u5408\u3057\u305f\u5730\u65b9\u6295\u8cc7\u304c\u3001\u30a4\u30f3\u30d5\u30e9\u91cd\u8996\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3088\u308a\u3082\u8eab\u4f53\u6d3b\u52d5\u7387\u306e\u5411\u4e0a\u306b\u512a\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30b5\u30a6\u30b8\u30a2\u30e9\u30d3\u30a2\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u59d4\u54e1\u4f1a\u306f\u3001\u5730\u5143\u306e\u30b9\u30dd\u30fc\u30c4\u30a6\u30a7\u30a2\u88fd\u9020\u80fd\u529b\u3092\u7a4d\u6975\u7684\u306b\u63a8\u9032\u3057\u3001\u56fd\u5185\u751f\u7523\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u5f37\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u653f\u7b56\u306f\u3001\u6d3b\u52d5\u7684\u306a\u53c2\u52a0\u8005\u306e\u57fa\u76e4\u3092\u62e1\u5927\u3057\u3001\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u7528\u54c1\u306e\u9700\u8981\u3092\u523a\u6fc0\u3057\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u5316\u306e\u50be\u5411\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u3088\u308a\u826f\u3044\u30af\u30c3\u30b7\u30e7\u30f3\u6027\u306a\u3069\u306e\u9769\u65b0\u304c\u6d88\u8cbb\u8005\u3092\u60f9\u304d\u3064\u3051\u308b: \u9ad8\u5ea6\u306a\u30af\u30c3\u30b7\u30e7\u30f3\u6280\u8853\u3084\u30d7\u30ec\u30fc\u30c8\u6280\u8853\u306e\u7d71\u5408\u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u5feb\u9069\u6027\u3092\u5411\u4e0a\u3055\u305b\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u3088\u308b\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u306e\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u5411\u4e0a: E\u30b3\u30de\u30fc\u30b9\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u3088\u308a\u624b\u8efd\u306b\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u3092\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u6291\u5236\u8981\u56e0:<\/p>\n<p>*   \u6a21\u5023\u54c1\u306e\u8513\u5ef6: \u6a21\u5023\u54c1\u306f\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u306b\u304a\u3044\u3066\u4f9d\u7136\u3068\u3057\u3066\u6df1\u523b\u306a\u8ab2\u984c\u3067\u3042\u308a\u3001\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3092\u640d\u306a\u3044\u3001\u591a\u5927\u306a\u53ce\u76ca\u640d\u5931\u3092\u5f15\u304d\u8d77\u3053\u3057\u3066\u3044\u307e\u3059\u3002OECD\u306e2025\u5e74\u5831\u544a\u66f8\u306b\u3088\u308b\u3068\u3001\u6a21\u5023\u9774\u306f\u3059\u3079\u3066\u306e\u7a0e\u95a2\u62bc\u53ce\u54c1\u306e21.4%\u3092\u5360\u3081\u3001\u4e2d\u56fd\u3001\u30c8\u30eb\u30b3\u3001\u9999\u6e2f\u304c\u4e3b\u306a\u4f9b\u7d66\u6e90\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306fRFID\u8a8d\u8a3c\u3001\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u30d9\u30fc\u30b9\u306e\u8ffd\u8de1\u30b7\u30b9\u30c6\u30e0\u3001\u30d5\u30a9\u30ec\u30f3\u30b8\u30c3\u30af\u30e9\u30d9\u30ea\u30f3\u30b0\u306a\u3069\u306e\u9ad8\u5ea6\u306a\u6a21\u5023\u54c1\u5bfe\u7b56\u6280\u8853\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u306f\u904b\u7528\u30b3\u30b9\u30c8\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<br \/>\n*   \u539f\u6750\u6599\u4fa1\u683c\u306e\u5909\u52d5\u306b\u3088\u308b\u751f\u7523\u8cbb\u306e\u5897\u52a0\u3068\u5229\u76ca\u7387\u306e\u5727\u8feb: \u5c0f\u58f2\u30a2\u30d1\u30ec\u30eb\u30fb\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u4fa1\u683c\u304c1.4%\u4e0b\u843d\u3057\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u306f\u6295\u5165\u30b3\u30b9\u30c8\u306e\u5909\u52d5\u306b\u3088\u308a\u4f9d\u7136\u3068\u3057\u3066\u5927\u304d\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u4e3b\u8981\u4f01\u696d\u306f\u3001\u30ea\u30b5\u30a4\u30af\u30eb\u30dd\u30ea\u30de\u30fc\u3084\u83cc\u7cf8\u4f53\u30ec\u30b6\u30fc\u306a\u3069\u306e\u30d0\u30a4\u30aa\u30d9\u30fc\u30b9\u7d20\u6750\u3068\u3044\u3063\u305f\u9769\u65b0\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u4e2d\u5c0f\u30d6\u30e9\u30f3\u30c9\u306f\u898f\u6a21\u306e\u7d4c\u6e08\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u308c\u3089\u306e\u30b3\u30b9\u30c8\u5727\u529b\u306e\u5f71\u97ff\u3092\u4e0d\u5747\u8861\u306b\u53d7\u3051\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u53b3\u683c\u306a\u52b4\u50cd\u304a\u3088\u3073\u74b0\u5883\u898f\u5236: \u6b27\u5dde\u3084\u5317\u7c73\u306b\u304a\u3051\u308b\u53b3\u683c\u306a\u52b4\u50cd\u304a\u3088\u3073\u74b0\u5883\u898f\u5236\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306b\u6ce2\u53ca\u3057\u3001\u751f\u7523\u30b3\u30b9\u30c8\u306e\u5897\u52a0\u3084\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3078\u306e\u8ca0\u62c5\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u6301\u7d9a\u53ef\u80fd\u6027\u3068\u8abf\u9054\u306b\u95a2\u3059\u308b\u61f8\u5ff5: \u6d88\u8cbb\u8005\u306e\u74b0\u5883\u610f\u8b58\u306e\u9ad8\u307e\u308a\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u6301\u7d9a\u53ef\u80fd\u306a\u7d20\u6750\u306e\u8abf\u9054\u3084\u88fd\u9020\u30d7\u30ed\u30bb\u30b9\u3078\u306e\u6295\u8cc7\u3092\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u30b3\u30b9\u30c8\u5897\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u5206\u6790<\/p>\n<p>*   \u6d3b\u52d5\u5225:<br \/>\n    *   \u30b9\u30dd\u30fc\u30c4\u30b7\u30e5\u30fc\u30ba: 2024\u5e74\u306b\u306f46.89%\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u30c1\u30fc\u30e0\u30b9\u30dd\u30fc\u30c4\u3067\u306e\u6c4e\u7528\u6027\u3068\u30a2\u30b9\u30ec\u30b8\u30e3\u30fc\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u727d\u5f15\u3055\u308c\u3066\u3044\u307e\u3059\u3002Nike\u306f2024\u4f1a\u8a08\u5e74\u5ea6\u306b334\u5104\u7c73\u30c9\u30eb\u306e\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u58f2\u4e0a\u3092\u5831\u544a\u3057\u3066\u304a\u308a\u3001\u591a\u69d8\u306a\u30ab\u30e9\u30fc\u30a6\u30a7\u30a4\u3068\u30a2\u30b9\u30ea\u30fc\u30c8\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u6226\u7565\u7684\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u9700\u8981\u3092\u652f\u3048\u3066\u3044\u307e\u3059\u3002<br \/>\n    *   \u30e9\u30f3\u30cb\u30f3\u30b0\u30b7\u30e5\u30fc\u30ba: 2025\u5e74\u304b\u30892030\u5e74\u306b\u304b\u3051\u30667.35%\u306eCAGR\u3067\u529b\u5f37\u304f\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30ab\u30fc\u30dc\u30f3\u30d5\u30a1\u30a4\u30d0\u30fc\u30d7\u30ec\u30fc\u30c8\u3001\u30aa\u30fc\u30d0\u30fc\u30b5\u30a4\u30ba\u30df\u30c3\u30c9\u30bd\u30fc\u30eb\u3001\u30a2\u30c0\u30d7\u30c6\u30a3\u30d6\u30e1\u30c3\u30b7\u30e5\u30a2\u30c3\u30d1\u30fc\u306a\u3069\u306e\u30c7\u30b6\u30a4\u30f3\u3068\u7d20\u6750\u306e\u7d99\u7d9a\u7684\u306a\u9769\u65b0\u304c\u6210\u9577\u3092\u727d\u5f15\u3057\u3066\u3044\u307e\u3059\u3002\u65b0\u30e2\u30c7\u30eb\u306e30%\u4ee5\u4e0a\u304c\u30ea\u30b5\u30a4\u30af\u30eb\u7d20\u6750\u3092\u7d71\u5408\u3057\u3066\u304a\u308a\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u3078\u306e\u9700\u8981\u306b\u3082\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u88fd\u54c1\u30bf\u30a4\u30d7\u5225:<br \/>\n    *   \u30b7\u30e5\u30fc\u30ba: 2024\u5e74\u306b\u306f87.38%\u306e\u30b7\u30a7\u30a2\u3092\u7dad\u6301\u3057\u307e\u3057\u305f\u3002PEBA\u30d9\u30fc\u30b9\u306e\u30df\u30c3\u30c9\u30bd\u30fc\u30eb\u958b\u767a\u306a\u3069\u3001R&#038;D\u306b\u304a\u3051\u308b\u7d99\u7d9a\u7684\u306a\u9032\u6b69\u304c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u3066\u3044\u307e\u3059\u3002<br \/>\n    *   \u30d6\u30fc\u30c4: 6.86%\u306eCAGR\u3067\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30cf\u30a4\u30ad\u30f3\u30b0\u3084\u30c8\u30ec\u30a4\u30eb\u30e9\u30f3\u30cb\u30f3\u30b0\u306a\u3069\u306e\u30a2\u30a6\u30c8\u30c9\u30a2\u6d3b\u52d5\u306e\u4eba\u6c17\u4e0a\u6607\u3068\u3001\u30a2\u30a6\u30c8\u30c9\u30a2\u5fd7\u5411\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u63a1\u7528\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u8981\u56e0\u3067\u3059\u3002Merrell Moab Speed 2\u3084Hoka Anacapa 2 Low GTX\u306a\u3069\u306e\u30e2\u30c7\u30eb\u304c\u3001\u9632\u6c34\u30c7\u30b6\u30a4\u30f3\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u30a2\u30c3\u30d1\u30fc\u3001\u8c6a\u83ef\u306a\u30af\u30c3\u30b7\u30e7\u30f3\u6027\u3067\u5e83\u304f\u8a8d\u77e5\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u5225:<br \/>\n    *   \u7537\u6027: 2024\u5e74\u306b\u306f\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u306e62.08%\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u53ef\u51e6\u5206\u6240\u5f97\u306e\u5897\u52a0\u3001\u5065\u5eb7\u610f\u8b58\u306e\u9ad8\u307e\u308a\u3001\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u3068\u30b9\u30dd\u30fc\u30c4\u53c2\u52a0\u3078\u306e\u95a2\u5fc3\u306e\u9ad8\u307e\u308a\u304c\u8981\u56e0\u3067\u3059\u3002Nike\u306e2024\u4f1a\u8a08\u5e74\u5ea6\u5831\u544a\u66f8\u3067\u306f\u3001\u7c73\u56fd\u5e02\u5834\u304c\u7dcf\u53ce\u76ca\u306e42%\u3092\u5360\u3081\u3001\u7537\u6027\u30ab\u30c6\u30b4\u30ea\u30fc\u304c\u4e3b\u8981\u306a\u6210\u9577\u30c9\u30e9\u30a4\u30d0\u30fc\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n    *   \u5b50\u4f9b: 2030\u5e74\u307e\u3067\u306b7.64%\u306eCAGR\u3067\u5805\u8abf\u306b\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002Foot Locker\u306f2024\u4f1a\u8a08\u5e74\u5ea6\u306bKids Foot Locker\u5e97\u8217\u3067\u529b\u5f37\u3044\u4e8c\u6841\u6210\u9577\u3092\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002\u89aa\u304c\u9069\u5207\u306a\u8db3\u306e\u767a\u80b2\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u3001\u30e6\u30fc\u30b9\u30b9\u30dd\u30fc\u30c4\u30ea\u30fc\u30b0\u306e\u6025\u901f\u306a\u62e1\u5927\u3001\u30df\u30cb\u30b9\u30cb\u30fc\u30ab\u30fc\u6587\u5316\u306e\u4eba\u6c17\u4e0a\u6607\u304c\u6210\u9577\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30ab\u30c6\u30b4\u30ea\u30fc\u5225:<br \/>\n    *   \u30de\u30b9: 2024\u5e74\u306b\u306f\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u306e68.48%\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u624b\u9803\u306a\u4fa1\u683c\u3068\u3001\u901a\u6c17\u6027\u306e\u3042\u308b\u30cb\u30c3\u30c8\u3084\u30d5\u30a1\u30a4\u30ed\u30f3\u30d9\u30fc\u30b9\u306e\u30df\u30c3\u30c9\u30bd\u30fc\u30eb\u306a\u3069\u3001\u30a8\u30f3\u30c8\u30ea\u30fc\u30ec\u30d9\u30eb\u88fd\u54c1\u3078\u306e\u9ad8\u5ea6\u306a\u6280\u8853\u306e\u7d71\u5408\u304c\u8981\u56e0\u3067\u3059\u3002<br \/>\n    *   \u30d7\u30ec\u30df\u30a2\u30e0: 2025\u5e74\u304b\u30892030\u5e74\u306e\u4e88\u6e2c\u671f\u9593\u4e2d\u306b7.94%\u306eCAGR\u3067\u529b\u5f37\u304f\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306e\u5909\u5316\u3068\u9769\u65b0\u7684\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u304c\u727d\u5f15\u3057\u3066\u3044\u307e\u3059\u3002New Balance\u306f2024\u5e74\u306b78\u5104\u7c73\u30c9\u30eb\u306e\u58f2\u4e0a\u3092\u5831\u544a\u3057\u3001\u5e73\u5747\u8ca9\u58f2\u4fa1\u683c\u306f80\u7c73\u30c9\u30eb\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002\u30d7\u30ec\u30df\u30a2\u30e0\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u9ad8\u5ea6\u306a\u7d20\u6750\u3001\u9650\u5b9a\u7248\u30ea\u30ea\u30fc\u30b9\u3001DTC\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u3001\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u3092\u9ad8\u6027\u80fd\u6a5f\u5668\u3068\u30b9\u30c6\u30fc\u30bf\u30b9\u30b7\u30f3\u30dc\u30eb\u306e\u4e21\u65b9\u3068\u898b\u306a\u3059\u6d88\u8cbb\u8005\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u5225:<br \/>\n    *   \u30b9\u30dd\u30fc\u30c4\u30fb\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u7528\u54c1\u5e97: 2024\u5e74\u306b\u306f\u7dcf\u53ce\u76ca\u306e60.07%\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u5c02\u9580\u7684\u306a\u30d5\u30a3\u30c3\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3068\u5373\u6642\u306e\u88fd\u54c1\u5165\u624b\u53ef\u80fd\u6027\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u304c\u8981\u56e0\u3067\u3059\u3002Foot Locker\u306f2025\u5e74\u306b80\u5e97\u8217\u306e\u300cReimagined\u300d\u30b9\u30c8\u30a2\u3092\u7acb\u3061\u4e0a\u3052\u308b\u8a08\u753b\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u3001RFID\u5bfe\u5fdc\u5728\u5eab\u7ba1\u7406\u3001\u30b3\u30f3\u30b7\u30a7\u30eb\u30b8\u30e5\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u9ad8\u5ea6\u306a\u6280\u8853\u3092\u5c0e\u5165\u3057\u307e\u3059\u3002<br \/>\n    *   \u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2: 8.11%\u306eCAGR\u3067\u62e1\u5927\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u3059\u3079\u3066\u306e\u5c0f\u58f2\u30c1\u30e3\u30cd\u30eb\u306e\u4e2d\u3067\u6700\u3082\u901f\u304f\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002Radial\u306e2024\u5e74\u7b2c4\u56db\u534a\u671f\u8abf\u67fb\u3067\u306f\u3001\u56de\u7b54\u8005\u306e80%\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30b9\u30dd\u30fc\u30c4\u7528\u54c1\u8cfc\u5165\u306b\u62b5\u6297\u304c\u306a\u304f\u3001\u7d0490%\u304c\u8fd4\u54c1\u30d7\u30ed\u30bb\u30b9\u304c\u30b7\u30fc\u30e0\u30ec\u30b9\u3067\u3042\u308c\u3070\u30c7\u30b8\u30bf\u30eb\u3067\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u3092\u8cfc\u5165\u3059\u308b\u610f\u5411\u304c\u3042\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u307e\u3057\u305f\u3002\u30d0\u30fc\u30c1\u30e3\u30eb\u8a66\u7740\u3001AI\u642d\u8f09\u306e\u30b5\u30a4\u30ba\u63a8\u5968\u3001\u5f53\u65e5\u914d\u9001\u306a\u3069\u306e\u9769\u65b0\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5730\u57df\u5225\u5206\u6790<\/p>\n<p>*   \u5317\u7c73: 2024\u5e74\u306b\u306f\u4e16\u754c\u306e\u53ce\u76ca\u306e34.81%\u3092\u5360\u3081\u3001\u78ba\u7acb\u3055\u308c\u305f\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u6587\u5316\u3001\u9ad8\u3044\u4e00\u4eba\u5f53\u305f\u308a\u6240\u5f97\u3001\u4e3b\u8981\u30d6\u30e9\u30f3\u30c9\u672c\u793e\u306e\u6226\u7565\u7684\u306a\u7acb\u5730\u304c\u727d\u5f15\u3057\u3066\u3044\u307e\u3059\u3002\u30d6\u30c6\u30a3\u30c3\u30af\u30e9\u30f3\u30cb\u30f3\u30b0\u30a4\u30d9\u30f3\u30c8\u306e\u4eba\u6c17\u4e0a\u6607\u3001\u30b9\u30dd\u30fc\u30c4\u30ea\u30fc\u30b0\u3078\u306e\u53c2\u52a0\u5897\u52a0\u3001DTC\u5e02\u5834\u306e\u6d3b\u6cc1\u304c\u6210\u9577\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u6b27\u5dde: \u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u306e\u6210\u719f\u5e02\u5834\u3067\u3042\u308a\u3001\u7740\u5b9f\u306a\u6210\u9577\u3068\u6301\u7d9a\u53ef\u80fd\u6027\u3078\u306e\u5f37\u3044\u7126\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002\u3053\u306e\u5730\u57df\u306e\u6d88\u8cbb\u8005\u306f\u3001\u74b0\u5883\u306b\u512a\u3057\u304f\u502b\u7406\u7684\u306b\u751f\u7523\u3055\u308c\u305f\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u3092\u307e\u3059\u307e\u3059\u597d\u3080\u50be\u5411\u304c\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u6301\u7d9a\u53ef\u80fd\u306a\u88fd\u9020\u6163\u884c\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u30cf\u30a4\u30ad\u30f3\u30b0\u3084\u30e9\u30f3\u30cb\u30f3\u30b0\u306a\u3069\u306e\u30a2\u30a6\u30c8\u30c9\u30a2\u6d3b\u52d5\u306e\u4eba\u6c17\u3082\u9700\u8981\u3092\u652f\u3048\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30a2\u30b8\u30a2\u592a\u5e73\u6d0b: 2030\u5e74\u307e\u3067\u306b8.44%\u306eCAGR\u3067\u4e16\u754c\u306e\u6210\u9577\u3092\u727d\u5f15\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4e2d\u56fd\u3068\u30a4\u30f3\u30c9\u304c\u3053\u306e\u5730\u57df\u306e\u4e3b\u8981\u5e02\u5834\u3067\u3059\u3002\u30a4\u30f3\u30c9\u306e\u82e5\u3044\u4eba\u53e3\u3068\u6210\u9577\u3059\u308b\u4e2d\u9593\u5c64\u306f\u3001\u30df\u30c3\u30c9\u30c6\u30a3\u30a2\u304a\u3088\u3073\u30d7\u30ec\u30df\u30a2\u30e0\u30d6\u30e9\u30f3\u30c9\u306e\u4e21\u65b9\u306b\u6a5f\u4f1a\u3092\u5275\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u304c\u91cd\u8981\u306a\u88fd\u9020\u62e0\u70b9\u3068\u3057\u3066\u53f0\u982d\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u6226\u7565\u306e\u5909\u5316\u3092\u793a\u5506\u3057\u3066\u304a\u308a\u3001\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u306e\u77ed\u7e2e\u3068\u52b9\u7387\u306e\u5411\u4e0a\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7af6\u4e89\u74b0\u5883<\/p>\n<p>\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u306f\u4e2d\u7a0b\u5ea6\u306e\u96c6\u4e2d\u5ea6\u3067\u3042\u308a\u3001\u591a\u6570\u306e\u5730\u57df\u304a\u3088\u3073\u30b0\u30ed\u30fc\u30d0\u30eb\u30d7\u30ec\u30fc\u30e4\u30fc\u304c\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u4e89\u3063\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u591a\u69d8\u306a\u88fd\u54c1\u63d0\u4f9b\u3001\u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c\u8a2d\u5b9a\u3001\u512a\u308c\u305f\u7d20\u6750\u54c1\u8cea\u3001\u5f37\u529b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u6226\u7565\u3092\u901a\u3058\u3066\u5dee\u5225\u5316\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u304a\u3088\u3073\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u65b0\u88fd\u54c1\u306e\u767a\u58f2\u3092\u4fc3\u9032\u3057\u3001\u6d88\u8cbb\u8005\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u305f\u3081\u306e\u4e0d\u53ef\u6b20\u306a\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002E\u30b3\u30de\u30fc\u30b9\u30c1\u30e3\u30cd\u30eb\u3082\u8fd1\u5e74\u5927\u5e45\u306a\u6210\u9577\u3092\u9042\u3052\u3001\u4e3b\u8981\u306a\u5e02\u5834\u30d7\u30ec\u30fc\u30e4\u30fc\u306b\u3068\u3063\u3066\u597d\u307e\u3057\u3044\u6d41\u901a\u65b9\u6cd5\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u306e\u4e3b\u8981\u4f01\u696d\u306b\u306f\u3001Adidas Group\u3001Nike Inc.\u3001Skechers USA Inc.\u3001ASICS Corporation\u3001Puma SE\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u306f\u3001DTC\u30c1\u30e3\u30cd\u30eb\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u3078\u306e\u53d6\u308a\u7d44\u307f\u3001\u6280\u8853\u9769\u65b0\u304c\u91cd\u8981\u306a\u5dee\u5225\u5316\u8981\u56e0\u3068\u3057\u3066\u307e\u3059\u307e\u3059\u91cd\u8996\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u30012024\u4f1a\u8a08\u5e74\u5ea6\u306b\u306f\u3001Nike\u306f\u7dcf\u53ce\u76ca\u306e44%\u304cNIKE 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  2025\u5e746\u6708: Reebok\u306f\u3001SuperFloat+\u7a92\u7d20\u6ce8\u5165\u30d5\u30a9\u30fc\u30e0\u3068\u518d\u8a2d\u8a08\u3055\u308c\u305fZig Tech\u30df\u30c3\u30c9\u30bd\u30fc\u30eb\u3092\u7d44\u307f\u8fbc\u3093\u3060\u65b0\u3057\u3044\u30e9\u30f3\u30cb\u30f3\u30b0\u30b7\u30e5\u30fc\u30ba\u300cReebok FloatZig 2\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<br \/>\n*   2025\u5e745\u6708: Skechers USA Inc.\u306f\u3001\u8efd\u91cf\u69cb\u9020\u3068\u5fdc\u7b54\u6027\u306e\u9ad8\u3044\u30af\u30c3\u30b7\u30e7\u30f3\u6027\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u65b0\u3057\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5fd7\u5411\u306e\u30c7\u30b6\u30a4\u30f3\u8a00\u8a9e\u3067\u3042\u308b\u300cSkechers Aero Tempo\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<br \/>\n*   2025\u5e745\u6708: The North Face\u306f\u3001\u9811\u4e08\u306a\u5730\u5f62\u3068\u6280\u8853\u7684\u306a\u5192\u967a\u306e\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u305f\u6700\u65b0\u306e\u30c8\u30ec\u30a4\u30eb\u30e9\u30f3\u30cb\u30f3\u30b0\u304a\u3088\u3073\u30cf\u30a4\u30ad\u30f3\u30b0\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u30e9\u30a4\u30f3\u300cOfftrail Hike\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<br \/>\n*   2025\u5e742\u6708: Merrell\u306f\u3001\u5fdc\u7b54\u6027\u306e\u9ad8\u3044\u30af\u30c3\u30b7\u30e7\u30f3\u6027\u306e\u305f\u3081\u306e\u65b0\u3057\u3044Float Pro Plus\u30df\u30c3\u30c9\u30bd\u30fc\u30eb\u3068\u512a\u308c\u305f\u30c8\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306eVibram Megagrip\u30a2\u30a6\u30c8\u30bd\u30fc\u30eb\u3092\u7279\u5fb4\u3068\u3059\u308b\u30c8\u30ec\u30a4\u30eb\u30b7\u30e5\u30fc\u30ba\u300cMerrell MTL Adapt Matryx\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u5206\u6790\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>1. \u8abf\u67fb\u306e\u6982\u8981\u3068\u76ee\u7684<br \/>\n\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u306e\u73fe\u72b6\u3001\u6210\u9577\u4e88\u6e2c\u3001\u4e3b\u8981\u306a\u63a8\u9032\u8981\u56e0\u3068\u963b\u5bb3\u8981\u56e0\u3001\u304a\u3088\u3073\u7af6\u4e89\u74b0\u5883\u3092\u5305\u62ec\u7684\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u306f\u3001\u30b9\u30dd\u30fc\u30c4\u6d3b\u52d5\u306e\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u305f\u9774\u306e\u7dcf\u79f0\u3068\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>2. \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b5\u30de\u30ea\u30fc\u3068\u5e02\u5834\u898f\u6a21\u4e88\u6e2c<br \/>\n\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u306e\u4e16\u754c\u5e02\u5834\u306f\u30012025\u5e74\u306b\u306f1,826\u5104\u7c73\u30c9\u30eb\u306b\u9054\u3057\u30012030\u5e74\u306b\u306f2,578\u5104\u7c73\u30c9\u30eb\u306b\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u4e88\u6e2c\u671f\u9593\u4e2d\u306e\u5e74\u5e73\u5747\u6210\u9577\u7387\uff08CAGR\uff09\u306f7.14%\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u306f\u3001\u30d0\u30fc\u30c1\u30e3\u30eb\u8a66\u7740\u3084\u8fc5\u901f\u306a\u914d\u9001\u306e\u666e\u53ca\u306b\u3088\u308a\u30018.11%\u306eCAGR\u3092\u8a18\u9332\u3057\u3001\u4ed6\u306e\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u3092\u4e0a\u56de\u308b\u6210\u9577\u304c\u671f\u5f85\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5730\u57df\u5225\u3067\u306f\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u304c\u53ef\u51e6\u5206\u6240\u5f97\u306e\u5897\u52a0\u3001\u90fd\u5e02\u5316\u306e\u9032\u5c55\u3001\u82e5\u5e74\u5c64\u4eba\u53e3\u306e\u591a\u3055\u3092\u80cc\u666f\u306b\u30018.44%\u306eCAGR\u3067\u6700\u3082\u9ad8\u3044\u6210\u9577\u6f5c\u5728\u529b\u3092\u79d8\u3081\u3066\u3044\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>3. \u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0<br \/>\n\u5e02\u5834\u306e\u6210\u9577\u3092\u727d\u5f15\u3059\u308b\u4e3b\u306a\u8981\u56e0\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<br \/>\n*   \u5973\u6027\u306e\u30b9\u30dd\u30fc\u30c4\u53c2\u52a0\u7387\u306e\u8457\u3057\u3044\u5897\u52a0\uff1a \u5973\u6027\u30a2\u30b9\u30ea\u30fc\u30c8\u306e\u5897\u52a0\u304c\u3001\u5c02\u7528\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u306e\u9700\u8981\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u6709\u540d\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u7a4d\u6975\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a \u5927\u624b\u30d6\u30e9\u30f3\u30c9\u304c\u5e83\u544a\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u884c\u3044\u3001\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3064\u3051\u3066\u3044\u307e\u3059\u3002<br \/>\n*   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