{"id":96532,"date":"2026-01-10T11:48:44","date_gmt":"2026-01-10T02:48:44","guid":{"rendered":"https:\/\/www.marketresearch.co.jp\/insights\/smart-television-and-set-top-box-market-mordor\/"},"modified":"2026-10-13T21:18:53","modified_gmt":"2026-10-13T12:18:53","slug":"smart-television-and-set-top-box-market-mordor","status":"publish","type":"post","link":"https:\/\/www.marketresearch.co.jp\/insights\/smart-television-and-set-top-box-market-mordor\/","title":{"rendered":"\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u3068\u30bb\u30c3\u30c8\u30c8\u30c3\u30d7\u30dc\u30c3\u30af\u30b9\u5e02\u5834\u898f\u6a21\u30fb\u30b7\u30a7\u30a2\u5206\u6790 &#8211; \u6210\u9577\u30c8\u30ec\u30f3\u30c9\u3068\u4e88\u6e2c (2025\u5e74\uff5e2030\u5e74)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/smart-television-and-set-top-box-market_1643350471273_company_logo-scaled.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.marketresearch.co.jp\/insights\/wp-content\/uploads\/2026\/01\/smart-television-and-set-top-box-market-size-image-1766157534964.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \u306f\u3058\u3081\u306b<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \u8abf\u67fb\u306e\u524d\u63d0\u6761\u4ef6\u3068\u5e02\u5834\u306e\u5b9a\u7fa9<\/li>\n<li class=\"toc-level-2\">1.2 \u8abf\u67fb\u7bc4\u56f2<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \u8abf\u67fb\u65b9\u6cd5<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b5\u30de\u30ea\u30fc<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \u5e02\u5834\u6982\u6cc1<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \u5e02\u5834\u6982\u8981<\/li>\n<li class=\"toc-level-2\">4.2 \u5e02\u5834\u4fc3\u9032\u8981\u56e0\n<ul>\n<li class=\"toc-level-3\">4.2.1 \u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u52a0\u5165\u8005\u6025\u5897\u304c\u30c7\u30d0\u30a4\u30b9\u306e\u8cb7\u3044\u66ff\u3048\u3092\u4fc3\u9032<\/li>\n<li class=\"toc-level-3\">4.2.2 \u9ad8\u7cbe\u7d30\u30014K\u30018K\u653e\u9001\u898f\u683c\u3078\u306e\u79fb\u884c<\/li>\n<li class=\"toc-level-3\">4.2.3 \u65b0\u8208\u56fd\u306b\u304a\u3051\u308b\u653f\u5e9c\u306e\u30c7\u30b8\u30bf\u30eb\u653e\u9001\u79fb\u884c\u7fa9\u52d9\u5316<\/li>\n<li class=\"toc-level-3\">4.2.4 AI\u30d9\u30fc\u30b9\u306e\u30a2\u30c3\u30d7\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u306b\u3088\u308b\u30ec\u30ac\u30b7\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fa1\u5024\u5411\u4e0a<\/li>\n<li class=\"toc-level-3\">4.2.5 \u5c0f\u58f2\u696d\u8005\u6240\u6709\u306e\u30b9\u30de\u30fc\u30c8TV\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u308bOEM\u53ce\u76ca\u6e90\u306e\u62e1\u5927<\/li>\n<li class=\"toc-level-3\">4.2.6 \u56fd\u5185\u88fd\u9020\u5968\u52b1\u91d1\u306b\u3088\u308bSTB\u751f\u7523\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \u5e02\u5834\u6291\u5236\u8981\u56e0\n<ul>\n<li class=\"toc-level-3\">4.3.1 \u6fc0\u3057\u3044\u4fa1\u683c\u7af6\u4e89\u306b\u3088\u308b\u30d9\u30f3\u30c0\u30fc\u30de\u30fc\u30b8\u30f3\u306e\u5727\u8feb<\/li>\n<li class=\"toc-level-3\">4.3.2 \u4f4e\u30b3\u30b9\u30c8\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b9\u30c6\u30a3\u30c3\u30af\u306e\u666e\u53ca\u306b\u3088\u308bSTB\u306e\u5171\u98df\u3044<\/li>\n<li class=\"toc-level-3\">4.3.3 \u30d1\u30cd\u30eb\u95a2\u7a0e\u306e\u518d\u8abf\u6574\u306b\u3088\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u6df7\u4e71<\/li>\n<li class=\"toc-level-3\">4.3.4 \u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306b\u3088\u308b\u30b9\u30de\u30fc\u30c8TV\u30c7\u30fc\u30bf\u53ce\u76ca\u5316\u306e\u6291\u5236<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \u7523\u696d\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/li>\n<li class=\"toc-level-2\">4.5 \u898f\u5236\u74b0\u5883<\/li>\n<li class=\"toc-level-2\">4.6 \u6280\u8853\u7684\u5c55\u671b<\/li>\n<li class=\"toc-level-2\">4.7 \u30de\u30af\u30ed\u7d4c\u6e08\u8981\u56e0\u304c\u5e02\u5834\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/li>\n<li class=\"toc-level-2\">4.8 \u30dd\u30fc\u30bf\u30fc\u306e5\u3064\u306e\u529b\u5206\u6790\n<ul>\n<li class=\"toc-level-3\">4.8.1 \u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01<\/li>\n<li class=\"toc-level-3\">4.8.2 \u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b<\/li>\n<li class=\"toc-level-3\">4.8.3 \u4f9b\u7d66\u8005\u306e\u4ea4\u6e09\u529b<\/li>\n<li class=\"toc-level-3\">4.8.4 \u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/li>\n<li class=\"toc-level-3\">4.8.5 \u7af6\u4e89\u306e\u6fc0\u3057\u3055<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \u5e02\u5834\u898f\u6a21\u3068\u6210\u9577\u4e88\u6e2c\uff08\u91d1\u984d\uff09<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5225\uff08\u30bb\u30c3\u30c8\u30c8\u30c3\u30d7\u30dc\u30c3\u30af\u30b9\uff09\n<ul>\n<li class=\"toc-level-3\">5.1.1 \u885b\u661f\u653e\u9001 \/ DTH<\/li>\n<li class=\"toc-level-3\">5.1.2 IPTV<\/li>\n<li class=\"toc-level-3\">5.1.3 \u30b1\u30fc\u30d6\u30eb<\/li>\n<li class=\"toc-level-3\">5.1.4 \u30cf\u30a4\u30d6\u30ea\u30c3\u30c9 \/ OTT<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \u89e3\u50cf\u5ea6\u5225\n<ul>\n<li class=\"toc-level-3\">5.2.1 SD<\/li>\n<li class=\"toc-level-3\">5.2.2 HD \/ FHD<\/li>\n<li class=\"toc-level-3\">5.2.3 4K UHD<\/li>\n<li class=\"toc-level-3\">5.2.4 8K\u4ee5\u4e0a<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30b5\u30a4\u30ba\u5225\uff08\u30a4\u30f3\u30c1\uff09\n<ul>\n<li class=\"toc-level-3\">5.3.1 32\u4ee5\u4e0b<\/li>\n<li class=\"toc-level-3\">5.3.2 33-43<\/li>\n<li class=\"toc-level-3\">5.3.3 44-55<\/li>\n<li class=\"toc-level-3\">5.3.4 56-65<\/li>\n<li class=\"toc-level-3\">5.3.5 66\u4ee5\u4e0a<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u6280\u8853\u5225\n<ul>\n<li class=\"toc-level-3\">5.4.1 LCD \/ LED<\/li>\n<li class=\"toc-level-3\">5.4.2 OLED<\/li>\n<li class=\"toc-level-3\">5.4.3 QLED \/ Mini-LED<\/li>\n<li class=\"toc-level-3\">5.4.4 Micro-LED<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \u30aa\u30da\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0 \/ \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5225\n<ul>\n<li class=\"toc-level-3\">5.5.1 Android \/ Google TV<\/li>\n<li class=\"toc-level-3\">5.5.2 Tizen<\/li>\n<li class=\"toc-level-3\">5.5.3 webOS<\/li>\n<li class=\"toc-level-3\">5.5.4 Roku TV OS<\/li>\n<li class=\"toc-level-3\">5.5.5 Fire TV OS<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.6 \u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u5225\n<ul>\n<li class=\"toc-level-3\">5.6.1 \u30aa\u30d5\u30e9\u30a4\u30f3\u5c0f\u58f2<\/li>\n<li class=\"toc-level-3\">5.6.2 \u30aa\u30f3\u30e9\u30a4\u30f3 \/ E\u30b3\u30de\u30fc\u30b9<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.7 \u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u5225\n<ul>\n<li class=\"toc-level-3\">5.7.1 \u4f4f\u5b85\u7528<\/li>\n<li class=\"toc-level-3\">5.7.2 \u5546\u696d\u7528 \/ \u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3<\/li>\n<li class=\"toc-level-3\">5.7.3 \u6a5f\u95a2\u7528<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.8 \u5730\u57df\u5225\n<ul>\n<li class=\"toc-level-3\">5.8.1 \u5317\u7c73<\/li>\n<li class=\"toc-level-4\">5.8.1.1 \u7c73\u56fd<\/li>\n<li class=\"toc-level-4\">5.8.1.2 \u30ab\u30ca\u30c0<\/li>\n<li class=\"toc-level-4\">5.8.1.3 \u30e1\u30ad\u30b7\u30b3<\/li>\n<li class=\"toc-level-3\">5.8.2 \u5357\u7c73<\/li>\n<li class=\"toc-level-4\">5.8.2.1 \u30d6\u30e9\u30b8\u30eb<\/li>\n<li class=\"toc-level-4\">5.8.2.2 \u30a2\u30eb\u30bc\u30f3\u30c1\u30f3<\/li>\n<li class=\"toc-level-3\">5.8.3 \u30e8\u30fc\u30ed\u30c3\u30d1<\/li>\n<li class=\"toc-level-4\">5.8.3.1 \u30c9\u30a4\u30c4<\/li>\n<li class=\"toc-level-4\">5.8.3.2 \u30a4\u30ae\u30ea\u30b9<\/li>\n<li class=\"toc-level-4\">5.8.3.3 \u30d5\u30e9\u30f3\u30b9<\/li>\n<li class=\"toc-level-4\">5.8.3.4 \u30a4\u30bf\u30ea\u30a2<\/li>\n<li class=\"toc-level-4\">5.8.3.5 \u30b9\u30da\u30a4\u30f3<\/li>\n<li class=\"toc-level-4\">5.8.3.6 \u30ed\u30b7\u30a2<\/li>\n<li class=\"toc-level-3\">5.8.4 \u30a2\u30b8\u30a2\u592a\u5e73\u6d0b<\/li>\n<li class=\"toc-level-4\">5.8.4.1 \u4e2d\u56fd<\/li>\n<li class=\"toc-level-4\">5.8.4.2 \u65e5\u672c<\/li>\n<li class=\"toc-level-4\">5.8.4.3 \u30a4\u30f3\u30c9<\/li>\n<li class=\"toc-level-4\">5.8.4.4 \u97d3\u56fd<\/li>\n<li class=\"toc-level-4\">5.8.4.5 \u6771\u5357\u30a2\u30b8\u30a2<\/li>\n<li class=\"toc-level-3\">5.8.5 \u4e2d\u6771<\/li>\n<li class=\"toc-level-4\">5.8.5.1 \u6e7e\u5cb8\u5354\u529b\u4f1a\u8b70<\/li>\n<li class=\"toc-level-4\">5.8.5.2 \u30c8\u30eb\u30b3<\/li>\n<li class=\"toc-level-3\">5.8.6 \u30a2\u30d5\u30ea\u30ab<\/li>\n<li class=\"toc-level-4\">5.8.6.1 \u5357\u30a2\u30d5\u30ea\u30ab<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \u7af6\u5408\u60c5\u52e2<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \u5e02\u5834\u96c6\u4e2d\u5ea6<\/li>\n<li class=\"toc-level-2\">6.2 \u6226\u7565\u7684\u52d5\u304d<\/li>\n<li class=\"toc-level-2\">6.3 \u5e02\u5834\u30b7\u30a7\u30a2\u5206\u6790<\/li>\n<li class=\"toc-level-2\">6.4 \u4f01\u696d\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\uff08\u30b0\u30ed\u30fc\u30d0\u30eb\u30ec\u30d9\u30eb\u306e\u6982\u8981\u3001\u5e02\u5834\u30ec\u30d9\u30eb\u306e\u6982\u8981\u3001\u4e3b\u8981\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u5229\u7528\u53ef\u80fd\u306a\u8ca1\u52d9\u60c5\u5831\u3001\u6226\u7565\u60c5\u5831\u3001\u4e3b\u8981\u4f01\u696d\u306e\u5e02\u5834\u30e9\u30f3\u30af\/\u30b7\u30a7\u30a2\u3001\u88fd\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u3001\u304a\u3088\u3073\u6700\u8fd1\u306e\u52d5\u5411\u3092\u542b\u3080\uff09\n<ul>\n<li class=\"toc-level-3\">6.4.1 Samsung Electronics Co., Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.2 LG Electronics Inc.<\/li>\n<li class=\"toc-level-3\">6.4.3 TCL Technology Group Corp.<\/li>\n<li class=\"toc-level-3\">6.4.4 Hisense Group Co., Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.5 Sony Group Corporation<\/li>\n<li class=\"toc-level-3\">6.4.6 Panasonic Holdings Corporation<\/li>\n<li class=\"toc-level-3\">6.4.7 Vizio Holding Corp.<\/li>\n<li class=\"toc-level-3\">6.4.8 Skyworth Group Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.9 Sharp Corporation<\/li>\n<li class=\"toc-level-3\">6.4.10 Xiaomi Corporation<\/li>\n<li class=\"toc-level-3\">6.4.11 Roku, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.12 Amazon.com, Inc. (Fire TV\u30c7\u30d0\u30a4\u30b9)<\/li>\n<li class=\"toc-level-3\">6.4.13 Apple Inc.<\/li>\n<li class=\"toc-level-3\">6.4.14 CommScope Holding Company, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.15 VANTIVA SA (\u65e7 Technicolor SA)<\/li>\n<li class=\"toc-level-3\">6.4.16 Sagemcom SAS<\/li>\n<li class=\"toc-level-3\">6.4.17 HUMAX Holdings Co., Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.18 Kaonmedia Co., Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.19 ZTE Corporation<\/li>\n<li class=\"toc-level-3\">6.4.20 Shenzhen Skyworth Digital Technology Co., Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.21 Evolution Digital, LLC<\/li>\n<li class=\"toc-level-3\">6.4.22 Shenzhen SDMC Technology Co., Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.23 Echostar Corporation<\/li>\n<li class=\"toc-level-3\">6.4.24 Advance Digital Broadcast SA<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \u5e02\u5834\u6a5f\u4f1a\u3068\u5c06\u6765\u5c55\u671b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u304a\u3088\u3073\u30bb\u30c3\u30c8\u30c8\u30c3\u30d7\u30dc\u30c3\u30af\u30b9\u5e02\u5834\u306f\u30012025\u5e74\u304b\u30892030\u5e74\u306e\u4e88\u6e2c\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u6280\u8853\u3001\u89e3\u50cf\u5ea6\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30b5\u30a4\u30ba\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u6280\u8853\u3001\u30aa\u30da\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3001\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u3001\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u3001\u5730\u57df\u3068\u3044\u3063\u305f\u69d8\u3005\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u308f\u305f\u308b\u5e02\u5834\u898f\u6a21\u3068\u30b7\u30a7\u30a2\u3092\u5206\u6790\u3057\u3001\u5c06\u6765\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u4e88\u6e2c\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u6982\u8981\u306b\u3088\u308b\u3068\u3001\u8abf\u67fb\u671f\u9593\u306f2019\u5e74\u304b\u30892030\u5e74\u3067\u3059\u3002\u5e02\u5834\u898f\u6a21\u306f2025\u5e74\u306b3,272.2\u5104\u7c73\u30c9\u30eb\u30012030\u5e74\u306b\u306f3,675.1\u5104\u7c73\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u306e\u671f\u9593\u306e\u5e74\u5e73\u5747\u6210\u9577\u7387\uff08CAGR\uff09\u306f2.35%\u3067\u3059\u3002\u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3059\u308b\u5e02\u5834\u306f\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u3067\u3042\u308a\u3001\u6700\u5927\u306e\u5e02\u5834\u306f\u5317\u7c73\u3067\u3059\u3002\u5e02\u5834\u306e\u96c6\u4e2d\u5ea6\u306f\u4e2d\u7a0b\u5ea6\u3067\u3042\u308a\u3001\u4e3b\u8981\u306a\u30d7\u30ec\u30fc\u30e4\u30fc\u3068\u3057\u3066\u306fSamsung Electronics Co. Ltd\u3001LG Electronics Inc.\u3001TCL Electronics Holdings Limited\u3001Hisense Group\u3001Xiaomi Corporation\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u306e\u4e3b\u8981\u306a\u52d5\u5411\u3068\u5206\u6790<\/p>\n<p>\u6210\u9577\u8981\u56e0\uff08Drivers\uff09:<br \/>\n*   \u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u52a0\u5165\u8005\u6025\u5897\u306b\u3088\u308b\u30c7\u30d0\u30a4\u30b9\u8cb7\u3044\u66ff\u3048\u306e\u4fc3\u9032: 2024\u5e746\u6708\u306b\u306f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u304c\u7dcf\u8996\u8074\u6642\u9593\u306e\u904e\u534a\u6570\u3092\u5360\u3081\u3001\u30ec\u30ac\u30b7\u30fc\u306a\u30d5\u30e9\u30c3\u30c8\u30d1\u30cd\u30eb\u304b\u3089\u30b3\u30cd\u30af\u30c6\u30c3\u30c94K\u30e6\u30cb\u30c3\u30c8\u3078\u306e\u8cb7\u3044\u66ff\u3048\u304c\u52a0\u901f\u3057\u3066\u3044\u307e\u3059\u3002\u6b27\u5dde\u3084\u30a2\u30b8\u30a2\u306e\u901a\u4fe1\u4e8b\u696d\u8005\u306f\u3001\u89e3\u7d04\u7387\u3092\u6291\u3048\u308b\u305f\u3081\u306b\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u3068\u5149\u30d5\u30a1\u30a4\u30d0\u30fc\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u30d0\u30f3\u30c9\u30eb\u3057\u3066\u304a\u308a\u3001\u8cb7\u3044\u66ff\u3048\u30b5\u30a4\u30af\u30eb\u306f5\u5e74\u4ee5\u4e0b\u306b\u77ed\u7e2e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u9ad8\u7cbe\u7d30\u5ea6\u30014K\u304a\u3088\u30738K\u653e\u9001\u898f\u683c\u3078\u306e\u79fb\u884c: \u65e5\u672c\u306eNHK\u306f2024\u5e74\u306e\u30b9\u30dd\u30fc\u30c4\u30a4\u30d9\u30f3\u30c8\u5411\u3051\u306b8K\u885b\u661f\u653e\u9001\u3092\u62e1\u5927\u3057\u3001\u97d3\u56fd\u306e\u653e\u9001\u5c40\u306f2026\u5e74\u307e\u3067\u306bATSC 3.0\u3092\u4ecb\u3057\u305f4K\u653e\u9001\u306e\u5c55\u958b\u3092\u7d04\u675f\u3057\u3066\u3044\u307e\u3059\u3002\u6b27\u5dde\u3067\u306f2030\u5e74\u307e\u3067\u306bSD\u4fe1\u53f7\u3092\u6bb5\u968e\u7684\u306b\u5ec3\u6b62\u3059\u308b\u6307\u4ee4\u304c\u3042\u308a\u3001\u6b21\u4e16\u4ee3\u30d1\u30cd\u30eb\u306b\u5185\u8535\u3055\u308c\u308b\u30c1\u30e5\u30fc\u30ca\u30fc\u3078\u306e\u9700\u8981\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u30024K\u30d1\u30cd\u30eb\u306e\u30b3\u30b9\u30c8\u4f4e\u4e0b\u306b\u3088\u308a\u30014K\u304c\u65b0\u305f\u306a\u6a19\u6e96\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u65b0\u8208\u56fd\u306b\u304a\u3051\u308b\u653f\u5e9c\u306e\u30c7\u30b8\u30bf\u30eb\u653e\u9001\u79fb\u884c\u7fa9\u52d9\u5316: \u5357\u30a2\u30d5\u30ea\u30ab\u306f2024\u5e743\u6708\u306b\u30a2\u30ca\u30ed\u30b0\u653e\u9001\u3092\u505c\u6b62\u3057\u3001\u30ab\u30f3\u30dc\u30b8\u30a2\u3084\u30b1\u30cb\u30a2\u3082\u8ffd\u968f\u3057\u307e\u3057\u305f\u3002\u56fd\u969b\u96fb\u6c17\u901a\u4fe1\u9023\u5408\u306b\u3088\u308b\u3068\u300140\u30ab\u56fd\u4ee5\u4e0a\u304c\u79fb\u884c\u306e\u9014\u4e2d\u306b\u3042\u308a\u307e\u3059\u3002\u88dc\u52a9\u91d1\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u308a\u3001\u4f4e\u6240\u5f97\u4e16\u5e2f\u5411\u3051\u306b\u30a8\u30f3\u30c8\u30ea\u30fc\u30ec\u30d9\u30eb\u306eSTB\u304c\u914d\u5e03\u3055\u308c\u3001\u4f4e\u4fa1\u683c\u30c7\u30b8\u30bf\u30ebSTB\u306e\u9700\u8981\u304c\u4e00\u6642\u7684\u306b\u6025\u5897\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   AI\u30d9\u30fc\u30b9\u306e\u30a2\u30c3\u30d7\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u306b\u3088\u308b\u30ec\u30ac\u30b7\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fa1\u5024\u5411\u4e0a: Samsung\u306eNQ4 AI Gen2\u3001LG\u306eAlpha 11\u3001Sony\u306eCognitive Processor XR\u3068\u3044\u3063\u305fAI\u30d7\u30ed\u30bb\u30c3\u30b5\u306f\u3001HD\u6620\u50cf\u3092\u307b\u307c4K\u306e\u9bae\u660e\u3055\u306b\u5411\u4e0a\u3055\u305b\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30c6\u30ec\u30d3\u306e\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u4e88\u7b97\u91cd\u8996\u306e\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3057\u3066\u9ad8\u3044\u5e73\u5747\u8ca9\u58f2\u4fa1\u683c\uff08ASP\uff09\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<br \/>\n*   \u5c0f\u58f2\u696d\u8005\u6240\u6709\u306e\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u308bOEM\u53ce\u76ca\u6e90\u306e\u62e1\u5927: \u5c0f\u58f2\u696d\u8005\u6240\u6709\u306e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08\u4f8b\uff1aVizio\uff09\u306f\u3001OEM\u306e\u53ce\u76ca\u6e90\u3092\u62e1\u5927\u3057\u3001\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u306e\u30b3\u30b9\u30c8\u3092\u88dc\u52a9\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u56fd\u5185\u88fd\u9020\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306b\u3088\u308bSTB\u751f\u7523\u30b3\u30b9\u30c8\u306e\u524a\u6e1b: \u30a4\u30f3\u30c9\u3001\u6771\u5357\u30a2\u30b8\u30a2\uff08\u30d9\u30c8\u30ca\u30e0\u3001\u30bf\u30a4\uff09\u3001\u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab\uff08\u30e1\u30ad\u30b7\u30b3\u3001\u30d6\u30e9\u30b8\u30eb\uff09\u306b\u304a\u3051\u308b\u56fd\u5185\u88fd\u9020\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306f\u3001STB\u306e\u751f\u7523\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6291\u5236\u8981\u56e0\uff08Restraints\uff09:<br \/>\n*   \u6fc0\u3057\u3044\u4fa1\u683c\u7af6\u4e89\u306b\u3088\u308b\u30d9\u30f3\u30c0\u30fc\u30de\u30fc\u30b8\u30f3\u306e\u5727\u8feb: TCL\u3084Hisense\u306f\u3001Samsung\u3084LG\u306e\u540c\u7b49\u54c1\u3088\u308a30%\u4f4e\u3044\u4fa1\u683c\u3067Mini-LED\u30c6\u30ec\u30d3\u3092\u63d0\u4f9b\u3057\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002STB\u306e\u5951\u7d04\u4fa1\u683c\u306fIPTV\u30e2\u30c7\u30eb\u306715\u7c73\u30c9\u30eb\u3092\u4e0b\u56de\u308a\u3001\u30d9\u30f3\u30c0\u30fc\u306e\u53ce\u76ca\u6027\u3092\u5727\u8feb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u4f4e\u30b3\u30b9\u30c8\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b9\u30c6\u30a3\u30c3\u30af\u306e\u666e\u53ca\u306b\u3088\u308bSTB\u306e\u5171\u98df\u3044: Amazon\u3084Roku\u304c50\u7c73\u30c9\u30eb\u4ee5\u4e0b\u3067\u63d0\u4f9b\u3059\u308b4K HDR\u30c9\u30f3\u30b0\u30eb\u306f\u3001\u591a\u304f\u306e\u5bb6\u5ead\u306e\u8996\u8074\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u3001STB\u5e02\u5834\u3092\u4fb5\u98df\u3057\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u6709\u7dda\u30da\u30a4\u30c6\u30ec\u30d3\u30dc\u30c3\u30af\u30b9\u304b\u3089Wi-Fi\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b9\u30c6\u30a3\u30c3\u30af\u306b\u79fb\u884c\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30d1\u30cd\u30eb\u95a2\u7a0e\u306e\u518d\u8abf\u6574\u306b\u3088\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u6df7\u4e71: \u95a2\u7a0e\u306e\u518d\u8abf\u6574\u306f\u3001\u8f38\u5165\u4f9d\u5b58\u5ea6\u306e\u9ad8\u3044\u5e02\u5834\u306b\u304a\u3044\u3066\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3092\u6df7\u4e71\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n*   \u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306b\u3088\u308b\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u306e\u30c7\u30fc\u30bf\u53ce\u76ca\u5316\u306e\u6291\u5236: GDPR\uff08\u6b27\u5dde\uff09\u3084CCPA\uff08\u5317\u7c73\uff09\u306a\u3069\u306e\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u304b\u3089\u306e\u30c7\u30fc\u30bf\u53ce\u76ca\u5316\u306e\u6a5f\u4f1a\u3092\u5236\u9650\u3057\u3001\u30d9\u30f3\u30c0\u30fc\u306b\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3068\u53ce\u76ca\u6700\u9069\u5316\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u5206\u6790<\/p>\n<p>*   \u6280\u8853\u5225: \u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u304a\u3088\u3073OTT\u5bfe\u5fdc\u30dc\u30c3\u30af\u30b9\u304c2024\u5e74\u306b\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u304a\u3088\u3073\u30bb\u30c3\u30c8\u30c8\u30c3\u30d7\u30dc\u30c3\u30af\u30b9\u5e02\u5834\u30b7\u30a7\u30a2\u306e38%\u3092\u5360\u3081\u30012030\u5e74\u307e\u3067\u306b4.1%\u306e\u6700\u901fCAGR\u3067\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5317\u7c73\u304a\u3088\u3073\u6b27\u5dde\u306e\u901a\u4fe1\u4e8b\u696d\u8005\u306f\u3001\u30ea\u30cb\u30a2\u30c1\u30e3\u30f3\u30cd\u30eb\u3068\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30e9\u30a4\u30d6\u30e9\u30ea\u3092\u7d71\u5408\u3059\u308bAndroid TV Operator Tier\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u3092\u5c55\u958b\u3057\u3001\u52a0\u5165\u8005\u6e1b\u5c11\u3092\u98df\u3044\u6b62\u3081\u3066\u3044\u307e\u3059\u3002\u885b\u661fSTB\u306e\u5e02\u5834\u898f\u6a21\u306f\u7e2e\u5c0f\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u304c\u3001IPTV\u30dc\u30c3\u30af\u30b9\u306f\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u304a\u3088\u3073\u4e2d\u6771\u306e\u5149\u30d5\u30a1\u30a4\u30d0\u30fc\u5c55\u958b\u306b\u304a\u3044\u3066\u4f9d\u7136\u3068\u3057\u3066\u91cd\u8981\u3067\u3059\u3002<br \/>\n*   \u89e3\u50cf\u5ea6\u5225: 4K UHD\u304c2024\u5e74\u306e\u51fa\u8377\u91cf\u306e45.44%\u3092\u5360\u3081\u30012030\u5e74\u307e\u306740%\u4ee5\u4e0a\u306e\u6c34\u6e96\u3092\u7dad\u6301\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u30028K\u30bb\u30c3\u30c8\u306f\u73fe\u5728\u5e02\u5834\u30b7\u30a7\u30a2\u304c\u5c0f\u3055\u3044\u3082\u306e\u306e\u3001NHK\u306e8K\u653e\u9001\u3084Samsung\u306eMicro RGB\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3078\u306e\u6ce8\u529b\u306b\u3088\u308a\u30013.16%\u306eCAGR\u3067\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u30028K\u5e02\u5834\u306f\u3001\u9ad8\u753b\u7d20\u5bc6\u5ea6\u306b\u30d7\u30ec\u30df\u30a2\u30e0\u3092\u652f\u6255\u3046\u30db\u30fc\u30e0\u30b7\u30a2\u30bf\u30fc\u611b\u597d\u5bb6\u3084\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u8cfc\u5165\u8005\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30b5\u30a4\u30ba\u5225: 55\uff5e65\u30a4\u30f3\u30c1\u30e2\u30c7\u30eb\u304c2024\u5e74\u306e\u30e6\u30cb\u30c3\u30c8\u306e41.37%\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u4e00\u65b9\u300166\u30a4\u30f3\u30c1\u4ee5\u4e0a\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u306f\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30db\u30fc\u30e0\u30b7\u30cd\u30de\u3084\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u30fb\u5c0f\u58f2\u306b\u304a\u3051\u308b\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u306e\u5c55\u958b\u3092\u53cd\u6620\u3057\u30013.71%\u306e\u6700\u3082\u9ad8\u3044CAGR\u3092\u8a18\u9332\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5546\u696d\u8cfc\u5165\u8005\u3001\u7279\u306b\u30db\u30c6\u30eb\u30c1\u30a7\u30fc\u30f3\u306f\u3001\u5bb6\u5177\u306e\u5236\u7d04\u3084\u8996\u8074\u8ddd\u96e2\u304b\u308943\uff5e55\u30a4\u30f3\u30c1\u30b5\u30a4\u30ba\u3092\u597d\u307f\u307e\u3059\u3002<br \/>\n*   \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u6280\u8853\u5225: LED\u304a\u3088\u3073LCD\u30d1\u30cd\u30eb\u304c2024\u5e74\u306b60.12%\u306e\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u30012030\u5e74\u307e\u3067\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308a\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002OLED\u304a\u3088\u3073QLED\u306f\u3001\u5e83\u3044\u8272\u57df\u3068\u307b\u307c\u5b8c\u74a7\u306a\u9ed2\u3092\u91cd\u8996\u3059\u308b\u30b2\u30fc\u30de\u30fc\u3084\u6620\u753b\u611b\u597d\u5bb6\u304b\u3089\u652f\u6301\u3055\u308c\u3001\u53ce\u76ca\u9762\u3067\u305d\u306e\u5b58\u5728\u611f\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002Micro-LED\u306f\u5e02\u5834\u898f\u6a21\u306f\u5c0f\u3055\u3044\u3082\u306e\u306e\u3001Samsung\u3084LG\u304c\u6b69\u7559\u307e\u308a\u3092\u6539\u5584\u3057\u3001\u30c1\u30c3\u30d7\u30aa\u30f3\u30dc\u30fc\u30c9\u30a2\u30bb\u30f3\u30d6\u30ea\u306b\u79fb\u884c\u3059\u308b\u3053\u3068\u3067\u30012.89%\u306eCAGR\u3067\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30aa\u30da\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u5225: Android\u304a\u3088\u3073Google TV\u304c2024\u5e74\u306eOS\u5e02\u5834\u306e24.15%\u3092\u5360\u3081\u307e\u3057\u305f\u3002Roku TV OS\u306f\u898f\u6a21\u306f\u5c0f\u3055\u3044\u3082\u306e\u306e\u3001\u30bb\u30ab\u30f3\u30c9\u30c6\u30a3\u30a2\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u30e9\u30a4\u30bb\u30f3\u30b9\u5951\u7d04\u306b\u3088\u308a\u30013.22%\u306eCAGR\u3067\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7af6\u4e89\u306e\u7126\u70b9\u306f\u3001\u6ede\u5728\u6642\u9593\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306b\u79fb\u3063\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304b\u3089\u306e\u624b\u6570\u6599\u306b\u3088\u308b\u53ce\u76ca\u304c\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u30de\u30fc\u30b8\u30f3\u3092\u4e0a\u56de\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<br \/>\n*   \u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u5225: 2024\u5e74\u306b\u306f\u3001\u5317\u7c73\u3068\u6b27\u5dde\u3067e\u30b3\u30de\u30fc\u30b9\u304c\u30e6\u30cb\u30c3\u30c8\u8ca9\u58f2\u306e\u7d0460%\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u5229\u4fbf\u6027\u3001\u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c\u8a2d\u5b9a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5e45\u5e83\u3044\u88fd\u54c1\u63d0\u4f9b\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306e\u5909\u5316\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002\u5b9f\u5e97\u8217\u306f\u3001\u5927\u578b\u30b9\u30af\u30ea\u30fc\u30f3\u306e\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3001\u5ef6\u9577\u4fdd\u8a3c\u3001\u8a2d\u7f6e\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3064\u3064\u3001\u30d6\u30e9\u30f3\u30c9\u4fe1\u983c\u306e\u69cb\u7bc9\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u306e\u63d0\u4f9b\u306b\u3082\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4f53\u9a13\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306b\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u307e\u3059\u307e\u3059\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u5225: 2024\u5e74\u306b\u306f\u3001\u4f4f\u5b85\u9867\u5ba2\u304c\u5e02\u5834\u30dc\u30ea\u30e5\u30fc\u30e0\u306e82.09%\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u5546\u696d\u304a\u3088\u3073\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u90e8\u9580\u306f2.97%\u306e\u6700\u901fCAGR\u3067\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002\u30db\u30c6\u30eb\u306f\u901a\u5e38\u3001\u30b2\u30b9\u30c8\u306b\u30e2\u30c0\u30f3\u3067\u6a5f\u80fd\u7684\u306a\u74b0\u5883\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u30015\uff5e7\u5e74\u3054\u3068\u306b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3092\u66f4\u65b0\u3057\u307e\u3059\u3002\u5c0f\u58f2\u696d\u8005\u306f\u3001\u9867\u5ba2\u306e\u8a98\u5f15\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6539\u5584\u306e\u305f\u3081\u306b\u3001\u9ad8\u8f1d\u5ea6\u30b5\u30a4\u30cd\u30fc\u30b8\u3092\u307e\u3059\u307e\u3059\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u533b\u7642\u65bd\u8a2d\u3067\u306f\u3001\u9060\u9694\u533b\u7642\u306e\u305f\u3081\u306b\u58c1\u639b\u3051\u578b\u30b9\u30de\u30fc\u30c8\u30d1\u30cd\u30eb\u3092\u7d71\u5408\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5730\u57df\u5225\u5206\u6790<\/p>\n<p>*   \u30a2\u30b8\u30a2\u592a\u5e73\u6d0b: \u4e2d\u56fd\u3001\u97d3\u56fd\u3001\u65e5\u672c\u306b\u88fd\u9020\u696d\u304c\u96c6\u4e2d\u3057\u3001\u30a4\u30f3\u30c9\u3084\u6771\u5357\u30a2\u30b8\u30a2\u3067\u53ef\u51e6\u5206\u6240\u5f97\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u6700\u5927\u306e\u5730\u57df\u30b7\u30a7\u30a2\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u4e2d\u56fd\u306f2024\u5e74\u306b4,000\u4e07\u53f0\u4ee5\u4e0a\u306e\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u3092\u8ca9\u58f2\u3057\u3001TCL\u3001Hisense\u3001Xiaomi\u304c\u4fa1\u683c\u3068\u6a5f\u80fd\u306e\u540c\u7b49\u6027\u3067\u7af6\u4e89\u3057\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u3068\u97d3\u56fd\u306f\u30d7\u30ec\u30df\u30a2\u30e0\u30cb\u30c3\u30c1\u5e02\u5834\u3092\u652f\u914d\u3057\u3001Sony\u3068Samsung\u306f8K\u653e\u9001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3068\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u6d3b\u7528\u3057\u3066ASP\u3092\u62bc\u3057\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u5317\u7c73\u304a\u3088\u3073\u6b27\u5dde: \u8cb7\u3044\u66ff\u3048\u9700\u8981\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u6210\u9577\u3001\u30da\u30a4\u30c6\u30ec\u30d3\u30d0\u30f3\u30c9\u30eb\u304b\u3089\u30a2\u30e9\u30ab\u30eb\u30c8\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3078\u306e\u79fb\u884c\u306b\u3088\u3063\u3066\u7279\u5fb4\u3065\u3051\u3089\u308c\u308b\u6210\u719f\u3057\u305f\u5e02\u5834\u3067\u3059\u3002Walmart\u306b\u3088\u308bVizio\u306e\u8cb7\u53ce\u306f\u3001\u5c0f\u58f2\u696d\u8005\u304c\u5e83\u544a\u53ce\u5165\u3092\u6d3b\u7528\u3057\u3088\u3046\u3068\u3059\u308b\u52d5\u304d\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002\u7c73\u56fd\u306f65\u30a4\u30f3\u30c1\u4ee5\u4e0a\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u3068\u97f3\u58f0\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u91cd\u8996\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306e\u65e9\u671f\u63a1\u7528\u3067\u969b\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u6b27\u5dde\u306eGDPR\u898f\u5236\u306f\u3001\u81ea\u52d5\u30b3\u30f3\u30c6\u30f3\u30c4\u8a8d\u8b58\u3092\u5236\u9650\u3057\u3001OEM\u306e\u30c7\u30fc\u30bf\u53ce\u76ca\u5316\u6a5f\u4f1a\u3092\u6291\u5236\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u5357\u7c73\u3001\u4e2d\u6771\u3001\u30a2\u30d5\u30ea\u30ab: \u6025\u901f\u306a\u30c7\u30b8\u30bf\u30eb\u79fb\u884c\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u3068\u4e2d\u9593\u5c64\u6d88\u8cbb\u306e\u5897\u52a0\u304c\u7d44\u307f\u5408\u308f\u3055\u3063\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30b8\u30eb\u306f2024\u5e74\u306b\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u304c\u4e8c\u6841\u6210\u9577\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u6e7e\u5cb8\u5354\u529b\u4f1a\u8b70\uff08GCC\uff09\u8af8\u56fd\u306f75\u30a4\u30f3\u30c1\u4ee5\u4e0a\u306e\u30d1\u30cd\u30eb\u306b\u50be\u5012\u3057\u3001Samsung\u3068LG\u306b\u5f37\u3044\u4fa1\u5024\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u5357\u30a2\u30d5\u30ea\u30ab\u306e\u30a2\u30ca\u30ed\u30b0\u653e\u9001\u505c\u6b62\u306f\u3001\u4f4e\u30b3\u30b9\u30c8\u306eDTT\u30dc\u30c3\u30af\u30b9\u306b\u5bfe\u3059\u308b\u4e00\u6642\u7684\u306a\u9700\u8981\u6025\u5897\u3092\u751f\u307f\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u7af6\u4e89\u74b0\u5883<\/p>\n<p>\u5e02\u5834\u306f\u4e2d\u7a0b\u5ea6\u306e\u96c6\u4e2d\u5ea6\u3092\u793a\u3057\u3066\u304a\u308a\u3001Samsung\u3001LG\u3001TCL\u3001Hisense\u3001Sony\u306e5\u793e\u304c\u5e02\u5834\u3092\u30ea\u30fc\u30c9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6280\u8853\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3<\/p>\n<p>*   \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u6280\u8853: OLED\u3001Mini LED\u3001QLED\u304c\u30d7\u30ec\u30df\u30a2\u30e0\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u727d\u5f15\u3057\u3001\u3088\u308a\u6df1\u3044\u9ed2\u3001\u9ad8\u3044\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3001\u9bae\u3084\u304b\u306a\u8272\u5f69\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u30de\u30a4\u30af\u30edLED\u306f\u3001\u8d85\u5927\u578b\u30b9\u30af\u30ea\u30fc\u30f3\u5e02\u5834\u3067\u65b0\u305f\u306a\u30d5\u30ed\u30f3\u30c6\u30a3\u30a2\u3092\u958b\u62d3\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u30b9\u30de\u30fc\u30c8\u6a5f\u80fd: \u97f3\u58f0\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\uff08Google Assistant\u3001Amazon Alexa\uff09\u3001AI\u30d9\u30fc\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u63a8\u5968\u3001\u30b9\u30de\u30fc\u30c8\u30db\u30fc\u30e0\u7d71\u5408\u304c\u6a19\u6e96\u6a5f\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u63a5\u7d9a\u6027: Wi-Fi 6\u3001HDMI 2.1\u3001Bluetooth 5.0\u304c\u3001\u3088\u308a\u9ad8\u901f\u306a\u30c7\u30fc\u30bf\u8ee2\u9001\u3001\u4f4e\u9045\u5ef6\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30c7\u30d0\u30a4\u30b9\u63a5\u7d9a\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u6301\u7d9a\u53ef\u80fd\u6027: \u30a8\u30cd\u30eb\u30ae\u30fc\u52b9\u7387\u306e\u9ad8\u3044\u30d1\u30cd\u30eb\u3001\u30ea\u30b5\u30a4\u30af\u30eb\u53ef\u80fd\u306a\u7d20\u6750\u3001\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u88fd\u9020\u30d7\u30ed\u30bb\u30b9\u3078\u306e\u6ce8\u76ee\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8ab2\u984c\u3068\u6a5f\u4f1a<\/p>\n<p>*   \u8ab2\u984c: \u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u6df7\u4e71\u3001\u539f\u6750\u6599\u4fa1\u683c\u306e\u5909\u52d5\u3001\u6fc0\u3057\u3044\u4fa1\u683c\u7af6\u4e89\u3001\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u898f\u5236\u5f37\u5316\u304c\u5e02\u5834\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002<br \/>\n*   \u6a5f\u4f1a: 5G\u306e\u666e\u53ca\u3001\u30af\u30e9\u30a6\u30c9\u30b2\u30fc\u30df\u30f3\u30b0\u306e\u53f0\u982d\u3001\u30e1\u30bf\u30d0\u30fc\u30b9\u3068\u306e\u7d71\u5408\u306e\u53ef\u80fd\u6027\u3001\u305d\u3057\u3066\u65b0\u8208\u5e02\u5834\u306b\u304a\u3051\u308b\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u306e\u666e\u53ca\u7387\u5411\u4e0a\u306f\u3001\u65b0\u305f\u306a\u6210\u9577\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u7d50\u8ad6<\/p>\n<p>\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u5e02\u5834\u306f\u3001\u6280\u8853\u9769\u65b0\u3001\u5730\u57df\u3054\u3068\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3001\u305d\u3057\u3066\u9032\u5316\u3059\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u3088\u3063\u3066\u5f62\u6210\u3055\u308c\u308b\u3001\u6d3b\u6c17\u306b\u6e80\u3061\u305f\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5206\u91ce\u3067\u3059\u3002\u4e3b\u8981\u30d7\u30ec\u30fc\u30e4\u30fc\u306f\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u6a5f\u80fd\u3001\u30b9\u30de\u30fc\u30c8\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3001\u305d\u3057\u3066\u6301\u7d9a\u53ef\u80fd\u6027\u3078\u306e\u53d6\u308a\u7d44\u307f\u3092\u901a\u3058\u3066\u5dee\u5225\u5316\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u3082\u3001AI\u3001IoT\u3001\u305d\u3057\u3066\u6b21\u4e16\u4ee3\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u6280\u8853\u306e\u9032\u6b69\u304c\u5e02\u5834\u306e\u6210\u9577\u3092\u727d\u5f15\u3057\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u304a\u3088\u3073\u30bb\u30c3\u30c8\u30c8\u30c3\u30d7\u30dc\u30c3\u30af\u30b9\u5e02\u5834\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u5206\u6790\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u8abf\u67fb\u306e\u524d\u63d0\u6761\u4ef6\u3001\u5e02\u5834\u5b9a\u7fa9\u3001\u7bc4\u56f2\u3001\u304a\u3088\u3073\u8abf\u67fb\u65b9\u6cd5\u8ad6\u304c\u5192\u982d\u3067\u8ff0\u3079\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u6982\u8981\u3068\u4e88\u6e2c<br \/>\n\u5e02\u5834\u306f2025\u5e74\u306b3,272.2\u5104\u7c73\u30c9\u30eb\u306e\u898f\u6a21\u306b\u9054\u3057\u30012030\u5e74\u307e\u3067\u306b3,675.1\u5104\u7c73\u30c9\u30eb\u306b\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u306e\u63a8\u9032\u8981\u56e0<br \/>\n\u5e02\u5834\u306e\u6210\u9577\u3092\u727d\u5f15\u3059\u308b\u4e3b\u306a\u8981\u56e0\u3068\u3057\u3066\u306f\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u52a0\u5165\u8005\u6570\u6025\u5897\u306b\u4f34\u3046\u30c7\u30d0\u30a4\u30b9\u306e\u30ea\u30d5\u30ec\u30c3\u30b7\u30e5\u9700\u8981\u3001\u9ad8\u7cbe\u7d30\u5ea6\uff08HD\u30014K\u30018K\uff09\u653e\u9001\u898f\u683c\u3078\u306e\u79fb\u884c\u3001\u65b0\u8208\u56fd\u306b\u304a\u3051\u308b\u653f\u5e9c\u4e3b\u5c0e\u306e\u30c7\u30b8\u30bf\u30eb\u653e\u9001\u3078\u306e\u5207\u308a\u66ff\u3048\u7fa9\u52d9\u5316\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001AI\u30d9\u30fc\u30b9\u306e\u30a2\u30c3\u30d7\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u6280\u8853\u304c\u65e2\u5b58\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u3066\u3044\u308b\u3053\u3068\u3001\u5c0f\u58f2\u696d\u8005\u6240\u6709\u306e\u30b9\u30de\u30fc\u30c8TV\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304cOEM\u306e\u53ce\u76ca\u6e90\u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u3053\u3068\u3001\u56fd\u5185\u88fd\u9020\u5968\u52b1\u7b56\u304c\u30bb\u30c3\u30c8\u30c8\u30c3\u30d7\u30dc\u30c3\u30af\u30b9\u306e\u751f\u7523\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u3001\u5e02\u5834\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u306e\u963b\u5bb3\u8981\u56e0<br \/>\n\u4e00\u65b9\u3067\u3001\u5e02\u5834\u306e\u6210\u9577\u3092\u6291\u5236\u3059\u308b\u8981\u56e0\u3082\u5b58\u5728\u3057\u307e\u3059\u3002\u6fc0\u3057\u3044\u4fa1\u683c\u7af6\u4e89\u306b\u3088\u308b\u30d9\u30f3\u30c0\u30fc\u306e\u30de\u30fc\u30b8\u30f3\u5727\u7e2e\u3001\u4f4e\u30b3\u30b9\u30c8\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b9\u30c6\u30a3\u30c3\u30af\u306e\u666e\u53ca\u306b\u3088\u308b\u30bb\u30c3\u30c8\u30c8\u30c3\u30d7\u30dc\u30c3\u30af\u30b9\u306e\u5e02\u5834\u6d78\u98df\u3001\u30d1\u30cd\u30eb\u95a2\u7a0e\u306e\u518d\u7de8\u306b\u3088\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u6df7\u4e71\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306b\u3088\u308b\u30b9\u30de\u30fc\u30c8TV\u306e\u30c7\u30fc\u30bf\u53ce\u76ca\u5316\u306e\u5236\u9650\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u5206\u6790\u306e\u8996\u70b9<br \/>\n\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u696d\u754c\u306e\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u3001\u898f\u5236\u74b0\u5883\u3001\u6280\u8853\u7684\u5c55\u671b\u3001\u30de\u30af\u30ed\u7d4c\u6e08\u8981\u56e0\u304c\u5e02\u5834\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3001\u304a\u3088\u3073\u30dd\u30fc\u30bf\u30fc\u306e\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\uff08\u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01\u3001\u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u4ea4\u6e09\u529b\u3001\u4ee3\u66ff\u54c1\u306e\u8105\u5a01\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3055\uff09\u3092\u901a\u3058\u3066\u3001\u5e02\u5834\u306e\u5305\u62ec\u7684\u306a\u7406\u89e3\u3092\u6df1\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<br 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