▶ 調査レポート

メディア・エンターテインメントの世界市場2021-2026:成長・動向・新型コロナの影響・市場予測

• 英文タイトル:Media & Entertainment Market Landscape - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Mordor Intelligenceが調査・発行した産業分析レポートです。メディア・エンターテインメントの世界市場2021-2026:成長・動向・新型コロナの影響・市場予測 / Media & Entertainment Market Landscape - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026) / MRC2103A057資料のイメージです。• レポートコード:MRC2103A057
• 出版社/出版日:Mordor Intelligence / 2021年2月10日
• レポート形態:英文、PDF、134ページ
• 納品方法:Eメール(受注後2-3営業日)
• 産業分類:エンターテインメント
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レポート概要
本調査資料では、世界のメディア・エンターテインメント市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別(印刷メディア、デジタルメディア、ストリーミングメディア)分析、地域別分析、競争状況、投資分析、市場機会・将来動向などの項目を掲載しています。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・市場動向
・世界のメディア・エンターテインメント市場規模:種類別(印刷メディア、デジタルメディア、ストリーミングメディア)
・世界のメディア・エンターテインメント市場規模:地域別
・競争状況
・投資分析
・市場機会・将来動向

Media & Entertainment Market Landscape is expected to register a CAGR of over 13% during the forecast period (2021 – 2026). The rapid evolution of technology has transformed the media and entertainment industry, along with the integration of new disruptors for generating profitable growth across the sector.

– The emergence of social media is disrupting the industry and players in the traditional industry are switching towards digital platforms, thereby increasing their ads spend on the digital media due to which the industry is significantly benefitted by digital tools and platforms thereby facilitating efficient production, distribution, and consumption of content revolutionizing the market growth.
– With the emergence of digital behavior, subscription models are playing a primary role in the monetization of the digital platform with evolving technologies thereby creating opportunities for comp.anies in the media and entertainment industry to achieve greater operational efficiencies.
– Also, smartphone penetration along with low data tariff, as well as investments in original and regional digital content, are some of the favorable factors for digital access and content supply respectively, for driving the online consumption across the media & entertainment industry.

Key Market Trends

Streaming Media Sector is Gaining Traction Due to Emergence of OTT Media Across Online Platform

– In the recent past, several live streaming virtual multichannel video programming distributors (MVPDs) had launched multiple offerings with a combination of live networks and on-demand contents.
– With consumers across all age groups streaming more content than ever before, there is an ongoing dynamic shift from traditional pay TV, to subscription-based paid streaming video services along with the growth in the number of smartphone & tablet devices.
– The rising popularity of high-quality videos in terms of their clarity is expected to boost the demand for better streaming media services. Furthermore, the focus of the OTT service providers such as Netflix and Amazon towards providing 3D movies along with the increasing popularity of 4K UHD content will be primary growth for the global media and entertainment contents thereby influencing the market’s growth positively.

North America to Register the Largest Growth Region During the Forecast Period

– The North America media and entertainment industry is the largest growing industry that includes motion pictures, television programs & commercials, streaming content, music & audio recordings, broadcast, radio, book publishing, along with the evolving social media presence over the region.
– Integration of new OTT services across the already existing subscription-based streaming devices among the US household is expected to drive the media & entertainment sector across the region. For instance, Comcast announced in summer 2018 to add Amazon Prime Video to the online content available through its service thereby enhancing the application of the OTT media, which already includes streaming services such as Netflix, YouTube, and Pandora.
– Further, According to the American media measurement and analytics company comScore, Netflix capture 74% of the total penetration of US OTT household, followed by Youtube with 54% and Amazon by 33% penetration. Such high deployment of the OTT services across the region is expected to drive the demand of the video & entertainment industry.

Competitive Landscape

The media & entertainment market landscape is highly competitive and consists of some of the prominent players leading across the industry. In terms of market share, some of the major players currently dominate the market. However, with the advancement in the emerging network technology (5G) across the OTT services, new players are increasing their market presence thereby expanding their business footprint across the emerging economies.

– October 2019 – HarperCollins Publishers acquired world rights to Back, the first-ever memoir authored by Tiger Woods, one of the most storied and accomplished athletes in history. The deal was negotiated by Executive Editor Shannon Welch at HarperOne and Judith Curr, President and Publisher, HarperOne Group.
– May 2019 – The Walt Disney Company and Comcast Corporation announced that Disney will assume full operational control of Hulu, effective immediately, in return for Disney and Comcast entering into a put/call agreement regarding NBCUniversal’s 33% ownership interest in Hulu.

Reasons to Purchase this report:

– The market estimate (ME) sheet in Excel format
– 3 months of analyst support

レポート目次

1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Growing Need for Fast Internet Connectivity With Ultra-Low Latency for OTT Media
4.2.2 Rising Application of Multimedia Services Across Emerging Economies
4.3 Market Restraints
4.3.1 Negative Statistics Due to the Regulatory Risks and Technological Changes
4.4 Industry Attractiveness – Porter’s Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Print Media
5.1.1.1 Newspaper
5.1.1.2 Magazines
5.1.1.3 Billboard
5.1.1.4 Banner, Leaflets & Flyers
5.1.1.5 Other Print Medias
5.1.2 Digital Media
5.1.2.1 Television
5.1.2.2 Music & Radio
5.1.2.3 Electronic Signage
5.1.2.4 Mobile Advertising
5.1.2.5 Podcasts
5.1.2.6 Other Digital Media
5.1.3 Streaming Media
5.1.3.1 OTT Streaming
5.1.3.2 Live Streaming
5.2 Geography
5.2.1 North America
5.2.1.1 United States
5.2.1.2 Canada
5.2.2 Europe
5.2.2.1 United Kingdom
5.2.2.2 Germany
5.2.2.3 France
5.2.2.4 Rest of Europe
5.2.3 Asia-Pacific
5.2.3.1 China
5.2.3.2 India
5.2.3.3 Japan
5.2.3.4 Rest of Asia-Pacific
5.2.4 Latin America
5.2.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 News Corporation
6.1.2 DreamWorks Animation SKG
6.1.3 Eros International PLC
6.1.4 Discovery Communications Inc.
6.1.5 Warner Media LLC
6.1.6 Comcast Corporation
6.1.7 Viacom Inc.
6.1.8 Walt Disney Company
6.1.9 Facebook, Inc.
6.1.10 Pearson PLC
6.1.11 Bertelsmann SE & Co. KGaA
6.1.12 Axel Springer SE
6.1.13 Ogilvy & Mather Pvt Ltd.
6.1.14 Dentsu Inc.
6.1.15 BBDO Worldwide

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS