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レポート概要
The European healthcare analytics market is expected to grow at a CAGR of 15% over the forecast period (2021-2026). With the increasing data records in the healthcare sector, the adoption of advanced analytics is increasing to provide data-driven insights at a faster rate, are the primary factors driving the studied market.
– Reduced cost of care and prediction of possible emergency services drive the market. With digitized healthcare records, patient patterns and histories can be identified more efficiently. Predictive analytics can isolate patients that may be at risk of crises from chronic health problems, giving physicians an opportunity to provide corrective plans that decrease emergency visit, thus, further reducing the overall cost of resources.
– With the advent of digital devices such as IoT and applications that are increasingly becoming part of the healthcare system in Europe, various government initiatives to support and incentivize the use of technological solutions in healthcare further boost the demand for data analytics. For instance, in November 2019, Digital Supply Law was proposed in the federal parliament in Germany, which enables doctors to prescribe apps to their patients, which can be reimbursed by German statutory health insurance.
– Apart from this, the use of connected devices that generate huge amounts of data is expected to increase significantly; this raw data can be analyzed to make better enterprise decisions. According to ETNO, the number of IoT active connections in healthcare in the EU during 2019 stood at 2.79 million and expected to reach 10.34 million by 2025. Such growth further strengthens the demand for data analytics and tools to gain data-driven insights into the industry.
– Moreover, a surge in the adoption of e-health services in European Union in recent years is also expected to boost the growth of the studied market. According to a study by the European Commission in 2018, about 96% of the doctors in the region used electronic health records. Countries such as Estonia, Denmark, Finland, Spain, Sweden, and the UK are amongst the highest adopters of e-health, and it is routinely used among doctors in these countries.
– Over 80% of the doctors in the region are using e-health functionalities such as problem list/diagnoses (86%), lab test results (86%), basic medical parameters (85%), medical history (84%), symptoms (81%), clinical notes (80%), ordered tests (80%). Such data can be used by the institutes to analyze further and optimize their operations to reduce redundant activities.
– Further, with the outbreak of Covid-19 various hospitals and healthcare enterprises are increasing their focus on the adoption of analytics as part of their operations. Patients and doctors are rapidly adopting telemedicine and other digital tools to deliver care. According to Tech Nation’s Data Commons, the United Kingdom has more than 100 healthtech startups with the potential to become USD 1 billion business, and the UK government announced to provide a fund of GBP 1.25 billion, which includes a GBP 500 million investment fund for high-growth companies.
Key Market Trends
Clinical Analytics to Witness Significant Growth
– A growing number of healthcare institutes and enterprises are looking to adopt clinical analytics as part of their operations to offer preventive care by effectively monitoring patient data and individual attention to increasing the effectiveness and efficiency of their services.
– Clinical analytics is assured to become an essential tool that makes use of real-time medical data health (by eHealth) through predictive analytics to generate insights into data, make decisions, predict outcomes, and decrease costs by enabling early interventions for potential clinical complications. Clinical analytics is helping healthcare providers in analyzing their data and initiating a shift from fee-for-service reimbursements to value-based purchasing, accountable care organizations, and value-based insurance design (VBID).
– The adoption of predictive analytics in better diagnosing the patient results in reducing the customer cost and increasing customer satisfaction. According to a study by the Society of Actuaries in 2019, predictive analytics amongst healthcare enterprises resulted in a 39% reduced cost and a 42% increase in patient satisfaction.
– Hospitals in Italy mostly have their own CPOE, EMR, and RFID track & trace platform fully operating in the country. The hospital information systems and EMRs in the Lombardy region is one of the largest investment provided by the government in Italy.
– Further, researchers of the Politecnico Di Milano’s Digital Innovation in Healthcare Observatory monitors the evolution of digital healthcare in Italy year over year. In 2019, they quantified the economic resources used in Italy to build digital support to government healthcare, with around total expense summing up to EUR 1.39 billion. This provides a significant contribution to the healthcare analytics market.
– Moreover, a significant share of expenditure is related to patient care, and diagnosis and analytics offer to optimize the process. According to a study by MedTech Europe in 2018, about 76.6% of the healthcare expenditure in Europe is related to inpatient and outpatient care.
– The increasing adoption of digital patient records as electronic medical records in the region is seeing a surge that helps organizations offer better care and analysis of patients’ various conditions. Thus, various patients of hypertension, cardiovascular disease, and other chronic illness patient’s data can be better analyzed.
– Clinical data analytics is currently part of the Covid-19 response, where both healthcare organizations and government are using patient data to tackle and enable themselves in a better handling crisis. For example, the UK government uses patient data to analyze the situation by feeding the data to machine learning and AI algorithms to strengthen government databases and assist ministers and officials in countering the pandemic.
Big Data Analytics in Healthcare in Europe Accounts for Significant Share
– Growth in Big data and telecommunications have increased the enormous promise of an informatics approach to health care in European countries. Currently, sophisticated sensors connected through the IoT are used on medical equipment and patients’ bodies, and in wearables like clothing, watches, and glasses. Now many organizations in this data-rich industry are focused on using big data and analytics to make life-altering changes in patient education, and treatment.
– The UK’s National Health Service (NHS) is well-positioned to take advantage of Big Data analytics because the personal data can risk the score of every NHS patient who already exists, and it is already far more centralized and normalized through analytics than in other countries. Big Data analytics is revolutionizing the Leeds Community Healthcare System, which, with its network of health organizations, research societies, and excellent universities, has a unique healthcare and wellbeing infrastructure, providing the UK’s first health innovation hub.
– Further, in November 2019, Public Health England announced its focus on the predictive elements to predict the future so that the resources can be consumed more appropriately and are geared up to deal with the demand that will come. According to ZDNet, the NHS database contains the primary care records of 65 million people, and this huge data is sufficient to predict the demand for resources in the future, providing support in the decrease costs and potential clinical complications.
– Furthermore, players, such as Informatica Solution, provide innovative healthcare analytics to major UK healthcare providers by offering data management capabilities. Informatica Solution examines to a wide range of data systems and formats through EMR (electronic medical records), including HL7 (when complemented by Informatica PowerExchange), comprising structured, unstructured, and semistructured data; relational data; mainframe data; file data; standards-based data; and message queue data.
– Moreover, with new data-mining and cloud-based solutions, analyzing Big Data is now cheaper and more convenient, and small healthcare businesses, such as Thriva and Medic Spot, are taking advantage. MedicSpot is currently using Big Data to improve its growth strategy, identifying new geographical areas to move into, by analyzing thousands of different data points. The SME (small and medium-sized enterprise) is significantly registering market growth in the United Kingdom.
– Further, in September 2019, the University of Birmingham announced to initiate a major role in new data hubs, enabling cutting-edge research for health discoveries. It aims to give patients across the UK faster access to pioneering new treatments. It announced to create a complete map of innovation need from which one can identify areas for research and development of any new diagnostics, therapeutics, and digital health interventions.
Competitive Landscape
The European healthcare analytics market is dominated by a few major players like IBM Corporation, Oracle Corporation, McKesson Europe AG, Cerner Corporation, and Optum, Inc. These major players, with a prominent share in the market, are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.
– August 2020 – Boulder Community Health (BCH) and Optum announced a comprehensive new relationship focused on advancing the delivery of high-quality, convenient, and affordable health care to patients across Boulder County and surrounding communities. Optum brings an extensive set of capabilities to this innovative partnership to help BCH further advance its clinical and operational performance.
– June 2020 – Cegedim Health Data collaborated with IBM Watson Health to integrate clinical real-world data from The Health Improvement Network, THIN, a Cegedim electronic health record (EHR) database, into IBM Watson Health’s real-world evidence solution portfolio. The integration of THIN will support IBM Watson Health research services and IBM MarketScanTreatment Pathways with offering life sciences and pharmaceutical clients access to rich and diverse European real-world data (RWD).
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1 INTRODUCTION
1.1 Study Deliverables and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness – Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute
4.2.5 Intensity of Competitive Rivalry
5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Reduced Cost of Care and Prediction of Possible Emergency Services
5.1.2 Increasing Evidence-based Activities and Shift from Volume- to Value-based Commissioning
5.2 Market Restraints
5.2.1 Maintaining the Privacy and Integrity of Patient Data
5.3 Assessment of Impact of COVID-19 on the Europe Healthcare Analytics Market
6 MARKET SEGMENTATION
6.1 By Deployment
6.1.1 On-premise
6.1.2 Cloud
6.2 By Application
6.2.1 Clinical Data Analytics
6.2.2 Financial Data Analytics
6.2.3 Operational/Administrative Data Analytics
6.3 By Country
6.3.1 United Kingdom
6.3.2 France
6.3.3 Italy
6.3.4 Central Europe (Germany, Poland, the Czech Republic, Switzerland, and Romania)
6.3.5 Rest of Europe
7 COMPETITIVE INTELLIGENCE
7.1 Company Profiles
7.1.1 IBM Corporation
7.1.2 Oracle Corporation
7.1.3 Cerner Corporation
7.1.4 McKesson Europe AG
7.1.5 Optum Inc.
7.1.6 3M Company
7.1.7 HP Europe BV
7.1.8 Digital Reasoning Systems Inc.
7.1.9 QVIA Inc.
7.1.10 Datawizard SRL
7.1.11 SAS Institute Inc.
8 INVESTMENT ANALYSIS
9 FUTURE OF THE MARKET