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レポート概要
The French ridesharing market is estimated to grow at a CAGR of 11% during the forecast period (2021 – 2026). Rapid penetration of the internet and smartphone has increased the usability of the ridesharing applications and created awareness at the same time. Moreover, technological advancements such as navigation service, live traffic data, and mapping, which is imperative for ridesharing services have also impelled the market in France.
– Global warming has manifolded due to human activities, and as per the report, the transportation sector contributes to 14% of total global CO2 emission. 95% of the world’s transportation energy involves burning fossil fuels, largely gasoline and diesel. In order to reduce the CO2 emissions government is setting ambitious targets for the emission of CO2 for road vehicles and encouraging ride sharing to achieve the Paris Agreement on Climate Change.
– The court of appeal in Paris has ordered vehicle owners willing to share their car with passengers not to charge any more than what it costs to drive them to their destination and has cracked down the model of making a profit out of the country’s carpooling schemes. This has increased the adoption of carpooling rides in the country.
– Rising strikes from the carpool operators for the higher and regulated pay rates, criminal case for nonprofessional drivers (UberPoP), resistance from traditional transport services, and complex transport policies can restrain the growth of ridesharing in France. However, ridesharing offers cost-effective, ecofriendly, and alternative options to meet new people is expected to boost the market. Furthermore, it involves very limited physical infrastructure (if any) to boot and thereby comes at a very limited cost.
Key Market Trends
Increased Internet Penetration is Expected Drive the Market
– According to the report, France stands 7th in smartphone penetration across the world, with 76% penetration and 32,598,000 smartphone users out of 65,233,000 population. The French people were the early adopter of smart payment cards, including chip-and-PIN and contactless technology. As Samsung is the leading phone brand in France makes Samsung Pay one of the top proximity mobile payment apps, even though Apple Pay and Google Pay are also available. Online payment trend has fostered the growth of the ride-sharing market as French people find this mode of payment user-friendly as well as sophisticated.
– The new mobility services and business models are changing urban transport, affecting both the supply and demand sides of the urban mobility market. Internet penetration and higher price of public transportation have changed the commuting sector and app-based mobility services such as car and ride-sharing through single or integrated ticketing services, offer new possibilities to expand and complement existing mobility that would help to balance public and private transport in France cities. Currently, there is a number of projects with a new model that can change the way of a daily commute.
– For instance, MOBI-MIX, the new EU interegg two seas project, will develop and source state-of-the-art public-private collaboration models for more effective implementation of micro-mobility (e-bikes, e-scooters, shared mopeds, docked bikes, electric skateboards, shared bicycles) and MaaS solutions (Mobility-as-a-Service), ultimately leading to a more livable city. The objective is to reduce 365 tons of CO2 emissions by replacing 2.6 million fossil-fueled car-kilometers in the urban environment of 5 cities in Belgium, the United Kingdom, France, and Holland. It will run trails till September 2022 and will seek to find an effective way to implement successfully shared mobility solutions.
Tourism Will Hold Significant Market Share
– France is one of the most popular tourist spots, the most attractive city Paris with Eiffel Tower, Louvre museum, and Disneyland. In 2018, the country was visited by 89.4 million people and had a target of 100 million tourists for 2020 due to many key attractions, which make it an appealing destination for tourists. As most of the tourists don’t own private vehicles, they heavily rely on the public as well as shared transportation. The public transportation in major cities of France is expensive and compel tourists to opt for ridesharing services such as Uber, BlaBlaCar, Heetch, GoCarShare, etc. which charge cost-effectively.
– The COVID-19 has disrupted tourism around the world and has indirectly affected the ridesharing market as most of the peoples are advised to stay at home to prevent the spread of the virus. Social distancing and lockdown of workplaces and offices have restricted the use of ridesharing. Many vendors and drivers are facing a loss of income because of reduced demand for ride shares during the COVID-19 quarantine period.
– The significant differences in lifestyles with respect to transportation between urbanized regions such as Paris, Nice, and Lyon, and smaller towns and rural areas also drive the market. Most people in major cities own a car and simply don’t use efficient public or shared transport due to which it has a lower occupancy rate as compared to other developed countries. For instance, the mean occupancy rate of personal vehicle trips in the United States is 1.55 persons per vehicle, and in France, the mean value is 1.39, whereas, in the Paris region, the rate is 1.28. Considering the facts, ridesharing holds a much promising future in urban areas that can increase the occupancy level of private vehicles and decrease the number of on-road vehicles and emissions of vehicle pollutants.
– Paris plans to promote sustainable transport through electric carsharing and EV purchase incentives and has launched the world’s first fully-electric carshare service Autolib to inculcate sharing culture. Moreover, it has developed a Navigo payment system that maintains high customer satisfaction by providing an easy-to-use network and enables passengers to pay for both public transport and carshare and bike-share programs. These plans are expected to boost the growth of the ridesharing market in France.
Competitive Landscape
The French ridesharing market is highly concentrated and is dominated by a few major players, like BlaBlaCar, GoCarShare, Zify France, Flix Mobility, and Carpool World. These major players, with a prominent share in the market, are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.
– April 2020 – BlaBlaCar had launched the BlaBlaHelp new map-based application, to support people with grocery shopping during COVID-19. The service is free of charge and allows its users to find trusted helpers or offer their help to neighbors. In France alone, BlaBlaHelp has the potential to allow 17 million people to support each other.
– February 2020 – Flixbus announced to set up domestic networks in the United Kingdom and in Portugal and will launch further international connections. It will also add a new continent to the green network offering trips from France to Morocco. Furthermore, it plans to expand in South America and in some parts of Asia in the future.
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1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Ecosystem Analysis
4.3 Analysis of the Mobility sector in France (Recent launch of e-bike and motor vehicle sharing by major automotive OEMs)
4.4 Market Drivers
4.4.1 France is widely considered to be the first adopters of Ridesharing among major countries in Europe
4.4.2 Growing cost of vehicle ownership
4.4.3 Socio-economic and demographic factors are highly favorable to ridesharing as the French public is known to rely on shared transport services as one of the key modes of travel
4.4.4 Incentives provided by local Agencies to passengers and riders of ridesharing to promote development of alternative modes of transport mainly driven by frequent strikes by local train employee bodies
4.5 Market Restraints
4.5.1 Last mile connectivity remains a concern as compared to other models
4.5.2 Operational challenges for operators due to the dynamic nature of the industry and increasing investments in the ride hailing industry
4.6 PESTLE Analysis French Ridesharing Industry
4.7 Analysis of the socio economic and behavioral patterns promoting adoption of ridesharing in France
4.8 Impact of COVID-19 on the mobility industry
4.9 Analysis of Ridesharing Revenue Models (Commissions| Indirect Revenue| White-Label Software)
5 MARKET SEGMENTATION
5.1 BY Membership Type
5.1.1 Fixed
5.1.2 Dynamic
5.1.3 Corporate
6 COMPETITIVE LANDSCAPE FRANCE RIDESHARING MARKET
6.1 Company Profiles
6.1.1 Bla bla Car
6.1.2 goCarShare
6.1.3 Zify France
6.1.4 Flix Mobility
6.1.5 Carpool World
6.1.6 Mobicoop (Roulexmalin)
7 INVESTMENT SCENARIO AND MARKET OUTLOOK