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レポート概要
India CCTV market is expected to register a CAGR of 22.35% over the forecast period from 2021 – 2026. Terrorism is undoubtedly a significant issue in India, especially in the light of the numerous terrorist attacks over the last twenty-five years. With a population of over a billion people and high levels of mass poverty, multiple religions, languages, and ethnicities, security is a significant threat in India. As such, Indian law enforcement agencies need tools that aid them in tackling crime and terrorism in the country. Such devices can include efficient CCTVs, which are being used by law enforcement agencies around the world. There is an increasing concern in India about the growing number of crimes against women. The amount of cases reported in the media depicts an alarming situation. However, the growing number of crimes against women reflects a dangerous trend in Indian cities, which requires the need for robust surveillance in the form of CCTVs to be equipped in the cities.
– In March 2020, the Tamil Nadu government announced that all 4,282 high and higher secondary schools in the state would soon geet CCTV cameras, which will be installed at the cost of INR 48.73 crore. In the initial phase, the government has already begun installing surveillance cameras across 1,890 schools. In June 2020, the Punjab government has decided to install CCTV cameras and public address systems in all its schools to ensure children’s safety. The school education department initiated the release of the funds for having CCTVs in some schools a few weeks before the coronavirus-induced national lockdown was imposed in March 2020 and has sought INR 7.5 crore from the Centre for installation of CCTVs and public address systems in 5,456 schools across the state.
– However, in May 2019, the Supreme Court has issued a notice to the Delhi government in a petition filed against the Delhi’s government’s order to install CCTV cameras in school classrooms and make the footage accessible on a real-time basis to parents of children pursuing education in the schools. The petition has been filed because it violates the right to privacy and gives rise to stalking and voyeurism. The petition also tells that CCTV installation in classrooms will result in psychological pressure and trauma to adolescents. CCTV cameras in schools can also lead to teachers not being able to freely express their opinions if they feel that they are under surveillance; this will severely impact the dissemination of ideas. It is also expected that a child’s personality will be curbed if they are always under surveillance.
– In October 2019, CP Plus announced its intention to boost the export of indigenous CCTV and security surveillance systems from India. The brand said that it had increased the production capacity at its India manufacturing facility. Its manufacturing facility is situated in Tirupati, Andhra Pradesh, India. CP Plus is focused on increasing exports by 100% localizing production in India. The company said that its manufacturing capacity crossed over 15 million units annually. Through this step, the company tends to stand with the government’s flagship program ‘Make in India.’ The market for advanced security surveillance systems is rising at a significant pace. With this strategy, the company can cater to the domestic market at large.
– In February 2019, Xiaomi launched the Mi Home Security Camera Basic in India. With this launch, Xiaomi further expanded its home security portfolio, as it already offers the Mi Home Security Camera 360 in India. The Mi Home Security Camera Basic features a 130-degree wide-angle lens and supports 1080p video recording. The camera packs infrared night vision, artificial intelligence (AI) powered detection engine, and a talkback feature. Other features include cloud NAS storage and secure local storage via microSD cards as well. The Mi Home Security Camera Basic can record with a maximum frame rate of up to 20fps. The Mi Home Security Camera Basic was priced in India at INR 2,299 but was listed on Mi.com for INR 1,999 as part of its introductory offer.
– With the outbreak of COVID-19, the need for constant monitoring in the hospitals increased. In July 2020, amid unending complaints of overcharging by hospitals, the Maharashtra government has made CCTV mandatory in all the COVID-19 wards. In June 2020, the Delhi government instructed its Public Works Department (PWD) to equip CCTV cameras in COVID-19 wards of its all coronavirus-designated hospitals in New Delhi. The order came soon after the central government directed the Delhi state government to install CCTV cameras in COVID-19 wards of every designated hospital in the national capital for proper monitoring of services and ensuring patients’ issues are resolved. Moreover, the artificial intelligence software could be loaded into the CCTVs, which would do the calculations and give out alarms if adequate social distancing is not maintained.
Key Market Trends
IP Cameras are Expected to Hold Significant Share
– During the initial phase of video surveillance, analog cameras were being used. However, the market witnessed a change with the increased acceptance and adoption of IP cameras. The rapid transition from analog cameras to IP cameras has revolutionized the adoption of video surveillance solutions, including sharper, high-definition digital images, and advancement in video analytics and neuro networks. As IP cameras transmit genuinely digital signals, they offer greater video detail, making them more suitable for facial recognition or detecting license plate numbers. The rise in production has also led to a decrease in prices and increasingly widespread adoption. With the integration of software solutions into video surveillance, it is now possible to detect unexpected and unattended objects or packages, line crossing, path tracking, etc.
– With the increasing penetration of internet and optimized connectivity, the manufacturing plants shift from analog cameras to IP cameras. For instance, BWI Automotive Technologies Pvt. Ltd has set up a plant at Haryana, India. The company is one of the significant technically advanced producers of high-quality automobile products and wanted to introduce CCTV surveillance to monitor production processes and to ensure health and safety policies were being followed. After analyzing analog, hybrid, and IP based CCTV systems, the management decided to use IP based system. The company has selected IP owing to the benefit of ease of integration with CCTV and its existing network of cost-saving technologies such as PoE (Power over Ethernet), UPS (Uninterruptible Power Supplies). The company has installed CP Plus’sPlus’s IP CCTV systems for surveillance of the plant.
– In a move to digitally upgrade railway stations while keeping an eye on its security, in June 2020, the Indian Railways has signed a memorandum of understanding (MoU) with RailTel for installation of an IP-based video surveillance system at 6,049 railway stations across India. The proposed plan is part of the government’s flagship Digital India initiative, which looks to upgrade technology initiatives at key government departments. With this, the RailTel, a government-backed public sector undertaking (PSU) under the Ministry of Railways, is likely to provide a video surveillance system (VSS); across the stations. The video feed from these CCTV cameras can be stored for 30 days for playback, post-event analysis, and investigation purposes. Relevant videos can be stored for a longer duration.
– Secure Cam IT Solutions, UAE-based IT, and security surveillance solutions have plans to install around 10,000 cameras for free in one city of about 150 countries by 2025 as part of the USD 1.5-billion worldwide campaign announced in October 2019. The company has earmarked about INR 200 crore for the project in India. ‘Secure Our City’ campaign is expected to be launched in India across five cities in a phased manner. Each CCTV unit includes an eight-channel HD IP camera system with 30 days of recording capacity. The company has started its operations in Kochi under the name ”Secure Cam India”. ”Secure Cam” is also offering installation, a two-year warranty, and one year service for free as part of the campaign. Apart from Kochi, the company has started its operations in Bengaluru.
Government is Expected to Hold Significant Share
– State governments in India are increasingly adopting video surveillance equipment to improve security and safety. For instance, The Telangana government is primarily focusing on enhancing surveillance on the streets to upgrade Hyderabad’s safety. It asked residential associations, enterprises, public sectors, and individuals to install closed-circuit television cameras (CCTVs) in and around their premises. More than a lakh CCTVs are expected to be installed across the city in the next few years. The initiative is a part of the Nenu Saitham (Telugu for Me Too) project being promoted by Hyderabad Police, which is expected to monitor the feed. To ensure that low-quality CCTVs are not installed, and the project is sustainable, the police asked citizens to only buy from selected vendors.
– In June 2019, Delhi Chief Minister inaugurated several hundred CCTV cameras in Laxmi Bai Nagar in New Delhi. The Delhi government is installing CCTV cameras in the city to ensure the security of its people and lights have been installed on roads that fall in the domain. While referring to the rise in crimes against women, the government was installing around 3 lakh CCTV cameras in the city, which will act as a deterrent and bring down the crime rate. The installation of CCTV cameras is a part of the government’s city-wide program under which an average of 4,000 CCTV cameras will be set up in each assembly constituency. Around 3 lakh cameras are expected to be installed in all 70 assembly constituencies.
– In May 2019, NEC Corporation took a contract to build a master system integrator for installing CCTV surveillance for the traffic management systems in Gurugram, India. Under this project, certain places in Gurugram would be equipped with a wide range of CCTV cameras to perform general surveillance and traffic management across 115 sectors of Manesar and Gurugram. In the initial phase of the project, almost 1,200 High Definition (HD) and Ultra High Definition (UHD) cameras will be deployed in more than 200 traffic junctions, sending video feeds to monitoring centers. The project will use the Optical Fiber Backbone, which is laid out by the Gurugram Metropolitan Development Authority (GMDA) using robust ring network topology.
– In October 2019, the state cabinet announced installing 16,120 closed-circuit television (CCTV) cameras, emergency buttons, and safety lights across the city to enhance safety measures for women in Bengaluru. Each CCTV camera will have a panic button, and “Suraksha Deepa” (safety light), which will emit a loud siren when pressed. Bengaluru police can identify spots for the installation of the cameras based on GIS mapping of crimes. The CCTV cameras will be the AI-enabled version called ‘Smart Eyes,’ which can detect abnormal human behavior. The camera can also identify a drastic increase in the number of people at a location and alert police. Bengaluru, which has seen a rise in crimes against women, is among eight major cities in the country selected for the ‘safe city’ project, which focuses on women’s security.
Competitive Landscape
India CCTV market is fragmented due to the presence of significant players, such as Aditya Infotech Ltd. (CP Plus GmbH & Co KG), Videocon Industries Limited, D-Link India Limited, Godrej Security Solution, Honeywell Commercial Security, Axis Video Systems India Pvt Ltd., etc. Technological advancements in the market are also bringing considerable competitive advantage to the companies, and the market is also witnessing multiple mergers and partnerships.
– January 2020 – D-Link announced some additions to the mydlink product portfolio. The latest mydlink cameras feature edge-based person detection with AI technology, allowing for more personal and intelligent automation and surveillance for every smart home. Additionally, all modern cameras feature the latest industry-standard 128-bit wireless encryption, built-in Bluetooth for faster setup, cloud recording, and work with the free mydlink app for remote viewing and management.
– February 2020 – Hikvision announced the launch of a new generation of its signature AcuSense products, with significant updates. Compared with previous AcuSense cameras, this latest generation extends target classification distances from 10, 15, or 22 meters to 20, 25, or 30 meters, depending on the model. The camera lenses are also equipped with an aperture reaching up to F1.4.
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1 INTRODUCTION
1.1 Study Assumptions And Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Concern about Privacy Across Various Enterprises, Public Sectors and Residential Associations
4.2.2 Traffic Surveillance, and Security in Educational Institutes, Railways and Hospital to Augment the Demand of CCTV Cameras
4.2.3 Growth of Smart Cities, and Airport Security
4.2.4 Government Regulations Enforcing the Setup of Surveillance Infrastructure Across Various Cities
4.3 Market Challenges
4.3.1 Limited Customer Awareness Pertaining to Specific Usage of Surveillance Cameras
4.3.2 High Cost of Video Surveillance Camera
4.4 Market Opportunities
4.4.1 IP-based Surveillance System to Attract Huge Installation of Video Surveillance Cameras
4.4.2 Emergence of IoT, video analytics and HD CCTV to Provide Substantial Growth Opportunities
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness – Porters Five Forces Analysis
4.6.1 Bargaining Power of Suppliers
4.6.2 Bargaining Power of Buyers
4.6.3 Threat of New Entrants
4.6.4 Intensity of Competitive Rivalry
4.6.5 Threat of Substitute Products
4.7 PESTEL Analysis – India CCTV Market
4.8 Domestic Production vs Imports
4.9 India Import and Export Data for Subcomponents
4.10 COVID-19 Impact Analysis
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Analog Cameras
5.1.2 IP Cameras (exclusing PTZ)
5.1.3 PTZ Cameras
5.2 By End-User Verticals
5.2.1 Government
5.2.2 Residential
5.2.3 Industrial
5.2.4 BFSI
5.2.5 Transportation
5.2.6 Other End-user verticals (Hospitality and healthcare, Enterprises, Retail, Educational Institutions)
6 ANALYSIS OF THE DEMAND PATTERN OF CCTV CAMERA IN MAJOR INDIAN CITIES
6.1 North
6.2 East
6.3 South
6.4 West
7 COMPETITIVE INTELLIGENCE
7.1 Company Profiles
7.1.1 Aditya Infotech Ltd. (CP Plus GmbH & Co KG)
7.1.2 Zicom Electronic Security Systems
7.1.3 Videocon Industries Limited
7.1.4 D-Link India Limited
7.1.5 Everfocus Electronics (I) Pvt Ltd
7.1.6 Dahua Technology India Pvt. Ltd.
7.1.7 VIVOTEK India
7.1.8 Panasonic Corporation
7.1.9 Godrej Security Solution
7.1.10 Axis Video Systems India Pvt Ltd.
7.1.11 Honeywell Commercial Security
7.1.12 Oncam Global Group S.A.
7.1.13 Alba Urmet Communication & Security Pvt Ltd.
7.1.14 Bosch Security Systems India
7.1.15 Electronic Eye Systems
7.1.16 Vantage Security Ltd.
7.1.17 Vintron informatics Ltd.
7.1.18 Digitals India Security Products Pvt Ltd
7.1.19 Total Surveillance Solutions Pvt. Ltd
7.1.20 Verint Systems India Pvt. Ltd.
7.1.21 HIKVISION Digital Technology Co, Ltd. (Hikvision India)
8 INVESTMENT ANALYSIS & MARKET OUTLOOK