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レポート概要
The Latin America Beer Cans Market is estimated to grow at a CAGR of about 4% over the forecast period 2021 to 2026. Latin America offers a massive opportunity for the growth of the market studied, as there is high alcohol consumption, and the region accounts for 18% of the beer consumption globally.
– The adoption of sustainability with environmental measures is expected to drive the market. Cans are permitted in many places where bottles are typically not allowed, such as beaches, pools, parks, campgrounds, ballparks, golf courses, boats, etc. Cans are 100-percent recyclable with other benefits such as much lighter than bottles, requiring less fuel to ship them whether empty or filled is an added advantage to it. An empty 12-ounce bottle weighs about 7 ounces, whereas an empty can weighs only about a half-ounce.
– The government in Brazil is playing a significant role in boosting local beer manufacturing. For instance, the Communist party government collaborated with AmBev, the local subsidiary, and AB InBev, to launch Magnífica, a beer that is both sustainable and affordable.
– Further, the growing environmental concern in Mexico is forcing beer companies to adopt plastic-free cans. The brewer of Mexican beer, Corona, introduced a new can that does not use plastic ring carriers. The stackable cans are called Fit Packs and use zero plastic to screw together up to 10 cans in a stack.
– However, the preference of consumers for wine might act as a challenge to market due to the increasing affordability of wine and liquor products, and this shift is expected to continue, making more consumers shift towards these commodities. For instance, Argentina has the largest consumption of wine in Latin America, and as of 2018, the consumption rate was 8.4 million hectoliters (source Food and Agriculture Organization).
– Further, due to the COVID-19 pandemic, the consumption rate had fallen down due to the lockdown period. Mexico has run out of beer due to factory shut down in pandemic. Beer stocks were depleted within a month, and in some areas, the prices of what was left doubled. With factory shutdown during the initial phase of lockdown, the demand for metal cans decreased drastically. Also, the Mexican company Corona beer and Heineken has been temporarily halted the production as the country declared a health emergency over the pandemic. The Mexican government ordered a suspension of all non-essential activities currently.
– Further, in Brazil, in March 2020, Ambev SA announced it would use one of its Brazil beer breweries to produce half a million sanitizer bottles for public hospitals to fight the spread of coronavirus. This significantly led to the decreasing demand for metal cans.
– Moreover, currently seeing the condition of the pandemic, in May 2020, Mexico City announced it would begin a gradual reopening of the beer shop, which reflects a smooth distribution channel as previously it was before COVID-19, and this shall provide a demand for the beer metal cans.
Key Market Trends
Aluminium Can to Hold a Significant Share in Brazil
– Beer is one of the significant consumed alcoholic beverages in Brazil, with approximately 14 million km/year, and it is among the top-five beer producers in the world. Almost 98% of beer consumption in Brazil is a light beer.
– In the Latin America market, Brazil contributes to the growth of metal cans through the presence of 889 registered breweries, with the country producing 16,968 products (mainly contributing cans and bottles), approximately 6,800 of which were registered in 2018 as per Ministry of Agriculture, Livestock, and Food Supply (MAPA). This significantly raises the production of aluminum cans.
– In June 2019, Ambev SA, the Latin American unit of Anheuser Busch InBev, reported a better-than-expected 8.5% rise in second-quarter net profit, triggering substantial gains in its shares. The company also claims that cans are gaining space over glass bottles in some markets, including Brazil.
– Further, Abralatas (the Brazilian Association of Aluminum Can Manufacturers) represents the interests of Brazilian can manufacturers, most notably Ardagh, Ball, Can pack, and Crown Embalagens. These can-makers are getting rapid growth in demand for aluminum cans from the brewing sector. Moreover, as per demand from major breweries, there is surging demand in Brazil for cans for packaging craft beers. In recent months in 2019, more than 300 new breweries were launched in Brazil.
– However, the currency fluctuating in Brazil is also likely to affect the beer can market, as many companies have their manufacturing facilities in the country. For instance, in 2019, the Netherlands-based Heineken NV’s shares fell the most in almost four years, after the company reported earnings growth that nearly came to a halt, and was held back by costs for aluminum cans manufactured in Brazil.
Aluminium Cans to Witness Significant Growth in Craft Beer in Mexico
– The demand for Mexican craft beer at home and abroad aided by innovative marketing is driving massive growth in the country’s independent beer industry, with production increasing by more than 50% every year.
– In terms of beer production, Mexico accounted for the second-largest country in Latin America, with 119.78 million liters in 2018. According to the Department of Commerce, in 2017, 67% of the overall beer was exported from Mexico to the United States, in which 28.9% was exported in cans (205,714,313 gallons). This potentially also raises the production of craft beer by which the demand for aluminum can significantly increase.
– Further, there was one of the critical findings of the 2018-19 Annual Industry Report from the Mexican craft beer association ACERMEX. It revealed that more than 40% of the estimated 940 breweries operated in the country in 2018. By the end of 2020, the expectation of opening more than 1,400 breweries has significantly increased the demand for metal cans.
– The advantage of an aluminum can is that it is an airtight hermetic seal, which provides temperature regulation and prevents premature spoilage from heat, light, or oxygen and is critical for preserving the flavor profile of craft beer, which facilitates on-the-go, convenient consumption. Further, the bulk of unit volume growth from 350 ml and 269 ml beverage can format made up of aluminum, including packaging of craft beer, which is significantly driving the market in the Mexico region.
– Furthermore, the player is opening their metal can production expansion with a growing demand for beer, including craft beer. In the past year, Crown officially opened its new beverage can plant in Monterrey, expanding its operations in Mexico and supporting the growing demand for metal packaging from consumers and brand owners. The plant, the Company’s fourth beverage can facility in Mexico, supplies aluminum two-piece beverage cans in multiple sizes to customers in the region experiencing dynamic economic expansion.
Competitive Landscape
The Latin American beer cans market is concentrated in nature as some of the prominent players have potentially high market share in the can production that caters to the overall market. Key players are Ball Corporation Crown Holdings, Inc., etc. Recent developments in the market are –
– September 2019 – Mason Ale Works expands its distribution to Latin America by partnering with Velour Imports. The distribution coverage area includes the 41 countries from the top of the Caribbean down to Latin America, providing the consumption of craft beer to the customers. This leads to significant demand for beer cans for packaging.
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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHT
4.1 Market Overview
4.2 Industry Supply Chain Analysis
4.3 Industry Attractiveness – Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET DYNAMICS
5.1 Market Drivers
5.2 Market Challenges
5.3 Market Opportunities
6 IMPACT OF COVID-19 ON THE BEER CANS INDUSTRY IN THE LATIN AMERICAN REGION
7 MARKET SEGMENTATION
7.1 Country
7.1.1 Brazil
7.1.2 Mexico
7.1.3 Argentina
7.1.4 Colombia
7.1.5 Rest of Latin America
8 COMPETITIVE LANDSCAPE
8.1 Company Profiles
8.1.1 Ball Corporation
8.1.2 Crown Holdings, Inc.
8.1.3 Ardagh Group
8.1.4 CCL Container, Mexico
8.1.5 Anheuser-Busch Packaging Group Inc.
9 FUTURE OUTLOOK OF THE MARKET